Proactive Chat Helps Entrepreneurs Increasing Lead Conversion

Proactive chat practice allows inviting your website visitors to interact with you via live chat support, rather than waiting for them to click on chat icon on your website. It is a remarkable marketing tool that can draw website visitors to spend more time on your website. And it has been statistically proved that people invited through proactive chat are six times more likely to buy than average website visitors. Though, it is not a new practice yet many online businesses still shy away from its use. It is because it can work against you, if it is not used properly. A constant pop up can annoy regular visitors, who have come to browse the site only. Therefore, the proactive invitation greeting should be subtle yet inspiring like, “Hello, I am one of the website greeters. How can I help you today?”

Here are some expected opportunities every online entrepreneur must look at, before adding live chat to their websites.

Helps Customers Ask Questions Before & During Purchase

Most of the customers abandon their virtual carts during shopping due to confusion about products, specifications or shipping policies or simply because they do not find what they are exactly looking for. This issue can be alleviated by giving opportunity to online customers to speak to one of your live chat operators. Live chat support helps you monitor every online visitor’s activity on your website and if someone is taking unreasonably long time at product or checkout page, operator can approach him to offer help. This little action can help you winning customer’s trust along with a sales order.

Helps you Improving Your E-commerce Website

Monitoring feature of live chat support helps you knowing your website low performing pages and the reasons why customers are leaving these pages, and what you can do to improve your e-commerce website. Once you get to know about your low performing pages, you can target them with proactive chat and anticipate the reasons behind the lack of customers’ interest. Later keeping nature of every page in view, you can decide different strategies or design different offers including enticing offers, stellar discounts or customized messages to make them stay on those pages and maximize your website’s effectiveness. It will eventually increase average order value and number of sales orders.

Helps you Increase Average Order Value

Proactive chat invitation helps boosting customers’ trust and confidence level as they get to know that there is someone real to listen to their queries and to assist them on immediate basis. They feel comfortable discussing their needs with website representatives, which gives a chance to live chat operators to give recommendations to customers, regarding multiple products. Therefore, most of the times customers end up placing orders of multiple products or upgraded services. All you need is to be specific and relevant about messages, you are supposed to send to your customers.

Helps you Driving Traffic Volume on High Traffic Pages

Targeting your already high traffic pages is not just difficult but confusing as well, as customers may not like your interference during purchase. However, live chat operators can tackle this issue by inviting customers to chat while choosing the right words and timings. Customers may already be sure about what they want and may not need your suggestions, but you can collect their feedback regarding your products and services by inviting customers to chat from these pages. At the end, it is also true that the more people you chat to, the more conversions you can make. You should try not to be pushy with these customers and keep messages light to make conversation swift and easy.

Finding the right balance between timings and words is a key to make the most out of proactive chat process. If you want to say something about it, share your thoughts with us.