product brochure: cis b2c e-commerce market 2015

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CIS B2C E-COMMERCE MARKET 2015 PUBLICATION DATE: JANUARY 2016

PAGE 2 GENERAL INFORMATION I PAGE 3 KEY FINDINGS I PAGE 4 - 9 TABLE OF CONTENTS I PAGE 10 REPORT-SPECIFIC SAMPLE

CHARTS I PAGE 11 METHODOLOGY I PAGE 12 RELATED REPORTS I PAGE 13 CLIENTS I PAGE 14-15 FREQUENTLY ASKED QUESTIONS

PAGE 16 ORDER FORM I PAGE 17 TERMS AND CONDITIONS

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CIS B2C E-Commerce Market 2015

Market Report

B2C E-Commerce

Commonwealth of Independent States (CIS)

Russia, Ukraine, Kazakhstan, Belarus, Azerbaijan, Armenia,

Uzbekistan

English

PDF & PowerPoint

111

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QUESTIONS

ANSWERED

IN THIS REPORT

How is B2C E-Commerce evolving across the CIS markets?

How high are B2C E-Commerce sales in some major countries of the group?

Which product categories do online shoppers in CIS buy the most?

Which payment and delivery methods do they prefer?

Who are the major players in the E-Commerce space in CIS?

SECONDARY MARKET

RESEARCH

Our reports are exclusively based on secondary market research. Our researchers derive

information and data from a variety of reliable published sources and compile the data into

understandable and easy-to-use formats.

ADVANTAGES Maximum Objectivity

Reliable Sources

Up-To-Date Analysis

Boardroom-Ready PowerPoint Presentations

Guidance For Strategic Company Decisions

CIS B2C E-COMMERCE MARKET 2015

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B2C E-COMMERCE IN CIS MARKETS TO GROW DESPITE ECONOMIC DOWNTURN

B2C E-Commerce is in early stages of development in the majority of the countries in the

Commonwealth of Independent States (CIS). In the most advanced of the online retail markets in

this country group, Russia, B2C E-Commerce still accounts for less than 5% of total retail sales.

This indicates that with support of the rising Internet and online shopper penetration and

increasing use of Internet-enabled mobile devices, B2C E-Commerce sales in the CIS markets can

be expected to grow further, despite the current economic downturn challenging many of the

region’s countries.

Russia is the leader in CIS in terms of B2C E-Commerce sales, followed by Ukraine and

Kazakhstan. In local currencies, online retail sales in these countries have shown strong double-

digit growth rates over the past two years, with Kazakhstan leading the pack in terms of growth.

The rise of mobile commerce is a common characteristic among those markets, together with the

popularity of the clothing and shoes product category, purchased by more than 50% of online

shoppers in Kazakhstan, close to half of online shoppers in Russia and over a third of online

shoppers in Ukraine in 2014. Of these three markets, only in Ukraine was clothing topped by

electronics as the product category most purchased online.

In Belarus, B2C E-Commerce is also developing rapidly. According to some official surveys,

around half of Internet users already made purchases over the Internet in 2015. Other CIS

countries, such as Armenia and Azerbaijan, cannot boast such online shopper penetration rates,

but likewise they are expected to see rapid growth of online retail off a low base.

As B2C E-Commerce continues to evolve, prominent local market players have emerged.

Some of them, such as online clothing retailers Wildberries and Lamoda operate in several of the

CIS countries. The home-grown B2C E-Commerce companies in these markets, however, are

challenged by the growing popularity of Chinese E-Commerce websites. Both Aliexpress.com and

JD.com have opened websites targeting Russia, while also in other CIS markets many users

browse these websites in search of the best prices.


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MANAGEMENT SUMMARY

RUSSIA

2.1 OVERVIEW

B2C E-Commerce Overview and International Comparisons, December 2015

2.2 TRENDS

B2C E-Commerce Trends Overview, December 2015

Cross-Border E-Commerce Statistics, incl. Number of Orders by Location and Platform, Number of Parcels

and Average Check, 2013 & 2014

Smartphone User Penetration and Mobile Shopper Penetration, in % of Online Shoppers, by Age Group and

Total, October 2015

2.3 SALES & SHARES

Historic B2C E-Commerce Sales, in RUB billion, by Comparative Estimates, 2009 - 2014

B2C E-Commerce Sales Forecasts, in RUB billion, by Comparative Estimates, 2014 - 2019f

B2C E-Commerce Share of Total Retail Sales, in %, by Comparative Estimates, 2014 - 2020f

2.4 USERS & SHOPPERS

Monthly Internet Audience, in millions and in % of Adult Population, Summer 2011 - Summer 2015

Number of Online Shoppers, in millions and in % of Internet Users, 2013 & 2014

Online Shopper Penetration, by Gender, Age Group and Location Type, in % of Internet Users in the Relevant

Group, November 2014

2.5 PRODUCTS

Product Categories Purchased Online, in % of Online Shoppers, 2013 & 2014

B2C E-Commerce Sales by Product Categories, in RUB billion, 2013 & 2014

2.6 PAYMENT

Payment Methods Used in Online Shopping, in % of Online Shoppers, 2011 – 2014

2.7 DELIVERY

Breakdown of B2C E-Commerce Orders by Delivery Methods, in %, 2013 & 2014


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TABLE OF CONTENTS (1 OF 6)

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RUSSIA (Cont.)

2.8 PLAYERS

B2C E-Commerce Players Overview, December 2015

Top 20 Online Shops, Ranked by Sales, incl. E-Commerce Sales, in RUB billion, Number of Orders, in

thousands, Average Check, in RUB, and Main Product Category, H1 2015

UKRAINE

3.1 OVERVIEW

Overview and International Comparisons, January 2016

3.2 TRENDS

Share of Online Shoppers Placing Orders Online via Social Networks, in %, 2013 & 2014

3.3 SALES & SHARES

B2C E-Commerce Sales, in UAH billion, 2014 - 2017f

B2C E-Commerce Share of Total Retail Sales, in %, 2014


Internet Penetration, in % of Individuals, 2010 - 2014

Number of Online Shoppers, in millions, Q3 2013 & Q3 2014

3.5 PRODUCTS

Product Categories Purchased Online, in % of Online Shoppers, Q3 2014

3.6 PAYMENT

Share of Online Shoppers Paying by Card, in %, 2015

3.7 DELIVERY

Most Important Factors in Online Shopping, incl. Delivery, in % of Online Shoppers, Q3 2014

3.8 PLAYERS

Breakdown of Online Shops by Market Share, by Electronics & Household Appliances and Clothing & Shoes,

2014

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CIS B2C E-COMMERCE MARKET 2015 TABLE OF CONTENTS (2 OF 6)

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KAZAKHSTAN

4.1 OVERVIEW

B2C E-Commerce Overview and International Comparisons, November 2015

4.2 TRENDS

Overview of B2C E-Commerce Trends, November 2015

Breakdown of B2C E-Commerce Payments with Bank Cards, by Kazakh Online Shops and Foreign Online

Shops, in %, 2012 & 2014

Perceived Barriers and Advantages of E-Commerce, in % of Internet Users, 2014

4.3 SALES & SHARES

B2C E-Commerce Sales, in USD million, 2012, 2013 & 2017f




Breakdown of Internet Users, by Age Group and Gender, in %, July 2015

Breakdown of Main Purposes of Internet Usage, incl. “Buying and Selling Goods and Services”, in % of Internet

Users, 2013 & 2014

Breakdown of Online Shoppers, by Age Group, in %, 2014

4.5 PRODUCTS

Product Categories Purchased Online, in % of Online Shoppers, 2013 & 2014

Average Check in B2C E-Commerce, in USD, by Product Category, 2014

4.6 PAYMENT

Breakdown of Payment Methods Used in Online Shopping, in % of Online Shoppers, 2013 & 2014

Number and Value of Online Payment Transactions with Bank Cards, in thousands and in KZT million, and

Share of Total Bank Card Payments Number and Value, in %, September 2014 - July 2015

Overview of Top 10 Online Payment Processing Systems, Ranked by Revenue, September 2015

4.7 DELIVERY

Share of B2C E-Commerce Deliveries of Total Small Parcel Deliveries Made by Post, in % and in millions, 2014

4.8 PLAYERS

Overview of E-Commerce Players, November 2015

Overview of Top 10 B2C E-Commerce Companies, Ranked by Revenue, 2014


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BELARUS

5.1 OVERVIEW

Overview and International Comparisons, January 2016

5.2 TRENDS

Breakdown of Online Purchases by Device Used, in %, Q1 2015

Countries and Regions Purchased Online from, 6 Months to September 2014

5.3 SALES & SHARES

B2C E-Commerce Sales, in USD million, 2013 & 2014




Online Shopper Penetration, in % of Internet Users, 2013 - 2015

5.5 PRODUCTS

Products Purchased Online, in % of Online Shoppers, 2014

5.6 PAYMENT

Breakdown of Last Online Purchase by Payment Methods, in % of Online Shoppers, September 2014

5.7 DELIVERY

Breakdown of the Last B2C E-Commerce Order by Delivery Method, by Order Value, in % of Online Shoppers,

September 2014

5.8 PLAYERS

Top 10 E-Commerce Websites by Website Rank, January 2015

AZERBAIJAN

6.1 OVERVIEW


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AZERBAIJAN (Cont.)

6.2 TRENDS

Breakdown of Households with Internet Access by Type of Internet Connection, in %, 2010 - 2014

6.3 SALES & SHARES

B2C E-Commerce Sales, in AZN million, 2013, 2014 & H1 2015

B2C E-Commerce Share of Total Retail Sales, in %, H1 2015



Breakdown of Internet Users, by Age Group, in %, 2014

Breakdown of Main Purposes of Internet Usage, incl. “Ordering or Selling Goods and Services”, in % of

Internet Users, 2014

Online Shopper Penetration, in % of University Students, January 2015

6.5 PLAYERS

E-Commerce Websites Most Purchased from, in % of University Students Shopping Online, January 2015

Overview of Popular Online Shops, incl. Category and Website Traffic Data, November 2015

ARMENIA

7.1 OVERVIEW


7.2 TRENDS

Breakdown of Households by Computer Types Owned, in %, January 2014

Smartphone Penetration by Age Group, in % of Individuals, 2015e

7.3 SALES & SHARES

Revenues of Companies Specialized in Internet Applications and E-Commerce, in USD million, 2010 & 2014



Online Services Used, incl. Online Shopping, in % of Internet Users, January 2014

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ARMENIA (Cont.)

7.5 PLAYERS

Overview of Top 8 B2C E-Commerce Websites, Ranked by the Number of Facebook Fans, November 2015,

and Website Traffic Data, October 2015

UZBEKISTAN

8.1 OVERVIEW


8.2 TRENDS

Breakdown of Internet Usage Frequency, in % of Internet Users, by Device, 2015e



Number of Internet Subscribers, by Fixed and Mobile, in thousands, 2013 & 2014

Number of Internet Users, in millions, January 2015 & September 2015

8.4 PLAYERS

Overview of Top 10 E-Commerce Websites, by Website Rank, October 2015

Overview of Selected B2C E-Commerce Websites, Accepting Payment Online, incl. Website Rank and Number

of Website Visits, September 2015

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CIS B2C E-COMMERCE MARKET 2015 REPORT-SPECIFIC SAMPLE CHARTS

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GENERAL METHODOLOGY OF OUR MARKET REPORTS

The reports are compiled based on secondary market

research. Secondary research is information gathered from

previously published sources. Our reports are solely based on

information and data acquired from national and international

statistical offices, industry and trade associations, business reports,

business and company databases, journals, company registries, news

portals and many other reliable sources. By using various sources we

ensure maximum objectivity for all obtained data. As a result,

companies gain a precise and unbiased impression of the market

situation.

Cross referencing of data is conducted in order to ensure

validity and reliability.

The source of information and its release date are provided

on every chart. It is possible that the information contained in one

chart is derived from several sources. If this is the case, all sources

are mentioned on the chart.

The reports take into account a broad definition of B2C E-

Commerce, which might include mobile commerce. As definitions

may vary among sources, exact definition used by the source (if

available) is included at the bottom of the chart.

Our reports include text charts, pie charts, bar charts,

rankings, line graphs and tables. Every chart contains an Action Title,

which summarizes the main idea/finding of the chart and a Sub Title,

which provides necessary information about the country, the topic,

units or measures of currency, and the applicable time period(s) to

which the data refers. With respect to rankings, it is possible that the

summation of all categories

amounts to more than 100%. In this case, multiple answers were

possible, which is noted at the bottom of the chart.

Reports are comprised of the following elements, in the

following order: Cover page, preface, legal notice, methodology,

definitions, table of contents, management summary (summarizing

main information contained in each section of report) and report

content (divided into sections and chapters). When available, we also

include forecasts in our report content. These forecasts are not our

own; they are published by reliable sources. Within Global and

Regional reports, we include all major developed and emerging

markets, ranked in order of importance by using evaluative criteria

such as sales figures.

If available, additional information about the data collection,

for example the time of survey and number of people surveyed, is

provided in the form of a note. In some cases, the note (also) contains

additional information needed to fully understand the contents of the

respective data.

When providing information about amounts of money, local

currencies are most often used. When referencing currency values in

the Action Title, the EUR values are also provided in brackets. The

conversions are always made using the average currency exchange

rate for the respective time period. Should the currency figure be in

the future, the average exchange rate of the past 12 months is used.

The reports include mainly data from the last 12 months

prior to the date of report publication. Exact publication dates are

mentioned in every chart.

METHODOLOGY OF OUR CIS B2C E-COMMERCE MARKET 2015 REPORT

This report covers the B2C E-Commerce market in the

selected member countries of the Commonwealth of Independent

States (CIS), including Armenia, Azerbaijan, Belarus, Kazakhstan,

Russia, and Uzbekistan. Ukraine is also included in the present report

as a market closely related to the CIS countries and participating in

CIS on a selective basis.

Each country is covered in a separate chapter. The

countries are presented in the order of descending B2C E-Commerce

sales. Where no comparative sales were available, other relevant

criteria were applied to determine the order, such as Internet

penetration.

Each country chapter starts with an overview of

development of B2C E-Commerce in the respective country with

international comparisons.

Following that, information about trends, sales & shares,

users & shoppers, products, payment, delivery and players is

presented, where available. Due to varying data availability some of

these sections may not be covered for certain countries.

The “Trends” section generally provides an overview of the

related market trends, such as cross-border B2C E-Commerce, social

commerce, mobile Internet penetration and the devices used to

access the Internet.

The section “Sales & Shares” includes the development of

B2C E-Commerce sales, including historical sales and forecasts, where

available. Furthermore, this section shows information about B2C E-

Commerce’s share of the total retail market. Related numbers, such as

total sales of E-Commerce companies and the value of online

purchases per shopper are used where no information about actual

B2C E-Commerce sales was available.

In the “Users & Shoppers” section, a review of the

development of Internet penetration is included. Where available, the

number of online shoppers or a ranking of online activities of Internet

users, including online shopping, is provided.

Afterwards, the section “Products” shows the leading product

categories purchased online, where available.

The next two sections, “Payment” and “Delivery”, cover

information related to delivery and payment methods most used by

online shoppers if available. With regard to payment, data on online

payment transactions with bank cards, such as number and value of

transaction, is included where no ranking of online payment methods

is available.

Finally, the “Players” section includes information about the

leading E-Commerce players, such as retailers, marketplaces and

classifieds portals, based on criteria such as sales, website rank and

popularity in social networks, depending on data availability.


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UPCOMING RELATED REPORTS

Eastern Europe B2C E-Commerce Market 2015

Poland B2C E-Commerce Market 2015

January 2016

January 2016

€ 1950

€ 750

Russia B2C E-Commerce Market 2015 December 2015 € 950

Russia B2C E-Commerce Sales Forecasts: 2015 to 2018

Kazakhstan B2C E-Commerce Market 2015

Central Asia & Caucasus B2C E-Commerce 2015

July 2015

November 2015

November 2015

€ 450

€ 450

€ 1,450

Europe Cross-border B2C E-Commerce 2015 August 2015 € 1,950

Europe Online Payment Methods: First Half 2015 August 2015 € 750

Europe M-Commerce Snapshot 2015 March 2015 € 950

Europe Clothing B2C E-Commerce Market 2015 January 2015 € 1,450

Asia-Pacific B2C E-Commerce Market 2015 October 2015 € 3,450

Southeast Asia B2C E-Commerce Market 2015 September 2015 € 950

China B2C E-Commerce Market 2015 September 2015 € 950

India B2C E-Commerce Market 2015 September 2015 € 950

Indonesia B2C E-Commerce Market 2015 August 2015 € 750

Brazil B2C E-Commerce Market 2014 December 2014 € 950

Latin America B2C E-Commerce Market 2014 December 2014 € 2,450

REPORT

PUBLICATION

DATE

PRICE*

Europe Online Payment Methods: Second Half 2015

Europe B2C E-Commerce Market 2015

January 2016

February 2016

€ 750

€ 2,950


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