process book
DESCRIPTION
Gretchen Roehrs Process BookTRANSCRIPT
ART DIRECTIONPROCESS BOOK
STORYTELLING
cal l shee t : NOTES ON A SCANDAL2.5.2012
CONCEPT: For editorial purposes. Fashion shoot focusing on mixing classic garments and vintage accessories to portray escapism. Inspired by Fre-erico Fellini’s 8 1/2 and shot in a similar 1960s Itlian cinema feel.
LOCATION: #1 . Beverly & Dumas apartment buildings, downtown Columbia [exterior] 9:30a
#2 . William & Amelia Street by the old car [exterior] 10:15a
#3 . Columbia Transit, Orr Street station [interior] 10:45a
#4 . Hotel Frederick, Glenn’s Cafe, Boonville [interior] 11:45a
#5 . Missouri Theatre [interior] [date TBA]
PHOTOGRAPHER: Devin Dixon 660.924.4246
STYLIST: Gretchen Röehrs 660.886.1426
MODEL: Libby Engemann 314.954.7245
HAIR & MAKE-UP: [model]
ASSISTANTS: Kaitlin McDaniel 660.229.1232 Jordan Leinen 816.721.4008
inspirat ion
ACCESSORIES
cal l shee t : DOUBLE TAKE2.10.2012
CONCEPT: For editorial purposes. Accessories shoot on carrying both an evening clutch with essentials and an everyday tote. Focus on colligiate demographic.
LOCATION: #1 . Velvet Cupcakes, Downtown Columbia, 2p
#2 . Belvedere Apartment Building, 2:45p
PHOTOGRAPHER: Kate Gray [email protected]
STYLIST: Gretchen Röehrs 660.886.1426
MODEL: Kaitlin McDaniel 660.886.1232
HAIR & MAKE-UP: [model] 1:30 @ Beverly Apts
ASSISTANTS: Jacquie Hyman [email protected]
inspirat ion
MUSTARD SEED
cal l shee t : MUSTARD SEED LIFESTYLE SHOOT3.15.2012
CONCEPT: For commercial purposes. Girl in fair trade garments with straw bag and ribbon-laced sandals (1) riding a vintage bike and (2) laying in the grass with feet in the air tying laces. Shoot focus on accessories and color and “fair trade” lifestyle.
LOCATION: #1 . Stephens Lake Park 12 p #2 . Art Smith Photography, 2:45p
PHOTOGRAPHER: Art Smith (Product), Gretchen Röehrs (Lifestyle)
STYLIST: Gretchen Röehrs 660.886.1426
MODEL: Libby Engemann 660.886.1232
HAIR & MAKE-UP: [model] 11:30 @ Beverly Apts
inspirat ion
COLLECTIONLOOKBOOK
cal l shee t : TAYLOR ALBERS COLLECTION SHOOT 4.02.2012
CONCEPT: Lookbook style campaign for Taylor Alber’s senior collection. High contrast, with emphasis on structure and color of garments.
LOCATION: #1 . Hitt Street Garage, 12 p #2 . Regnecy demolition site, 2:45p
PHOTOGRAPHER: Gretchen Röehrs 660.886.1426
STYLIST: Gretchen Röehrs
MODEL: Libby Engemann 660.886.1232 Melina Loggia 314.252.6451
HAIR & MAKE-UP: Taylor Albers 11:30 @ Beverly Apts
inspirat ion