PRODUCT MANAGEMENTCERTIFICATION PROGRAM2 Month | Online with Offline Basecamp | Program Start : 15th Feb 2019

Product Management

It is the art and science of managing several functional activities of a business organisationwhich leads to usage of best technology and opening up of maximum revenue streams.Though a product manager doesn’t code or sell directly but shows a path of achieving thebest results in all spheres of a business life cycle.

The main purpose of a product manager is to make a product acceptable for the targetedaudience.

Due to complexity of this role product management has been cut into two parts:

1. Product development 2. Product Marketing

What does a product manager do?

Product Manager sets up certain milestones in strategic way for sales, marketing,operations and engineering team so that the business goal is achieved and the customers get what they want within time frame leading to better business growth.

Growth levels of PMs v/s Salaries offered

Designation Salary in INR/mo Top rangeJunior Product Analyst 20000 25000Associate Product Manager 25000 35000Product Manager 45000 60000Senior Product Manager 70000 105000AVP Product 120000 150000VP Product 170000 200000Associate Director-Product 230000 250000Director- Product 700000Chief Product Officer 1200000

Companies hiring Product people:

1. Naukri.com2. Matrimony.com3. Shaadi.com4. Grofers5. Incedo6. Gartner7. Microsoft8. Google9. Amazon

And the list is endless..

In short, more than 200+ fortune 1000 companies are hiring PMs and more than 150startups across TIER 1 cities are looking for PMs for various positions.

Where do you see yourself in next 5 years?

If you think that strategic planning and commanding a workforce is in you, then this course isa MUST for you as you can easily rise to AVP/VP position in 5 years, with excellentperformance on to your platter.

Course module:

Duration: 8 weeks (only weekends)

Mode: Online live classes

Week 1

Basics of product management

Session 1

● What is product management● Expectations from a product manager● Hard skills by a product manager● Soft skills by a product manager● Different aspects in B2C, B2B and B2B2C markets

Session 2

● How to interact with millions of customers at a time● How to setup a survey● Tools required to setup a survey● What parameters are to be considered before starting a survey● Methods to reach out to customers● Result analysis● Decoding response into actionable items● Prioritising and de-prioritising certain reviews based on business targets

Week 2

Designing, mockup and discussion board creation

Session 3

● Basics of design concepts● Ideating a design● Wireframing and mockup● Tools required to do wireframing● Optimization analysis● UAT (User acceptance testing)

○ Internal○ External

Session 4

● QA of designs○ Heuristic evaluation

● Cases identified with engineering● Heatmap testing● A/B Testing

Week 3

Writing documents and tracking product roadmap

Session 5

● Agile methodology● Scrum Product development● Writing awesome product requirement documents (P.R.Ds)● Creation of roadmap

○ Project planning● Creating sprints for backlog● Tools used to maintain backlog

○ Excel○ JIRA

Session 6

● Continuous development and deployment ● Development operations● Release management

○ Final UAT with QA○ QA Sign-off○ Product Sign-off

● Identifying continuous traffic metrics● Frameworks used for prioritization metrics

Week 4:

Analytics and growth planning

Session 7

● Cohort analysis● Calculations of customer lifetime value● Calculation of RFM score (Recency, Frequency, Monetization)● Segmentation and funnel analysis● Google analysis● User behaviour analysis

Session 8

● Acquisition and activation growth hacking● Mobile app optimisation in app store● Conversion rate calculation and optimisation● Referral and Retention hacking● Revenue growth hacking and tracking● Engagement and monetization

Week 5

Leadership

Session 9

● Styles of leadership● Interaction with team and management● How to lead without authority● Resource optimisation (Human framework)● Product Leadership

Week 6

Solving Case Studies

Please note: Tests will be conducted on Bi-weekly basis for performance check of students.