Privileged and Confidential

Strengthening and Differentiating the Sony Entertainment Network

December 1, 2011

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Key Initiatives

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SME has identified several potential initiatives to grow Music Unlimited

Support SEN with thorough review of Music Unlimited service

For 12 months, charge fees to Music Unlimited which represent out-of-pocket costs only (e.g., artist royalties, operational preparation/ delivery), with savings to be reinvested in music programs

Leverage SME artists and content to further market and promote Music Unlimited in key markets

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Leverage Vevo environment for marketing and potential integration into Music Unlimited

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Assign dedicated infrastructure/resources to support Music Unlimited

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Requires financial

commitment from SEN

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Potential Single/Multiple Artist Marketing Programs

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Monthly artist-branded radio channels/playlists to complement existing genre-based channels

Live concerts/events presented by Music Unlimited, with exclusive streaming window post-concert on service

Song/album pre-release streaming event SME artist video concert content on Video Unlimited as cross-sell to

Music Unlimited Sync licensing for use in Music Unlimited promotional spots Standard advertising and custom marketing programs on artist websites Promotion on artist social networking profiles or email lists

Various programs & elements can be combined together into larger, comprehensive programs

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Potential Vevo Opportunities

Advertising inventory on Vevo

‘Vevo+’ service – ad-free Vevo channel with music videos and

other premium content

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Next Steps

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• Complete and present service review

• Finalize and initiate price changes for 12 months

• Artist / Vevo marketing and integration plans Identify target consumer and review existing marketing plans for service Brainstorm single/multi-artist programs and Vevo advertising/integration Identify artist and assets that best reach target consumer Create budget and develop plans to execute

• Further develop idea of dedicated resources for SEN