processes for the development of a content managed
TRANSCRIPT
Presented by Bill Daring, CEO
KMP Interactive Marketing & Technology
[email protected] +44 161 429 1492
Processes for the development of a content managed website
What is a website today?
….the creation of digital environments that facilitate and encourage human activity; reflect or adapt to individual voices and content; and change gracefully over time while always retaining their identity.
“
”Jeffrey Zeldman
Separation of content from presentation
Presentation / Design Presentation / Design
Delivery Platform Delivery Platform
Web content should be constant
Presentation / Design
Delivery Platform
Content
Brand is not just visual
Tone Persona Phraseology
Brand guidelines for content authors
Web content should be portable
WebContent
PortableData
Processes to build today’s content managed website
Client Engagement
Client pitch
Concept 1 - A fun place for families with kidsConcept 3 - Destination Chester Zoo
Concept 2 - The largest Zoo in the UK
Sitecore CMS advantages• .Net platform natively integrates with most business systems• Separation of content from presentation allows easy addition of
new output formats• Well proven. 15,000 sites worldwide• User permission management allows additional authors to be
added and managed• Workflow system allows overall control of content by site manager• Item versioning to track changes and roll-back if required• Future proofing
– additional language support– additional output formats– Site-wide updates
• Third-party tools and services integration
Concept 1 - A fun place for families with kids
Discovery, design and scoping
Discovery
• Chester Zoo is a charity• Stakeholder inclusion and agreement (Commercial,
Marketing, Zoological, Technical , and Conservation)• Assess all stakeholder needs and requirements• Documented these in a brief (different from the pitch brief!)
Design
Site map
Wireframes
DESIGN CHANGE
Assets development
Social Network Marketing application
Technical Scope
Project Initiation Document
• Agreed designs, templates and layouts• Content rules• Functionality and applications specification• Technical scope• Project plan• Build and on going support costs• Contractual terms and conditions
Site build
Testing
Content Entry
Content Entry
• Handover to client • CMS Training• Onus on the client to provide appropriate content • Workload is often under estimated• Getting used to the software needs support• Re-evaluating the needs of the website• Content entry rules
Fold
LAYOUT CHANGE
Site clean up
Summary, site clean up• Brand integrity• Usability /User Journey review• Layouts and navigation• Content archiving• Copy - context, tone of voice, personality• Call to action/propositions
SEO
Web analytics
Summary
A Design Evolves
• Responding to the feedback from users and colleagues• User journey refinement• Try to use dynamic content on homepage• Use web analytics to decide on content prominence• Test and learn• Formal usability studies
Estimated vs Actual costs
Conclusions• A Content Managed website separates the content from the
design and architecture;– Easy to update content entry– Fast application of new designs– Wider content distribution
• Integrate your content with social networks for improved SEO and reach
• Your site will be constantly changing. Buy a CMS that can change with your needs
