Your Contact: Dan Gingert, Sales Specialist T: (646) 932-9391 E: dangingert@privco.com

The Private Company Market is Massive

• There are over 150,000 firms operating in the United States that bring in over $10 million in annual revenues, yet business databases focus almost exclusively on the same 15,000 publicly-traded companies.

• PrivCo is dedicated to producing intelligent, in-depth business and financial research on the other 90% of major American business.

Our Market: Over 90% of Large Corporations Are Private

U.S. Firms with >$10M in Annual Revenues

Selected slice of private corporations:

More Private Companies… We Could Go on Forever

24 Hour Fitness USA E&J Gallo Winery

Amway Eddie Bauer

Bass Pro Shops Edward D. Jones

Bird’s Eye Foods El Pollo Loco

Bobbie Brown Cosmetics Ernst & Young LLP

Boston Red Sox Fidelity Investments

Busch Gardens Foster Farms

Caesars Entertainment Gibson Guitar Corporation

Cargill Inc. Goya Foods, Inc.

Carl’s Jr. Gymboree Corporation

Carvel Hardee’s

Chicago Cubs Harpo (OWN Network)

Coldwell Banker Hawker Beechcraft

Columbia House Hooters

Dallas Cowboys In-N-Out Burgers

Kohler Schlotzky’s

LL Bean Scottrade

Lord & Taylor Shoprite

Los Angeles Lakers Skype

Lucasfilm Ltd. Sports Authority

Modell’s The Container Store

Neiman Marcus The Franklin Mint

New Balance The Go Daddy Group

Old Country Buffet Topps Sports Cards

Piggly Wiggly United Artists Theatres

PriceWaterhouseCoopers UNO Restaurants

Publix Supermarkets Valentino

Reader’s Digest Wawa

Ritz Camera Centers Wegman’s Food Markets

Roundy’s Supermarkets Yelp

Users Are Constantly Asking for and Demanding Private Company Financial Information

Question on Answers.com:

“Which are the fastest growing US private companies that are under the radar? Looking for companies in Software, Technology, Internet, and Media.”

Best Answer - Chosen by Voters:

“Nobody knows. That's why they are private. Unless you have access to their financials and their competitors financials, there is really no solid way to tell and compare to.”

Students require information on private companies

• Business Course Assignments

Case Studies, Research Assignments (ex. Report on the supermarket industry where most major players are private companies)

• Marketing Course Assignments

Market research studies – need to include large private companies

• Entrepreneurship Course Assignments

Researching start-up companies, venture capital-backed companies, private equity-owned businesses

• Starting New Businesses

Entrepreneurial-minded students starting businesses need to look at potential competition and research area Venture Capital firms to raise funding

A Central Source of Private Company Financial Information is badly needed

Take if from The Library of Congress itself:

“PRIVATE COMPANY RESEARCH: There are many difficulties in searching for private company information. Consequently, researching private companies often requires considerable creativity…Unlike public companies, private companies are not required to file with the SEC so the information that can be found in those documents is not necessarily available for companies that are private.”

- Library of Congress, Company Research Guide: Private Companies (2011)

…And from countless other University Libraries:

“Since private companies aren’t required to publish as much data as public companies, you probably won’t be able to find out as much about them…the results will be meager.”

-Harvard Business School, Baker Library Website

“All 50 states make some level of private business incorporation information available online. In many instances only limited information (such as name availability) is retrievable.”

-Duke University Business School Library Website

“Private companies don’t have annual reports and their financial information is not available.”

-Chico State University Library Website: Researching Private Companies

PrivCo Solves This Problem

• PrivCo is the first and only provider of financial and business data on major private companies.

• PrivCo provides detailed financial and business data on over 20,000 major private companies in a single searchable source.

• Data on private-company investors, M&A deals, and more as well.

• PrivCo is like a Bloomberg for private companies.

The PrivCo Product: Detailed Private Company Financials

• From annual revenues on every private company in our database, to M&A history, venture capital raised, any private equity/LBO activity, ownership structure, internal org charts and more.

• For the most important private companies we even provide full 20 to 100 page PrivCo Private Company Financial Research Reports with data from complete deal histories to patents filed and internal Exhibits

• Startup Company Research: Students wanting to start new companies can research other private startups in their market, potential competitors, and even research 1,000s of Venture Capital Firms for raising startup funding

The PrivCo Data Platform

Advanced Search: Private Companies, Investors, Deals

Detailed Knowledge Bank: Terms, Definitions, & Educational Materials

Private Company, Investor, & Deal Advisor Search

Venture Capital, Private Equity, & M&A Deals

PrivCo Is Private Company Financial IntelligenceProprietary PrivCo Private Co. Ticker Symbol

View related M&A Deals and Venture Capital Fundings in the same industry

Company Overview: Year Founded, Address, Website, Fiscal Year end, DBA/Brands

Company Business Description Summary

Click into PrivCo’s proprietary PrivCo Industry Classification System (PICS) Codes to view more private companies in that industry

Click on Competitors, Public Comparables, & Private Comparables to view related business and financial reports and view of the industry

Detailed Private Company Ownership breakdowns and links to profiles of investors that back each private firm

Click Into Our Tables To Dig Even Deeper

Detailed Funding Activity with Funding Round breakdowns, deal terms, and analysis.

Detailed M&A data with FULL deal reports for each deal with multiples, advisors, and more

Annual Revenues, Employee Counts, Productivity Charts, and other Financials & Statistics

Public / Private History tables that map out go private and go public activity like Leveraged Buyouts and IPO attempts.

Bankruptcy & Restructuring tables with detailed notes and filing-accurate information

PRIVCO DATA IS ACCURATE AND RELIABLE:

Our Proprietary Technology + Human Expertise = PrivCo Data

PrivCo Enhances Your Current Resources

• PrivCo only covers major private companies (not stocks coverage) – tens of thousands of additional & important

companies for your users

• Your current data providers like Bloomberg, Reuters, Hoover’s and Dow Jones provide only or almost only public stock coverage (publicly-traded companies)

• PrivCo is supplementing, not replacing your existing financial research resources by providing something new, different and badly-needed (private company coverage)

Unlimited-Use Subscription Model

• PrivCo data is available to university clients through a flat annual rate: an easy all-you-can-eat model

• All your students, faculty, and staff will have full access to PrivCo data

• Low annual rate is based on university size

• PrivCo is affordable, at just pennies per student per year

PrivCo is led by a pioneer in internet research

• PrivCo’s Founder and CEO, Sam Hamadeh, is an online media pioneer; he founded Web jobs & careers research leader Vault.com

• Our Founder holds an MBA in Finance from Wharton and a JD from the University of Pennsylvania Law School

• Our Founder has been recognized as one of the top entrepreneurs in America; to name just a few honors:

•Crain’s NY Entrepreneur of the Year•Silicon Alley Reporter’s 100 Top Internet Executives•Deloitte Fast 500 Fastest Growing Companies•Harvard Business School Club of NY Entrepreneur of the Year•Currently serves as Wharton’s official Entrepreneur-in-Residence

Next Steps

We invite you to walk-through a live demo of our product with your Account Executive.

Please contact Dan Gingert, your PrivCo Account Executive, for a live demo, a free trial password, or to subscribe to PrivCo:

Dan Gingert

Phone: 212-212-2211

Email: dan@privco.com