product management in e-commerce space
TRANSCRIPT
Agenda for the session
Open Q&A5
B2B vs. B2C products2
Sample online products3
Screenshots4
Products in Consumer Web1
Product Management in Consumer Web / E-commerce
• Ideation– Analytics, Business case– Product Requirements
• Execution– Stakeholders (BD, FIN, MKTG, OPS, CS, Legal…)– Minimum Viable Product– A/B framework & Phased roll-out– Tracking & Enhancements– User feedback
• and above all.. Prioritisation.
Product Management in Consumer Web / E-commerce (B2B vs. B2C)
• Scale• Monetisation & Business model• Feasibility of building a product using data only• Features vs. Simplicity• Building a MVP• Buyer vs. User • Engineering Sprints / Release cycles
Sample online products and related Product Management in E-commerce
• Online travel• Alerts• Saved searches• Revamping UX flows• Online hotels & getaways• Speed• Search ranking
• E-commerce• Festive sales• Gamification
Some screenshots follow
Q&A
• Q&A