problem gambling in licensed bingo premises · why people play bingo base: 1,445 customers who play...

Problem Gambling in Licensed Bingo Premises | December 2016 | Version 1 | Internal and Client Use - This research has been carried out in accordance with IS0 20252 requirements

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1

08 December 2016

Key Findings from

BINGO PREMISESPROBLEM GAMBLING IN LICENSED

© 2016 Ipsos. All rights reserved. Contains Ipsos' Confidential and Proprietary information and may not be disclosed or reproduced without the prior written consent of Ipsos..

Customer Survey 2016

2Problem Gambling in Licensed Bingo Premises | December 2016 | Version 1 | Internal and Client Use

To identify the nature and extent of ‘problem gambling’ behaviour in licensed bingo retail operations in Great Britain.

RESEARCH OBJECTIVE

3Problem Gambling in Licensed Bingo Premises| December 2016 | Version 1 | Internal and Client Use

Clubs selected on a number of characteristics (location / footfall / type / and chain –independent -sole trader).

RESEARCH METHODOLOGY

Separate national survey via omnibus (six waves) between November 2015 and January 2016. 11,690 interviews with the general public (515 had visited a licensed bingo club within past 12 months).

Telephone survey of 1,448 customers between 7-26 March 2016. 42% response rate.

Tried and tested questions from gambling prevalence surveys and public health surveys for England.

Data are weighted to reflect profile of those who visit licensed bingo clubs across Britain.

*Excludes duplicates and those who did not provide a valid contact telephone number

3,479customers recruited in 20 clubs across GB between December 2015 and February 2016.*


BINGOPLAYING


OVER HALF VISIT A BINGO CLUB AT LEAST ONCE A WEEK

24%

20%

38%

12%

4%

2%

About once a month

2-3 days a month

About once a week

2-3 days a week

4-5 days a week

Every day or almost every day

Q | Typically, how often, do you visit a licensed bingo club?

Visit at least once a week by age %

18-24 26%25-34 32%35-44 50%45-54 55%55-64 56%65-74 74%75+ 94%

Base: 1,448 patrons of licensed bingo clubs who visit at least once a month.


WHY PEOPLE PLAY BINGO

Base: 1,445 customers who play bingo in licensed bingo clubs and visit at least once a month.

Q | The following are reasons that some people have given about why they play bingo. To what extent do you agree or disagree that you play bingo…?

45%51%

58%69%

75%76%76%79%

85%96%

To take mind of other thingsTo avoid boredom or fill time

Because I enjoy using my brainTo be around other people

To get out of the houseSomewhere I can feel safe even on my own

To win moneyBecause it is exciting

To socialiseBecause it is fun


VIRTUALLY EVERYONE HAS SPENT MONEY ON BINGO


Q | Thinking about your visits to a licensed bingo club, in the past12 months have you spent money on…?

28%

53%

72%

83%

Fruit/slot machines at a bingo club

Electronic terminals/touchpads to playbingo or other games

Cash bingo games during session intervalsNOT played on an electronic terminal/touchpad

Paper tickets to play bingo


COMBINATIONS OF GAMBLING ACTIVITIES UNDERTAKEN


Q | Thinking about your visits to a licensed bingo club, in the past 12 months have you spentmoney on…?

6%

7%

7%

13%

16%

24%

27%Fruit/slot machines and bingo game

Paper tickets and cash bingo interval games

Paper tickets, electronic terminals/touchpads and cash bingo interval games

Paper tickets only

Paper tickets and electronic terminals/touchpads

Electronic terminals/touchpads and cash bingo interval games

Electronic terminal/touchpad or cash bingo interval games or fruit/slot machines only


EXPENDITURE


MEAN TOTAL SPEND BY BINGO PLAYER TYPE

Source: Ipsos MORIBase: 1,448 patrons of licensed bingo clubs who visit at least once a month.

£12.30£27.80 £25.30 £29.80

£46.00 £45.70 £37.80

Paper tickets only

Either electronic terminal OR cash bingo interval game OR fruit machine only -no paper tickets

Paper tickets and cash bingo interval games (not electronic)

Paper tickets and electronic terminals

Electronic terminals and cash bingo interval games (not electronic)

Fruit machines and bingo (either main games/cash bingo interval games)

Paper tickets, electronic terminals and cash bingo interval games (not electronic)

1 activity 1 activity 2 activities 2 activities 2 activities2 or more activities 3 activities


DISTRIBUTION OF TOTAL EXPENDITURE ONMOST RECENT VISIT


0102030405060708090

5 10 15 20 25 30 35 40 45 50 55 60 65 70 75 80 85 90 95Percentile for

£Avg. spend across all activities

£33Highest avg. spend

£85Lowest avg. spend

£5.50


DISTRIBUTION OF TOTAL EXPENDITURE ON MOST

0

20

40

60

80

100

120

5 10 15 20 25 30 35 40 45 50 55 60 65 70 75 80 85 90 95

White BME

RECENT VISIT - BY MINORITY ETHNIC GROUP

Percentile for

£

Base: 1,242 White patrons and 148 BME patrons of licensed bingo clubs who visit at least once a month.

White: 95th percentiletotal spend

£84BME: 95th percentiletotal spend

£113


RISKY ANDPROBLEMGAMBLING


RESPONSES TO PGSI ITEMS % EXPERIENCING PROBLEMS

Base: 1,448 customers of licensed bingo clubs who visit at least once a month. Fieldwork 7-26 March 2016.

For those aged 75+ this rises to 95%

It is 61% aged 65-74 / 73% aged 75+

48% aged 75+

24.6%

13.5%

25.0%

4.6%

9.7%

5.3%

7.3%

6.3%

13.5%

15.6%

5.9%

12.3%

2.2%

2.9

2.3%

3.9%

2.8%

6.9% WomenMen

AT LEAST SOMETIMES BY SEXQ | In the past 12 months, how often have you…?

Felt guilty about what happens when gamble

Gambling caused financial difficulties

People criticised gambling behaviour

Gambling caused health problems

I felt like I had a problem with gambling

Borrow/sold things to get more money to gamble

Chased losses

Had to gamble with increasing amounts of money to get the same excitement

Bet more than could afford to lose


PROBLEM GAMBLING AND AT-RISK RATES

70%

19%9%

2%

81%

12%5% 3%

Non-problemgambler

Low riskgambler

Moderate riskgambler

Problemgambler

Bingo study British Gambling Prevalence Survey 2010

were problem gamblers2.5%

were at-risk of problems27.9%

Base: 1,448 customers of licensed bingo clubs who visit at least once a month. Fieldwork 7-26 March 2016.

BUT

0: Non-problem gambler

1-2: Low risk gambler

3-7: Moderate risk gambler

8 or over: Problem gambler


DISTRIBUTION OF TOTAL EXPENDITURE ON MOST

0

50

100

150

200

250

300

350

5 10 15 20 25 30 35 40 45 50 55 60 65 70 75 80 85 90 95

Non-problem gambler Problem gambler

RECENT VISIT - BY GAMBLING STATUS

Percentile for

£

Base: 942 non-problem gamblers and 50 problem gamblers who visit licensed bingo clubs at least once a month.

Regular gamblers avg. recent spend

Problem gamblers avg. recent spend

£61.80

£29.90

5% spent more than

£295

5% spent more than

£80


PROBLEM GAMBLING PREVALENCE BY BINGO CLUB

0.2%2.0% 2.1%

4.2% 4.3%

Paper tickets only

Either electronic terminal OR cash bingo interval game OR fruit machine only - no paper tickets






PATRON TYPE1 activity 2 activities 2 or more activities

Base: 1,448 customers of licensed bingo clubs who visit at least once a month.


PROPORTION OF PEOPLE WITH PGSI SCORE OF 1 OR

18.9%28.8% 23.5%

34.4%19.6%

40.3% 36.6%

Paper tickets only

Either electronic terminal OR cash bingo interval game OR fruit machine only - no paper tickets






OR MORE BY BINGO SUBGROUPS1 activity 2 activities 2 or more activities



PROBLEM GAMBLING PREVALENCE BY FREQUENCY OF



It is 61% aged 65-74 / 73% aged 75+

48% aged 75+

13.5%

7.6%

2.7%

2.1%

2.7%

1.1%

Everyday

4-5 days a week

2-3 days a week

About once a week

2-3 days month

About once a month

ATTENDING BINGO CLUB

13.5%

PGSI Score of 8 or more: more likely for those who visit everyday


PGSI SCORE OF 1 OR MORE BY ECONOMIC ACTIVITY



It is 61% aged 65-74 / 73% aged 75+

48% aged 75+

27.6%

28.0%

23.6%

31.7%

50.4%

32.6%

Working full time

Working part time

Looking afterfamily or home

Retired

Unemployed

Other

50.4%

PGSI Score of 1 or more: Unemployed


SEEKINGHELP


MAJORITY WITH A PROBLEM HAVE TRIED TOSTOP / CUT DOWNQ | Have you tried to stop, or cut down your gambling because of a problem?

66%

34%

Yes No

30%

7%

6%

3%

47%

12%

5%

Family or friends

Telephone helpline

Gambling help group

Credit/debt advisor

Have not sought help

Refused

Don't know

Have you sought help from any of the following…?

Base: All who believe they might have a problem with gambling (122)

Base: All who have tried to stop or cut down (75)

Base: All who believe they might have a problem with gambling (122)


SUMMARY &NEXT STEPS


SUMMARY AND NEXT STEPS Focus of the research has been on behaviours of

frequent visitors to licensed bingo clubs in Great Britain.

Around 1 in 40 regular bingo customers are problem gamblers.

However, it is clear that a subgroup of customers are at moderate or high risk; very frequent visitors; certain activity preferences.

The key challenge is to:(a) identify these customers and (b) deal with “appropriately” to minimise harm.


Contacts:[email protected] [email protected]

Thank you!

www.ipsos-mori.com

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problem gambling in licensed bingo premises · why people play bingo base: 1,445 customers who play...

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