PowerPoint Presentation

HISTORY, GROWTH ANDDEVELOPMENT OF PROCTER AND GAMBLE

FOUNDED BY WILLIAM PROCTER & JAMES GAMBLE

INTERNAL STRENGTH AND WEAKNESSES

STRENGTHSStrong focus on research and developmentLeading market positionDiversified product portfolioAcquisitions

WEAKNESSIncreasing instances of product recalls.Dependant on Walmart stores for majority of revenues.Environmental issues.

OPPORTUNITIESExpansion in developing markets.Future growth plans.Emerging mens market.Interest in natural/green products.

ThreatsIncreasing price in raw materials.Regulatory environment.Global economic conditions.Counterfeit goods.Intense competitions.

MARKETING STRATEGIESDESIGNING AND INNOVATION.CONSUMER CENTRIC MARKETING APPROACH.RETURN ON MARKETING INVESTMENTS (ROMI).

MAIN PROBLEMHOW P&G EXECUTE THEIR COMPANYS MARKETING STRATEGY?

BETTER BRANDS ARE BASED ON INNOVATIONS AND CONTINUES IMPROVEMENT THAT DELIVERS THE CUSTOMER VALUE

BUILDING CUSTOMER RELATIONSHIP MANAGEMENT

The Power of Clean Water | P&G #PowerofClean

COMPANY STRUCTURE ANDCONTROL SYSTEMS

STRUCTURE AND CONTROL SYSTEMSMARKET DEVELOPMENT ORGANIZATIONS (MDO)GLOBAL BUSINESS SERVICES (GBS)CORPORATE FUNCTIONS (CF)GLOBAL BUSINESS UNITS (GBU)

MARKET DEVELOPMENT ORGANIZATIONS (MDO)

Served as a core functioning observing consumers and applying that information to create suitable marketing strategies.GLOBAL BUSINESS SERVICES (GBS)

Focused more deeply on providing services that would build consumer loyalty. Connects the business to the rest of the world allowing partnerships with other companies.CORPORATE FUNCTIONS (CF)

Purpose was to balance both its functional operations and manage to stay on top of competitions.GLOBAL BUSINESS UNITS (GBU)Focussed on making more of a global move responsible for developing business strategies that worked towards emphasizing their main global brands.

ADVERTISINGCustomized Ads by region to enter companys global market.P&G TV Ads focussed on functionality and emotional connection.P&G also pursued sponsorship and celebrity endorsements.In 2010, P&G shifting media spending budget to digital advertising and other new media.

Roger Federer - Gillette commercial

P&G Thank You, Mom | Tough Love|Sochi 2014 Paralympic Winter Games

CONCLUSION/SUMMARYP&G is a company with strong R&D and consumer research, high quality performance, powerful innovations, evolving marketing strategy, strong marketing talent and strong commitment on media spending budget.P&G must be more focussed on digital marketing trends and developing interactive brand communities because word of mouth through the social media and brand community becomes a powerful promotional tool to the consumers today.

DISCLAIMERCreated by Utkarsh Gupta, IIT Roorkee, during a marketing internship Under the guidance of Prof. Sameer Mathur, IIM Lucknow