P RO C T E R & G A M B L E

Procter & Gamble creates a collaborative communityTeamcenter lifecycle collaboration technology offers a quick, cost-effective way to extend the reach of product knowledge to the consumer product giant’s entire enterprise and huge supplier base

www.siemens.com/plm

Teamcenter

To optimize the effectiveness of distributed product development teams, Procter & Gambleneeded a collaborative strategy that included everyone.

A geographically dispersed giantProcter & Gamble (P&G) is one of the world’s leading manufacturers of consumer packaged goods. The companymarkets nearly 300 brands to approximately five billion consumers in more than 160 countries. To address the needs of its worldwide customer base, P&G employs a widely distributed product development strategy. P&Gemployees at the Cincinnati headquarters collaborate withother P&G personnel and suppliers located all over theworld. Their goal: cost effectively create innovative productsto improve the lives of consumers globally and introducethem to the market ahead of the competition.

Key to making a distributed development strategy successful is a collaboration environment thatincludes all players. This was difficult to achieve in the past. Although the standard corporate desktop environment included some collaborative tools, it did not support easy sharing of 3Dvisual product data. Yet this type of data – product and package models, label artwork, equipment,analysis and layout diagrams, process schematics and so on – are vital elements of P&G’s designprocess. Although P&G had implemented ways to facilitate the sharing of this information amongthose who created it, the company also needed a broader solution, one that would bring visualproduct data to every desktop.

A solution for visual collaborationP&G found the solution in Teamcenter’s lifecycle collaboration environment. This MicrosoftSharePoint-based technology leveraged P&G’s existing Microsoft-based IT infrastructure,making it possible to deploy the solution easily and cost effectively. Teamcenter provided P&G withcapabilities specifically tailored to product-related team collaboration, including robust visualizationcapabilities for visual collaboration in a CAD-neutral format. It also brought P&G a rich set ofreal-time collaboration services, including calendars, schedules, workflow, virtual meeting sites,instant messaging and virtual conferencing.

Issues:

Support innovation among geographically dispersed development teams

Speed time-to-market andreduce costs

Provide virtual 3D designreviews

Approach:

Incorporate Teamcenter®

digital lifecycle management technology into desktop software environment

Use Teamcenter for visualproduct collaboration amongemployees and suppliers

Results:

Access to product informationavailable from the desktop

Enhanced collaboration drivinginnovation

Faster product packaging,process and plant designshrinking time-to-market and costs

Siemens PLM Software

Teamcenter

Solutions/Services

Teamcenter

Client’s primary business

Procter & Gamble is a multi-national manufacturer offamily, personal and household

care products.www.pg.com

Client location

Cincinnati, Ohio United States

“Teamcenter gives us thecapability to share applications,models and results both insideand outside P&G. No othercollaboration tools have success-fully provided this capability.”

Brad WhitmoreBaby Care Computer Aided EngineeringProcter & Gamble

By implementing Teamcenter as part of the Microsoft environment,P&G provides access to product knowledge (including graphical elements) to employees and suppliers without making them leave the familiar Microsoft work environment. This lets more people participate in product lifecycle processes. In addition, Teamcenter permits customized views of product information, so that team members see exactly the information they need in the format that is most useful to them.For example, someone from purchasing would have a different view of product information than a person in marketing, and a supplier would see something different as well.

Capabilities no other solution providesInitial pilot deployments of Teamcenter, involving several of the company’s business units (Baby Care and Family Care), convinced P&G of the value of this IT-friendly approach to collaboration. One of the early benefits noted was the ability to share a variety of design files, including CAE (Abaqus) and industrial design (Maya) models, in global collaboration sessions. This had not been possible previously with standard collaboration software. “Teamcenter gives us the capability to share applications, modelsand results both inside and outside P&G,” says Brad Whitmore, in Baby Care Computer AidedEngineering. “No other collaboration tools have successfully provided this capability.”

P&G initiated its use of Teamcenter’s lifecycle collaboration solution in the area of manufacturingequipment design and product packaging. The software is used to permit global team collaboration,allowing distributed team members to evaluate different concepts by viewing digital prototypes inreal-time product reviews.

With the Teamcenter lifecycle collaboration solution, P&G gained a way to share information across the many firewalls, geographies, time zones and systems that comprise its distributed productdevelopment strategy. P&G plans a broad deployment of Teamcenter to over 10,000 internal users andpartners. The company expects clear bottom-line benefits to follow. Enhanced collaboration will drive innovation. The ability to innovate more effectively, particularly in the early design phase, will speed time-to-market and cut costs.

ContactSiemens PLM SoftwareAmericas 800 498 5351Europe 44 (0) 1276 702000Asia-Pacific 852 2230 3333www.siemens.com/plm

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