Product manager-The Product Manager is responsible for driving product strategy, product development priorities, and product release plans. This responsibility will exist throughout the product life cycle from initial idea through development, launch, ongoing operations and expansion of product. This position requires close interaction with development, key customers, and productmarketing. Working on very innovative electronic products, a strong technical background is mandatory The Product Manager is expected to:• Define the product strategy• Deliver market research and product specifications.• Be the link between sales, production, engineering, QA, and technical support teams.• Manage all steps of product life cycle and report to upper management.• Perform product demos to key customers..The product manager serves as the leader of this cross functional team.while the product manager does not necessarily function as the operational manager for these people,she does lead ,coordinate,and supervise their work toward the end goal of making the product a reality,launching it,operating it,and managing it throughout its life cycle.

A product manager investigates,selects,develop,products for an organisation,performing the activity of product management.A product manager considers numereous factors such as intended demographic,the product offered by the competition,and how well the product fits in with the

company’s business model.generally,a product manager manage tangible product

Role of product manager- the role of product manager in a complex biopharmaceutical environment aligning expectation,deliverables,skills,and core competencies

It is difficult for many product managers — especially new product managers — to effectively balance the strategic and tactical priorities of product management. With so many competing priorities, the minutia and day-to-day tends to take over. To extend a common metaphor, it’s not just that product managers sometimes focus on the trees instead of the forest — they go so far as to end up focusing on a specific piece of bark.

While it is easy to say that product managers should be more strategic and less tactical, for actually accomplishing that is a significant challenge

Product Managers work at companies that create product thatsells in a market. They are outward facing. They know they need to seek outcustomers and find out what they need to make their lives better. Product Managers are concerned with competitor products and change outside the company

Responsibility

What does the Product Manager do?

The Product Manager role is summarised in Figure 1. The most obviousactivity for the Product Manager is talking to the development team. This is a two way conversation during which the Product Manager tells the team what is needed. Or rather, the Product Manager specifies what the goal is: they should not propose solutions, and neither should they get involved in technique involved in product design .However, they may review several proposed solutions and express a preference for one when the solution makes a difference to how customers relate to the product.

Product management give company a tool to be more customer friendly,as a product manager is supposed to be binoculars of(i.e represent )the company

Product manager is not only responsible for market share,but also for improving the profitability,through

effective integration of marketing mix & customer satisfaction

Product manager should be more customer friendly and developed innovative approach through which they build up brand through brandequity

Provide overall management of the ongoing production operations including inventory control,scheduling,documentation,equipment maintenance,calibration,shipping and quality control/inspection

Assist in creation of efficient processes through-on development and training

Track quality of all processes through analysis of recorded data and formation of additional test-points.correlate results with requirement/specifications

Product Management Challenges Any product manager worth his or her "easy button" knows very well product management has many challenges, certainly far more than three. Below, are a few of the more notable challenges

1. Product Enhancements & Innovation

Innovation is what drives business. It fuels revenues, brand value and ultimately, competitive advantage. Although the average company derives 50 percent of annual revenues from products introduced in the last five years, the innovation process itself is wildly inefficient. Remarkably, 76 percent of research and development (R&D) funds are spent on products that either do not make it to market or fail after introduction. Moreover, nearly half of executives are unsatisfied with their company's ratio of R&D hits to misses. The same problem exists for SMBs --- only compounded because of less available funding. 

2. Keeping and Expanding Existing Customers Product management today must be more focused than ever on the customer, specifically, the end user. The recent growth of subscription based applications has significantly increased the value and importance of timely customer feedback. The on-demand model emphasizes the need to acquire, maintain and expand customers. It also introduces a significant new paradigm. Unlike the past, customers are now empowered to

3. Product Management Resources Product management is an essential discipline that assumes ownership and management of products or services whose

primary objective is to ensure an expected return on investment (ROI). In most companies the product management mandate is to identify market needs, cultivate business opportunities and deliver product innovation to sustain a competitive ROI. However in actual practice, product managers fall considerably short of their directive and almost utopian mandate.

Overwhelmed by the tactical activities that consume their day - email, customer support, sales support, requirements clarification, engineering questions, etc., Product Managers are significantly challenged to efficiently deal with and effectively execute the increasingly complex role of product management. The result is a "tuned-out" company, characterized by increased business risk and unsustainable competitive advantage.

Company- Sac pharmaceautical

Sac pharmaceautical is a prominent pharmaceutical company engrossed in manufacturing, supply and export of generic medicines and other health care products such as drops, dry syrups, pharmaceutical liquids, medical shampoo, pharmaceutical tablets, pharmaceutical capsules, pharmaceutical injectables, topical preparations, protein powder, eye drops, ear drops. For benefiting the worldwide humanity suffering from various diseases, we aim to provide our medicines in each nook and corner of the globe at reasonable

prices. For this purpose, we are looking for the serious and dedicated entrepreneurs, who are interested in undertaking the dealership or franchisee of our comprehensive range of medicines.

Company detail

Year of establishment-1999

Legal status of firm-proprietorship firm

Income tax registration no-ABRPB5200B

Tax identification No.- 23180905410

Nature of business-manufacture

Product line-

Pharmaceutical formulations-sac pharmaceutical are one of the distinguished manufacturers of all kinds of pharmaceutical formulation like pharmaceutical tablets,pharmaceutical capsule,pharmaceutical injectables,pharmaceutical liquids etc.all medication have proved to be successfull treatment options against many infections and diseases.the pharmaceutical formulations are manufactured using appropriate component level which make them effective and safe not only for adults but, for infant also.The medications are used across the pharmaceutical industry in india and abroad.

Pharmaceutical medicine-

Medical KitsWe supply a wholesome range of medical kit that focuses on the immediate requirements of the end consumers. These medical kit can be customized in accordance with the client's requirements.

Protein PowderProtein powder is a pure source of protein formulated with lots of vitamins, minerals and without the extra calories and fat. A good protein powder is probably the best muscle-building tool you can buy.

Specifications:

S.NoPRODUCT NAMECOMPOSITION PACKING

1 REHYDRATE Electrolytes 4 gm

2 SACPRO Protin Powder+Multivitamin200 gm

Topical PreparationsWe offer clients a wide range of topical preparations. These topical preparations are anti inflammatory and are used to give quick relief in painful conditions, relive swelling and stiffness and ensure mobility of the joints.

Specifications:

S.NoPRODUCT NAME

COMPOSITION PACKING

1 CLINDISACClindamycin 1% w/v + Zinc Sulphate

20 gm

2 DOLOSACDiclofenac + Linseed Oil + Methyl Salicylate & Menthol gel

30gm

3 ENDRUFF Ketoconazole 2 % w/v + Zinc 50 ml.

Pyrithrone (ZPTO) 1 % w/v

4 FUNGILClobetasol + Gentamicin + Miconazole Nitrate & Zinc Sulphate

15 gm

5 LICEGO Permethrin cream 50 gm

6 MOMESON Mometasone oint. 15 gm

7 WUNDCARE Povidone Iodine 15 gm

Pharmaceutical tablets

Manufacturer and supplier of pharmaceutical tablets available in different strengtha as per as the medicinal composition.the tablets are available in blister packaging

We supply varied types of tablets available in different strengths  as per the medicinal compositions. These tablets are available in blister packaging.

Pharmaceuticals Tablets

We supply varied types of tablets available in different strengths as per the medicinal compositions. These tablets are available in blister packaging.

S.No PRODUCT NAME COMPOSITION PACKING

1 ALPHASAC Alafacalcidol 0.25 mcg+calciam 500 mg 10*2*10

2 ASLIDE P Nimesulide 100 mg.+ PARA 500 MG. Tabs. 10*2*10

3 CALOSAC Calcium 500 mg+Vitamine D3 5*2*15

4 CEFPODIME Cefpodoxime proxetil 100 mg Disp Tablet.(ALU-ALU) 10's

5 CEFPODIME 200 Cefpodoxime proxetil 200 mg .(ALU-ALU) 10's

6 CEFPODIME CL Cefpodexime 200 + Clauvenic Potassium 125mg (Alu-Alu) 6's

7 DEFENDER Amoxycilline 500 mg + Clavulanic Acid 125 mg (ALU Alu) 10's

8 DOLOSAC Diclo Pot. 50mg.+ PARA 500mg.+Chlorozoxazone 250mg 10*2*10

9 DOLSAC P Diclo Potassium 50mg+Para 500 20*10

10 DOLSAC SR Diclofenec 100 mg Sustained Release Tab 10*10

11 EMISET Ondansetron 4 mg 5*5*10

12 EZYMOX 250 DTAmoxy 250 DT 10*10

13 FAX 120 Fexofenadine 120 mg (Alu-Alu) 10's

14 FAX 180 Fexofenadine 180 mg (Alu-Alu) 10's

15 FLUNARSAC Flunarizine 10 mg 10*10

16 FLUSAC TAB Fluconazole 150 mg. 1's

17 FOLISAC Folic Acid Tablet 5 mg 10*5*10

18 GEMINMethycobalamin 750,Alphalepo+Selenium+Multivitamin&Zink

10*10

19 GEMIN FORTE Methycobalmine1500+Alphalepoic acid+Folic Acid(Alu-Alu) 10P10

20 GLIMSAC Glimipride 2 mg+Metformin 500 mg 10*10

21 HISTIN Betahistin 16 mg (Alu-Alu) 10*10

22 HYPERTAN Telmisartin 20 mgTab (Alu-Alu) 10*10

23 HYPERTAN H Telmisartin +Hydrochlorthiazine Tab (Alu-Alu) 10*10

24 NEUROLIN GB Methylcobalamin 500 mcg+Gabapentin300 mg (ALU-ALU) 10*10

25 NEUROLIN PG Methylcobalamin 500 mcg& Pregabalin (ALU-ALU) 10*10

26 NIMSAC Nimesulide 100 mg. Tabs. 2*10*15

27 NIMSAC S Nimesulide 100 mg. + Serratiopeptidase 10 MG. 4*5*10

28 NIMSAC TZ Nimesulide 100 mg. + Tizanidine 2 mg 2*10*15

29 OTECH Ofloxacin 200 mg. (ALU-ALU) 4*5*10

30 OTECH 400 Ofloxacin 400 mg. 10*2*10

Ferrous Sulphate And Folic Acid Tablets

These ferrous sulphate tablets and folic acid tablets is available in all strength, inquiry for minimum 10 million tablets strip or loose. Made from quality chemicals, the tablets used for medical purpose show quick effects to cure various ailments.

Pharmaceutical Capsules

Our range of pharmaceutical capsules contain latest formulations and offer fast and lasting effects in various health problems. These pharmaceutical capsules are manufactured by

reputed pharmaceutical manufacturers and are at par with international quality standards.

Specifications:

S.NoPRODUCT NAME

COMPOSITION PACKING

1 BECTOBOON Pre & Pro Biotic cap 10*10

2DOLOLSAC DR

Diacerein 50 mg (ALU-ALU) 10*10

3 EZYMOX 500 Amoxycillin 500mg. 10*2*10

4 EZYMOX DCAmoxycillin 250mg.+Dicloxacillin 250 mg(Alu-Alu)

5*2*10

5 GINSACGinseng + Antioxidants + Multiminerals Capsule

5*2*15

6 MULTILAC Vitamin B Complex with C and 5*2*15

Lactic Acid Bacillus

7 OXYVIZAntioxident + Multivitamin+Lycopene

10*10

8 PROSAC DSRPentoprozol 40mg + Dom sr 30mg (Alu Alu)

10*10

9 RABILAN DSRRabiprozole 20 mg + Domp 30 mg SR (Alu-Alu)

10*10

10 RABILAN IRRabiprozole 20 mg + Itopride (Alu-Alu)

10*10

11 SACLycopene,Copper,Zinc, Vit.A,E,C,Beta Carrotene,Selenium

5*2*15

12 SACFER 12Carbonyl Iron + Folic Acid + Vit. B12 + Zinc

10*15

13 SACOZ Omeprazole 10*15

14 SACOZ D Omeprazole + Domperidone 10*15

15 SACZYME Fungal Diastase+Pepsin 10*15

Pharmaceutical Injectables

We export quality pharmaceutical injectables for various medicinal purposes. Keeping in mind the quality of the products, we incorporate these pharmaceutical injectables from renowned manufacturers who specialize in manufacturing hi-grade injectables strictly according to the standards.

Specifications:

S.No PRODUCT NAMECOMPOSITION PACKING

1 AART A/B Arteether 3*2 ml

2 CEFSAC Ceftraxione-1000 mg Vial

3 DEFENDER Amoxycillin 1000 mg + Clavulanic Acid 200 mg Vial

4 DOLOSAC Diclofenac 75 mg/3ml 10*3 ml

5 DOLOSAC TR Tramadol 50 mg/ml 10*2 ml

6 EMISET Ondansetrone 2 mg/ml 10* 2 ml

7 ENDEE 25 Nandrolone Decanoate 25 mg/ml Disp Pak

8 ENDEE 50 Nandrolone Decanoate 50 mg/ml Disp Pak

9 FEROJECTIN Iron with Sucrose( Eq. 20mg Elemental Iron in each ml) 5*2.5ml

10 FULCEF S Ceftraxione-1000 mg+Salbectum 500mg Vial

11 FULCEF S 375 Ceftriaxazone 250mg+Salbactum 125mg Vial

12 FULCEF S 750 Ceftriaxazone 500mg+Salbactum 250mg Vial

13 FULCEF T Ceftriaxazone1gm+ Tazobactum Vial

14 MEGACIN 100 Amikacin 100mg Vial

15 MEGACIN 250 Amikacin 250mg Vial

16 MEGACIN 500 Amikacin 500mg Vial

17 EXCELENT Meropenum 1gm Vial

18 EXCELENT 250 Meropenum 250mg Vial

19 NEUROLIN Methycobalmine 1500 mcg Inj 5*1 ml

20 NEUROLIN B Methycobalmine 1500 mcg + B-complex Inj Disp Pak

21 PROSAC Pantoprazole 40 mg Vial

22 RABILAN Rebeprazole 20mg Tray Pack Vial

23 SACNAX Cefoperazone .5gm & Sulbactam .5gm Vial

24 SUNATE Artisunate 60 mg Vial

24 OCTACIN Oxytocin Inj 5*1 ml

26 SACLOT-M Methyl Ergometrine Inj 5*1 ml

27 TAZUP Piperacillin 4000 mg + Tazobactum 500 mg Vial

Pharmaceutical LiquidsAppropriately formulated, our gamut of pharmaceutical liquids is used for the treatment of ailments and diseases. Consumed orally, these pharmaceutical liquids are developed using standardized medical material that possess therapeutic properties. These pharmaceutical liquids are tested and certified for ensuring superior quality and reliability.

Specifications:

S.No PRODUCT NAMECOMPOSITION PACKING

1 CALOSAC Calcium Carbonate + D3 + L-Lysine Syp. 200 ml.

2 EMISET Ondansetron 2 mg/5 ml 30 ml

3 EXIT Lectulose solution 100ml

4 FEMISAC Uterine Tonic (Herbal) 200 ml

5 GROWSAC B Complex & L Lysine sy. 200ml

6 HEPATITE Tricholine Citrate 0.55 g.+ Cyproheptidine 200 ml

7 LIVESAC Herbal Liver Tonic 200 ml

8 NIMSAC-P Nimesulide + Paracetamol Susp. 60 ml.

9 CLINDIN Chlorhexidine Gluconate + Sodium Floride+Zinc Chloride 100 ml

10 OXYVIZ Multi vit. + Multi Mineral + Antioxidant 200 ml.

11 SACFER Carbonyl Iron + Folic Acid 200 ml.

12 SACPRO Protein Hydrolysate (60%) + Vit B1,B6,B12+Niacinamide 200 ml.

13 SACQUIN Quinine Sulphate Syp 60 ml.

14 SACRYL D Dextromethorphan 10 mg+Ammonium Chloride + CPM 100 ml

15 SACTHRO Azithromycin 100 mg /5 ml 15 ml

16 SACZYME Fungal Distase + Pepsin 200 ml.

17 ULCICOAT Sucralfate 100 mg 200 ml.

18 ULCICOAT MS Megaldrtae & Simethicone Susp. 170ml

19 ULCICOAT -O Sucralfate +Oxethiazine 100ml

Pediatric DropsWe offer to our client superior quality of pediatric drops which are widely prescribed for their broad spectrum of applications.

Specifications:

S.No PRODUCT NAMECOMPOSITION PACKING

1 GROWSAC Multivitamin with Mecobalamine Drops15ml

2 HEPATITE Cyproheptidine Drops 15ml

3 SACFER Haemetenic with Vitamins Drops 15ml

4 SACSPAS Dicyclomine antispasmodic Drops 15ml

5 SACZYME Digestive Enzyme Dr. 15ml

6 SACZINE COLD Antcold Drops 15ml

Dry Syrups We supply a large of dry syrups that is used for the

treatment of various ailments. Developed using standardized raw material, our dry syrups is free from side effects and is highly effective.

Specifications:

S.No PRODUCT NAMECOMPOSITION PACKING

1 CEFODIME Cepodoxime proxetil 50mg. 30 ml

2 DEFENDER Amoxycilline 200 mg + Clavulanic Acid 28.5 mg/5ml 30ml

3 EZYMOX Amoxycillin 125 mg 30ml.

4 WARRIOR Cefuroxime 125 mg 30 ml

5 XIMSAC Cefixime 50 mg. 30ml.

Eye And Ear DropsWe offer eye drops and ear drops that are antibacterial in nature. Used for treating various problems related to eye and ear, our range is widely demanded by pharma industry.

Specifications:

S.No PRODUCT NAMECOMPOSITION PACKING

1 Otech-M Moxifloxacin Eye /Ear Dr 5ml

2 Otech D Oflaxacin and Dexamethasone Eye/Ear Dr 10ml

3 Dolosac KT Ketorolac Tromethamine Eye/Ear Dr 10ml

4 Nasosac Xylometazoline Hcl Nesal Dr 10ml

Medical ShampooMedical shampoo is one of the integral parts of personal hygiene in the contemporary scenario. We export a large variety of hair care products such as shampoo, hair dye etc.

Specifications:

BRAND NAMECOMPOSITION PACKING

ENDRUFF Ketoconazole 2% w/v + ZPTO 1 % w/v

Quality assurance-Our firm takes special care on maintaining the quality and purity of all kind of pharmaceutical formulation.each medicine are strictly tested which helps us in delivering impeccable range of formulations and madicines.The department maintain

hygiene and cleanliness all through the unit and testing process to assure the client of the purity of range.our team of quality analysts keep a strict vigil on the formulation procedure to provide flawless formulation and madicines to aur clients.

We taste our range on following parameter:

Composition Purity Toxic value Effectiveness Side effects Impurity test Moisture content test

Research and DevelopmentResearch and development department is directed by a team of qualified researchers and developers.they are involved with researching new application and formulations to upgrade the existing range available with us.This further initiates in improving their composition and other properties.Our laboratory posses the latest testing equipments that reformulate the range and help us in offering an effective range of medicines,sprays,gel,tablets,protein powder,topical

preparation,pharmaceutical eye drops,ferrous sulphate tablets and pediatric drops etc.

Our Team-The undaunted spirits of our dedicated team has helped us proffer quality range like powder,topical preparation,pharmaceutical eye drops,ferrous sulphate tablets and pediatric drops etc.to our clients.this has created a positive image for the firm.our staff belongs from a strong medical background.they help in the formulating and ensuring that the range manufactured at our unit is at par with the international quality standards and safe and sound treatment options against muscle pains and infection.

The team member include:

Pharmaceutical experts Doctor

Quality analyst s

Research & developers

Skilled technicians

The team works effortlessly for developing various original formulations that cater to the requirements in the

pharmaceutical industry.the team thus,help us in dispensing maximum satisfaction to our clients.

Why sac pharma.-We have been able to carve a niche for ourselves in the industry because of the following reasons:

Innovative approach Delivering quality range

Efficient teamwork

Competitive price range

Features of product offers: Highly effective Effective against many infections and diseases

Safe

Reasonable price etc

Superior quality

Available in different strengths as per the medicinal composition

Easy to use

Successful against many infections and diseases

Competitive price etc

Packaging: durable and safe packaging

Questionnaire-

Strategic thinking- Have you visualized what your product line will be in the

future?

a) Yes

b) No

Do you avoid simple projecting the past forward?

a) Yes

b) No

Have you identified and profiled future customer and their need?

a) Yes

b) No

Have you identified future change in your competitive arena?

a) Yes

b) No

Have you defined what really matter to customer?

a) Yes

b) No

Strategy development Have you identified where you are and where you want to

go?

a) Yes

b) No

Are you aware of the trade offs you may need to make in developing your strategy?

a) Yes

b) No

Have you look throughout customer value chain to identify potential new areas of competitive advantage?

a) Yes

b) No

Product line planning Is the breadth and depth of your product line manageable?

a) Yes

b) No

Have you identified potential changes to your tangible product?

a) Yes

b) No

Have you identified potential changes to your total solution?

a) Yes

b) No

Do you add features in product or solution to be best meet the needs of different market segment?

a) Yes

b) No

Have you considered global opportunities for your product & services?

a) Yes

b) No

Are you aware of your competitors present in market?

a) Yes

b) No

Can you adapt your product to fit in other countries?

a) Yes

b) No

ACKNOWLEDGEMENT No project report ever reflects the efforts of a single individual. The report owes its existence to the constant support and guidance of a number of people. I am grateful to all of them I owe a never-ending debt of gratitude to Mr.shishir jain, faculty guide, for her expert guidance and support.

I would like to thank the respondent sac pharma for giving their valuable time and providing information about there product line and strategy they use in there pharma industry

I am also grateful to all those who have either directly or indirectly contributed towards the completion of the project, for their support and encouragement.

PREFACE

As a part of our course curriculum I made a project report on topic role of product manager in pharmaceutical industry.

Today pharmaceautical firms are focus mostly on their product quality, strength of product,packaging,and on customer satisfaction.

I got an opportunity to work upon this topic. Where I work on the project entitled “role of product manager in pharmaceutical industries”all the strategies they used in positioning the new product and existing product,product line planning and strategy implementation.

Analysis-On the basis of questionnaire asked to the product manager and after studying all the products offer by sac pharma we analyse that product manager play a key role in strategy thinking,strategy development and product line planning.sac pharma is not very big pharma industry and have few product line so they emphasis more on making strategy inorder to increasing there product line in future and secondary they focus on satisfying the customer need by adding features on the basis of customer delight(taste,quality,price).In future sac pharma is trying to be a part of global market and want to serve the global arena.they are also aware of their compititors and their product line present in the market so that they analyse the change occur in market and give quick responce to them by adding features and satisfied the customer need.as a pharma industry they give more importance to packaging inorder to maintain durability,safety ,effectiveness and

availability. sac pharma have been able to carve a niche for their in the industry because of the following reasons:

Innovative approach Delivering quality range

Efficient teamwork

Competitive price range

firm takes special care on maintaining the quality and purity of all kind of pharmaceutical formulation.each medicine are strictly tested which helps us in delivering impeccable range of formulations and medicines.The department maintain hygiene and cleanliness all through the unit and testing process to assure the client of the purity of range.our team of quality analysts keep a strict vigil on the formulation procedure to provide flawless formulation and medicines to aur clients.

Institute of management studies

A PROJECT ON

Role of product manager in pharmaceutical

industry

SUBMITTED BY

SUBMITTED BY

Triveni vijaykar Mr. shishir jain

MBA(M.M) Sec.A