product management (proma) in the context of consulting
TRANSCRIPT
ProMa in Context of Consulting
Converge, Gurgaon
Chaos, Panic & Disorder. Kidding.
2
The 5 Buckets
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An Approach to Capabilities and Competencies
Jonny Schneider - https://thoughtworks.jiveon.com/message/195273#195273
FIVE BUCKETS
ofEXPERIENCE
DESIGN
Jiangmei Kang - https://thoughtworks.jiveon.com/docs/DOC-30196
FIVE BUCKETS
of
BUSINESSANALYSIS
FIVE BUCKETS
of
PRODUCTMANAGEMENT
SYSTHESIS
ARTICULATE BUSINESS ACUMEN
DOMAIN
PRIORITISE
PersonasProduct Managers come in variety of sizes, colors, configurations, attitude and style
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Articulation Business AcumenPrioritisation
IDEATOR / DISRUPTOR / STARTUP PROMA
Synthesis
Domain Knowledge
Synthesis
Articulation Business Acumen
INCREMENTAL INNOVATOR / ENTERPRISE PROMA
Domain Knowledge
Prioritisation
Articulation
Domain Knowledge
Prioritisation
SUSTENANCE PRODUCT MANAGER
Synthesis
Business Acumen
Synthesis
Articulation
Domain Knowledge
DOMAIN SPECIFIC PRODUCT MANAGER
Business AcumenPrioritisation
Product ThinkingThink as a Box
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Product Sociologist
Product Psychologist
Product Entrepreneur
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“It’s on the roadmap”
Opportunity Strategy Discover Define Design Deliver Sustain SunsetOPPORTUNITY STRATEGY
Business Ideation
ProductStrategy
RoadMapping
ProductIdeation
ProductArticulation
BacklogGrooming
Off Shore ProMaProduct Managers can excel from Communication but are expected to be equally excellent in one or more other area
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Being Off-Shore ProMa
• Loved the travel
• Hated the late night calls
• Loved talking to businesses in other countries
• Hated the GoToMeeting, Skype and such “wonderful” screensharing / conferencing tools
• Loved knowing people as part of investigations
• Hated reading up dense reports
• Always a second fiddle to the Founder
