product development industrial design 10. lesson rünno lumiste
TRANSCRIPT
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PRODUCT DEVELOPMENT
INDUSTRIAL DESIGN
10. LessonRünno Lumiste
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RAZR success factors***• Small size and weight• Performance features• Superior ergonomics• Durability• Materials• Appearance
*** Model and company success is mater of discussion.
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RAZR
• Development team had electrical mechanical materials, software and manufacturing engineers.
• Industrial designers
• Technology as argument for sales.
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Industrial Design
• Way to differentiate• Initially was born in Europe (according to
Ulrich and Eppinger) in the early 1900-s.• AEG• Bauhaus
• European school - from inside out• American school – from outside to inside
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AEGhttp://en.wikipedia.org/wiki/Magnetophon
http://en.wikipedia.org/wiki/File:Berlin_AEG_Turbinenfabrik_Front.jpg
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American schoolhttp://en.wikipedia.org/wiki/Model_302_telephonehttp://en.wikipedia.org/wiki/File:NYC_Hudson2.jpg
http://en.wikipedia.org/wiki/File:Westclox_Big_Ben.jpghttp://de.wikipedia.org/wiki/Eliot_Noyes
• Henry Dreyfus
• Eliot Noyes
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Critical goals for design (1967) by Dreyfus
• Utility• Appearance• Ease of maintenance• Low cost• Communication
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Need for Industrial Design
• In-house design and contracted design• Range of design investments is tremendous
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Expenditures for Industrial Design
• How Important is Industrial Design to a Product?
• Ergonomics Needs – interaction with human
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Ergonomic Needs
• How important is ease of use• How important is ease to maintenance• How many user interactions are required for
the product functions?• How novel are the user interaction needs?• What are the safety issues?
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Aesthetic Needs
• Is visual product differentiation required?• How important are pride of ownership, image
and fashion?• Will an aesthetic product motivate the team?
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RAZR 3Ergonomics
Ease of useEase of maintenanceQuantity of user interactionsNovelty of user interactionsSafety
AestheticsProduct differentiationPride of ownership, fashion, or imageTeam motivation
ImportanceHighLow
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The Impact of Industrial Design
• Is Industrial Design Worth the Investment?
• Direct Cost• Manufacturing Cost• Time Cost – spending time to different models
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How does Industrial Design Establish a Corporate Identity?
• Visual style of organization
• Visual equity• Product colour• Form• Style• Features• EXAMPLES : Apple, Rolex, Braun, Bang and
Olufsen, BMW
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The Industrial Design Process
1. Investigation of Customer Needs2. Conceptualization3. Preliminary Refinement4. Further Refinement and Final Concept
Selection5. Control Drawings or Models6. Coordination with Engineering,
Manufacturing, and External Vendors
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The ID process
1. Investigation of customer needs2. Conceptualization3. Preliminary refinement (soft models)
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The ID process 2
4. Further refinement and final concept selection (rendering, hard models)
5. Control drawings and models (control models)6. Coordination with engineering, manufacturing
and vendors
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Management of Industrial Design Process
• Technology Driven Products• User-driven Products
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http://upload.wikimedia.org/wikipedia/en/4/4b/Desk_chair.jpghttp://en.wikipedia.org/wiki/File:Krups_Vivo_F880_home_espresso_maker.jpg
http://en.wikipedia.org/wiki/File:Timex_T5E901_Ironman_Triathlon_30_Lap_FLIX.jpg http://en.wikipedia.org/wiki/File:Eos_300d_v_sst.jpg
http://en.wikipedia.org/wiki/File:Docomo_D506i_open.JPG http://en.wikipedia.org/wiki/File:Buick_Velite.jpg
http://en.wikipedia.org/wiki/File:IBM_Thinkpad_R51.jpghttp://en.wikipedia.org/wiki/File:Computer-aj_aj_ashton_01.svg
Technology- drivenProducts
User- drivenProducts
Super Computer
Hard Disk Drive
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The Impact of Computer-Based Tools on the ID Process
• Development of CAD
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Timing of Industria Design Involvement
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Development activity
Identification of customer needs
Concept Generation
Technology Driven• ID has typically no
involvement
User- Driven• Close work with marketing.
Participation in focus groups and interviews.
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Assessing the Quality of Industrial Design
1. Quality of User Interface
2. Emotional Appeal
3. Ability to Maintain and Repair the Product
4. Appropriate Use of Resources
5. Product Differentiation
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Summary
• Primary goal is to design the aspects of interaction: esthetics and ergonomics
• More product is seen more depends on ID• For user interction related products ID should
be involved in all development process• For technology oriented products ID is used in
final stages
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How to introduce new designs(presentation of Mr. Giovannni Benedetti)
• Experimenting with product colour. Without additional tooling we can create new products.
• Bringing different sizes of items. Basic + small bag, big bag, extra big, extra small, gift item with logo etc... Material side, production and certain technologies remain same.
• Slightly changed functionality of items.
• EXTENSION OF PRODUCT LINES
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http://www.wallacecameron.com/
• Small companies must also have product line and not to rely on single product
• Easiest way to have product portfolio is to experiment with colour and other parameters not requiring big investments.
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Different sizes of medical bags
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Soft bag
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Manchester United souvenir bag
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• http://www.amazon.com/Designing-Century-Specials-Charlotte-Fiell/dp/3822858838
• http://www.design21.dundee.ac.uk/Initiative/Initiative_Overview.htm
• www.idsa.org
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• http://www.danish-furniture.com/designers/arne-jacobsen/#arne-jacobsen-drawers
• http://www.colani.org/luigi_colani_Product_design_museum/Introduction.html
Functionalism
• http://gizmodo.com/343641/1960s-braun-products-hold-the-secrets-to-apples-future
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Dieter Rams’ ten principles to “good design”
• Good design is innovative • Good design makes a product useful • Good design is aesthetic • Good design helps us to understand a product • Good design is unobtrusive • Good design is honest • Good design is durable • Good design is consequent to the last detail • Good design is concerned with the environment • Good design is as little design as possible
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http://www.idsa.org/