product development
TRANSCRIPT
Satrio Wiavianto | Zaid Ramadhan
Product Development and Sales, Upscale !
Satrio Wiavianto Zaid Ramadhan
Introducing
Session Objectives?
Delegates understand the importance of product
development
Delegates understand how to use product
development
CUSTOMERS
PROFIT
INTERNAL PROCESSES
People & Infrastructure
CUSTOMERS SUSTAINABILITY
IMPACT
INTERNAL PROCESSES
People & Infrastructure
An organization is created because
of it’s vision;
An organization exists because
it provides product to the market.
Organization value is our why
Org. Value (Program)
Customer
Customers define whether they want
to get our “why”
Our program„s market value is how we choose and package our products for the customers
Market Value(Product)
Our project focus
Org. Value (Program)
Market Value(Product)
Organization Value (Program)
Market Value (Product)
Personal Value (Members)
PRODUCT DEVELOPMENT
WHY ?
World is Changing
Market is Changing
Customers’ Needs are
Changing
WHY ?
We need to constantlydevelop and differentiate
our products to make them
relevant for our partners;
to answer market needs
PRODUCT DEVELOPMENT
WHAT ?
Definition
a creation, innovation,
enhancing the utility or
continuous improvement of
earlier characteristics of an existing
product or developing an
entirely new kind of product to
fulfill the customers’ requirements.
WHAT ?
PRODUCT DEVELOPMENT
HOW ?
Create the prototype of product and test it on
customers.
Separate good product ideas with the bad ones
inexpensively..
Identify product’s features and its marketing
strategy, as well as its financial projections.
Develop concepts for possible product.
Product Development Stages
Position and offer product in the marketplace.
Test product and marketing strategy in the marketplace
on a limited scale.
Product Development Stages
IDEA GENERATION
A continuous, systematic search for newproduct opportunities.
It involves delineating sources of newideas and methods for generatingthem.
Ideas for new products can be obtainedfrom basic research using a SWOTanalysis or using a Product LifeCycle
Strengths
Opportunities
Weaknesses
Threat
SWOT ANALYSIS
Every product has
Life-cycle
To eliminate unsound concepts
prior to devoting resources to
them.
Screening &
Evaluation
BUSINESS ANALYSIS
Estimate
Sales Volume
Pricing
Profitability & Breakeven
Point
Review of Product Costs, Sales, and Profits
Projections to see if they meet company
objectives
If yes,
move to the next stage
If no,
eliminate the
product concept
Marketability Test
Standard Test Market
Controlled Test Market
Stimulated Test Market
Implementing a total
marketing plan and full
production
Commercialization
Divide yourself into 6 groups
and create
product development planning
based on cases given by the co-facis
s
KEY REALIZATIONS ?
“the reasonable man adapts himself to the world;
the unreasonable one persists in trying to adapt the world to himself. Therefore, all progress depends on
the unreasonable man”
- George Bernard Shaw