product design & development - mit opencourseware · pdf fileproduct design &...
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Product Design & Development
Thomas A. Roemer (MIT-Sloan)Matt Kressy (RISD)
Warren Seering (MIT–ME)
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Today’s Agenda
z The Team z Course Objectives z Logistics & Projects z Collaboration with Helsinki University
of Technology
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… The Team
z Students z LFM z MBA z MOT z RISD z Engineering z Undergraduates z Graduates
z Others?
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Course Objectives
z Understand the Product Development Process
z Learning By Doing z Apply tools learned in class z Apply and share existing knowledge z Improve team work and communication skills z Improve project management skills
z Have Fun
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Course Logistics
z Enrollment Policy z Course Material z Course Schedule z Team Projects
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… Enrollment Policy
z Priority to z Students whose proposals are selected z Students with high preference for selected projects z Students adding diversity z LFM students
z No Enrollment forz Students not present on first or second day of class z Students not prepared for class on Thursday z Students not making a project proposal on February 14
z No add cards until next Wednesday
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Course Material
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Required Textbook
Product Design and Development
Ulrich & Eppinger 3rd Edition,
McGraw Hill, 2004
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Case Studies
z Harvard Business School Case 9-600-143: “IDEO Product Development”. z Handed out in class today for free!
z Harvard Business School Case 9-695-026: “Sweetwater”. z Download for $6.50 from Harvard Business
Online at:http://harvardbusinessonline.hbsp.harvard.edu/relay.jhtml?name=itemdetail&id=695026
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Course Schedule
ReadMe.PDF
Master Schedule
General Information
Syllabus
Assignments
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Team Projects
z Interdisciplinary teams (6 students) z Continuous feedback from advisors and class z Process “paced” by homework assignments z $1,000 budget per team z Project ideas z From each student (next Tuesday)!z Sponsored project: General Motors
z Suggested project: Product for 3rd world
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Project Selection Process
z Read ReadMe file (assignment document) z Everyone makes a 50 sec proposal next
Tuesday z Hand in a 1 sheet proposal by 9:00 am! z Examples are on SloanSpace
z Projects and teams will be formed based onyour preferences z Hand in a Project preference card by next
Wednesday 10:00 am
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Proposal Guidelinesz Read ReadMe file (general information)z Identify a need - Do not suggest a solutionz Choose carefully something that
z is small and manageable (<10 parts)z is somewhat novel z does not duplicate existing products
z Search the web for possible competitors
z Sell us on your ideaz Tell us why existing products do not do the jobz Convince us that nothing exists that will fill the need
you have identified
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Project Examples from Recent Classes
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Band Aid Dispenser
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Christmas Tree Stand
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Outlet Cover
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Rearseat Workspace
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Laptop Cable Organizer
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Chevy SSR Cooler
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Ironing Board
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Sugar Dispenser
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Crate Shelf
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Swivel Car Seat
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Swivel Car Seat
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Baby Formula Dispenser
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Media Projector for Developing Countries
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Research and Development
R D Technology Product
Development Developmentz Unstructured methods z Difficult to plan z Unpredictable
z Structured methods z Generally planned z Predictable
Our focus is on product
development.
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Generic Product Development Process
PlanningPlanning Concept Development
Concept Development
System-Level Design
System-Level Design
Detail Design Detail
Design Testing and Refinement
Testing andRefinement
Production Ramp-Up
Production Ramp-Up
Mission Concept System Spec Critical Design Production Approval Review Review Review Approval
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Detail Design
Continued Refinement
Project Gantt Chart
Proposals
Mission and Needs
Concepts, Sketches, Targets
Concept Refinements
Proof of Concept
Financial Model
Alpha Prototype
Final Presentation
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 18 19 20 21 22
Assignment Work + Deliverable due
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Next Steps
z Read the READ-ME file !!!z Answers almost all your questions
z Project proposals due next Tuesday z Required for assignment to a team z Start thinking about project ideas
z Purchase the text z Read Chapter 4
z Read & Prepare IDEO Casez Think about Questions in Syllabus
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Proposal Logistics (Syllabus)
z Class 3 Tuesday, February 14
z Each student will give a 50 second presentation (Assignment 1b) Assignment 1a: Proposal Handout Due: 9:00 am. Assignment 1b: Proposal Presentation In class Assignment 1c: Project Preferences Due: 2/17, 10:00 am.
Project Proposals
Due:
IF YOU MISS THE MORNING DEADLINE YOU MUST BRING 100 COPIES TO CLASS
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Proposal Guidelines … (General Information)
z There should be a demonstrable market for the product. • Identify existing products that attempt to meet the need. • Should at least be an attractive opportunity for an established firm.
• High likelihood of containing fewer than 10 parts. • High confidence in prototype costs being less than $1000. • The product should require no basic technological breakthroughs. • You should have access to more than five potential users of the product
(more than 20 would be nice) • Save any highly proprietary ideas for another context
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… Proposal Guidelines (General Information)
• Most successful projects tend to have at least one team member with strong personal interest in the target market.
• It is really nice to have a connection to a commercial venture that may be interested in the product.
• Most products are really not very well designed. • The experience in this class is that if you pick almost any product satisfying
the above project guidelines, you will be able to develop a product that is superior to everything currently on the market.
• Just because you have used a lousy product doesn't mean that a better one doesn't exist. Do some thorough research to identify competitive products and solutions.
• An overview of some previous class projects is available on SloanSpace.