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Privacy 2.3 CptS 401 Adam Carter

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Page 1: Privacy 2.3 CptS 401 Adam Carter. Quiz Question 1 Which of the three aspects of privacy discussed in the book does so-called targeted marketing potentially

Privacy 2.3

CptS 401Adam Carter

Page 2: Privacy 2.3 CptS 401 Adam Carter. Quiz Question 1 Which of the three aspects of privacy discussed in the book does so-called targeted marketing potentially

Quiz Question 1

Which of the three aspects of privacy discussed in the book does so-called targeted marketing potentially violate?A. Freedom from intrusion—from being left aloneB. Control of information about oneselfC. Freedom from surveillanceD. More than one of the aboveE. None of the above

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Page 3: Privacy 2.3 CptS 401 Adam Carter. Quiz Question 1 Which of the three aspects of privacy discussed in the book does so-called targeted marketing potentially

Discuss with your Group!

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Page 4: Privacy 2.3 CptS 401 Adam Carter. Quiz Question 1 Which of the three aspects of privacy discussed in the book does so-called targeted marketing potentially

Quiz Question 1 Answer

D: More than one of the above (see pp. 76-77)• What is “targeted marketing?”• How might it violate privacy? – Control of one’s own information (marketing data are

bought and sold without consumers’ consent)– Freedom from surveillance(e.g., tracking web

browsing)– Freedom from intrusion (being left alone) may also

be impacted: Consumers may receive ads they don’t want and didn’t ask for

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Page 5: Privacy 2.3 CptS 401 Adam Carter. Quiz Question 1 Which of the three aspects of privacy discussed in the book does so-called targeted marketing potentially

Quiz Question 2

According to the book, the following question is fundamental to many privacy issues about consumer data:A. How clear and obvious must an information policy

be?B. Does a person’s decision to interact with a business

or Web site constitute consent to its policy?C. All of the aboveD. None of the above

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Page 6: Privacy 2.3 CptS 401 Adam Carter. Quiz Question 1 Which of the three aspects of privacy discussed in the book does so-called targeted marketing potentially

Quiz Question 2 Answer

C: All of the Above

See second-to-last paragraph on p. 77

Can you think of any other important questions, or any strategies companies could use to ensure consumers understand their policies?

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Page 7: Privacy 2.3 CptS 401 Adam Carter. Quiz Question 1 Which of the three aspects of privacy discussed in the book does so-called targeted marketing potentially

Quiz Question 3

The Fair Credit Reporting ActA. was the first law in the world to regulate the

use of consumer info by private businessesB. requires credit bureaus to furnish each

individual with one copy of his/her credit report per year

C. All of the aboveD. None of the above

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Page 8: Privacy 2.3 CptS 401 Adam Carter. Quiz Question 1 Which of the three aspects of privacy discussed in the book does so-called targeted marketing potentially

Quiz Question 3 Answer

C: All of the above

See the gray box on p. 81.

Why was the FCRA necessary?• Credit records a major source of privacy problems• Many Credit records were bought and sold• Errors can disrupt people’s lives• Disclosure of credit records can embarrass people and

also increase the risk of fraud8

Page 9: Privacy 2.3 CptS 401 Adam Carter. Quiz Question 1 Which of the three aspects of privacy discussed in the book does so-called targeted marketing potentially

Quiz Question 4

Location tracking applicationsA. make it possible to provide a person with

services based on the person’s locationB. can monitor a person’s location without

knowing the identity of the person. C. can be used to assist law enforcement in

finding the location of 911 callersD. All of the aboveE. None of the above

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Page 10: Privacy 2.3 CptS 401 Adam Carter. Quiz Question 1 Which of the three aspects of privacy discussed in the book does so-called targeted marketing potentially

Quiz Question 4 Answer

D: All of the above

See pp. 82-85. An example of (B) is provided at the top of p. 84.

Can you think of location tracking applications?

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Page 11: Privacy 2.3 CptS 401 Adam Carter. Quiz Question 1 Which of the three aspects of privacy discussed in the book does so-called targeted marketing potentially

Quiz Question 5

Which of the following is an example of spyware:A. A computer program that allows a person to use a web

cam to remotely monitor a loved one in a nursing home.B. A computer program that is installed without a person’s

knowledge and secretly collects information about the person’s activities and data.

C. A computer program that allows a person to post to the web the person’s whereabouts in real time.

D. All of the aboveE. None of the above

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Page 12: Privacy 2.3 CptS 401 Adam Carter. Quiz Question 1 Which of the three aspects of privacy discussed in the book does so-called targeted marketing potentially

Quiz Question 5 Answer

B.

See the top of p. 86

Clicker poll: Have you been a victim of spyware?A. YesB. No

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Page 13: Privacy 2.3 CptS 401 Adam Carter. Quiz Question 1 Which of the three aspects of privacy discussed in the book does so-called targeted marketing potentially

Quiz Question 6

The following is an example of pretexting:A. Contacting customer service department of an internet

social site and asking for the real name of someone by pretending to be someone with a legitimate claim to the information.

B. Sending a text message to preempt a privacy violationC. Contacting the customer service department of a credit

bureau and asking for the credit report of a friend (but claiming to be yourself)

D. All of the aboveE. None of the above

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Page 14: Privacy 2.3 CptS 401 Adam Carter. Quiz Question 1 Which of the three aspects of privacy discussed in the book does so-called targeted marketing potentially

Quiz Question 6 Answer

A.(See p. 88)

•Who can tell us about the famous AOL pretexting case involving a Navy sailor?• Is it a federal crime to pretext? Under what

circumstances?

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Page 15: Privacy 2.3 CptS 401 Adam Carter. Quiz Question 1 Which of the three aspects of privacy discussed in the book does so-called targeted marketing potentially

Question 7

The REAL ID Act of 2005 mandated the following:A. A person must provide documentation of address, birth

date, SSN, and legal residency in order to obtain a federally approved driver license or ID card.

B. Individual states must set requirements for what they will accept as valid documentation for a driver license or ID card

C. Federal social security cards must contain special features to resist tampering and conterfeiting

D. All of the aboveE. None of the above

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Page 16: Privacy 2.3 CptS 401 Adam Carter. Quiz Question 1 Which of the three aspects of privacy discussed in the book does so-called targeted marketing potentially

Quiz Question 7 Answer

A.

See p. 97

Why can’t we use social security numbers for a national ID system?

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Page 17: Privacy 2.3 CptS 401 Adam Carter. Quiz Question 1 Which of the three aspects of privacy discussed in the book does so-called targeted marketing potentially

Question 8

In 2000, Congress enacted COPPA, whichA. requires people who want access to websites with personal

information on children under 13 to disclose their identitiesB. prohibits websites from collecting personal information from

children under 13 without verifiable parental consentC. allows web sites to collect certain non-sensitive personal

information on children under 13D. prohibits sex offenders from accessing websites with

sensitive information on children under 13E. None of the above

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Page 18: Privacy 2.3 CptS 401 Adam Carter. Quiz Question 1 Which of the three aspects of privacy discussed in the book does so-called targeted marketing potentially

Privacy II Case Study:Google Street View

(This story was written by Melissa Eddy of the Associated Press and published on 8/20/10. It appears at http://www.msnbc.msn.com/id/38787704/.)

BERLIN — Germans have long harbored an obsession about protecting privacy, with memories of Nazi-era denouncements of neighbors and East German secret police snooping still alive. Now they have found a new target for their fears: Google "Street View." Under strong government pressure, the Internet giant made Germany the only country where people can request to have images of their homes deleted from the project before it goes online in November, along with other concessions.It has all stirred debate about how to define and defend privacy in the digital age and revealed a yawning generational divide between those old enough to recall invasive past regimes and those who have grown up with the Internet."There is a fear of becoming a 'See-through Citizen' in a totalitarian surveillance state," said Jesko Kaltenbaek, a professor of psychology at Berlin's Freie University."Both under the Nazis and in the former East Germany, the exact knowledge of citizens' lives served as a decisive instrument of power for government leaders."At the heart of the debate That concern lies at the heart of the current debate, where politicians have been criticizing Google for allegedly trampling the rights of citizens who are disturbed by the idea that "Street View" might help strangers locate them in their homes.Germany's Consumer Protection Minister Ilse Aigner has repeatedly called for Google to reveal more about the information that it holds and how it is collected.

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Page 19: Privacy 2.3 CptS 401 Adam Carter. Quiz Question 1 Which of the three aspects of privacy discussed in the book does so-called targeted marketing potentially

Poll Regarding Privacy II Case Study:Google Street View (Clicker)

Should people have the right to request that images of their homes be deleted from Google Street View?A. YesB. NoC. Not sureDiscuss pros and cons with group for 5 – 10 min. Apply “free market” and “consumer protection” views of privacy to case. A group spokesperson should be prepared to share results of discussion with class

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