produced by faith by devon franklin—read an excerpt!
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http://bit.ly/eY8n10http://bit.ly/h4RKgWhttp://bit.ly/ihfcN3http://on.fb.me/eVZXPy -
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HOWARD BOOKSA Division o Simon & Schuster, Inc.
New York Nashville London Toronto Sydney
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Howard BooksA Division o Simon & Schuster, Inc.
1230 Avenue o the Americas
New York, NY 10020Copyright 2011 by DeVon Franklin
All rights reserved, including the right to reproduce this book or portions thereoin any orm whatsoever. For inormation address Howard Books Subsidiary
Rights Department, 1230 Avenue o the Americas,New York, NY 10020.
First Howard Books hardcover edition May 2011
HOWARD and colophon are trademarks o Simon & Schuster, Inc.
For inormation about special discounts or bulk purchases,please contact Simon & Schuster Special Sales at 1-866-506-1949
The Simon & Schuster Speakers Bureau can bring authorsto your live event. For more inormation or to book an event,
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Designed by Davina Mock-Maniscalco
Manuactured in the United States o America
10 9 8 7 6 5 4 3 2 1
Library o Congress Cataloging-in-Publication Data
Franklin, DeVon.Produced by aith: enjoy real success without losing your true sel /DeVon Franklin with Tim Vandehey.
p. cm.Includes bibliographical reerences.
1. SuccessReligious aspectsChristianity.2. Motion picture industryMiscellanea. I. Vandehey, Tim. II. Title.
BV4598.3.F73 2011248.4'86732dc22
2010045978
ISBN 978-1-4391-7103-5
ISBN 978-4516-1270-7 (ebook)
Scriptures marked NIV are taken rom the Holy Bible, New InternationalVersion. Copyright 1973, 1978, 1984 by International Bible Society.
Used by permission o Zondervan. All rights reserved. Scriptures marked NLTare taken rom the Holy Bible, New Living Translation, copyright 1995.
Used by permission o Tyndale House Publishers, Inc., Wheaton, Illinois 60189.All rights reserved. Scriptures marked The Message are taken rom
The Message, 1994 by Eugene H. Peterson, NavPress, all rights reserved.Scriptures marked NASB are taken rom the New American Standard Bible,copyright 1971 by Tyndale House Publishers, Inc., Wheaton, Illinois 60189.
Scriptures marked NKJV are taken rom the Holy Bible, New King JamesVersion, 1982 by Thomas Nelson, Inc. Scriptures marked KJV are taken romthe Holy Bible, Authorized King James Version.
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This book is dedicated
to the memory o
my ather, Donald Ray Franklin I;
my grandparents, Anita and James Camell;
and my great-grandparents, Ida and Percival Phillips.
I also dedicate this book to all o you
who have struggled with holding on to your aith.
This is one o lies most challenging pursuits.
I understand you, and I applaud you or not giving up hope.
This is my tribute to you.
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vii
CONTENTS
Preface 1
ParT ONe: DEVELOPMENT
chaPTer ONe: You, the Movie 11
chaPTer TwO: Whats the Big Idea? 21
chaPTer Three: Selling It 37
chaPTer fOur: Writing the Script 57
chaPTer five: Getting Notes 73
chaPTer six: Development Hell 89
chaPTer seveN: Gods Budget
and Production Schedule 105
chaPTer eighT: Its All About Casting 123
chaPTer NiNe: Gods Green Light 137
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CONTENTS
viii
ParT TwO: PRODUCTION
chaPTer TeN: Lights, Camera, Action! 155
chaPTer eleveN: Cutting It Together 173
chaPTer Twelve: Marketing and Publicity 191
chaPTer ThirTeeN: Gods Distribution Plan 207
chaPTer fOurTeeN: You, the Sequel 223
ackNOwledgmeNTs 241
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to watch a message from DeVon Franklin right on your Smartphone.
Also, each chapter is accompaniedby a video introduction.
When you see a code, simply scan it with the free WiMO app
to unlock exclusive video content from DeVon.
Scanning chapter codewith the WIMO App:
Example chapter code:
Scanning book cover:
Scan the coverof this book with WiMO
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1
PREfACE
Trust in the Lord with all your heart,
And lean not on your own understanding;
In all your ways acknowledge Him,
And He shall direct your paths.
Proverbs 3:56 NKJV
iwas deep in the heart o Beijing, Peoples Republic o China,
in the summer o 2009. For the rst time in my career, I wasthe lead studio executive on a eature lmthe remake o
The Karate Kid, starring Jackie Chan and Jaden Smith, son
o actor Will Smith.
Its important to understand that Beijingthe ancient
capital o Chinais huge. The urban area alone contains
about 13 million residents; thats our cities o Los Angeles.
Beijing is also complex on a Byzantine scale, and with theproducers, entire crew, and cast there, we had ventured ar
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PREfACE
2
into some o the oldest parts o the city, into ancient neigh-
borhoods called hutongs where the living style was more
communal and we could nd the character and eel we were
looking or.
Getting cast, crew, and equipment there was a major
undertaking, the shots were taking a long, long time to set
up and complete, and as I stood there, we were running out
o daylight.
Sunset is usually panic time or a lm crew. Unless
youre shooting night scenes, you try to work in every last
shot you can, using refectors to capture every last bit o
natural light. The crew was working as quickly as they
could to maximize what was a very expensive day o pro-
duction. But I had other concerns. I glanced at my watch,
shot a look at the disappearing sun, and knew that even
though I was the sole representative or Columbia Pictureson set, I had to leave.
I had no choice. That is, I didnt give mysela choice.
Fortunately, the producers knew that I would be making
my way back to the hotel. It wasnt a surprise to anybody.
I pulled one o the production assistants aside, told him I
would be catching a taxi, let the production in the capable
hands o the producers and director, and disappeared intothe streets o Beijing. It was an act that might have been ridi-
culed i I hadnt set a precedent years beore and remained
committed to it. Leaving set on the rst movie youre run-
ningshooting halway around the worldisnt advisable i
you want a long prosperous career in Hollywood.
But I didnt lose my job.
In act, my departure didnt make a ripple in the daysshoot. I was able to attend to something innitely more im-
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PREfACE
3
portant: keeping a promise to God that I made many years
beore.
I was born thirty-two years ago and raised as a
Seventh-day Adventist. Among other things, that means I
celebrate the Sabbath. So rom sunset on Friday to sunset
on Saturday, I unplug rom my hectic lie as a Columbia
lm executive. No work. I dont check e-mail or roll calls.
I break the ourth commandment o the movie business
Thou shalt never turn o thy BlackBerryand turn o my
BlackBerry.
The Sabbath is my time with the Lord, my time to un-
wind rom the pressures o work, heal, and refect on the
many blessings in my lie and the career path that has led me
here. On Friday nights I study my Bible, pray, spend quiet
hours in communion with God, and make plans with amily
or church and ellowship on Saturday.Unless I happen to be in Beijing. In that case, Ill read
Scripture, watch the incredible metropolis slowly come to
lie, and pray that the dailies look good. Normally I would
go to church, but in China most o the Christian churches
are underground and I had no idea how to go about nding
them. So I settled or reading the Bible and spending time in
private communion with Godmy own personal church inthe midst o one o the worlds busiest cities.
The next morning, I decided that didnt want to spend
the entire Sabbath in my hotel room. I ended up going
to a park right outside the Olympic Village where I could
sit under Gods sky, watch the birds, listen to gospel music,
and read the Word. As I was going through Romans,
the idea came to me or this book. Just like that, clearas day.
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PREfACE
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* * *
YOU MAY fIND IT impossible that a Hollywood studio ex-ecutive is also a devout Christian. But its not a contradic-
tion. In reality, my business is not very dierent rom your
own. There are opportunities, politics, unspoken expecta-
tions, and a set o rules or advancement that are very di-
erent rom the Lords rules. No matter what line o work
you nd yoursel in, you may eel that being a Christian is
holding you back. You may eel caught between a rock and
a hard place. On one hand, i you dont toe the company line
and put your career rst, can you still call yoursel a com-
pany man or woman? On the other, i you ignore the Word
and set aside the precepts o your aith when its convenient,
can you still call yoursel a Christian? Sometimes, it eels like
were walking on a tightrope and below us theres no net,
just a big, dark abyss.
Ive got great news. Ive ound that it is possible to put
Christ rst and have a thriving career. In act, I believe its
necessary. My avorite scripture is Philippians 4:13, I can
do all things through Christ who strengthens me. God is
our strength; his love, demonstrated through us, can move
mountains and change hearts. Being a Christian is actually
a competitive edge . . . provided that you place your aith
rst above even your proessional aspirations. Even i in the
past youve compromised and slid partway down that slip-
pery slope, its still possible to nd your way back. I I have
learned anything, its this:
To get where you want to go, you frst haveto become the person God wants you to be.
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PREfACE
5
I know writing this book is denitely part o my journey
to become who God wants me to be. Some would probably
say Im crazy. The common practice when youre in business
is that you write a book ater youve either reached your goal
and accumulated some power and prominence or let your
industry altogether. Im in neither place. Im just like most
o the people reading this book: still climbing the corporate
ladder and/or right in the middle o my career pursuit. Yet
I believe God has called me right now to share my unique
experiences and this urgent message with you, so I must be
obedient to his will.
The message? During my time in the lm industry, I have
put my aith ront and center or everyone to see. Its my
experience that people handle the intersection o aith and
career in one o two ways. Some conceal their belies at the
workplace, dumping their Christian principles on the kitchentable like a spare set o keys when they leave the house in the
morning. Others reuse the command to be in the world but
not o the world and work only in environments run by and
or other Christians.
Both approaches are problematic. I we lock our aith in
the closet rom nine to ve because were araid o ridicule
or questions about our loyalty, what governs our choicesin climbing the career ladder? Will we lie, cheat others, or
stab people in the back, then go home at the end o the day
and put on our Im a Christian clothes again? Plenty o
people do exactly that because they ear that i they go pub-
lic with their aith at work, they will be perceived as weak,
divisive, or unwilling to do whatever it takes to succeed.
But i we make such a choice, what does that say about ouraith?
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PREfACE
6
On the other hand, as believers we sometimes shun the
secular world and limit our job prospects to a select group
o potential employers or industries that we believe will be
Christian riendly. But by doing so, we can lock ourselves in
an echo chamber o ideas and belies just like our own, so we
never really stretch or grow. Sometimes, we come to regard
the world outside our bubble as the enemy.
When some Christians learn that Ive worked in enter-
tainment or over ten years, I can eel them take a mental
step backward, as i they eel Im sleeping with the enemy.
Im not oended; to many Christians, Hollywood is a
modern-day Sodom and Gomorrah. This business is prob-
ably the last place most people expect to nd a young Chris-
tian visibly and vocally expressing his aith while progress-
ing in his career. But the truth is that not only has relying
on my aith not harmed my career prospects, it has actuallyenhanced them.
Thrilling opportunities to work with the most dynamic
people in the world have come my way precisely because I
have been uncompromising about my Christian principles
and making service to God the centerpiece o my work. Over
the course o my career I have developed a set o guiding
principles that I live by:
Gds will s pririty vr i.
Cit t t prcss f sccss tt Gd
s pld fr , ttr w lg it
takes.
Gd s t trity t pt y iti icheck.
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PREfACE
7
Striv t lt t lv f Crist pprt i
vrytig I d.
D t llw si t rsid i y r f y
lie. I I allow it, I understand it will limit my
ility t rciv Gds fll lssigs.
D vrytig i y pwr t rig Gds
prps fr y lif t friti (faith without
works is dead).
Dt tk srtcts; if I wt t tr ty lifs, t srtcts d t xist.
Rr t dw dys t vr
giv p yslf d t drs Gd s
giv .
I base every career decision, big and small, on these pre-
cepts. Thats not an easy thing to do. There is a lot o tempta-
tion in every business rom nance to academia to take the
quick and easy path to successto violate our values or
promotion or because no one will ever know. Ive elt pres-
sure on numerous occasions to abandon my commitment
to Christ, but then I remember the words o Jesus when he
asked, For what will it prot a man i he gains the whole
world and loses his own soul?
I can truly say there is nothing in this world worth giving
up what I believe in.
Im amazed at the number o people o all aiths Ive met
who dont understand that their aith is not an obstacle to
ullling their dreams but the path to them. They dont under-stand the power that a total commitment to God grants them.
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PREfACE
8
I spent a great deal o time not long ago with a young
aspiring actor who talked about his career struggles: going
to auditions, trying to get in to see casting directors, exhaust-
ing himsel, not knowing what to do, going to church to try
to hook up with this or that individual. I listened or a while
and then said, Where do you think God is in all o this?
Have you prayed and looked or where he is leading you in
your aspiration?
He hadnt.
He was a Christian, but it never occurred to him that
God had a place in his career pursuits.
I know rom many o my own experiences that i you put
your career in Gods hands and trust him, you cant account
or all the ways he will bless you. But you have to take that
leap o aith, and even i you consider yoursel a believer,
that can be the hardest part. Gods love is unconditional,but we need the aith to silence our own voice and listen to
his. Then we can really hear what hes been trying to tell us
about our careers all along.
Ive written Produced by Faith to help you make that
leap o aith. By sharing my story and my testimony o how
my aith has actually been the greatest asset in my advance-
ment, I hope to inspire you to take a new view o Godsrole in your career. At the end o the day, you dont have to
choose between your aith and your work. Faith and works
are two sides o the same coin.
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PART ONE
DEVELOPMENT
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11
ChAPTER ONE
YOU, THE MOVIE
In the beginning
God created the heavens and the earth.
Genesis 1:1 NIV
T
he movie business is all about telling great stories. Its my
job to identiy those stories that will entertain audiencesall over the world. Stories are built on setups and payos.
When a screenwriter creates characters and situations in the
rst act o a lm, those characters and situations have to
pay o by the end. The bad guy goes to jail, the girl nally
chooses the cool vampire instead o the hunky werewol, and
so on. I you dont have a payo in the third act, you dont
have a commercial movie . . . you have a bad student lm.Ive ound that one o the best ways to talk about how to
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DEVELOPMENT
12
nd success and keep your aith is by putting it in the con-
text o your lie as a story. Its much easier to put your trust
in God when you can see your lie and career as a story
with setups and payos, high points and low points just like
every movie has.
The trouble is that when you are a character in a story
when you are immersed in ityou cant see how things will
progress in the uture. You lack perspective. Its tough to
lose the job you loved, shrug, and say, Oh well, God is
obviously putting me in a position or something better to
happen in a ew weeks. It becomes very easy to assume
that things will always be the way they are today. When
things are going well, we sometimes lose perspective and
start to think were in control o things. But all it takes is
one wrong turn and we quickly remember thats just not
true.The truth is, you and I are in control o only two things:
how we prepare or what mighthappen and how we respond
to what justhappened. The moment when things actually do
happen belongs to God.
You might be writing your story with the choices you
make, but God is the director. Like all good directors, he
has a vision or how your story will progress. He has aplan that will shape you into someone who can best serve
him and this world. But how will you know what God has
in mind or you unless you trust him to direct your story?
Even when our aith seems to get in the way o our prog-
ress, we can remain aithul to God and trust his direc-
tion. Thats been my approach since I got to Hollywood. It
hasnt always been easy to remember that God has a planor me, but whenever I have trusted in that plan and sur-
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YOU, THE MOVIE
13
rendered my ate to the Lord, he has done amazing things.
Another approach is to abandon Gods path at the rst
sign o resistance and do whatever it takes to climb the lad-
der, regardless o cost. But beore you do that, let me ask
you this: What i you are just one bend in the road away
rom achieving your God-ordained purpose? I you give up
on your aith now, could you live with knowing that your
chance o a lietime was only one act o aith away? I had
a conversation recently with Will Smith about this idea; he
told me that many people trying to make it get rustrated
and dont give themselves over to the process o success. He
said, The distance between you and success isnt necessarily
a yardits an inch. But to get that nal inch is excruciating.
You have to stay committed.
Then theres that word: success. Its a unny word with a
lot o denitions. For some people, success means making alot o money. Full stop. For others, it means ame. However,
i youre really a Christian and you have made your aith the
centerpiece o your lie, then true success is much more than
ortune or ame. Success is condence and contentment in
the person God has made you to be. Success is living a good,
just, and honorable lie, becoming the kind o person who
inspires others to ollow God. Success is also discovering andliving in your purpose.
I you crave this kind o success in your career, then Gods
purpose must take the place o your own. Faith is your in-
surance. Even i you are laughed out o the conerence room
because o what you believe, your aith will reconcile what
you lose and more than make up the dierence in what you
will gain. There are times when I get earul or upset aboutsomething that doesnt work out in my avor, and in those
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DEVELOPMENT
14
moments, I have to remind mysel that God is working. He
will ultimately provide. He will help me get to my destina-
tion, even when it eels like I might be moving slower than
I think I should or watching other people pass me by. The
more we rely on God to direct our lives, the closer we draw
to our ultimate purpose . . . even i we dont realize it.
TheReS noThInG abouT ambITIon that runs counter
to Christianity. Joshua 1:8 also reads, Keep this Book o the
Law always on your lips; meditate on it day and night, so
that you may be careul to do everything written in it. Then
you will be prosperous and successul. When aith in Gods
purpose guides your eet on your career path, your work is
blessed, because ultimately what you do serves Gods higherpurpose.
Career isnt everything. We have our amilies, our civic
lives, and our private inner lives. But career permeates every-
thing. You might spend hal your adult lie wanting to run
a company, laboring to care or patients, teach students, de-
end the accused in court, sell homes, build homes, or write
or newspapershow can such a pursuit not shape who youbecome?
So i career is shaping who you become, and your aith
isnt integrally involved in your career choices, then what
good is your aith? Its time to start looking at your aith
not as an obstacle to your career progress, but as an asset. A
lot o times we dont look at aith in that way. But its time
to uniy aith and career as dual assets toward achieving thesame goal: our progress in becoming people who can have
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YOU, THE MOVIE
15
the maximum positive impact on this world. Career should
be a spiritual pursuit, not just a physical or nancial one.
Your career should be where your dreams, aspirations, tal-
ents, and hopes or the present and uture play out.
So how do we balance career and aith? How do we
climb the ladder toward our vision o who we want to be-
come while remaining true to the undamentals that make
us who we are? How do we serve God while operating
in a realm that sometimes disrespects what we believe in,
where we might be regarded as weird or irrational? How
do we engage in, trust, and stay with the process when at
times it looks as i were going nowhereor worse, going
backward?
The key is remembering your story. The spiritual career
journey parallels the steps involved in bringing a movie rom
the initial idea to theatrical releasea process known asDevelopment and Production. In this process you are Gods
writing partner, God is the director, and each step is crucial.
No idea becomes a movie without passing through these
stages, and even though some o these stages can be dicult,
tedious, or even painul, each leads to the next and hopeully
to success.
Development is the oten challenging, sometimes con-ounding process in which a raw idea slowly takes shape
as a clear vision. In Hollywood, development starts when a
writer or producer has an idea, something like A disabled
soldier goes native with an alien race and deends their beau-
tiul civilization against his own people, which is the idea
behind the blockbuster movie Avatar. In your career, Devel-
opment begins when you have your rst vision o what youwant your uture to look like. When you can see yoursel as
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DEVELOPMENT
16
a lawyer, athlete, speaker, or engineer and decide to pursue a
path that leads to the realization o that vision, Development
is under way. It has its own distinct stages:
whaTs The Big idea?your vision or the
kind o success you want to have and the person
you want to become
selliNg iTwhen you nd an employer or in-
dustry that will serve your goals and Gods goals
wriTiNg The scriPTmaking and ollowing
your plan through all its plot twists
geTTiNg NOTeswhen God gives you eed-
back and you (hopeully) listen and adjust your
course
develOPmeNT hellthe times when you
hit obstacles and must nd a way past them
gOds BudgeT aNd PrOducTiON
schedulewhen you gure out what achiev-
ing your goals will cost and how long it will take
iTs all aBOuT casTiNgguring out the
people you need in your lie to bring your story
into production
gOds greeN lighTwhen God brings
you together with the opportunity youve been
working toward
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YOU, THE MOVIE
17
In Hollywood, a production executive oversees the devel-
opment o a lm, guiding the idea as it is shaped and rened.
In your lie, God should oversee the Development o your
career. With a lm idea, there are many points along the way
where a project can ail and be abandoned. In your career
pursuits, there are also many opportunities to surrender your
principles or lose aith in Gods direction. Through stories
rom my own career and the careers o others, Im going to
show you how important it is that you trust God and trust
the process. I you stay true to your ideals, pay attention
to the things God reveals to you, work hard, and surround
yoursel with good people, you will develop. You will grow
in aith, wisdom, and abilityand eventually you will reach
your goals.
When that happens, you go into Production. The stages
o Production:
Lights, Camera, aCtion!where you are
in the position youve sought and now must per-
orm and produce results or God
Cutting it togetherwhere you experi-
ence how God will put the pieces o your career
and aith together to create your road to success
marketing and PubLiCityin which God
will market and promote who you are becoming
gods distribution PLanyou see how
the person God has shaped you to be impacts
the larger world
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DEVELOPMENT
18
you, the sequeLGod gets you ready or
the next stage o your career
Production begins when God has ully shaped your vi-
sion, character, and talents and is ready to put you to work
or his purpose. For a lm, going into production signi-
es that it is time to turn the idea into a product. For you,
Production occurs when you reach the position or career to
which you have long aspired and youre ready to start re-
ally making things happen. Youll begin becoming someone
who can have a meaningul impact on Gods behal. God will
distribute your infuence to the world and you and he will
observe what kind o positive eect you can have on those
around you. Youll reap some rewards and learn how you can
improve the outcome the next time youre in Development.
In his wisdom, the Lord sends us on an endless, cycli-
cal journey. Thats what You, the Sequel, is all about. Youll
achieve one goal or him, and immediately start working on
another. He might send you back into Development again
so that you can learn new lessons, test your aith, and grow
wiser and stronger. He might even direct you into a new
career. The more you trust God to lead you to glory, even
through layos and setbacks, conficts and ailed ideas, the
more success and joy you will nd.
Through this book, my intent is to be your guide through
all the stages o Development and Production, even as I move
through those stages mysel with no idea o what is com-
ing tomorrow but innite aith that God has a great plan.
Along the way, Ill pass along some crucial strategies thatIve learned about in my career, including:
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YOU, THE MOVIE
19
hw t discvr T big Id fr yr lif
hw t tk yr crr t t xt lvl
hw t rcgiz t sigs Gd sds y
tt idict w its ti t v i
new direction
hw t std fir yr Cristi
pricipls witt cpris
hw t wrk wit ppl w dt
drstd yr lifs
hw t cs prfssi, idstry, r
cpy tt is i t wit yr prps
I I can take my personal ambition and my service to
Christ and make both more successul without compromis-
ing, you can. Let this be your handbook or progressing in
your career and your aith at the same time, without com-
promising either one.