prmoment event - does pr need more geeks?

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#Mynewsnight Wi-fi access Networks: SMEXAP 2 / SMEXAP 3 Password: spr1ngt1me

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You can read more about this event at: http://www.jprni.com/blog/2013-11-08-dont-bring-me-stories-bring-me-geeks

TRANSCRIPT

Page 1: PRmoment event - Does PR need more geeks?

#Mynewsnight

Wi-fi access

Networks: SMEXAP 2 / SMEXAP 3 Password: spr1ngt1me

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Adam Cranfield

Chief Marketing Officer

Mynewsdesk

#Mynewsnight

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Geeks are everywhere

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Geeks are everywhere

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20 geeky socks sure to knock yours off

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An Instagram love story: meet the

couple who met, fell in love

and got engaged - all through the

photo-sharing app

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Gmail’s top 9 hidden features

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11 apps you

shouldn’t travel

without

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The right people?

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?

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War on “thin content”

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War on dodgy links

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A more intelligent future

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Responsive

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Essential geeking

@mattcutts

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When you do it right : )

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When you do it wrong : (

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vs

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Thank you.@adamcranfield

@mynewsdesk_uk#mynewsnight

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Matt Neale

President, International

GolinHarris

#Mynewsnight

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@mattneale @golinharrisUK

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reasonably cute

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still promising

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geek

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THE AGENCY MODEL

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TRADITIONAL AGENCY

HIERARCHY

OFFICER RANKS OF

BRITISH ARMY

CEO

Managing Director

Practice Head

Director

Associate Director

Account Director

Senior Account Manager

Account Manager

Senior Account Executive

Account Executive

Assistant Account Executive

General

Lieutenant General

Major General

Brigadier

Colonel

Lieutenant Colonel

Major

Captain

Lieutenant

Second Lieutenant

Officer Cadet

Intern

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G4: we must specialise

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CATALYSTS Executive Director

Director

Sr. Manager

Manager

Associate

CREATORS Creative

Creative Technologist

Digital Designer

Producer

Writer

Copy writer

Developer (front & back)

Motion Editor

Content Editor

CONNECTORS Media Buyer

Lobbyist

Media Specialist

Social Media Specialist

Community Manager

STRATEGISTS Researcher

Planner

Analyst

Issue Expert

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1 million views on

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and counting

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Great RTM

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Poor RTM

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