product... designer / manager / owner
DESCRIPTION
Quite a few UX designers I have recently talked to slide into the role of the product "owner" or "manager". For many of us this is a gradual process – filling a gap, sometimes temporarily, in the existing management structure. This presentation shares some of my recent experiences and tips.TRANSCRIPT
PRODUCT… DESIGNER – MANAGER – OWNER
Peter Otto UX Camp London
22 March 2014
HELLO
I’M BECOMING A PRODUCT MANAGER?!
HELP!
Product Designer – Manager – Owner…
Image credit: flickr.com/100330598@N07
Product
Designer – Manager – Owner…
Image credit: http://pt.wikipedia.org/wiki/Ficheiro:HungUpFresno.jpg
WELL IT AIN’T AS EASY AS THAT…
Image credit: flickr.com/nathangibbs
“More than 88 percent of product managers I surveyed said that there isn’t a carefully thought-out plan for them when they start their jobs. They
get caught up in the whirlwind of seemingly urgent tasks that act like a riptide in an ocean.”*
* Steven Haines: The product manager’s survival guide
……
Image credit: flickr.com/stuartpilbrow
Help!!! Image credit: elisson1.blogspot.co.uk
So what do I need to do?
TAKE CONTROL!
Check this: http://benhorowitz.files.wordpress.com/2010/05/good-product-manager.pdf
Image credit: flickr.com/nathangibbs
What is a product manager?
If your role is now:
Design the right product for your users (and company)
It will become:
Help your team (and company) ship the right product to your users*
* Josh Elman https://medium.com/what-i-learned-building/63c09a43d0ec
Technology
Business Users
You are here...
Technology
Business Users
Product managers are here too...
Technology
Business Users Product manager
A few key things that I’ve learned so far...
Listen & Learn
Services
Finance
Sales
Marketing
Support
Analytics
Design
Development
QA
Users
Understand the market and the buyers
Image credit: olddesignshop.com
Articulate the vision Image credit: ffffound.com
Articulate the vision
Market insight
User insight Competitors Market foresight
Technology foresight
Product strategy
Sales strategy Business case
Business strategy
Image credit: nationalmuseum.af.mil
“I skate to where the puck is going to be, not where it has been.”
Wayne Gretzky
Create useful communications CENTRAL REPOSITORY
PRODUCT SHOW & TELL
PRODUCT FAQ’S
RELEASE OVERVIEW DOC WITH KEY BENEFITS
Prioritise.
1.
Ship.
“You miss 100% of the shots you don't take.”
Wayne Gretzky
Now over to you…
