priority mapping

EXPERT FOCUS AREA:

Getting Stanford Students who live in an apartment to pack a homemade salad at least 3 times a week for lunch

Mia Davis | November 2012

Why?+ Health behaviors established now will help maintain healthy eating habits down the road.

Why?+ Health behaviors established now will help maintain healthy eating habits down the road. + With limited time, packing a salad to go can be a great way for students to eat a healthy lunch and save money!

Meet MaddieAge: 20Year: JuniorResidence: Oak Creek Apartments

Maddie is part of the 41% of students who never eat a salad, but regular grocery shop.

HOW MIGHT WE help Maddie start packing a salad for lunch 3x/wk?

Let’s Brainstorm some possible

solutions.

Maddie makes a pact w/ roommate to go to Trader Joe’s every Sunday

On Sundays, Maddie goes to Trader Joe’s

Maddie buys bag of Spinach

Maddie buys favorite salad ingredients

Maddie buy long-term ingredients

Maddie buys box of plastic forks

Maddie buys set of Tupperware

Maddie puts all refrigerated items on top shelf in fridge

Maddie makes 3 salads as soon as she gets home from TJ’s,

Maddie creates repeating alarm for 11pm to make salad at night

Maddie makes list of existing behaviors and ties salad making to anchor

Maddie watches video on salad preparation

Maddie starts watching new Food Network show called Salad Wars

Maddie starts “Salad of the Week” Club

Maddie & roommate pack lunches together every night during week

Maddie prints 8.5x11 image of spinach and tapes it to the fridge

Maddie refrigerates salad(s)Maddie puts post-it note

on pillow was reminder to pack salad for next day

Maddie joins fitness challenge to eat 3 salads/wk

Maddie hosts a “Salad Party”

Campus eateries/ dining halls BAN Maddie during lunch hours 3x/ wk

Professor makes eating salad for lunch a class assignment

Maddie has picnic with a friend 3 days/wk

Maddie has best salad making abilities competition with friends

Maddie creates repeating alarm for 20 min before she leaves for class

Maddie joins “Salad of the Week” Club

Maddie reads article on health benefits of salads

Maddie tracks salad-making in notebook

Brainstorm of Ideas

Let’s organize these ideas to determine which solutions are

the easiest and most effective in accomplishing our goal.

No

way

! We

cann

ot g

et M

addi

e to

do

this

Very effective in getting Maddie to pack salad 3x/wk

Yes! We can get M

addie to do this

Not effective in getting Maddie to pack salad 3x/wk

Target category: very effective and easy to do – Yes! We can get

Maddie to do this.N

o w

ay! W

e ca

nnot

get

Mad

die

to d

o th

is


Yes! We can get M

addie to do this




Yes! We can get M

addie to do this N

o w

ay! W

e ca

nnot

get

Mad

die

to d

o th

is


On Sundays, Maddie goes to Trader Joe’s Maddie buys bag

of Spinach














Maddie refrigerates salad(s)

Maddie puts post-it note on pillow was reminder to pack salad for next day













Yes! We can get M

addie to do this N

o w

ay! W

e ca

nnot

get

Mad

die

to d

o th

is


On Sundays, Maddie goes to Trader Joe’s Maddie buys bag

of Spinach















Maddie puts post-it note on pillow was reminder to pack salad for next day











Target Category

On Sundays, Maddie goes to Trader Joe’s

Maddie buys bag of Spinach


Maddie makes 3 salads as soon as she gets home from TJ’s






Very effective in getting Maddie to pack salad 3x/wkYes! W

e can get Maddie to do this

Insights

Insights+ Best solutions rely solely on Maddie, not external forces

Insights+ Best solutions rely solely on Maddie, not external forces+ Reminders can be useful, but not 100% effective – especially when ignored due to frequency

Insights+ Best solutions rely solely on Maddie, not external forces+ Reminders can be useful, but not 100% effective – especially when ignored due to frequency + Instilling sense of responsibility to others as well as herself (ex. Start salad of week club, pact w/ roommate) are effective ways to inspire a behavior change – however, would have to be achieved in period of high motivation to get Maddie to do it.

Insights+ Best solutions rely solely on Maddie, not external forces+ Reminders can be useful, but not 100% effective – especially when ignored due to frequency + Instilling sense of responsibility to others as well as herself (ex. Start salad of week club, pact w/ roommate) are effective ways to inspire a behavior change – however, would have to be achieved in period of high motivation to get Maddie to do it.+ One time behaviors (read article, watch video) not enough to get Maddie to create new sustainable behavior

Next Steps+ More research on healthy eating and cooking for self as a college student+ Gauge interest – who wants to eat a salad 3x/wk+ Iterate on ways to make it easy and effective for students to pack themselves a salad lunch at least 3x/wk – test & refine+ How can reminders be used as a tool to spark motivation and set the “on switch” for completing a behavior?

Next Steps+ More research on healthy eating and cooking for self as a college student+ Gauge interest – who wants to eat a salad 3x/wk+ Iterate on ways to make it easy and effective for students to pack themselves a salad lunch at least 3x/wk – test & refine+ How can reminders be used as a tool to spark motivation and set the “on switch” for completing a behavior?

More to come! Stay tuned.Follow me on twitter @saladinstead

Thanks for reading! I would love any

feedback.

Mia Davis email: miadavis@stanfordtw: @saladinstead

priority mapping

Documents

lunch maddie

xwk maddie

repeating maddie

night maddie

salad of maddie joinsas

maddie roommatemaddie

anchorban maddie

day maddie