Product Launch

Group - C

The Auto App

By:Athif Ismayil,

Faisal Khan

Nizamuddin

Sana Ahmed,

Urooj Fathima

1st Sem-MBA HKBK-CE.

Company Profile:

• This is a start-up company, as there is no firm that

possesses such an idea, which is about to be

implemented.

• The founder of our company is Ms. Sana Ahmed, and the

CEO is Mr. Nizamuddin. We are expecting investors for

the expansion of the application across the nation. We are

also getting investment offers from various firms like Abc

Ltd, Def Ltd, etc. Abc Ltd is about to own 23% stake of

our company, Net value of the company is about to be

34.9 Crore.

Company Profile:

• The company is about to launch the application as soon as we

get approval from the google playstore and the apple i-store.

We are expecting more than 25,000 downloads per day, as per

the statistics. The application will provide more security to the

Indian women and children, which will track the auto

movements respectively. And the rates will be shown in the

application itself, so as to avoid frauds by the drivers.

• We are setting up the company in Manyata Tech Park, Hebbal-

Bangalore, after govt. approval. If further expansion is

required we may move to Ecospace, Bellandur- Bangalore.

Mission & Vision:

• Vision:

A responsibility to change the way people commute and to

assist people on the move by providing them vital

information they need.

• Mission:

Our mission is to make auto rides hassle free convenient

and reliable and most importantly punctual! And we take

this responsibility very seriously.

Product description:

Introduction

• Auto rickshaws were introduced in India in the 1950s. Seven

decades later, urban citizens might love them or hate them but

can surely not ignore them. Here’s how the numbers look like in

the top cities – over 1.2 lakh auto rickshaws in Mumbai and

Bangalore over 80,000.

• The market size of auto-rickshaws in Indian cities (Tier I cities –

Bangalore, Delhi, Mumbai, Kolkata, Chennai and Hyderabad) is

more than 50,000(population greater than 4 million). Based on

population statistics, it is estimated that Tier I and II cities have

4 to 16 auto-rickshaws serving every 1,000 people on average.

• This shows how it becomes very necessary for every citizen of

India to use the auto rickshaw.

Product description:

Introduction

• Commuters everywhere complain about greedy auto drivers.

• The complaints against auto drivers are so familiar to most of us. The two consistent complaints are that they overcharge and they misbehave with women passengers.

• Their meters are often broken, tampered with or simply never turned on, forcing the passenger into bad-tempered haggling on the road. If a mutually acceptable price proves elusive, the driver just speeds off.

Funny facts about Autos:

Product Description:

• Through The Auto App commuters will now be able to see the location of the autos nearest to them and call the auto drivers directly on their personal mobile numbers, and book their trip. Commuters can now be free from looking out and shouting for autos on the streets and instead have the autos provide a pick-up and drop service.

• Apart from this, the application will also provide information on the estimated fare, trip distance, travel time as well as the traffic condition on the route. Getting autos will now no longer be a worry with the new Auto App.

Product Description:

• The application will give the following information:

• Location of the Auto: Users can view the location of the

autos nearest to them as well as the distance of the auto

from the users’ location.

• Estimated Fare: Users can get the estimated fare of their

trip by feeding in their origin and destination points.

• Estimated travel distance: Users can also find out the

estimated travel distance by feeding in their origin and

destination points.

• Estimated travel time: The app will also give the

estimated time of travel on feeding in the origin and

destination points.

• • Track the auto: Users can track the auto and check if it

is coming towards them or not once the booking is

confirmed.

• Send user location: Through the app the users can also

send their location details to a family member or friend if

they are unable to explain where exactly they are.

• Alternative routes: Using google maps users can also

see alternative routes and the distance from origin to

destination.

Product uniqueness:

• The Auto App comes completely free of cost on google play store and on apple istore.

• The user need not pay any extra money for booking an auto through THE AUTO APP.

• The user can send his/her location to anyone at anytime if he/she is suspicious of the auto driver.

• The location along with the driver details is sent to the family member or friend instantly so the driver cannot misbehave with the customer nor can he take them to any mysterious locations.

• This app is mainly meant for women and children security.

Bangalore

Market Segmentation:

Identifying and profiling distinct groups of users who differ in their needs and preferences. Here we are going to segment geographically as well as demographically.

Geographical Segmentation:

• We are about to segment various urban areas where there are colleges and schools located, so that we can put up advertisements to promote the installation of our application, and then the uses of it. We can also target areas were it rains so that people who use autos can keep our app.

Market segmentation:

Demographic Segmentation:

• We are about to segment various age groups in women

and children,

• Women of the age 15-60years and Children of the age 0-

15 have to be protected (which is our main aim).

• Most of the middle class people travel in autos, which

also can be targeted after segmenting.

Marketing Mix:

• Product:

• Through this app, commuters will now be able to see the location of the autos nearest to them and call the auto drivers directly on their personal mobile nos. and book their trip. Commuters can now be free from looking out and shouting for autos on the streets and instead have the autos provide a pick-up and drop service. Apart from this, the application will also provide information on the estimated fare, trip distance, travel time as well as the traffic condition on the route. Getting autos will now no longer be a worry with the new THE AUTO APP.

Marketing Mix:

• Price: The app is free of cost for all, we are expecting funds through investments and govt. funding too. We have used the investors funds in making the app.

• Promotion: Since we are focusing on the urban areas where schools and colleges are located, we can put up advertisements to promote the installation of our application, and then the uses of it. We can also target areas were it rains so that people who use autos can keep our app. We can also do promotion through Digital Marketing, it will be more effective nowadays.

• Place: We are about to segment various urban areas where there are colleges and schools located.

Competitors:

• Uber

• Autowale

• PoochO

SWOT Analysis: Strenghts

• Can easily identify locations.

• The auto driver cannot cheat the customer.

• You can reach early with the shortest route.

• You can avoid busy traffic roads.

• Catching the culprit is easier. (in case someone would misbehave

then information about him can be stored or sent directly to the police

also).

• Can give feedback of the service and suggestions for improvements

of this app through various platforms such as facebook, sms, etc.

Weakness

• Not all of the auto rickshaw drivers have a smart phone

so this app cannot be applied to all the autos.

• This application is limited to only bangalore areas.

• Network facility may not be available in all areas.

• Not all the citizens have a smart phone.

• People would just catch nearby autos instead of searching

for autos in the app.

Opportunities:

• Expanding into different states.

• Booking in advance.

• Feedback on traffic from other users.

• “Congestion Near by” can show traffic conditions around

searched location.

• Traffic conditions can be colour categorized. So that each

colour indicates different densities of traffic.

Threats:

• There can be more competition in the future.

• The auto driver may snatch the phone or break it to avoid

his location being sent.