Problem Definition

Dicky sofjan, Ph.D.

Christopher Chabris

and Daniel Simons

c r o w nNew York

the invisible gorillaAnd Other Ways Our Intuitions Deceive Us

Chab_9780307459657_3p_00_r1.indd vChab_9780307459657_3p_00_r1.indd v 2/24/10 2:17 PM2/24/10 2:17 PM

www.CrownPublishing.com

The Problem is the Problem Itself!!!

Difference between “Social Problem” and “Research Problem”

v Every research begins with a keen observation

v Is seeing truly believing?

v Is what you see necessarily what you get?

v Every research begins with a keen observation

v Is seeing truly believing?

v Is what you see necessarily what you get?

v  Everyday illusions v  Selective attention v  Inattentional blindness v  ‘Unintentional cropping’ v  Counter intuitive explanations

Ticket   Entrance   Counter-­‐Intui1ve  

√   √   ×  ×   √   √  ×   ×   ×  √   ×   √  

Cinema Analogy

Ticket   Entrance   Counter-­‐Intui1ve  

√   √   ×  ×   √   √  ×   ×   ×  √   ×   √  

Cinema Analogy

Anomaly

Anomaly

Three Principles:

v  Generalizability

v  Replicability

v  Falsifiability

Three Principles:

v  Generalizability

v  Replicability

v  Falsifiability

Thank you!