product development. technology management for rochester institute of technology
DESCRIPTION
Product Development for my Technology Management Class. I worked with Pavel Estrella, Karina Vasquez. Proferos Traub.TRANSCRIPT
Technology ManagementRochester Institute of Technology
Karina VasquezPavel Estrella
Roberto Castillo
Agenda
1. Introduction 2. Company Overview3. Product Development Department4. Product: Ice cream freezer5. Product concept development6. Development process
Introduction
Essential activity
Rese
arch
and
Dev
elop
men
t
Innovation
Quick – Efficient – Effective
Economic Impact
Introduction
Maximizing product’s fit with customer requirements
Minimizing the development cycle time
Controlling development costs
Product Development
Company Overview
Product Development
Company: Commercial refrigerators manufacturing company from the Dominican Republic
(*The company provided the information needed but wants to keep its confidentiality)
Department: Product Development
Product: Commercial freezer for ice cream retail.
Low cost of local distribution
Centralized and decentralized activities
Sales to direct to client – Manufacture’s representatives
Global linked strategy - Strategic alliances - contractual agreements to manage market share – Licensing
Custom design and commercialization
Company Overview
Product Development Department
2. Engineering Team1. Design Team
Partly parallel development process
Cross Functional Team
Team MembersManager
Design Coordinator
Design Engineer 1 Technician 1
Technical Engineer
Technician 2
Team Members
Design Engineer 2
Communication with marketing – manufacturing – purchasing
Product Development
Ice cream freezer product development
1. Opportunity Identification / Client requirements
2. Product Concept Development
Steps of the Process
1. Opportunity Identification / Client requirements
1. Countertop design
2. Specific overall dimensions
1. Inner capacity for 120 cups. 2. Full facing 5x6 cups.
5. Inner lighting. 6. Self-Contained.
The design brief with basic requirements
3. Low energy consumption. 4. NSF and UL standards.
7. Easy temperature reading interfaces / must be visible.
8. Gravity-fed shelving.
Product Concept Development
1 2 3 4 5
1.Preliminary Assessment
5.Submission
2.Investigation
3.Development4.Evaluation
Development Cycle Time = 5 days
Partly Parallel Development Process
Product Concept DevelopmentFinal Concept: Alternative 1
Design for manufacturing approach Use of CAD / CAM technology
Product Concept DevelopmentFinal Concept: Alternative 2
Design for manufacturing approach Use of CAD / CAM technology
Development Process
Current development Process
5 days
Team members had fifty percent overtime
Variation of a stage-gate process (M. chilling)
Escalation for development time implemented
Stage Time1 Customer request
1 day
2 PM team selection3 Study of customer design requirement and conduct
preliminary investigation in the house4 Brainstorming with Product Development Team to create
design alternatives 5 Alternatives generated by the design team.
3.5 days6 Selection of two alternatives for customer by design committee and submission
7 Final decision by the customer 0.5 dayTotal 5
Table 1
Suggested Modification for development Time implemented
Table 2
Stage Time
1 Customer request
1 day
2 Project filtering.
3 PM team selection
4 Study of customer design requirement and conduct preliminary investigation in the house
5 Brain storming with Product Development Team to create design alternatives
6 Alternatives studied by the design team. 3.5 days
7 Selection of two alternatives for customer by design committee
Final decision by the customer 0.5 days
Total 5 days
Filtering ProjectsBenefits for The Company Focus more its resources which will help to reduce development costs
Help to approach product development systematically
Improve ratio of product developed that results in commercial projects
Schilling, 2010
Rapid Development
Management according to economics
Be Flexible About Process
Handle Complexity
Rapid Development
Outcome
Unsatisfactory outcome
Bigger issues: Complexity and time
50% Workload increased
Waste of recourses
Outcome
• Disadvantages and advantages of early entrants of their own innovations.• The developing cycle • Secured user for new developed product• Opportunity To Develop customer satisfaction at its highest• Optimize cash flow or go with cannibalization• Request confidentiality to their exclusive customer• The Dominican Republic market and cannibalization• Skim the market by setting high prices due to the innovations and custom
made designs• Penetration price • Need of innovation in Dominican Market• Partnership and distribution: USA, Puerto Rico and Guatemala • Local distribution: Retails and disintermediation
Crafting a Deployment Strategy