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Sustainable Foodfor #brightfuture

The foods landscape is changing rapidly and in fundamental ways. People acrossthe world are, more than ever, looking for greater trust and transparency in theirfood supply and seeking greater authenticity. In a global world, food cultures alsogo global (and food takes over social media!). The transformative power of food

on human health is increasingly being understood but so also is the need forsustainable agriculture. And while obesity is at epidemic levels in some parts of the

world, sadly 2 billion people go hungry. Meanwhile, digital is changing everythingfrom where, how and who we get our information from and how we shop, to radically

different new business models. These are just a few of the changes.There are plenty of others.

Unilever has different food businesses, one of them is the Baking, Cooking and Spreads segment, which includes renowned brands like Flora, Flora ProActiv, Becel,

Country Crock, I can’t believe it’s not Butter!, and Stork among others.Our core business is margarine, which is a blend of vegetable oils that bring together

a delicious taste and has a good nutrition profile. Other products include LiquidCooking Margarine, Cooking Oils and Creams alternatives.

We are after ideas that can help us expand the business by addressingthe growing consumer interest in plant-based products, ideas to change

people’s behaviours and improve their lives in the future.

We are looking for BIG IDEAS in following categories:• PrOdUCT InnOvATIOn (flavour, ingredient, texture, packaging etc.)

• ServICeS (subscription, home delivery, nutrition advisory etc.)

• COMMUnICATIOn (communicating the benefits of taste, health, plant based products at different touch-points)

• DigitaL (apps that can help people to change behaviour and learn more about nutrition, games for kids etc.)

• exPerIenCeS (activations, events etc.)

Use the back page of this flyer to submit your idea.

Prize:£3,000 cash for the best idea, which will be selected by a panel of judges

from Unilever.

The challenge:

Food flyer.indd 1 12/11/2015 16:27

Competition open to Food Matters Live delegates aged 18+. to enter, submit the flyer with your idea and contact details in the collection box located at the entrance/exit of the event. Closing date: 5pm on 19 November 2015. One cash prize of £3,000 for the winning entry. By submitting an entry, you agree that Unilever and its affiliates can use your idea as they wish and may develop the idea (or a similar idea) independently of, and without acknowledging, your idea, and you consent to

the use of your personal information by Unilever for the purposes of administering this competition. See foundry.unilever.com/bcsideasfestivalt&c for full terms.

“Unilever” means Unilever BCS Limited, Unilever House, 100 Victoria Embankment, London EC4Y 0DY.

Sustainable Food for #brightfuture

Use wordS, scribbles. Be innovative, authentic, think out of the box... and Have fun!

Put your entry in the collection box at the exit to the venue

My name: Mobile: Email:

MY Idea NAME:ProdUcT INNovATIoN SErvIcES coMMUNIcATIoN dIgITAl ExPErIENcEScategory:

description of the Idea: consumer BenefitS; visual for the Idea;

Food flyer.indd 2 12/11/2015 16:27