product brochure: malaysia b2c e-commerce market 2017
TRANSCRIPT
MALAYSIA B2C E-COMMERCE MARKET 2017 PUBLICATION DATE: APRIL 2017
PAGE 2 GENERAL INFORMATION I PAGE 3 KEY FINDINGS I PAGE 4-5 TABLE OF CONTENTS I PAGE 6 REPORT-SPECIFIC SAMPLE
CHARTS I PAGE 7 METHODOLOGY I PAGE 8 RELATED REPORTS I PAGE 9 CLIENTS I PAGE 10-11 FREQUENTLY ASKED QUESTIONS I
PAGE 12 ORDER FORM I PAGE 13 TERMS AND CONDITIONS
2
2
PRODUCT DETAILS Title:
Type of Product:
Category:
Covered Regions:
Covered Countries:
Language:
Formats:
Number of Charts:
Malaysia B2C E-Commerce Market 2017
Report
B2C E-Commerce
N/A
Malaysia
English
PDF & PowerPoint
71
PRICES* Single User License:
Site License:
Global Site License:
€ 750 (exc. VAT)
€ 1,125 (exc. VAT)
€ 1,500 (exc. VAT)
We occasionally offer a discount on selected reports as newer reports are published.
Please see the most up-to-date pricing on our website www.ystats.com.
QUESTIONS
ANSWERED
IN THIS REPORT
What were B2C E-Commerce sales in Malaysia in 2016?
What is the CAGR prediction for online retail in Malaysia through 2020 and beyond?
How large are M-Commerce sales in Malaysia predicted to be in 2020?
Which online payment methods are preferred by online shoppers in Malaysia?
Who are the main E-Commerce competitors in Malaysia?
SECONDARY MARKET
RESEARCH
Our reports are exclusively based on secondary market research. Our researchers derive
information and data from a variety of reliable published sources and compile the data into
understandable and easy-to-use formats.
ADVANTAGES Maximum Objectivity
Reliable Sources
Up-To-Date Analysis
Boardroom-Ready PowerPoint Presentations
Guidance For Strategic Company Decisions
MALAYSIA B2C E-COMMERCE MARKET 2017
MALAYSIA’S B2C E-COMMERCE MARKET IS SPURRED
BY FAVORABLE DEMOGRAPHICS AND INFRASTRUCTURE
B2C E-Commerce sales account for just above 1% of the total retail market in
Malaysia, according to the findings of this new report by yStats.com. Through 2025, this
number is projected to quintuple due to online sales outpacing store-based retail by a large
margin. Nevertheless, Malaysia’s predicted B2C E -Commerce sales growth rate lags behind
multiple other markets in the region such as Indonesia, Vietnam, Philippines, and Thailand.
With the aim of doubling this growth rate, the Malaysian government launched a strategic
roadmap for E-Commerce and rolled out several initiatives in partnership with the private
sector.
Besides the government-backed E-Commerce development projects, other factors
encouraging the growth of online retail in Malaysia are the ready infrastructure and
favorable demographics. Malaysia’s Internet penetration is one of the highest in the region
and about one-third of Internet users make purchases online. More than 50% of online
shoppers in Malaysia are less than 29 years old, so the continued maturity and wealth
growth of those presently in this demographic augers well for the increase of E-Commerce.
The product category with the largest share of E-Commerce sales in 2016 was clothing and
footwear. Other key market facts cited in the yStats.com’s publication include a ranking of
top payment methods used in E-Commerce and a breakdown of customer expectations
regarding delivery times.
The E-Commerce competition landscape in Malaysia is led by online marketplaces.
Lazada.com.my and 11street.my were the most visited B2C E-Commerce websites in the
country in February 2017, according to a ranking included in this report by yStats.com. Both
companies aim to attract more third-party sellers to their platforms during 2017. Another
major B2C E-Commerce player, online clothing retailer Zalora opened a new fulfillment
center in Malaysia in early 2017. Furthermore, online classifieds portal Mudah is also a
popular destination for browsing products to buy, with two-thirds of visitors to its website
coming from mobile.
MALAYSIA B2C E-COMMERCE MARKET 2017
MARKET 2017
3
MANAGEMENT SUMMARY
OVERVIEW & INTERNATIONAL COMPARISONS
Overview of B2C E-Commerce Market and International Comparisons, March 2017
B2C E-Commerce Sales in Southeast Asia, by Country, incl. Malaysia, in USD million, 2015
Total Retail Sales and Retail E-Commerce Sales, in USD billion, and E-Commerce Share of Total Retail Sales, in %, in
Southeast Asia, by Country, incl. Malaysia, 2016e
B2C E-Commerce Sales in Southeast Asia, by Country, incl. Malaysia, in USD billion, 2015 & 2025f
B2C E-Commerce Share of Total Retail Sales in Southeast Asia, by Country, incl. Malaysia, in %, 2015 & 2025f
Online Hotels and Airlines Sales in Southeast Asia, by Country, incl. Malaysia, in USD billion and in % of Total Hotels
and Airlines Sales, 2015 & 2025f, and CAGR, in %, 2015-2025f
Online Rides Sales in Southeast Asia, by Country, incl. Malaysia, in USD billion, 2015 & 2025f, and CAGR, in %, 2015-
2025f
Internet Penetration in Southeast Asia, by Country, incl. Malaysia, in % of Individuals, 2015
Average Fixed Internet Connection Speeds in Southeast Asia, by Country, incl. Malaysia, in MBPS, Q2 2016
Internet Users in Southeast Asia, by Country, incl. Malaysia, in millions, 2015 & 2020f
Number of Internet Users in Southeast Asia Who Researched Products or Services Online, by Country, incl. Malaysia,
in millions, 2015
Breakdown of Online Shoppers in Southeast Asia by Buying From Mobile Phone and From Other Devices, by Top
Cities and Other Areas, by Country, incl. Malaysia, in %, November 2015
Top 10 E-Commerce Platforms Preferred for Online Shopping, by Rank, by Country, incl. Malaysia, 2015
TRENDS
Overview of Regulatory B2C E-Commerce Trends, March 2017
E-Commerce Contribution to GDP, in MYR billion, 2015, E-Commerce Sales Growth CAGR, in %, 2012-2015, and
Forecast of E-Commerce Contribution to GDP, by Business as Usual and With Intervention, in MYR billion, 2020f
Devices Used to Access the Internet, in % of Internet Users, 2015
Top 20 Activities Conducted via Connected Mobile Devices, incl. Shopping-Related, in % of Internet Users, March
2016
Share of Online Shoppers Buying via Smartphones, in %, November 2016
Share of Smartphone Users Who Bought a Product or Service Within an App, in %, and Share of Online Shopping
Done Through Mobile Apps, in %, June 2016
M-Commerce Sales, in MYR million, and Share of Total B2C E-Commerce Sales, in %, 2013 – 2020f
Share of Online Shoppers Who Made a Purchase via Social Media, in %, April 2016
Breakdown of Preferred Types of Online Promotions, in % of Online Shoppers, Q1 2016
SALES & SHARES
B2C E-Commerce Sales, in MYR billion, 2011 & 2016
B2C E-Commerce Share of Total Retail Sales, in %, 2011 & 2016
B2C E-Commerce Sales, in USD billion, 2015 & 2025f
B2C E-Commerce Share of Total Retail Sales, in %, 2015 & 2025f
B2C E-Commerce Sales, in USD billion, 2014, 2020f & 2025f
3
2
MALAYSIA B2C E-COMMERCE MARKET 2017
TABLE OF CONTENTS (1 OF 2)
4
1
4
5
5
INTERNET USERS & ONLINE SHOPPERS
Internet Penetration, in % of Individuals, 2011 - 2015
Internet Penetration, in % of Households, 2011 – 2016
Breakdown of Broadband Subscriptions by Mobile and Fixed, in millions, Q1 2015- Q3 2016
Breakdown of Internet Users by Internet Users Who Shop Online, Who Do Webrooming Only, and Who Do Not Shop
Online, in %, 2015
Breakdown of Online Shoppers by Socio-Demographic Characteristics, incl. Gender, Age, Income and Education, in %,
2015
Breakdown of Frequency of Online Shopping, in % of Online Shoppers, November 2016
PRODUCTS
Breakdown of B2C E-Commerce Sales by Product Categories, in %, 2016
Breakdown of Product Categories to Purchase Online, incl. “Fashion and Accessories”, in % of Online Shoppers, Q1
2016
Product Categories Purchased in E-Commerce, in % of Online Shoppers, 2015
PAYMENT
Breakdown of E-Commerce Transactions by Payment Methods, in %, 2015
Payment Methods Used in E-Commerce, in % of Online Shoppers, 2015
Pull-Factors in E-Commerce According to Online Shoppers, in % of Online Shoppers, 2015
Breakdown of Payment Methods Preferred in Online Shopping, in % of Online Shoppers, November 2016
Top 5 Reasons Preventing Consumers from Conducting Certain Banking Activities via Mobile, in % of Internet Users,
March 2016
DELIVERY
Reasons to Shop Online, incl. “Convenient Delivery Service, in % of Online Shoppers, 2015
Breakdown of the Parcel Delivery Market by Local Players, in %, December 2015
Breakdown of Expected Delivery Times, in % of Online Shoppers, November 2016
Share of Online Shoppers Willing to Pay Extra for Express Delivery, in %, November 2016
PLAYERS
Overview of E-Commerce Players, March 2017
Breakdown of Online Marketplaces Preferred for Online Shopping, in % of Online Shoppers, 2015
Top 6 Local C2C/P2P E-Commerce Websites, by Website Visits, in millions, incl. Malaysia’s Share of Website Visits, in
%, and Estimated Number of Visits from Malaysia, in millions, February 2017
Top 9 Local B2C E-Commerce Websites, by Website Visits, in millions, incl. Malaysia’s Share of Website Visits, in %,
and Estimated Number of Visits from Malaysia, in millions, February 2017
Top 10 E-Commerce Apps, by Rank, by B2C/B2B2C and C2C, by Mobile Platform, March 2017
MALAYSIA B2C E-COMMERCE MARKET 2017
TABLE OF CONTENTS (2 OF 2)
8
7
6
9
5
6
6
MALAYSIA B2C E-COMMERCE MARKET 2017
REPORT-SPECIFIC SAMPLE CHARTS
GENERAL METHODOLOGY OF OUR MARKET REPORTS Secondary Market Research
The reports are compiled based on secondary market research.
Secondary research is information gathered from previously published
sources. Our reports are solely based on information and data acquired
from national and international statistical offices, industry and trade
associations, business reports, business and company databases,
journals, company registries, news portals and many other reliable
sources. By using various sources we ensure maximum objectivity for all
obtained data. As a result, companies gain a precise and unbiased
impression of the market situation.
Cross referencing of data is conducted in order to ensure
validity and reliability.
The source of information and its release date are provided on
every chart. It is possible that the information contained in one chart is
derived from several sources. If this is the case, all sources are mentioned
on the chart.
The reports include mainly data from the last 12 months prior
to the date of report publication. Exact publication dates are mentioned in
every chart.
Definitions
The reports take into account a broad definition of B2C E-
Commerce, which might include mobile commerce. As definitions may
vary among sources, exact definition used by the source (if available) is
included at the bottom of the chart.
Chart Types
Our reports include text charts, pie charts, bar charts, rankings,
line graphs and tables. Every chart contains an Action Title, which
summarizes the main idea/finding of the chart and a Subtitle, which
provides necessary information about the country, the topic, units or
measures of currency, and the applicable time period(s) to which the data
refers. With respect to rankings, it is possible that the summation of all
categories amounts to more than 100%. In this case, multiple answers were
possible, which is noted at the bottom of the chart.
Report Structure
Reports are comprised of the following elements, in the following
order: Cover page, preface, legal notice, methodology, definitions, table of
contents, management summary (summarizing main information
contained in each section of report) and report content (divided into
sections and chapters). When available, we also include forecasts in our
report content. These forecasts are not our own; they are published by
reliable sources. Within Global and Regional reports, we include all major
developed and emerging markets, ranked in order of importance by using
evaluative criteria such as sales figures.
Notes and Currency Values
If available, additional information about the data collection, for
example the time of survey and number of people surveyed, is provided in
the form of a note. In some cases, the note (also) contains additional
information needed to fully understand the contents of the respective data.
When providing information about amounts of money, local
currencies are most often used. When referencing currency values in the
Action Title, the EUR values are also provided in brackets. The conversions
are always made using the average currency exchange rate for the
respective time period. Should the currency figure be in the future, the
average exchange rate of the past 12 months is used.
METHODOLOGY OF OUR MALAYSIA B2C E-COMMERCE MARKET 2017
Report Coverage
This report covers the retail E-Commerce market in Malaysia. A
broad definition of retail E-Commerce used by some original sources cited
in this report might include both B2C and C2C E-Commerce.
The report contains relevant information about international
comparisons, market trends, E-Commerce sales and shares, Internet
users and shoppers, products, payment methods, delivery and players.
Report Structure
The report starts with an overview of the E-Commerce market
and international comparisons, where the relevant country is compared
to other countries in the region in terms of criteria relevant to retail E-
Commerce, such as sales, Internet and online shopper penetration.
Next, the “Trends” section includes an overview of market
trends, such as M-Commerce and social commerce.
The section “Sales & Shares” covers the development of retail E-
Commerce sales and E-Commerce’s share of total retail sales.
In the “Users & Shoppers” section, information about Internet
penetration and online shoppers is included.
Afterwards, the section “Products” shows the leading product
categories purchased online.
The next section, “Payment”, covers the payment methods most
used by online shoppers.
Furthermore, the “Delivery” section covers information related to
delivery in online shopping.
Finally, the “Players” section includes information about the
leading E-Commerce companies, including rankings of top online shopping
platforms by website visits.
MALAYSIA B2C E-COMMERCE MARKET 2017
7
Singapore B2C E-Commerce Market 2017
Thailand B2C E-Commerce Market 2017
Indonesia B2C E-Commerce Market 2017
Asia-Pacific Online Payment Methods: Full Year 2016
Asia-Pacific Cross-Border B2c E-Commerce 2017
Asia-Pacific Clothing B2C E-Commerce Market 2016
Asia-Pacific Online Travel Market 2016
April 2017
April 2017
April2017
March 2017
February 2017
July 2016
November 2016
€ 750
€ 750
€ 750
€ 1,950
€ 1,950
€ 950
€ 750
China B2C E-Commerce Sales Forecasts: 2016 to 2020
Japan B2C E-Commerce Sales Forecasts: 2016 to 2020
Top 5 Country B2C E-Commerce Sales Forecasts: 2016 to 2020
Trends in Worldwide Internet Retail 2016
Global B2C E-Commerce Market 2016
Online Retail in Emerging Markets 2016
November 2016
December 2016
November 2016
July 2016
June 2016
June 2016
€ 450
€ 450
€ 1,950
€ 1,450
€ 2,950
€ 3,450
Global Cross-Border B2C E-Commerce 2017
Global Online Payment Methods: Full Year 2016
Global Alternative Online Payment Methods: Full Year 2016
February 2017
March 2017
March 2017
€ 2,950
€ 2,950
€ 1,950
Middle East B2C E-Commerce Market 2016 May 2016 € 1,950
Africa B2C E-Commerce Market 2016 May 2016 € 1,950
Latin America B2C E-Commerce Market 2016
Europe B2C E-Commerce Market 2016
March 2016
February 2016
€ 1,950
€ 2,950
UPCOMING RELATED REPORTS
REPORT PUBLICATION
DATE
PRICE*
Vietnam B2C E-Commerce Market 2017
Philippines B2C E-Commerce Market 2017
Southeast Asia B2C E-Commerce Market 2017
Asia-Pacific B2C E-Commerce Market 2017
April 2017
April 2017
May 2017
May 2017
€ 750
€ 750
€ 1,950
€ 2,950
MALAYSIA B2C E-COMMERCE MARKET 2017
8
9
10
11
12
13