PRIVACY & TECHNOLOGY

21% 86%of internet users have had an

email or social networking account compromised.

of internet users have taken steps online to remove or

mask their digital footprints.

68%of internet users believe

current laws are not good enough in protecting people’s

privacy online.

In 2013,

13.1 million identity-theft cases were reported.

Resulting in $18 billion in losses!

Privacy has always been an issue since the rise of technology and the internet.

Today

How does this happen?

We expose ourselves.LOCATION PHOTOS

When we tweet, facebook or post something on social media with the

tracker on, everyone will know where you are at exactly what time.

Every uploaded photo willbe flowing on the internet space forever. Even when you think you

deleted it.

Big data is a term used to describe any voluminous amount of data, is being generated by everything around us at all times. Every digital process and social media exchange produces data. Systems, sensors and mobile devices transmit it. Big data is arriving from multiple sources at an alarming velocity, volume and variety and it is now changing the way companies and organizations work.

Knowledge Discoveries in Databases is the broad process of finding knowledge in a collection of data that involves several steps including data mining. It is what we do with big data. Data mining, a step within KDD, is the process of analyzing data to find unsuspected relationships and relevant patterns to summarize into useful insight. For example, it is often used to explore consumer behavior.

Sometimes without even knowing it.

Target collects data on every person who walks into their store. The instant you walk in, you’re assigned a Guest ID number that keeps tabs on everything you do.

“If you use a credit card or a coupon, or fill out a survey, or mail in a refund, or call the customer help line, or open an e-mail we’ve

sent you or visit our web site, we’ll record it and link it to your Guest ID. We want to know everything we can.”

— Andrew Pole, Target Statistician

VISITED WEBSITES PURCHASES ONLINE

Visit a website and cookies are automatically collected and a

monitored session starts. Your every move is tracked the instant you enter a website. Your IP address and binary digits assigned to your computer by

your internet provider can also provide website owners your exact location.

Once you purchase something online with your credit card, it is forever in

the database. Credit card information is often sold or stolen when hackers manage to get into the databases in websites that you have purchased in.

Technology is improving at a rapid pace but with that, privacy is

diminishing just the same.

“We trade privacy for convenience.”The digital revolution has changed the way the current generation carries out everyday tasks. Technology has made it easier and that convenience has come at a price of our privacy.

We need to give a notice for consent, telling customers what you are planning to do with their data and getting their consent to use it.

“Notice and consent.”

Some say:

What is the future of privacy with the improvement of technology?

Will privacy become a business of its own?

Will privacy be non-existent and unimportant?

PRIVACY

THE CHALLENGE: Where do we find the balance

between the two?

Privacy Technology

How can we strike a balance to ensure we take advantage of the

benefits of technology and innovation yet still have privacy?

We need to find and shape a path that puts people first by ensuring privacy

and technology remain in balance.

Thank you.

Yolanda Saetern@yolysae

Emily Liu@siyang329

xiaoli Chen@xiaoli_C

Referenceshttp://wlfi.com/2014/09/18/improving-technology-but-diminishing-privacy/http://www.cnn.com/2010/TECH/04/14/oppmann.off.the.grid/http://blogs.microsoft.com/on-the-issues/2012/10/26/privacy-and-technology-in-balance/http://insights.wired.com/profiles/blogs/the-convenience-privacy-trade-off-on-the-internet-of-thingshttp://www.ibm.com/big-data/us/en/http://www.fastcoexist.com/3032977/when-technologies-combine-amazing-innovation-happenshttp://thefuturescompany.com/free-thinking/privacy/http://web.simmons.edu/~chen/nit/NIT%2796/96-025-Britz.html