problems & best practices in social media
DESCRIPTION
PPT presentation given at the Torrance Chamber of CommerceTRANSCRIPT
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Social Media Connecting
Mission Driven Brand, LLC
Twitter: @RobPene Facebook: facebook.com/missiondrivenbrand
“My mission is to serve & encourage YOUR mission”Twitter: #mdbrand
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Objective
- Address 2 Major Problems- Offer Simple Solutions
- Learn Best Practices - FB, TW, LNKD
Agenda
- Philosophy- Pragmatics
1
2
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This presentation IS
This presentation IS NOT
Why Social Media?
How & How Easy!
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- Social Media/Online Marketing: 6 years- Numerous industries
- Booked solid averaging 75+ events (ministry)- Increased student engagement (education)
- Signed over 35 professional contracts (sports company)- My newest venture: Mission Driven Brand, LLC
- A&E Television Network, Mercedes Benz, Sports Agencies,Restaurants, Main Street Storefronts, Non-Profits
Rob Pene
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Problems
Philosophical
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The Biggest Problems with Social MediaCommon complaints from Service Providers, Professionals, Business Owners, etc…
TIMENo time to learn it
No time to manage it
Not Worth my time
Too time consuming
No time to teach employees
etc…etc…
TALK Too much “noise”
Why him not her?
Too confusing…
Too much GOOD stuff
Overwhelmed by info
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Solutions to the Problems are…Common complaints from Service Providers, Professionals, Business Owners, etc…
TIME
TALK
- Find the time
- Invest resources tomake the time
- Efficiency
- Consistency
- Commit to a “channel” (3)
- Implement Immediately
- Efficiency
- Consistency
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Best Practices
Practical
Take good notes
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Facebook for BusinessBest Practices
1. Smart ACTIVITIES
2. Smart BRANDING
3. Smart CONTENT
4. Smart DOABLES
(engaging fans, showcasing, themes)
(Custom Design, mini-site, legitimate)
(First Name/Photos, video, shareable)
(Discounts, rewards, Contributors)
Smart ABC’s
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Smart ACTIVITIES
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Smart BRANDING
Profile
Landing Page
Mini-sitefeatures
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Smart CONTENT
Video (theme)
Photos of items
$500 Sale
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Smart DOABLES
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Facebook for BusinessBest Practices
1. FB URL (vanity url)
2. Twitter Integration
3. Custom Tab App
4. RESOURCE GUIDE
www.facebook.com/username
www.facebook.com/twitter
Static HTML: iFrames tab
www.allfacebook.com
Facebook Business Checklist
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Twitter for BusinessBest Practices
1. CrowdBooster.com
2. PayWithaTweet.com
3. Search.Twitter.com
4. Tweepi.com
(metrics, scheduling, best times)
(social currency, coupon, discount)
(miles away, keyword target)
(dump dead weight, build #’s)
Key Applications
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Twitter for BusinessBest Practices
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Twitter for BusinessBest Practices
1. Hootsuite.com
2. “Selective Tweets”
3. Offerpop.com
4. Twitterfeed.com
Automated Management Platform
“Selective Tweets” App on FB
Incentivized Contest Platform
“Relevant Info Posts” Factory
Twitter Business Checklist
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Best Practices
Biggest Problem?
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Best Practices
1. FB Integration
2. M, W, F
3. Autofeed
4. Schedule/Engage
1. M, W, Th, Sat
2. Smartphone
3. Autofeed
4. Respond/Engage
TIME TIME
1 hour a week1 hour a week
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Optimize your ProfileBest Practices
1. Internal SEO
2. Connecs & Recs
3. Integration
4. Niche Groups
LinkedIN Search Feature “Google”
Increase Connecs & Invite Recs
TWITTER STREAM
Join & Start niche groups
LinkedIn “Power” Checklist
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I want to help
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Smart BRANDING Smart SET-UP
$297- $497
$197- $297
$197 full integration
(includes 1 hr training)
Total: $691 / $675 : $500Smart BUNDLE
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Smart BUNDLE$500
Custom Facebook Business Page ($297)
Custom Twitter Profile ($197)
Full Integration & training ($197) Payment Plan2-month
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Access PPT online & to PAY for “Smart BUNDLE” offer: www.missiondrivenbrand.com/torrance
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Thank You!!!!