product image and size chart
TRANSCRIPT
In this module we will discuss:
1. Guidelines while adding product image
2. What is a size chart?
3. What are the benefits of size chart
4. How can you upload size chart?
Catalogue enhancement :Product image and size chart
Guidelines while adding a product image
1 Product image
• Images are the most important trigger that influence purchases.
• Adding clear, crisp, high-resolution images make it easier for customers to find your listings and make purchase decisions.
Types of Catalogue Photography
Model shoot Product shoot
Guidelines while adding a product image
1 Product image
Colored background White background Left aligned & 60% filled Centre aligned & 80% filled
Background Composition
Image resolution
Pixilated image Crisp image
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3 Image Blur4
Blurred image Crisp image
Guidelines while adding a model image
1 Product image
• All apparels and preferably accessories should use models. Here is a list of guidelines that apply to model shoots
Model shoot
• Always use a professional model
• Apparels should fit the model properly
• Models should pose in a decent way
• Avoid using props
Guidelines while adding a model image
1 Product image
Non professional model
Professional model Lose fitting Proper fit
Professional model Fit Clothing
Image poses
Indecent pose Decent pose
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3 Props4
Props covering Top details No props, clear details
Guidelines while adding a model image
1 Product image
Angles of casual wear
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Front Cropped Shot:Primary/cover image
Full Shot: Back Shot: Close up/detailed shot
Full Front Shot of Complete Set:Primary/cover image
Back Shot: Detail Shot – Kurta Detail Shot – Dupatta
Guidelines while adding a product image
1 Product image
• Let’s find out the different angles that you should capture in a product shoot that does not involve models
Product shoot
In this section, we will cover the following categories:
• Footwear's
• Electronics
Guidelines while adding a product image
1 Product image
For footwear's, you should at least capture four shots – 45 degree angular front shot, 45 degree angular back shot, front and back shot, and combo shot.
Cover image for footwear: 45 degree angular front shot
Front shot:Primary/cover image
Combo shotTop and bottom shotBack shot
Angles of Footwear
Guidelines while adding a product image
1 Product image
For electronics, you should cover at least three shots – front shot, back shot, angular shot and a shot of the brand box in case of phones.
Cover image for electronics: Front shot
Front shot:Primary/cover image
Back shot Shot of brand boxAngular shot
Angles of Electronics
Size chart2
What is a size chart?A size chart gives a clear picture of the product sizes or measurements to your customers when making a buying decision
You can upload size chart of three levels
Brand – Category combination
Product level
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Size chart3
What are the benefits of size chart?
• Minimized returns due to incorrect fit
• Customer can cross-check sizes and order correct size
• Selection of an accurate product will lead to increased sales
• Size chart will also influence your selling techniques
Upload size chart4
How can you upload size chart?
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1 Click on Cataloguetab
2 Click on Support tab
Kindly follow these steps to upload size chart
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Upload size chart4
How can you upload size chart?
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3 Click on Cataloguetab
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Upload size chart4
How can you upload size chart?
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4 Click on Add size chart
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Upload size chart4
How can you upload size chart?
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5 Click on Size chart template
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Upload size chart4
How can you upload size chart?
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6 Click on Men apparel
• You have to select category• Here we have taken an example of Men apparel
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Upload size chart4
How can you upload size chart?
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7 Click on Download tab
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Upload size chart4
How can you upload size chart?
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8 Click on T-shirts
9 Fill size details, remove extra sheets and save the file.
Note- Kindly do not change format of downloaded excel file.
• Open downloaded file and select sub-category sheet• Here we have taken an example of T-shirts
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Upload size chart4
How can you upload size chart?
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Enter description about product e.g. product id, product name, brand name, category, etc
Click on Upload attachment
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Note-Please provide maximum details related to product.
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Upload size chart4
How can you upload size chart?
Choose files of size chart
Click on Upload files
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Tip- You can upload multiple files.
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Upload size chart4
How can you upload size chart?
Click on Submit ticket14
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Tip- You can choose call me option to get a call from us.
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Thank you!
For any query raise ticket on :Support