3 Steps to Create Your Product Advisor Concept Get started and build your first interactive product advisor

1. PREPARE YOUR PRODUCT DATA SHEET The basis of any good Guided Selling solution is a structured product data sheet with consistent and complete data. It will give you a clear picture of your product and will make it easier for you to link your shopper’s needs to individual product features and attributes. Below, you can find a template for a structured product data sheet.

NAME DEEPLINK URL PICTURE URL PRICE FEATURE 1 FEATURE 2 FEATURE N

NAME DEEPLINK URL PICTURE URL PRICE (IN USD$)

DOCKINGSTATION

BATTERY LIFE(IN HOURS)

CONNECTIVITYTECHNOLOGY

NOISE REDUCTION

Free Monster Beats by Dr Dre Studio

SONY WalkmanWH Series

129$

145$

175$SENNHEISER

Headphones RS120

FALSE

FALSE

TRUE

20

25

12

RF

RF

Bluetooth

TRUE

FALSE

TRUE

Example product data sheet for a headphones advisor: 1. PREPARE YOUR PRODUCT DATA SHEET - Example

2. CREATE YOUR PRODUCT ADVISOR CONCEPTPrepare questions to ask in order to understand your shopper's individual needs and link them to product features.

The question you want to ask your shoppers: make sure it’s need-oriented

and can be answered easily.

QUESTION

You can add this optional column to identify the most relevant questions

(high, medium, low).

IMPORTANCE The reason why you ask the question.

PURPOSE

Product features that will determine a product’s suitability to fulfill individual

customer needs.

LINKED ATTRIBUTES

Below, you can find a template for a product advisor concept.

Purpose

Infotext

Answer 2 Infotext

Infotext

Infotext

Question 1

Answer 1

Answer 2

Answer 3

Question 1

Answer 1

Answer 2

Answer 3

Purpose

Infotext

Infotext

Infotext

2

2. CREATE YOUR PRODUCT ADVISOR CONCEPT

1

2

Linked Attributes

Image

Infotext

Image

Image

Linked Attributes

Image

Image

Image

Importance

This is an example of a product advisor concept for a headphones advisor.2. CREATE YOUR PRODUCT ADVISOR CONCEPT - Example

How much time will you spend with your headphones on?

High

To determine the battery life requirements Battery life

Answer 1 Infotext Image

Many hours during the day If you want to wear headphones forat least 5 hours during the day

Answer 2 Infotext Image

I will wear them from time to time If you plan to wear headphones forless than 5 hours a day

Answer 3 Infotext Image

Not sure yet All the phones will be qualified on the next step

Question Purpose Linked Attributes Importance

1

3. DEFINE THE PRODUCT ADVISOR FLOWNow, it is about creating your product advisor flow. Put your questions in a logical order and if applicable, define paths for different target groups in order to ensure that you create a personalized and helpful product finder for each user.

When you’ve finished the last step, you’re set! Congrats on your first product advisor concept.

Question 1

Answer 1

Question 1

Answer 1

Question 4

Answer 2

Question 4

Answer 2

Question 2

Answer 1

Question 4

Answer 2

Question 4

Answer 3

Question 3

Answer 1

Question 4

Answer 2

Question 5

SMARTASSISTANT is the leading Omni-channel Guided Selling technology OUR PARTNER - SMARTASSISTANT

ABOUT OUR PARTNERSMARTASSISTANT offers a user-friendly web platform that allows you to build and manage interactive product advisors without heavy-lifting.

Retailers, Brands, and Service Providers of all sizes use SMARTASSISTANT Platform to make choosing more personalized, need-oriented, and easier for shoppers.

MORE RESOURCESTry online interactive product advisors in multiple categories.Product advisor Examples.

What is the Paradox of Choice?Find out on SlideShare.

How Guided Selling supports the Decision-Making Process?Read more in this article.

FREE TRIALCreate your product advisor in no time! Get 30-day access to all features of SMARTASSISTANT Platform:

• Upload and manage your product data• Create questions and answers• Record process flows• Design the advisor according to your liking• Integrate the advisor and monitor the results

To sign up go to: www.smartassistant.com/free-trial

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