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Product Box Design Elements (adapted from “Innovation Games” by Luke Hohmann p.71) ● Name of manufacturer/vendor ● Name of product ● Data sheet with facts and numbers ● Colourful characters or symbols ● Slogans or “hooks” ● Special offers to up-sell ● Free stuff ● Related products ● Feature comparisons ● Legal restrictions / notices What product do your customers, users and stakeholders want? ● Use “Product Box” to ﬁnd out from them what are the most important features and beneﬁts of your product. Transforming People, Process and Culture Through the Power of Real Agility TM Copyright © 2017 – Berteig Consulting Inc. http://www.berteig.com [email protected] +1-800-215-2314

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Product Box

Design Elements(adapted from “Innovation Games” by Luke Hohmann p.71)● Name of manufacturer/vendor● Name of product● Data sheet with facts and numbers● Colourful characters or symbols● Slogans or “hooks”● Special offers to up-sell● Free stuff● Related products● Feature comparisons● Legal restrictions / notices

What product do your customers, users and stakeholders want?● Use “Product Box” to find out from them what are the mostimportant features and benefits of your product.

Transforming People, Process and CultureThrough the Power of Real AgilityTM

http://www.berteig.com/

mailto:[email protected]

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