privacy, proof, and other pain points within international enrollment management processes

Privacy, Proof, and other Pain Pointswithin

International Enrollment Management

Ben Waxman, Chief Operating Officer at INTEAD: International Education Advantage, [email protected]

Cheryl DarrupBoychuck, Chief Architect at FundsV and [email protected] and [email protected]

Nelly Wadsworth, Associate Director, Center for International Education, Salem State [email protected]

Liliane Bauduy, Senior Evaluator at Education Credential Evaluators, [email protected]

Handouts: slideshare.net/USjournal/albany05oct

mailto:[email protected]





Privacy, Proof and Other Pain Points within IEM

1. Two Recruitment / Enrollment Pain PointsBen Waxman, Chief Operating Officer at INTEAD

2. Addressing Data Privacy Issues and Proof of Sufficient FundsCheryl DarrupBoychuck, Chief Architect at FundsV and USjournal.com

4. The Campus Perspective of Pain Points and Corresponding RemediesNelly Wadsworth, Associate Director at Salem State University

3. Detecting Fraud in Academic Credential EvaluationsLiliane Bauduy, Senior Evaluator at Education Credential Evaluators, Inc.

5. Questions, Answers, and DiscussionAll


Two Recruitment / EnrollmentPain Points

Ben Waxman, Chief Operating OfficerINTEAD [email protected]



Thank You For Having Us Here

• 2 Recruitment/Enrollment Pain Points

• in

• 11 Slides

• Plus 1 bonus slide (and this first one doesn’t count)

Pain Point # 1: Digital Confusion

• What is driving your web traffic?

• Which online activity is bringing you registrations, applications and enrollment?

• How do you build and work your online brand internationally?

The Digital Building Blocks

Earned and Paid Media

• Paid Media

• Advertising (display, performance based)

• Paid search

• Lead purchases

• Social media paid activities

• Earned Media

• Website traffic

• Blogs

• SEO

• Social media activities

SEO

Paid vs. Earned Search Results

Earned Media – Linked In

Paid Media – Linked In

Digital Confusion Takeaways

• Create highly relevant content that appeals to your target audience Drive them to your website

• Don’t drive them to your homepage –They should land (landing pages) on pages with relevant content

• Earned and paid media feed each other

Scenario I Scenario II

Email distribution 10,000 10,000

Email open rate 12% 7%

Net views 1,200 700

Click-through to registration 20% 20%

Net registrations/inquiries 240 140

% completing an application 5% 5%

# of completed applications 12 7

% admitted 50% 50%

% of students enrolling 30% 30%

# of students enrolled 1.8 1.05

Direct Cost per Enrolled Studentfrom this EMAIL LIST PURCHASE

$2,389 $4,095

Pain Point #2: Calculating Cost of Acquisition

TOEFL Email List Purchase: 10,000 Names @ .43/name = $4,300

Paid vs. Earned Search Results

Scenario I Scenario II

Clicks 1,000 1,000

Registration % (from landing pg) 12% 12%

Registration # 120 120

Response to follow up communication

50% 80%

Net registration/inquiries 60 96

% completing an application 20% 20%

# of completed applications 12 19.2

% of students admitted 50% 50%

# of students admitted 6 9.6

% of students enrolling 30% 30%

# of students enrolled 1.80 2.88

Direct Cost per Enrolled Studentfrom this PAID SEARCH – PPC PURCHASE

$694 $434

Pay Per Click CalculationsPPC Purchase: 1,000 clicks @ $1.25/click = $1,250

Digital & Offline Feed Each Other

Data Privacy and Proof of Sufficient Fundsthroughout International Enrollment Management

Cheryl DarrupBoychuck, CIEOUSjournal and FundsV [email protected]



Privacy is completely and utterly dead…and we killed it.-- Jacob Morgan on Forbes, 3 Oct 2014

Enrollment Management Life Cycle

Admissibility Indicators• Financial capacity• Academic readiness

Images are easily manipulated:

• Bank Logo• Bank Seal• Signatures

So what? What’s the risk?What happens if we get it wrong?

1. Visa Denials, Section 214(b)

So what? What’s the risk?What happens if we get it wrong?

1. Visa Denials, Section 214(b)2. Privacy / Security Issues

Most immediatethreats to security:

• Human error• Carelessness

Facilitating the fight against fraud, online• Multiple Bank Account Balance Verifications

* Substantiates financial capability over time



• Identity Authentication* Informed by global bank standards* Know your customer (KYC) guidelines* Anti-money laundering guidelines



• Identity Authentication* Informed by global bank standards* Know your customer (KYC) guidelines* Anti-money laundering guidelines

• Detection of Duplicate Access* Minimizes risk of third-party fraud

Data Privacy Day: 28 January, every year

Admissibility Indicators• Financial capacity• Academic readiness

Liliane Bauduy, Senior EvaluatorEducational Credential Evaluators, Inc. [email protected]

NAFSA Regions X and XIAlbany, New YorkOctober 28-30, 2014

Detecting Fraudulent Educational Credentials

48


Types of Fraud

Alteration: information on a legitimate academic document has been changed

Fabrication: a completely fake academic document has been created

In-house document manufacture: fraudulent credential produced by an institutional representative; blank document stock made available for sale

Misleading translations: Translations can be interpretive rather than literal.

Diploma Mills: Academic degrees that are bought and based on little or no coursework

49

Document Production Methods50

Paper Documents51

- Fax copies

- Email attachments/Scanned documents

- Regular photocopies

- Certified or notarized photocopies

- Institution-certified/attested copies of original documents

- Original documents

- Original documents received in institution-sealed envelopes

- Original documents received in institution-sealed envelopesreceived directly from institution

- Direct confirmation from the institutionin response to a request for verification

Lesssecure

Moresecure

Virtual DocumentationOnline Verification

52

Documents downloaded from a secure university website: Is the information provided sufficient?

Examination results obtained from an official entity such as an examination body, an office / branch of the Ministry:

The West African Examinations Council:

WAECDIRECT ONLINE – Result Checker for Nigerian secondary education examination results: http://www.waecdirect.org/

Romanian eBacalaureat.ro:

http://www.ebacalaureat.ro/ for results of the Romanian Baccalaureate (secondary level) examinations

http://www.waecdirect.org/

http://www.ebacalaureat.ro/

Identifying Problem Areas53

Suspicious Data56

Biographical Data57

Does the name on the credential match the name on the application and/or other documents? If not, has the name change been documented?

Does the date of birth match on all documents?

Does the educational history make sense?

Inaccurate Institutional Data58

Until 1985, the institution’s name was Beijing Medical College

59

Although it is commonly called Delhi University, the official name is University of Delhi.

Paper Size Differences60

Suspicious Seals and Stamps61

Alterations63

Incorrect Use of Language and Spelling Errors

64

Historical/Political & Cultural Context66

Up to 1979 Since 1979

Iranian logos

Historical/Political & Cultural Context67

Use of a different calendar/How to convert dates into Gregorian calendar dates The case of Iran:

Shah's Calendar (Monarchial Calendar System (MCS)) (in use 1974-78 & on some pre-printed forms after 1978)Jan. 1 to Mar. 20 - subtract 558 Mar. 21 to Dec. 31 - subtract 559

The current calendar uses rather complicated leap year rules.

Online calendar converters are easy to use.

Text Layout and Format68

A Closer Look71

Academic Information Inaccuracies

Unusually high grades (e.g. francophone systems)Qualification awarded with honors but grades not

high enoughCredit or hours of study total too low or unusually

highDegree confirmation missing on transcript when

expected thereCourses completed not compatible with the major

indicated on the final award

72

74

In Pakistan, there is a recognized institution called BaqaiMedical University. However, there is no University of Baqai.

The degree is called Bachelor of Dental Surgery.

Baqai DentalCollege

FORENSIC ANALYSIS

76

Basic Tools77

Three Stages of Document Printing Process

Prepress Press Afterpress

78

Substrate79

Embedded Features 80

Watermark 81

Security Thread82

Chemically/ Optically Reactive Ink83

Letterpress84

Intaglio85

Rainbow86

Foil Print87

Fine Lines88

Guilloche89

Anti-copy90

Minitex/Microtext91

Simultaneous PrintingSee-Through Register

92

Embossing93

Hologram94

Kinegram95

Perforations96

Numbering97

Clear Tape98

Other

Binding

Imageperf / Micro Perforation

Laminating

Stickers

Ribbons

99

How are colors printed on documents?100

Process Colors101

Spot Colors102

VERIFICATION AND ETHICAL AND LEGAL CONCERNS

103

How to Institute Safer Document Policies?

Request a full educational history supported by a full set of official documentation

Request documents to be sent directly from the issuing institution (if possible)o Request documents issued in the official language of the

country (known exceptions: US-based educational systems, e.g. Taiwan, Japan, South Korea, etc.)

Request original documents for closer reviewo Offer safe document return procedures

Send documents for verification

104

How to Institute Safer Document Policies? (cont.)

When available, make use of virtual documentation and online verification from a secure website

Review institution and program status

Identify the recognition status of the institution

Analyze credential details

105

Verification ProcessDevelop a form letter. Keep it simpleUse straightforward English if you cannot write

the letter in the native languageEnclose copies of documentsAddress letter to a specific title if you are not sure

of a nameBe aware that some institutions may require a fee

to verify documentsProcess can take days and sometimes monthsSend a thank you note when response is received

(Nurture that relationship!) Save the reply (authentic or fraudulent) for future

reference

106

Third Party Verification: The Case of China

• China Academic Degrees and Graduate Education Development Center (CDGDC)Email: [email protected]: www.cdgdc.edu.cn/cn/ or cqv.chinadegrees.cn

• China Higher Education Student Information and Career Center (CHESICC)Email: [email protected]: http://www.chsi.com.cn or http://www.chsi.cn

107


http://www.cdgdc.edu.cn/cn/


http://www.chsi.com.cn

http://www.chsi.cn

Conclusion

Is there one solution?

• Fraudulent/fake documents have always been a concern and this will not disappear tomorrow

• Discourage the practice by becoming more adept at detection

• Use all tools available:– technology – international cooperation– Information sharing

• Above all know your educational systems

108

Thank you.

For a copy of this handout, please go to

http://www.ece.org/presentations

109

http://www.ece.org/presentations

The Campus Perspective of Pain Pointsand Corresponding Remedies

Nelly Wadsworth, Associate Director, Center for International EducationSalem State University [email protected]



Campus Perspectives of Pain Points

Insert sub-header USE ARIAL FONT ONLY THROUGHOUT PRESENTATION

Background

• Founded in 1854, located15 miles north of Boston

• Accredited 4-year public institution • Offers Bachelor and Master degrees in 30

undergraduate majors and diverse Masters degree concentrations

• Offers Non-credit ESL program• Total student population -10,000• Total international students – 500

representing 70 countries

Center for International Education OfficeConditional Non-Degrees/Certificate ProgramsEnglish as a Second Language

Admissions Office

Matriculated Students

GraduateCenter for International Education Office

Non-DegreesAdmissions Office

Matriculated StudentsGraduate Certificate Programs

Admitting International Students Undergraduate

International Students at SSU

• I+2+1 Dual Degree - degree seeking• Saudi Arabia Cultural Mission – degree

seeking• Brazil Scientific Mobility Program – non-

degree• NCN Students and Sup Du Co Montpellier,

France – degree seeking• Exchange Students - degree and non-

degree• Individual applicants - degree and non-

degree


Admissions Office





Samples of Credentials

Samples of Financial Documents


Admissions Office





Samples of financial documents


Admissions Office





Privacy, Proof, and other Pain Pointswithin

International Enrollment Management

Ben Waxman, Chief Operating Officer at INTEAD: International Education Advantage, [email protected]

Cheryl DarrupBoychuck, Chief Architect at FundsV and [email protected] and [email protected]

Nelly Wadsworth, Associate Director, Center for International Education, Salem State [email protected]

Liliane Bauduy, Senior Evaluator at Education Credential Evaluators, [email protected]







privacy, proof, and other pain points within international enrollment management processes

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