product development - from idea to launch
DESCRIPTION
talk to the Founders Institute - about taking an idea through to launch. Ten tipsTRANSCRIPT
Charlie Gunningham(former coFounder & MD of aussiehome.com)
Product Development- from idea to launch
MBA Graduation, March 1999
7 months later… Dec 1999
5 months later… May 2000
10 years later… July 2010
1. The Background
solving a problem is all
2. The Idea
- quiet contemplation, keep a notepad close
3. Testing your Idea
- talk it out, don’t hide it; - throw negatives
4. Protecting your idea
- execution is your protection- NDA’s are fine – shows you’re serious
5. Developing your Idea
- mentors, RnD, rivals, timing, opportunities, … iterative tweaking (“massaging”)
6. Prototyping
- trial run through, proof of concept
… to show off to investors/clients
7. Business Planning
- written or spoken or thought? - a process, and a selling
document
8. Scenario Analysis
- realistic? -
aggressive?- what ifs?
- think.xls
9. Raising Money / Signing first clients
- try to get a NO!
- if no, move on - if not,
interested
10. Launch and beyond
- is the soft launch a cop out? - early weeks: love your clients, motivate staff… the best & worst of times!
Product Development- from idea to launch
Charlie Gunningham
@ chazgunningham
charliegunningham.com