product design & research
TRANSCRIPT
What you don't notice when you don't notice itby: Vladimir Melnikov (a researcher, product and innovation manager)
А
BB
Edward H. Adelson
We don't see things as they are, we see them as we are— Anaïs Nin
a self-organizing system
by Tom Stables
Hidden needs
The only important thing about design is how it relates to people— Victor Papanek
1983...
20 years of evolution
So what?
Tech
nolo
gy
UX
Classic controllerevolution
New context of usage
Consumers consume, users use, people live— Rama Gheerawo
DOUG DIETZ
Research? But how?
http://www.meetpatrick.de/
Adapted from Hasso Plattner Institute of Design at Stanford
HUMAN CENTERED DESIGN TOOLKIT
Jeanne Liedtka and Tim Ogilviehttp://designingforgrowthbook.com/
Usability Process
Problem №3
GIJS VAN WULFEN
Time
Depth of productunderstanding
Conceptual design
Detailed design
Production and testing
Launch and promotion
Support and development
User research
Opportunity assessment
Iteration
Time
Product understanding
Conceptual design Detailed design Development
and testingLaunch and promotion
Support and improvement
Customer researchBusiness analysis
Iteration
Time
Depth of productunderstanding
Conceptual design
Detailed design
Production and testing
Launch and promotion
Support and development
User research
Opportunity assessment
Iteration
Time
Depth of productunderstanding
Conceptual design
Detailed design
Production and testing
Launch and promotion
Support and development
User research
Opportunity assessment
Iteration
Research
Production
Evolution
Activity
Research
Production
Evolution
Activity
Data driven
People driven
Action driven
Imagination driven
WatchHear
Try
Watch
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People ignore design that ignores people
— Frank Chimero
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Hear
Customer co-design
Always ask yourself:
What do I want to learn about users by making this prototype?
Needs finding Solution testing
Every weapon has a manual, I'm sure this has one, too.
I’ll be back in an hour. Don’t do anything stupid.
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Computers are to design as microwaves are to cooking— Milton Glaser
You can’t experience the experience until you experience it— Bill Moggridge
Designing a product is designing a relationship— Steve Rogers
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Bo!Arrrrgh! Woof woofUser
Transitions not pages!
Intermediate step
Metaphor and analogy
Shinkansen
Kingfisher
JR 50017 - 6
A design isn’t finished until somebody is using it
— Brenda Laurel
Just one more time
