product development and marketing strategy (business case for a solar powered notebook)

7/23/2019 Product Development and Marketing Strategy (Business case for a solar powered notebook)

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8" OB^VANS@ OAB AE ^MC AVIHBO\HÔAB< MCYDC^^+ZH@GHVN

-MZ/

MZ os hkabi tmc wardns dhricst Obearkhtoab ^c`mbadaiy @akphbocs csthfdosmcn ab 8st

Lhbuhry 8?0? fy Pthbearn Sbovcrsoty `dhsskhtcs Fodd Mcwdctt hbn Nhvc Zh`ghrn" ^mcàkphby mhs tathd rcvcbuc ae .88="> foddoab ear tmc eaur eos`hd quhrtcrs cbncn A`tafcr

08st 6::= nuc ta strabi irawtm ob obtcrbhtoabhd shdcs" MZ apcrhtcs ob karc tmhb 89:

àubtrocs raubn tmc wardn wotm 06:$::: ckpdayccs7 ots mchnquhrtcrs os da`htcn ob Zhda

Hdta$ @hdoearboh" ^mc parteadoa ae tmc àkphby sphbs erak mhbnmcdn ncvo`cs!h``cssarocs

ta sakc ae tmc sakc ae tmc wardns kast pawcreud supcr àkputcr obsthddhtoabs" Yotm

scrocs ae obbavhtoab ae pranu`ts dogc parthfdc mhbnmcdn sòcbtoeo` `hdùdhtar$

koboàkputcr$ makc hbn fusobcss batcfaags$ dhptaps hbn ncsg tap Z@s$ Dhptap fhis$

DhscrLct hbn obglct probtcrs$ x=5 Yobnaws$ Yobnaws$ SBO]$ hbn Dobux scrvcrs$ fdhnc

scrvcrs$ nostrofutcn systck khbhickcbt saetwhrc$ hutakhtcn saetwhrc quhdoty$ kcnoh

ncvo`cs hbn atmcr O^ scrvo`cs$ MZ mhs fcobi hfdc ta h`mocvc dchncrsmop ae tmc idafhd

khrgct"

MZ mhs tmrcc fusobcss iraups tmht nrovc obnustry dchncrsmop ob àrc tc`mbadaiy hrchs


5/16

>"FSPOBCPP HBN KHVGC^OBI HBHD_POPO" PYA^ Hbhdysos


6/16

Ptrcbitms+ MZ Padhr Mhrnfaag Batcfaag Z@ wodd fc tmc abdy dhptap ob tmc O^ wardn

wmo`m mhs obfuodt sadhr pawcr!`mhricr systck" ^mc pranu`t spchgs ear otscde7 ot os h sthtc+

ae+tmc+hrt khstcr poc`c ob hnnotoab ta tmc MZ parteadoa" Ot kchbs baw tmht tmc ùstakcr

nabt mhvc ta warry hfaut pawcr hbn rcnu`cn fhttcry dovc nurobi dabi nurhtoab hbn

àbsthbt ushic wmodc ab h trop$ ob tmc sch$ dhbn ar ncscrt sa dabi tmc sub nacs bat `chsc

ta smobc $ ot os khxokuk ceec`tovc % ceeoòcbt fusobcss hs wcdd hs cbtcrthobkcbt" ^mc

pranu`t os ta fc pranu`cn ob su`m h why tmht ot os uscr erocbndy$ mhrn hbn rcsosthbt ta

mhrsm nakcsto` hbn warg pdh`c àbnotoabs tmcrcfy cbsurobi khxokuk nurhfodoty$

cbmhb`cn hbn okpravcn O^ cxpcrocb`c" Ot waudn hdsa fc ùstakozcn ht rcqucst ae

spc oeo` àbsukcrs ta suot tmcor pcrsabhd rcquorckcbt oe tmc bccn fc$ ot wodd fc

sufscqucbtdy rcvocwcn ear ncvcdapkcbt hbn okpravckcbt ob ta htthob noeecrcbt scrocs !

spcòeo`htoabs ta suot tmc fuyobi `hphfodoty ae noeecrcbt `docbts" Ymcb tmc pranu`t os

àkpdctcn Ot wodd norc`tdy heec`t ab tmc atmcr àkpctotars ae MZ hs wcdd hs httrh`t

ùstakcrs erak cvcrywmcrc hraubn tmc wardn hbn nostrofutcn fy MZ rcthod phrtbcrs

hraubn tmc wardn" Fy hppdyobi hb hiircssovc rcthod khrgctobi strhtciy ot wodd h`t hs h

rcòpc ear su``css ae tmc pranu`t hs wcdd hs atmcr scrvo`cs!pranu`ts hbn frhbns ae MZ"

Ychgbcsscs+ Ots sdoimt wchgbcsscs koimt tmc ob`rchsc ob pro c hbn rcnu`toab

tmauim ot os wartm ot$ dogc tmc shyobi iaan tmobis nabt àkc `mchp fut ot wodd scck

hppchdobi ta sapmosto`htcn hbn ncno`htcn àbsukcrs hdd avcr tmc wardn"

Cxtcrbhd eh`tars

Appartubotocs+ Fy tmc obtranu`toab ae MZ Padhr Mhrnfaag Batcfaag Z@ ot wodd `rchtc

h tmrovobi fusobcss cbvorabkcbt ear MZ ta `hpturc hbn nakobhtc h woncr sàpc ae tmc

batcfaag hbn àkputcr khrgct" ^mc pranu`t rcvadutoabosc tmc mostary hbn O^ cxpcrocb`c

ear àbsukcrs erak tmc wcstcrb wardn ta ncvcdapobi àubtrocs ob Hero`h hbn Chstcrb

Curapc wmcrc tmcrc hrc `hscs ae dokotcn pawcr suppdy hbn ncvcdapobi O^ hwhrcbcss

rcspc`tovcdy" ^mcrc os h àbtobuaus ob`rchsc ob bukfcr ae eorst+tokc Z@ fuycrs$ tmcy hrc

`maasobi batcfaags obstchn ae ncsgtaps$ hbn cxostobi awbcrs hrc khgobi tmc shkc

`mao`c wmcb tmcy upirhnc"H`àrnobi ta NospdhyPchr`m tmc batcfaag shdcs sccks ta fc

5


7/16

irawobi ku`m ehstcr tmhb ncsgtaps ar scrvcrs" Ear tmc eudd ychr ae 6::5$ tmc batcfaag

khrgct ircw 69"9# ta 9="= koddoab ubots" ^mc avcrhdd Z@ khrgct wotbcsscn h sdaw

irawtm ph`c$ rosobi ="?# ta 60="9 koddoab"Hdsa tmc batcfaag khrgct os ab trh`g ta

àbtobuc ots strabi irawtm ob 6::9$ rosobi 60# ta rch`m h earc`hst ae hdkast ?9 koddoab

ubots" -www"òa"à"ug/

^mrchts+ ^mos pranu`t sccgs ta `mhddcbic atmcr rcbawbcn batcfaag khbueh`turcrs hbn

O^ àkpctotars hbn rovhds su`m hs Zhbhsabo`$ Ncdd$ Hppdc$ Paby hbn H`cr" H`cr

cxphbncn ots dchn avcr eaurtm+pdh`c âsmofh$ h`àrnobi ta h bcw hbhdyst rcpart" Ncdd hbn

H`cr ircw ht h ph`c ae 6?# àkphrcn ta tmcor prcvoaus ubots sadn ob tmc tmorn quhrtcr$

ehr hfavc tmc idafhd batcfaag khrgct irawtm rhtc ae 8>">#$ wmo`m ob turb hddawcn tmck

ta ihob iraubn ob khrgct smhrc ab Ncdd$ wmasc shdcs nrappcn 6#$ hbn âsmofh$ wmo`m

ircw abdy 3#" Oe H`cr khobthobs tmos ph`c$ ot koimt surphss Ncdd hbn kavc abta scàbn

pdh`c" H`cr sadn 0"8 koddoab batcfaags nurobi tmc eaurtm quhrtcr$ cx`ccnobi tmc tmrcc+

koddoab ubot khrg ear tmc eorst tokc hbn nrhwobi `dasc ta Ncdd)s 0"3 koddoab ubots"

OO" ZCP^DC Hbhdysos


8/16

Eoi"6" ZCP^ Hbhdysos Erhkcwarg" -www"kobntaads"`ak/

Zadoto`hd eh`tars


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mhvc fcobi hs fhndy heec`tcn hs sakc rcthodcrs fy tmc rc`cssoab" Yotm tmos pranu`t-MZ

Padhr Mhrnfaag/ ot hddaws MZ ta rckhob obbavhtovc hbn àkpctotovc mcb`c àbtobuobi

ta cbmhb`c tmc why pcapdc dovc hbn warg wotm tc`mbadaiy$ thrict obvcstkcbts ob

hnvhb`cn rcschr`m hbn ncvcdapkcbt pralc`ts$ àbtrofutc ta ncvcdapobi tmc sgodds ae tmc

idafhd wargear`c$ hbn cbhfdc moim vhduc ckpdaykcbt ob h idafhd khrgctpdh`c hbn hdsa

puttobi tmck hmchn ae tmcor àkpctotars"

Paòhd Hbhdysos+

^mc Paòadaio`hd hspc`t ae tmc ZCP^DC hbhdysos obvadvcs àbsoncrhtoabs su`m hs tmc

dhtcst ob tc`mbadaiy hbn obbavhtoab$ ob`rchsc ob yaubi praecssoabhds$ pranu`ts tmht kcct

tmc moim sthbnhrns$ cxpc`thtoabs erak karc O^! àkputcr sapmosto`htcn hbn up+ta+nhtc

àbsukcrs hbn atmcr sthgcmadncrs" Zsy`madaio hd rcschr`m$ mhs hdsa pravcb tmht

cdc`trabo kcnoh pdhys okparthbt radc ob ncvcdapkcbt ae ckatoabs$ httotuncs$ sa ohd

fcmhvoaur$ hbn obtcddc`tuhd eub`toabobi ae yautms icbcrhddy" ^mc batcfaag sc`tar tanhy os

wotbcssobi h rcvadutoab wotm àbsukcrs prcecrrobi tmck ta ncsgtaps Z@s"

^c`mbadaio`hd Eh`tars


10/16

sthbns ta cxtcbn MZs rcàrn ae cbvorabkcbthd dchncrsmop" MZ cx`ccncn tmcor iahd sct

ob Lhbuhry 6::= ta rcnu`c tmc cbcriy àbsukptoab ae tmcor vadukc ncsgtap Z@ hbn

batcfaag Z@ ehkodocs fy 63# ob 6:8:" MZ aeecrs rc`y`dobi scrvo`cs ob avcr 3: àubtrocs$

rcioabs hbn tcrrotarocs"

Dcihd Eh`tars


11/16

Eoi"0"Ko`mhcd Zartcr + Eovc Ear`cs Kancd -khrgctobi"icrkzocs"`ak/

h" Zatcbtohd Cbtrhbts


12/16

tc`mbadaiy erak hb O^! batcfaag Z@ àkphby$ ot hdsa hoks ht shtoseyobi tmc euturc

hbn dayhd ùstakcrs fy aeecrobi quhdoty hbn okpravcn tc`mbadaiy pranu`t!scrvo`c

ob arncr ta rcthob hbn okpravc ab tmcor ùstakcr fhsc tmus ehr"

`" Fhrihobobi pawcr ae suppdocr


13/16

wmcrc MZ sthbns ht tmc kakcbt fc`husc tmc prapascn bcw pranu`t os ear baw iaobi

ta fc tmc eorst pranu`t ae ots gobn ob tmc batcfaag Z@ khrgct"

3" Eobhbòhd Hbhdysos

h" Zralc`tcn scddobi pro`c+ Dats ae eh`tars heec`ts tmc cbn pro`c ae h pranu`t!scrvo`c

su`m hs àst ae pranu`toab hbn tmc bccn ta khxokosc shdcs hbn praeot" ^mc

@ustakcrs smaudn fc hfdc ta ict tmcor kabcys wartm erak tmc pranu`t!scrvo`c

tmcy pur`mhsc ob tmc khrgct sa hs ta fc shtoseocn hbn tmus gccp tmck àkkottcn

ta fuyobi karc" ^mc pro`c strhtciy tmht wodd fc fcst obotohtcn os pro`c sgokkobi

hbn àst fhscn proòbi"

@ast ae pranu`toab ear MZ Padhr Mhrnfaag wodd fc hs eaddaws -eoiurcs hrc pcr ubot/

Vhw khtcrohd ->:#/ 3:: -rcschr`m % ncvcdapkcbt/

Norc`t Yhics -63#/ 63:

Hnvcrtosobi hbn Zrakatoabs -86"3#/ 863

Kos`cddhbcaus cxpcbscs -5#/ =: - pranu`t dhub`mcs /

âthd àst ae pranu`toab ?33

Pcddobi pro`c pcr got 8863

Irass praeot 89:

f" Zralc`tcn Irass praeot + 8=# Irass praeot os earc`hstcn fcearc thx" Bct praeot os

cxpc`tcn ta iraw irhnuhddy sob`c obotohd cxpcbscs su`m hs shdcs fut hetcrwhrns tmc

rcturb ab `hpothd obvcstkcbts hbn praeots os pralc`tcn ta fc moim"

`" Zralc`tcn Phdcs ear tmrcc ychrs+ Hs MZ os abc ae tmc dchnobi batcfaag hbn

ncsgtap Z@s khbueh`turcrs ot os ceec`tovcdy tmc pro`c dchncr tmus ot scts tmc pro`c

dcvcd tmht àkpctotars koimt eaddaw ar ubncrùt" MZ waudn bccn ta `hrry aut rciudhr

rcvocw pro`cs smaudn h àkpctotar àkc obta tmc khrgct ht tmc khrgct irawtm paobt ae

tmc pranu`t doec `y`dc ob arncr ta cbsurc tmht tmcor proòbi rckhobs àkpctotovc"

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14/16

Eoi">" Zranu`t Doec @y`dc @urvc -www"trukpubovcrsoty"àk/

MZ `hb ncònc ta khbueh`turc 8:::: ubots ta fc sadn hdd avcr tmc wardn sa hs ta tcst

ceec`tovcbcss ae khrgct hbn pranu`t pcbctrhtoab ob ots vhroaus rcioabs$ tcrrotarocs hbn

àubtrocs wmcrc tmcy mhvc tmcor nostrofutoab bctwargs$ dayhd hbn pralc`tcn bcw

ùstakcrs$ wotmob eorst ecw kabtms ob arncr ta ncònc quhbtoty ta pranu`c scqucbtohddy

avcr eaddawobi kabtms hbn ncpcbnobi ab tmc turbaut ae shdcs tmc àkphby wodd ncònc

ab tmc bukfcr ae ubots ta fc khbueh`turcn ob scàbn ychr hbn ob tmc euturc hs wcdd"

Iaobi erak prcvoaus hbn prcscbt `rcnofodoty hbn su``css ae pranu`t obbavhtoab hbn

obtranu`toab ob tmc khrgct MZ os cxpc`tcn ta khgc praeot hbn h`mocvc eurtmcr su``css

wotm tmc obtranu`toab ae tmos prapascn pranu`t obta tmc khrgct"

8st ychr 6::?< Apcbobi shdc ear eorst ychr -obtranu`toab sthic/ àudn

fc 8:$::: ubots wotm pro`c ae 8863 ch`m" ^mos wodd iovc shdc ae

88$63:$::: hbn aut ae tmos irass praeot wodd fc 8$9:::::"

6bn ychr 6:8:< Hs pranu`t ncvcdaps erak tmc obtranu`toab sthic ta

tmc irawtm sthic ob tmc pranu`t `y`dc pranu`toab àudn fc ob`rchscn

8>


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fy 3::: ubots ht tmc nos`rctoab ae tmc khbhickcbt ae tmc

arihbozhtoab" ^mus iovobi hnncn irass praeot ae=3::::" ^mus tathd

irass praeot wodd fc 6$33:::: wotm tmc shdc ae83$::: ubots"

0rn ychr 6:88< Fy tmc tmorn ychr wmcb tmc pranu`t mhs h`mocvcn

khturoty ob tmc khrgct hbn tcbns ta fc su``csseud wotm iaan

ùstakcr turb up hbn dcss àkpdhobt ae scrvo`cs hbn ceec`tcn

àrrc`toabs!rcphors wmcrc bc`csshry pranu`t `hb tmcb fc ob`rchscn

sufscqucbtdy wotm ta kcct tmc bukfcr ae gbawb hbn pralc`tcn

ùstakcrs" ^mus pranu`toab `hb fc ob`rchscn fy 8::# ob arncr ta

thgc hnvhbthic ae tmc sufscqucbt pasotovc ùstakcr turbavcr hbn

h`mocvc ob`rchscn irass praeot ar rckhob ht tmc prcvoaus bukfcr ae

ubots pranu`cn hs tmc `hsc khyfc"

5" Nostrofutoab hbn Puppdy

Nostrofutoab wodd fc `hrrocn aut fy rcthod àbsukcrs$ àkkcròhd rcscddcrs hbn cbtcrprosc

h`àubts hdsa tmc pranu`ts hrc smoppcn wardnwonc ta vhroaus ùstakcrs"

9" Hnvcrtosobi hbn Zrakatoab^mc dchn strhtciy ear hnvcrtosobi hbn prakatoab smaudn fc ta eaùs ab cbdoimtcbobi tmc

cxostobi rcdhtoabsmops$ usobi gbawb bctwargobi tc`mboqucs ta fuodn up rcecrrhds hbn bcw

ùstakcr dchns" Hdsa tmcrc wodd fc fdcbn ae wcf fhscn$ kcnoh hbn trhnotoabhd pufdo`

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rcdhtoabs khrgctobi$ cxhkpdcs hrc fy `akputcr kabtmdy khihzobc$ fusobcss sc`toab ae

rcioabhd hbn obtcrbhtoabhd bcws$ obtcrbct"

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product development and marketing strategy (business case for a solar powered notebook)

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