Privacy, Transparency and Reputation Management

By: Robert Tran

PrivacyO Privacy Management- is defined as

the system for protecting personal or proprietary information.

Privacy Video

http://www.youtube.com/watch?v=IRkQPj6KbP8&feature=results_video&playnext=1&list=PLCBC20F8A5C199E35

Privacy ConcernsO 80% of Americans say they are

concerned about their consumer privacy.

O Only one in six are acting on their concerns, buying products to avoid identity theft, checking their credit report or surfing and shopping online anonymously.

O If you are under 25 or over 65 you are not as concerned about privacy as are others.

Top Privacy Issues in 2011

O 1. Privacy and confidentiality of mobile devices with location based information will become a major concern for both consumers and corporations.

O 2. With more people on social networks and more personal information available via those networks, the potential for exposure of that data is likely.

Smart Phones

Smart PhonesO iPhone:Keeping track of where you

go and storing that information in a file that is stored unencrypted and unprotected on any machine with which you synchronize your phone.

O Windows Phone 7: Are tracking and sending location data to online servers without the user’s consent.

O Android: Collects GPS location, Wi-Fi hotspots the phone has encountered and the device ID.

Smart Phone VideoO http://

www.youtube.com/watch?v=2MjlSDUQAuI

O http://www.youtube.com/watch?v=x5e25bCEhzs&feature=fvwp&NR=1

Federal Information Security Laws

O Federal Privacy ActO Federal Information Security

Management ActO Fair Credit Reporting ActO Family Educational Rights & Privacy

Act (FERPA)O Fair and Accurate Transaction

(FACTA)O Hospital Insurance Portability and

Accountability Act (HIPAA)

Federal Trade Commission

O Established in 1914 by the Federal Trade Commission Act

O Principal mission is to promote consumer protection

O In 2006 there were over 246,000 complaints file to FTC

Top Consumer Complaints in 2010

1. Identity Theft2. Debt Collection3. Internet services4. Prizes, Sweepstakes & Lotteries5. Shop at Home & Catalog Sales6. Imposter scams7. Internet Auctions8. Foreign money/counterfeit check

scams9. Telephone & mobile services10. Credit cards

Copy Machines Privacy Issues

O Copy machines built since 2002 stores documents copied, scanned and emailed by the machines on their hard drive

O FTC working with copy machine makers and sellers to provide appropriate educational materials to their clients

O Xerox offers customers the options of removing the hard drive on the machine before they are disposed.

FTC Endorse Do Not Track

O Microsoft

O FireFox

O Chrome

Do Not Track VideoOhttp://video.search.yahoo.com/video/play?ei=UTF-8&fr=yfp-t-701&p=microsoft

+do+not+track+tool&vid=1167798895909&dt=30167867&l=0&turl=http%3A%2F%2Fts2.mm.bing.net%2Fvideos%2Fthumbnail.aspx%3Fq%3D1167798895909%26id%3D01951be7723217dea14ea8ab0bfcbe72%26bid%3DgeQ3Eajhyt39Mw%26bn%3DThumb%26url%3Dhttp%253a%252f%252fonline.wsj.com%252fvideo%252fdigits-internet-explorer-beefs-up-on-privacy%252fC15210EC-0CF0-44A2-BF65-856&rurl=http%3A%2F%2Fonline.wsj.com%2Fvideo%2Fdigits-internet-explorer-beefs-up-on-privacy%2FC15210EC-0CF0-44A2-BF65-856E46595573.html&tit=digits%3A+Internet+Explorer+Beefs+Up+on+Privacy&sigr=13i5do9ft&newfp=1

Schumer vs. FacebookO New Facebook features that allows

sharing members’ personal information with outside websites.

O Schumer wants FTC to set rules for how social media sites can and cannot use all of that personal information submitted by members.

Schumer vs. Facebook Video

O http://www.youtube.com/watch?v=DYUlvJ92SKI

Most Trusted Companies in PrivacyO eBayO VerizonO U.S. Postal ServiceO IntuitO IBMO NationwideO USAAO WebMDO Proctor & GambleO American Express

Chief Privacy OfficerO IBM was the first company to create

the CPO position O Making sure their companies comply

with federal and state privacy regulation

O Conduct privacy impact assessments before launching products and services

Advocacy GroupsO American Civil Liberties UnionO Consumer Federation of AmericaO Consumers UnionO Electronic Frontier FoundationO Privacy Right

Advocacy GroupsO Consumer privacy organizations

called Congress to enact legislation to protect online and mobile channels

O Do Not Track Online Act of 2011O Facebook plan to disclose user home

addresses and mobile phone numbers

TransparencyO Transparency- is defined as being

open, authentic, and honest about their company’s brands or opportunities.

Corporate Transparency

O Transparent about their values, commitments & performance

O Increasing trust and credibility O Reduce risksO Enhance their reputation

The Tylenol CrisisO October 1982, seven people died

after ingesting Tylenol that were poison with cyanide

O Public trust in the company hanging in the balance.

O Johnson & Johnson work closely with news media to ensure the public was fully warned of the danger

Tylenol Crisis VideoO http://www.youtube.com/watch?v=xrwJg9Hg

Xns

ReputationO InvestorsO CustomersO Public trustO Increased market share

Reputation Management CompaniesO 1.WebiMax

O 2. Reputation Management Consultants

O 3. Customer MagnetismO 4. Intrapromote LLCO 5. Morrissey & CoO 6. Rexfield, LLCO 7. Reputation Management LLCO 8. Submit ExpressO 9.Reputation Management Kings, Inc.O 10. Reputation Managers

WebiMaxO Provides advanced search engine

optimizationO Digital marketing strategiesO Social media management O Paid searchO Web designO Reputation management services

WebiMax VideoO http://www.youtube.com/user/webimax?blend

=7&ob=5#p/u/25/I3yQ-v6HCF4

PAGE CLUBO Premium Reputation Management

ServicesO Monthly Pricing: $4,700-$8,000

(maintaining/monitoring)O One time pricing: $6,000-$10,000O Video optimization & submissionO Reputation toolsO Local searchO Press release

10 Most Reputable Companies in America

1. Amazon2. Kraft Foods3. Johnson & Johnson4. 3M5. Kellogg’s6. UPS7. FedEx8. Sara Lee9. Google10. Walt Disney

10 Least Reputable Companies

1. Freddie Mac2. AIG3. Fannie Mae4. Goldman Sachs5. Halliburton6. Exxon Mobil7. Citigroup8. Capital One9. Comcast 10. Bank of America