producers / agency owners iianc
TRANSCRIPT
CUSTOMER SERVICE IT’S
EXPECTEDWHAT SEPARATES YOU
WHO AM I
WHO ARE WE
Amazon Bestseller
GROWPODCASTAgents Influence
WHAT TO EXPECT
• Stories• Real Life • Tangents• Examples• Practical ideas• Ways to execute
GETTING THE TOWN TO KNOW YOU
Digital Darwinism
Is an term used to describe emergence of info. technology:
First in the consumer market Then spread into business
Many technology-based products have had their beginnings in the defense & business markets:
Facsimile machinesCalculators Mobile phonePersonal computers
CONSUMERIZATION
CONSUMERIZATION
• “No one cares how much you know, until they know how much you care”…
• Creates a window that shows transparency, builds trust, and your brand.
• Getting employees to share & use productive and enhancing consumer technology at and away from work is a wise strategy.
“To be first in the mind of the consumer when they realize they
have a problem and need to find a solution”
“Is being where the consumer is when they search online for a solution to a
problem”
CUSTOMER SERVICE
CUSTOMER EXPERIENCE
CUSTOMER EXPERIENCE
how the consumer of today perceives value and makes a buying decisions….
…based on the interactions they have with you or your agency throughout the life of
your business relationship
WEBSITE
• How are they finding you• Where do customers look• Why are they coming
• Contact info• Payments• Quotes
• Be mobile optimized
NICHE
• It’s a must going forward• One of the few industry and professionals that
has not• The client wants and deserves it.• Companies want it• Helps when you sell• Helps agents learn and build confidence
OUR MANAGEMENT
SYSTEMS
• Downloads• E-signature• Online Payments• Online Servicing• Mobile• Marketing• Communications• Real Life
LEAD GENERATION
• SEO• Social media• Social media ads• Professional leads
TWO COOL STORIES
QUALIFYING
• Social media• Social media ads• Data companies• Sales Funnel
• It is a branding and marketing tool…not a sales tool!!!
• Be yourself • Use your network to build others business
FACEBOOK ADS
• Boost post• Promote your page• Advertising engine• Power editor - Awesome Sauce
• Custom Audiences• Pixels
Like & Interest impressions
SOMETHINGS I DO THAT YOU CAN
• Get your message out to the exact person
• Direct them to what you want them to see
• Niche and target marketing at it’s best
• Generic branding impressions• Happy Birthday
• Thank you
• Holiday ads
AFTER THE SELL
• Welcome Packet• Email• Physical mailer
• Thanks you card• Rocket Referrals
• Referral Program• Email cross-selling campaigns
MAKE IT EASY
• Triple monitors• Lastpass• Instant
messaging• Skype• Jing
• Gdrive / Dropbox
• Social media• Email exchange
• Fillable PDF• Marble Box
Jason D [email protected] www.growprogram.com Facebook facebook.com/thegrowprogram Twitter @jason_growLinkedIn www.linkedin.com/in/jdcinsYouTube www.youtube.com/growprogram Google plus google.com/+Growprogram