product development

Product Developmentand Creative Sourcing

product development/creative sourcing

Client: UGGs

Project: Holiday Gift

Solution: Uggs – located in Southern California Wine

Country – gives a bottle of wine as a holiday

gift. They wanted to give out another gift tying

wine and Uggs together. The gifts developed for

them include a pewter wine stopper, key tags

and cell phone charms.


Client: Volcom

Project: Branded Merchandise

Solution: Volcom’s branded merchandise embodies

the creative spirit, creating clothing for

those that enjoy music, art, film and sports

such as skating, surfing, snow boarding and

motor cross.


Client: NuVasive

Project: Product Introduction

Solution: Nuvasive was looking for a creative way to

introduce, promote, and provide content for their

new Guidance Medical device. A custom USB drive

was designed to look like their device.


Client: Tesla

Project: Tesla was looking for a sophisticated yet

youthful way to convey the simplicity and

versatility of their brand in apparel.

This concept of a reversible beanie,

complete with a custom woven label that

reverses color as well when the beanie is in

wear, highlights their ever popular brand

and the Pantone matched accents. The

piece continues to be a top seller three

years after the first order – JNI as always

was ahead of trend!


Client: Sharknado 2

Project: This oven mitt was design for the

Sharknado 2 launch and was sent to Ad

Sales and SyFy partners. This mitt was part

of an amazing kit with a shark hat, shark

bottle opener, shark themed beads, shark

koozies and it was a part of a Sharknado

viewing party in a box.


Ski Shot

SnowboardSkateboard

Surfboard

Beach Cruiser


Client: Deep Eddy

Solution: The boards were designed

for on premise use within a

bar or restaurant. They

feature a chalkboard area

for use in promotion daily

specials.


Client: Sony

Project: Hellyeah GWP and Product Promotion

The Client needed a gift with purchase product to

help increase revenue for the upcoming Hellyeah

album entitled “Stampede”.

Audience: Retail customers

Solution: JNI created custom poly resin bull skulls, 12’’ from

horn-tip to horn-tip, to fit the record theme of

the record “Stampede”. These were hand painted

and 100% accurate re-creations of the real skull.

The product, including the CD and a DVD, sold at

retail for $49.99.

Results: Sony Music sold out the gift before the album

street date.


Client: Herbalife

Project: This snow globe was created custom for the

Herbalife Family Foundation for donors.


Client: Kravet Pencil Boxes

Project: This project was a set of pencils

in a box that the client could

distribute to their interior

decorator clients. Fun note on

this project — all of the pencils

and boxes are hand-wrapped.


Client: Leo Burnett Cannes Pillow

Project: These custom pillows created their own buzz at

the Cannes Lion Film Festival where they were

spotted decorating the seats at an A-list party.

Client: Chicago White Sox

Project: Commemorative

Audience: Season Ticket Holders

Solution: This jersey replica was given to White Sox

season ticket holders to commemorate the

retirement of all-time great Paul Konerko. The

objective behind this project was to create a

gift for all season ticket holders. To satisfy this

we created a hand sculpted, hand painted

Konerko Home Jersey on top of first base. To

highlight achievements, under the base were

stats and value contributions to the team.



Client: Chicago White Sox

Project: Gift for Chicago White Sox Season Ticket Holders

Audience: White Sox Season Ticket Holders

Solution: Ideas had to be “gift-like,” and client wanted the

“WOW” factor. We had to come up with something

that Sox fans would see as a novelty and view as an

appreciation.

Results: Ideas were a hit. We came in $2 under the client’s

budget.


Client: Schick

Project: Promotional Gift

Audience: Consumers

Objective: Storage solution

Solution: JNI designed mesh bags that held samples of razors. This way

the consumer would not only receive a sample Schick razor –

building brand loyalty – but the mesh bag could also be used

for razor storage and for travel. Additionally, by putting the

sample in the bag, consumers would automatically

understand the use of the bag.

Results: There have been one million mesh bags produced. The

product was so successful that it has now become a regular

retail item for Schick. Consumers enjoy getting the added

value of razors and a storage solution.


Client: Jim Beam

Project: Bartender Kit for Auchentoshan Whiksy

Audience: Bartenders around the country

Solution: A custom bartender kit that included

custom mixology tools for bartenders to

mix craft cocktail kits. The kit went to

high-end bars throughout the country.


Client: Dooney & Bourke

Program: Product Development

Audience: Tweens to adult women

Objective: Develop a price-point-driven tote for

Dooney & Bourke to sell in their

stores, online and in their catalog.

Solution: JNI created a whole line of clear PVC

& leather tote bags in different shapes

and sizes.

Results: The collection has become one of

Dooney & Bourke's best selling

collections of all time.


Client: Rentpath

Project: To further introduce property managers and Sales

Force members and to Build Awareness of

Rent.com Consumer Campaign that was currently

running with J.B. Smoove to the B2B Audience

Audience: Property Managers and Sales reps

Solution: The Legit Kit was created utilizing custom round

packaging in the client’s PMS blue with the same

Thumbs Up imagery depicted in the ads. Also

included a round window cling, a round Will

Return clock, Round Post-it notes and a 3 in 1

charging cable.

The packages were sent out to reps to hand

deliver to the property managers and clients.


Client: CBS

Project: Battle Creek Oven Mitt

Audience: CBS affiliates to help promote the new show

Solution: CBS was promoting their new show “Battle

Creek,” and was looking for a comfort item, as

they wanted to include a recipe for coffee

cake. Since the show is based in Michigan and the

state looks like a thumb, we came up with the

idea of the oven mitt and attached a fold out card

for the show and the coffee cake recipe.

Results: CBS was very happy with the item and the printing

of the attached card. Did not receive any

feedback from any of the affiliates.


I’d Rather Be In Agrabah bag -This bag was

made for Internal use for the opening of Aladdin.

El Rey Leon Lion King Bag – This item was given

to actors and staff for Opening night in Mexico.

Aladdin All Day Bag – Good Morning America sponsored a morning

show from the theater on TV for Aladdin. All who attended were

given takeaway bags.

Hunchback of Notre Dame – These bags were given as gifts to the

audience on opening night of a new Disney show that opened at the

Paper Mill Playhouse in NJ before it comes to Broadway.

product development/creative sourcingClient: Lucky Brand

Project: Retail Canvas Tote Bags

Audience: Retail Internet and Store Product for Sale

Solution: Fill the need for an inexpensive retail item that goes with the theme of the Lucky Brand full color art

designs producing 5 different canvas bags with a different full color design printed on each one to be sold

online and at Lucky Brand retail stores

Client: Thermo Fisher Scientific

Project: Century of Amazing Science

Audience: Lab researchers & technicians

Objective: Develop an informational solution to

introduce the latest lab products from

Life Technologies along with a useful

gift for attending a lunch & learn.

Solution: Creatively packaged the webkey USB

drive to replicate goggles and match

the custom box developed for the lab

goggle gift.

Results: The client was extremely pleased with

the high-perceived look of the

packaging, branded goggles along with

the creative application of the webkey

as part of the event intro.


Client: Thermo Fisher Scientific

Project: Nesting Dolls


Objective: Integrate the 8 key product categories

into a high perceived, unique gift that

would be kept & displayed in labs.

Solution: A set of 8 nesting dolls individually

branded with each category’s unique

branding. Full custom printed

packaging completes this gift.

Results: Delivered December 2015.


Client: Sumavel DosePro for Zogenix

Project: Training and Education Sales

Tool/Patient Travel Kit

Audience: Sales Reps to Share with Doctors—

Doctors to Demo to Patients.

Objective: Design and development of a replica

dosing unit that simulates the

needle-free action &“whoosh” sound

of the actual dispenser. Patient kit

included literature in fulfillment.

Solution: Custom-designed kits & demo dosing

units produced.

Results: Provided proficient & effective

means of introducing the unique

dosing mechanism for their drug &

launch. Award-winning campaign.


Client: Illumina

Project: Product Introduction


Objective: Develop a unique but useful promotional

product that resembled the MiSeq 2000.

The solution needed to generate

interest at launch events and have an

ongoing relevance n the lab. The USB

provided the “ongoing” relevance.

Solution: Illumina was looking for a creative way

to introduce, promote, and provide

content for their new MiSeq 2500

instrument. A custom USB drive was

designed to replicate the device.

Results: The replica was so well received a

collection of other MiSeq USB

instruments were developed.



Client: Paramount/DreamWorks

Project: Madagascar II Movie Launch

Audience: Motion picture press

Objective: Create a movie-themed toy to be sent to

the press.

Solution: A Jack in the Box was created using a vinyl

King Julian in a shipping crate-style box

using art from the film poster. A custom

sound-chip plays “I Like to Move It” when

opened.

Results: Units shipped 3 weeks before film opening.


Client: San Francisco 49ers

Project: View Finder

Audience: Potential ticket buyers

Solution: This view finder was

created for the San

Francisco 49er’s in honor of

their new stadium. The

view finder shows the user

what the new suites in the

stadium were to look like.


Project: Bead Chip Magnet for Lab researchers &

technicians

Objective: Develop a faithful replica of the Bead Chip

slide – but in magnet form. Needed to

improve upon the previous ‘replica.’

Solution: Through brainstorming we came up with a

multi-layered solution to faithfully replicate

the bead chips. We used a holographic

material to mimic the iridescent material and

an extra layer of plastic to match the size of

the actual equipment.

Results: The new magnets were a hit with both

employees and customers. Shown left to

right: actual bead chip, JNI magnet replica,

prior magnet ‘replica.’

product development

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