Building Great User Experiences Into Your ProductsProductCamp DC 2010

Who the heck is this dude?

**Actor Fisher Stevens and Professional Snowboarder Steve Fisher beat me.

My Personal Site:http://www.ThatStevenFisher.com

Based in Northern Virginia

15+ Years in Product Management, Marketing and User Experience

Products/Projects:Network Solutions, Appsolve, VISA, Sybase, Slipstream Air, Federated Power

Steven Fisher (#3 out of 546 Steven Fisher’s on the Web**)

This Presentation:http://www.slideshare.net/stevenfisher

Writer at SolutionsArePower.com and GrowSmartBusiness.com

Building Great User Experiences Into Your ProductsProductCamp DC 2010

“User Experience (abbreviated: UX) is the quality of experience a person has when interacting with a specific design. This can range from a specific artifact, such as a cup, toy or website, up to larger, integrated experiences such as a museum or an airport.”

User Experience Network (www.usnet.org)

User Experience Defined

Source: http://michael.hightechproductmanagement.com/2006/12/seven_traits_of_successful_pro.html

A Great User Experience Creates a Solid Foundation for Your Product.

So are Products.

User Experiences are Comprised of These Four Cornerstones.

Listen to a guy named Jesse James.

Call on the Five

Elements.

Five Elements of User Experience. Created by Jesse James Garrett.Source: JJG.net

“There is a fundamental difference between how the product should be used and how people really use it.”

Users Come in All Shapes and Sizes.

Source: http://piras.blogautore.espresso.repubblica.it/files/2010/03/refaceme-southpark-01.jpg

But A Great User Experience Is a Shepherd.

Users are Not Sheep.

Don’t Assume What Your Customers

Want.

Ask them.

Don’t Just Create a Product.

Create an Experience.

Coca-Cola Multi-Media Vending Machine. Created by Sapient.Source: CargoCollective.com

Your Products Should Be As Well.

People and Penguins Are Social Beings.

Penguins: http://www.plantcph.dk/

Employ a Narrative Approach

Test Your Product in the Wild…

It Provides Powerful Insight to Achieve Your Goals.

As You Evolve Your Product, Listen to Customers So You Don’t Head in the Wrong Direction.

Hire Product “Presidents” not Product “Managers”.

Source: http://michael.hightechproductmanagement.com/2006/12/seven_traits_of_successful_pro.html

1.) Excellent Communication Skills2.) Ability to Lead without Authority3.) Ability to Learn Fast4.) Great Business Acumen5.) Love for Products of All Types6.) Eye for Details7.) Skills to Do the Routine Stuff When Needed

Seven Shared Traits of Great UX Designers and Product Managers:

http://michael.hightechproductmanagement.com/2006/12/seven_traits_of_successful_pro.html

Questions?

Sites and Tools• Jesse James Garrett

http://www.jjg.net/• Good Product Manager (Books & Articles)

http://www.goodproductmanager.com/resources/• Transitioning from UX to Product Management

http://www.boxesandarrows.com/view/transitioning-from• Utlimate Guide to A/B Testing

http://www.smashingmagazine.com/2010/06/24/the-ultimate-guide-to-a-b-testing/

• Building Great User Scenarioshttp://www.hceye.org/HCInsight-Nielsen.htm

• 10 Steps to Personashttp://www.hceye.org/downloads/Persona-Lene.jpg

• 10 Commandments of User Experiencehttp://www.slideshare.net/nickf/the-ten-commandments-of-user-

experience