proceedings of aussre 2018 international conference on

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Proceedings of AUSSRE 2018 International Conference on

Emerging Issues in Social Sciences Management and

Economics Development (ESMED-DEC-2018)

Volume: 01, Issue: 16

Melbourne, Australia

December 08-09, 2018

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CONFERENCE

PROCEEDINGS

BOOK OF ABSTRACTS

ESMED-2018

AUSSRE 2018 International Conference on Emerging Issues

in Social Sciences Management and Economics Development

(ESMED-DEC-2018)

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Book of Abstracts Proceeding

AUSSRE 2018 International Conference on Emerging Issues in

Social Sciences Management and Economics Development

(ESMED-DEC-2018)


Office Address:

M2-17-01 Tower 2, Level 17 8trium

Bandar Sri Damansara

52200 Kuala Lumpur, Malaysia

Email: [email protected]

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All rights reserved. No part of this publication maybe

reproduced, stored in a retrieval system, or transmitted in

any form or by any means, electronic, mechanical,

photocopying, recording or otherwise, without the prior

written permission of the publisher. Applications for the

copyright holder’s written permission to produce any

part of this publication should be addressed to the

publisher.

Proceedings of AUSSRE 2018 International Conference on



ISBN: 978-969-683-877-7

Disclaimer

Every reasonable effort has been made to ensure that the

material in this book is true, correct, complete, and

appropriate at the time of writing. Nevertheless, the

publishers, the editors, and the authors do not accept

responsibility for any omission or error, or for any

injury, damage, lose, or financial consequences arising

from the use of the book. The views expressed by the

contributors do not necessarily reflect those of the

AUSSRE.

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TABLE OF CONTENTS

CONFERENCE CHAIR MESSAGE ....................................................... VI

CONFERENCE SCHEDULE .................................................................. VII

LIST OF CONFERENCE ATTENDEES ................................................ IX

TRACK A: BUSINESS, ECONOMICS, SOCIAL SCIENCE &

HUMANITIES ............................................................................................. 11

1. AN EXPLORATORY STUDY OF INDIGENOUS KNOWLEDGE

OF ‘GREEN TECHNOLOGY’ (IKGT) AMONG ORANG ASLI IN MALAYSIA .......................................................................................... 12

2. SOCIALIZATION CHALLENGES FACED BY NOVICE

TEACHERS IN ORANG ASLI SCHOOLS ........................................ 13

3. THE INFLUNECE OF CULTURE IN SPEAKING SKILLS AMONG ESL STUDENTS IN MALAYSIAN CLASSROOM: A

LITERATURE REVIEW ..................................................................... 14

4. COMBATING WITH UNRESOLVED ISSUE OF PIRATING: TO

WHAT EXTENT PRICE DIFFERENCES MODERATE THE

RELATIONSHIP BETWEEN INTENTION AND PURCHASE

BEHAVIOUR OF PIRATED CDS? .................................................... 15

TRACK B: ENGINEERING & TECHNOLOGY, COMPUTER,

BASIC & APPLIED SCIENCES .............................................................. 16

5. EXAMINING THE POTENTIAL OF AUGMENTED REALITY TO

IMPROVE HEALTH AND WELFARE OF ANIMALS HERDED

USING VIRTUAL FENCING ............................................................. 17

6. HOW DOES INFORMATIONAL TECHNOLOGY MANAGEMENT IMPACT THE ORGANIZATIONAL PERFORMANCE OF

SHARJAH POLICE? ............................................................................ 18

FUTURE EVENTS ...................................................................................... 19

CONTACT US ............................................................................................. 20

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AUSSRE 2018 International Conference on



Venue: Mercure Melbourne Therry Street, Australia

ORGANIZING COMMITTEE

1. Mr Seweryn

Conference Coordinator

2. Ming Zhao


3. Dr Chyi Lin Lee


4. Dr. Partha Gangopadhyay


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CONFERENCE CHAIR MESSAGE

Yang Lee Xiang

AUSSRE “Australian Society for Research Excellence 2018”

serves as platform that aims to help the scholarly community

across nations to explore the critical role of multidisciplinary

innovations for sustainability and growth of human societies.

This conference provides opportunity to the academicians,

practitioners, scientists, and scholars from across various

disciplines to discuss avenues for interdisciplinary

innovations and identify effective ways to address the

challenges faced by our societies globally. The research ideas

and studies that we received for this conference are very

promising, unique, and impactful. I believe these studies have

the potential to address key challenges in various sub-domains

of social sciences and applied sciences.

I am really thankful to our honorable scientific and review

committee for spending much of their time in reviewing the

papers for this event. I am also thankful to all the participants

for being here with us to create an environment of knowledge

sharing and learning. We the scholars of this world belong to

the elite educated class of this society and we owe a lot to

return back to this society. Let’s break all the discriminating

barriers and get free from all minor affiliations. Let’s

contribute even a little or single step for betterment of society

and welfare of humanity to bring prosperity, peace and

harmony in this world. Stay blessed.

Thank you.

Yang Lee Xiang

Conference Chair

Email: [email protected]

AUSSRE-2018

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DAY 01 Saturday (December 8, 2018)

Venue: Room 1

09:00 am – 09:10 am Welcome Reception & Registration

09:10 am – 09:20 am Opening Ceremony

09:20 am – 09:30 am Welcome Remarks –Conference Coordinator AUSSRE

09:30 am – 09:40 am Introduction of Participants

09:40 am – 09:50 am Group Photo Session

09:50 am – 10:00 am Grand Networking Session and Tea Break

Conference Schedule

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DAY 01 Saturday (Sep 08, 2018)

Session 1 (10:00 am – 12:00 pm)

Venue: Room 1

Track A: Business, Economics, Social Sciences and Humanities

ESMED-DEC-105 An Exploratory Study of Indigenous Knowledge of ‘Green Technology’

(Ikgt) Among Orang Asli in Malaysia

Regina Lambin

ESMED-DEC-103 Combating with Unresolved Issue of Pirating: To What Extent Price

Differences Moderate the Relationship between Intention and Purchase

Behaviour of Pirated CDs?

Nor Azila, Mohd

Noor

ESMED-DEC-106 Socialization Challenges Faced by Novice Teachers in Orang Asli Schools Norhuda Binti Zaini

ESMED-DEC-107

The Influnece Of Culture in Speaking Skills Among Esl Students in

Malaysian Classroom:

A Literature Review

Suzana Muhamad

Pilus

Track B: Engineering and Technology Study

CEBE-DEC-106 Examining the Potential of Augmented Reality to Improve Health and

Welfare of Animals Herded Using Virtual Fencing

Prof. Santhosh Simon

PhD

CEBE-DEC-107

How Does Informational Technology Management Impact the

Organizational Performance of Sharjah Police?

Abdulla Awadh

Abdulla Abdulhabib

Lunch Break (12:00 am – 01:00 pm) Closing Ceremony

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List of Conference Attendees

The following Scholars/ practitioners/educationist who don’t have any paper presentation,

however, they will be attending the conference as delegates & observers

Sr. No

Official ID

Name

Affiliation Details

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CEBE-DEC-103A Asem AlRadadi,

Master student at Queensland University of

Technology (QUT).

02 CEBE-DEC-104A Atheer Mousa

Bahran

Master student at Queensland University of

Technology

03 CEBE-DEC-108A

Vadakkan Kunhalavi

Pari Mechatronics Private Limited

Designation:Manager Design & Development,

India

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City Tour and Shopping Day

All respective guests are free to conduct their own sightseeing and

tour. The second day of the event is reserved for this memorable

purpose.

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AUSSRE 2018 International Conference on Emerging Issues in Social Sciences

Management and Economics Development (ESMED-DEC-2018)

TRACK A: BUSINESS, ECONOMICS, SOCIAL

SCIENCE & HUMANITIES

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An Exploratory Study of Indigenous Knowledge of

‘Green Technology’ (IKGT) Among Orang Asli in

Malaysia

Regina Lambin1*, Norwaliza Abdul Wahab2, Goh Swee

Choo3, Ramlee Mustapha4, Ramle Abdullah5

Abstract Presently there are numerous environmental issues and challenges

of the nation that need to be addressed at all levels with the coorperation of

various parties to protect the earth life support systems. Orang Asli

Indigenous Knowledge of ‘Green Technology’ (IKGT) is a naturalistic and

environmentally friendly technology which is used to conserve and reduce

the human impact on the earth as well as to create a way of sustainable

development. This study aims to examine the use of Orang Asli indigenous

knowledge of their ‘green technology’ to practice environmental

sustainability and conserve natural resources now and later on to make the

earth ‘greener’. The study employed a descriptive case study qualitative

approach which used in-depth interview, field observation, and document

analysis as an exploration instruments. The design of the conceptual

framework was framed based on 2 themes; Indigenous Medicine (IM) and

Indigenous Handicraft (IH). This research was carried out at Orang Asli

settlements in 4 states: i) Selangor, ii) Perak, iii) Terengganu and iv) Pahang

which involved six informants aged 30 and older. The findings of the study

will be valuable for the purpose of sharing Orang Asli IKGT and provide

the main strategies in which the benefits of utilizing their green practices in

the future world would overweight its cost. Orang Asli IKGT’s framework

can be used by the current society as a guide to lessen carbon footprint and

others harms evolved. In addition, it serves as a basic or medium for all

levels; institutional, regional, national, and local scales which aspire to

launch sustainability programs locally or internationally as well as

expanding economic and market forces while safeguarding cultural

diversity.

Keywords: Orang Asli, Green Technology, Indigenous Knowledge,

Indigenous Medicine, Indigenous Handicraft

1, 2 3 Faculty of Education and Human Development, Universiti Pendidikan Sultan

Idris, Malaysia, 4Faculty of Technical and Vocational Education, Universiti

Pendidikan Sultan Idris, Malaysia, 5 Faculty of General Study and Continuing

Education, Sultan Zainal Abidin University, Malaysia *E-mail: [email protected]

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Socialization Challenges Faced by Novice Teachers in

Orang Asli Schools

Norhuda Binti Zaini*

Abstract The first year of teaching has been described as a time of survival

for a novice teacher. It is also during this time that many novice teachers get discouraged and abandon their teaching careers. However, relatively little

attention has been given to novice teachers in Orang Asli (indigenous)

schools in Malaysia. This paper focuses on the challenges the novice

teachers faced in their initial stages of work in Orang Asli schools and on how they address these problems. This case study was carried out to

decipher the voices of the novice teachers regarding their problems and

socialization they face during the first year in Orang Asli schools.

Therefore, socialization involves a critical transition in which teachers may reject, accept, or adapt to the school culture, and its outcome permeate

teachers’ feelings and determine their decision in staying in the school.

Keywords: Novice Teacher, Orang Asli Schools, Socialization, Teaching Careers, Malaysia

University Pendidikan Sultan Idris, Malaysia *E-mail: [email protected]

mailto:[email protected]


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The Influnece of Culture in Speaking Skills Among

Esl Students in Malaysian Classroom: A Literature

Review

Suzana Muhamad Pilus1*, Norwaliza Abdul Wahab2, Norhuda

Zaini3

Abstract As globalization and development of technology demand

employees to be highly-skilled, graduates need to establish their employability skills especially their English proficiency in order to help the

country maximising its output. Studies have indicated that Malaysian

students are lacking in their English language and communication skills

which are vital to land a promising job. In Malaysia, the classroom comprises students from diverse background not only in terms of their

native language but also in terms of culture. This study aims to investigate

the influence of culture in Speaking Skills among ESL Students in

Malaysian classroom. From the analysis of selected articles, it is evident that there is a strong influence of culture on ESL Speaking Skills.

Therefore, it should be taken into consideration that cultural diversity may

indirectly affluence ESL Students’ Speaking Skills. The implications can

benefit Malaysian students and syllabus writers to take into consideration when they are writing their school syllabus.

Keywords: Influence, Culture, Speaking Skills, Communication Skills,

English Language 1, 2 3 Faculty of Human Development Universiti Pendidikan Sultan Idris, Malaysia *E-mail: [email protected]



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Combating with Unresolved Issue of Pirating: To

What Extent Price Differences Moderate the

Relationship between Intention and Purchase

Behaviour of Pirated CDs?

Nor Azila, Mohd Noor1*, Azli, Muhammad2, Abdullah, A

Ghani3

Pirated products are not a new challenge to manufacturers all over the

world. The problem had even before the development of the advance

technology today. Pirated products can be divided into many categories

such as medicine, fashion, movies, music and many more. There are many

past studies on pirated product issues. Majority of them focus on

determinants that influence consumers’ intentions to purchase pirated

products while only a few studies investigate the relationship between

intention to purchase and the actual purchase behavior of pirated products.

This study examines the relationship between behavioral intention and

purchase behavior of pirated CDs and the moderating role of price

differences between intention and purchase behavior. An intercept survey

involving 371 respondents was conducted at hot spot areas selling pirated

CDs in Malaysia. A self-administered questionnaire was designed using

established scales. Using a questionnaire, data were collected and analyzed

to test the hypotheses. Data were analyzed using descriptive analysis,

correlational analysis and regression analysis. The results show that

behavioral intention and purchase behavior is positively related and the

strength of this relationship is stronger with the existence of price

differences between original and pirated CDs. This study offers theoretical

and practical contributions for academics and professionals. This research

provides an understanding of consumers’ pirated product purchase

behavior. The research findings can be used by policy makers and original

product producers to formulate strategies to curb counterfeiting activities.

Keywords: Behavioral Intention, Counterfeiting, Pirated Products, Price

differences, Purchase Behavior.

1Othman Yeop Abdullah Graduate School of Business, University Utara Malaysia,

06010 Sintok, Kedah, Malaysia. 2Polytechnic Sultan Abdul Halim Mu’adzam Shah,

Bandar Darul Aman, 06000 Jitra, Kedah, Malaysia, 3Islamic Business School,

University Utara Malaysia *E-mail: [email protected]

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TRACK B: ENGINEERING & TECHNOLOGY,

COMPUTER, BASIC & APPLIED SCIENCES

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Examining the Potential of Augmented Reality to

Improve Health and Welfare of Animals Herded

Using Virtual Fencing

Prof. Santhosh Simon PhD1*, Ajith Prasad2

Abstract Setting up fences and fetching animals is a highly time consuming

and labour intensive process. Virtual Fencing allows farmers to set up a

controlled grazing environment. The technology requires animals to wear an

Electronic Containment Device which receives the radio signals from the

control centre. Whenever the animal approaches the virtual boundary, an

audible alarm will be emitted by the device as a cue to avoid further

progress towards the virtual fence which may result in a mild electric shock.

Even though the technology is promising, there is limited information on

how Virtual Fencing affects the behaviour and welfare of the animal.

Augmented Reality devices helps to get feel of an imaginary environment

augmented to the real one. Combining the Augmented Reality with Virtual

Fencing may help to control and herd the animals with a proactive

approach. The aim of this trial was to study the responses of an animal to

Augmented Reality stimuli and evaluate the potential of Augmented Reality

to improve the welfare of animals herded using Virtual Fencing. The

Electronic Containment Device fitted to cattle was modified to incorporate

some features of Augmented Reality.

Keywords: Potential, Augmented, Herded

APJ Abdul Kalam Technological University, Kerala, India, *E-mail: [email protected]

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How Does Informational Technology Management

Impact the Organizational Performance of Sharjah

Police?

Abdulla Awadh Abdulla Abdulhabib1*, Hassan Al-Dhaafri2

Abstract The main purpose of this study is to investigate the effects of

Training and Information Technology (IT) Management on Organizational

Performance. Based on a theoretical foundation and a wide review of the literature, the model of the research was proposed. To achieve the research

purpose, this study has integrated different theories such as Resource-Based

View of the Firm (RBV), Knowledge-Based View (KBV) in order to

analyze the effect of Training and IT Management on Organizational Performance. 341 Questionnaires were randomly distributed among selected

sample of Sharjah Police departments in Sharjah city in Emirates. 245

questionnaires were returned and used in the analysis using the SPSS

system. The results of this study demonstrate that including Information Technology (IT) Management have a positive and significant effect on

Organizational Performance in Sharjah Police. This study reflects the

importance of the right implementation to the Training and IT Management

to have a successful performance. This study also supported the premises of

the resource-based view theory by reaffirming the importance of the

including Training and IT Management to enhance organizational

performance.

Keywords: Management, Performance, Knowledge-Based

1Management Science University (MSU), Malaysia, Ministry of Interior, Sharjah

Police, U.A.E, 2Asistant Professor, University of Dubai, Dubai Police, Dubai, United

Arab Emirates *E-mail: [email protected]

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FUTURE EVENTS

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You can find the Details regarding our future events

by following below:

http://aussre.com/aussre-ibsh-2019-01/

http://aussre.com/aussre-isbs-2019-02/

http://aussre.com/aussre-esdh-2019-02/

http://aussre.com/aussre-shss-2019-03/

http://aussre.com/conferences/aussre-ares-2019-04/

http://aussre.com/conferences/ohrbe-may-2019-05/

Contact Us

Website: http:// aussre.com

In case of any query please feel free to contact at:

[email protected]

http://aussre.com/aussre-ibsh-2019-01/

http://aussre.com/aussre-isbs-2019-02/

http://aussre.com/aussre-esdh-2019-02/

http://aussre.com/aussre-shss-2019-03/

http://aussre.com/conferences/aussre-ares-2019-04/

http://aussre.com/conferences/ohrbe-may-2019-05/

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proceedings of aussre 2018 international conference on

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