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PRODUCT MANAGEMENT :: GOOD TO GREAT

Pinkesh Shah, CISSP

CEO Adaptive Marketing

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10. Hear, Listen, Interpret, Productize

“If we had asked the public what they wanted, they would have said faster horses.”

– Henry Ford

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9. Its not about you

Discovering market problems and then confirming them with potential buyers is the first step of value research. Figuring out how to make money with it is more important than what you think.

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8. Gut Decision to Guided Decision

Not following rigorous market research practices results in random decisions

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7. Customer vs. Market Research

- In a services business understanding the customer is critical, however in a product business (1 to many) understanding the market is more critical.

- Don’t let one golden customer drive your roadmap!

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6. Sales :: Enablement vs Execution

Enable sales don’t execute like one

Orchestrator vs player

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5. Adapt from busy to productive

Working hard is good, working smart is better

Learn to say NO Multiple

stakeholder management across border is a special challenge for India PMs

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4. Prioritize and Adapt!

Trying to negotiate putting 10 kg potatoes in a 5 kg capacity bag is NOT a desired soft skill

Adding is easy, adapting is hard! Engineering view of PM’s

product requirements

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3. Be the Quality champion

Championing usability is no longer “extra credit”

Gone are the days when brand power overrides total user experience

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2. Keep your cool

Turn “kitchen sink” into power axle

Learn and navigate your organization, peers, stake holders

Manage everyone even when on one reports into you!

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1. Act Execute like a CEO

Balance of Passion, Persuasion & Positivity

Practice being a product CEO before you become a company CEO (highly likely!)

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My Coordinateswww.adaptivemarketing.inpshah@adaptivemarketing.inCosta Coffee, Koramangala, Bangalore

Thank you!