product management with paypal mobile app creator
TRANSCRIPT
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Product Management w/ PayPal Mobile App Creator
/Productschool @ProductSchool /ProductmanagementNY
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Ashish ToshniwalHow to build a successful product
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Inspired by Steve Jobs
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We help brands create products that have lasting impact.
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Our Clients
All trademarks, product names, company names and logos appearing in this presentation are the property of their respective owners.
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in transactions $60B
users delighted300M
passionate people240
Fortune 500 clients24
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Assumptions are deadly.
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Early experiments can save you a lot
of pain.
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Only through talking to users and
gathering data can we make informed
decisions on what to build.
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Good Product Managers answer the
tough questions.
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What Feature Do We Focus On First?The Kano Model helps us answer this question
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Kano Model: 2 Axes
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The Feature Category Model
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The Question Pair that uncovers customer
perception
Functional - How does a customer feel if they have the feature?
Dysfunctional - How does a customer feel if they do NOT have the feature?
Attractive - Customers like if the feature if it’s there (Functional) but can live with it not being there (Dysfunctional)
Must-Be - Customers expect the feature to be there (Functional) and dislike it if it’s not there (Dysfunctional)
Performance - Customers like having it (Functional) and dislike it if it’s not there (Dysfunctional). These extreme reactions translate to the linear
“more is better” relationship between the 2 dimensions.
Indifferent - Customers don’t care if it’s there (Functional) and don’t care if it’s not there (Dysfunctional).
I Like It I Expect It I Don’t Care I Can Live With IT I Dislike It
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In PracticeAs a bank, what features in our app should we invest money into advancing or building?
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Our Mobile App BacklogFrom existing features, qualitative testing, and industry insights
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Everybody Has An OpinionYour job is to take this backlog and gain actionable data into what to focus on.
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Take The Most Common ResponseMap the responses to the categories, and go with the most common category.
M = Must-Be, P = Performance, A = Attractive, I = Indifferent, R = Reverse, Q = Questionable
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Our New Backlog
Feature Category Priority
Round Up Savings Attractive Top
Money Management Attractive High
Check Credit Score Attractive Medium
Check Balance Must-Be Maintenance
Investment Management Indifferent Disproven
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Innovation is saying no to a thousand things
If you have any questions please email
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www.productschool.com