problem – security of supply

The Cadbury Cocoa Partnership: community development and security of supply

Alan KnightMay 16, 2012

Problem – Security of Supply

Global demand for cocoa is on average expanding at approximately 2-3% per annum

There is a growing consumer demand that brands should provide broader assurance of product quality that also satisfies health, environmental and social concerns.

Cocoa production is declining and the youth are leaving the farming communities for the cities.

The Cadbury Cocoa Partnership


Need

• Raise the productivity of cocoa farming.

• Enhance social provision in cocoa communities to meet demand for premium product.

• Attract the youth who are essential for future innovation and sustainability of production.

The Cadbury Cocoa Partnership 3


But

Average cocoa yields in were estimated at 400 kg per hectare; this needed to be increased to 1,000 kg per hectare.

The high cost of farm labour coupled with the high cost of inputs deterred many farmers from adopting improved practices and maintaining farms well.

Cocoa farming alone could not sustain the farmers, unless something was done to improve yields and farm holdings so that earnings from cocoa went up.



Response

Engage to develop a collaborative solution



Engagement – When


When

Situation Analysis / Mapping

Outcome Determination

Program Design

Develop delivery partnerships

Community action plans

Implementation support

Monitoring and Evaluation


Engagement – Purpose


When

Situation Analysis / Mapping

Outcome Determination

Develop strategy

Develop delivery partnerships

Community action plans

Implementation support

Monitoring and Evaluation

When Purpose

Situation Analysis / Mapping Develop detailed understanding of socio economic context

Outcome Determination Identify materials outcomes and theory of change

Program Design Develop program strategy and governance

Program Implementation Design Develop delivery partnerships

Community action plans Develop detailed action plans for each community

Implementation support Manage relationships and delivery

Monitoring and Evaluation Identify and value the outcomes achieved


Situation Analysis / Mapping - Methods

1. Farm operator questionnaire2. Child questionnaire3. Adult worker questionnaire4. Community questionnaire (key informants)5. Focus group discussion guide6. Oral life history guide


Report to CadburyInstitute of Development Studiesand the University of Ghana

MappingSustainableProduction inGhanaian Cocoa


Situation analysis / Mapping - Output

The study examined the factors that make up sustainable production for cocoa farmers in Ghana, focusing on the socio-economic dimensions of sustainability.


Report to CadburyInstitute of Development Studiesand the University of Ghana

MappingSustainableProduction inGhanaian Cocoa


Outcome Determination - Methods

• Key informant interviews

• Community focus groups

• Multi-stakeholder forums



Outcome Determination – Output , Theory of Change

Content Here



Program Design - Methods

• Consultation with key government bodies, civil society organisations and relevant institutions

• Community forums• Bilateral and multi-stakeholder forums• Interviews with key experts• Internal discussion within Cadbury



Program Design – Output: Cadbury Cocoa Partnership

Vision: Thriving rural communities that support a sustainable cocoa supply chain.

The Cadbury Cocoa Partnership aims to support the development of sustainable growing communities in Ghana, India, South East Asia and the Caribbean.

A 10 year investment starting in 2008, investing £45 million, aiming not only to guarantee a reliable long term source of the right quality of cocoa, but also to improve the livelihoods of cocoa farmers.



Program Design - Output



Develop delivery partnerships - Methods

• Expert Interviews• Senior governance body

deliberations• Partner negotiations



Cadbury Cocoa Partnership - Output

Achieving this includes working with the • United Nations Development

Programme, • local governments,• farmer organisations • local communities • international NGOs

• International Cocoa Initiative (ICI),

• Anti-Slavery International, • VSO (Voluntary Services

Overseas), • CARE International • World Vision.



Community Action Plans - methods

• Moderated community workshops in 101 communities

• Moderator and Implementing partner forums



Community Action Plans - output

• An NGO implementation partner was attached to each community

• Each Community developed an action plan based on the key outcomes

• From the Community Action Plans, coordinated implementation plans for all CCP partners and communities were developed



Implementation Support - Methods

• Walk arounds• One-on-one

informal discussions• Ad hoc meetings• Periodic

intervention review meetings

• Networking facilitation



Implementation Support - Outputs

• Achievement of targets for all interventions

• Positive relationships• Early identification of

actions requiring corrective action



Monitoring and Evaluation - Methods

• Community workshops • Surveys (Household, Partner, Production)• Walk arounds and informal discussions with stakeholders;• One-to-one interviews


Monitoring and Evaluation - OutputsThe cocoa supply story in CCP communities

Cocoa production Total productionFarmer organizationFarm managementEnvironmental practicesYouth participationChild labourSector wide engagement - cocoa

Livelihoods Household incomeCommunity organization Community amenitiesFood securityHealth and wellbeingEducationSector wide engagement - livelihoods

Valuing change



Thank You

problem – security of supply

Documents

cocoa farmers

cocoa production

cocoa communities

productivity of cocoa

community development

sustainability of production

farming communities

high cost of farm labour