priori data global insights report for ios - november 2013

..

GLOBALINSIGHTSREPORTiOS Platform (iTunes Store)Data Collection 9 Nov. - 8 Dec.

November 2013 www.prioridata.com

..

TABLE OF CONTENTS

Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2Executive Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3

THE BIG PICTURE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .…

Global Snapshot . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7Comparative Country Information . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8Country Growth Comparison . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10Platform Comparison by Country . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11

THE IN-DEPTH LOOK . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .…

App Market Composition by Category . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13App Market Saturation by Category . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15Category Monetization . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16Paid App Price Distribution . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18Paid App Revenue By Category . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20Paid App Revenue Distribution . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22App Store Rating Distribution . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24

KEY TITLES & PUBLISHERS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .…

Top NEW Free App Titles . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27Top NEW Paid App Titles . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 28Top Publishers of NEW Free & Paid Apps . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29Top Free App Titles - IN-MONTH . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30Top Paid App Titles - IN-MONTH . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31Top Publishers of Free & Paid Apps - IN-MONTH . . . . . . . . . . . . . . . . . . . . . . . . . . 32Top Free App Titles - ALL-TIME . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 33Top Paid App Titles - ALL-TIME . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 34Top Publishers of Free & Paid Apps - ALL-TIME . . . . . . . . . . . . . . . . . . . . . . . . . . . 35

APPENDIX . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . …

Glossary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 37Methodology . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 38License Type & Disclaimer . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 39

..

INTRODUCTIONWelcome to Priori!

Thank you for purchasing our report! We hopeit helps you make better decisions in the mobileapp economy.

This report, the Global Insights Report, pro-vides a comprehensive view of app activity at theglobal level. It is designed to display key statis-tics around the size, composition, growth, mon-etization, and user satisfaction within the globalmarket and its component countries and cate-gories. It also provides information on the topapps and publishers over the reporting period.

This report is based on data collected directlyfrom the app stores, and is supplementedby download estimates and app classificationswhich are generated through Priori’s proprietarytechnologies. Please see the Methodology pagein the Appendix of this report for further detail onour approach.

We are committed to bringing transparency tothe app market through data. If you have ques-tions about this report or would like to inquireabout our data capabilities please contact us [email protected].

Priori Data GmbHBerlin

..

EXECUTIVE SUMMARY

• This report focuses primarily on the size and composition of the global market for iOS apps. Thisincludes 26 countries and 41 application categories. Note that for iOS we only track apps in theiTunes store.

• As of November 2013, there are 1,039,647 apps in the iTunes store, 63% of which are free and37% of which are paid. 11.4% of all apps have in-app purchase. Compared to October 2013,the number of free apps available for download in the app store increased by 3.8% while thenumber of paid apps available for download increased by 0%. 3,682 apps were deleted fromthe app store during November 2013.

• Out of the total number of apps detected, 11.5% were released within the last three months and17.6% are gaming applications.

• Associated with all apps in the iTunes store are 269,545 publishers, 17.6% of which publishgames. The average number of apps per publisher is 3.9.

• In November 2013, we estimate that there were around around 1.8 billion downloads of iOSapplications. Of these, 94% of downloads were accounted for by apps that are free to download,24.4% by new apps and 55.9% by gaming apps.

• In November 2013, 20 out of 26 countries we track experienced a decline in in-month downloadsversus the prior month. At the global level, in-month downloads decreased by 3.3%. China wasthe country with the highest number of iOS downloads in November 2013. In terms of month-over-month download growth, Portugal was the fastest growing on the iOS platform.

• Across the countries where we maintain information on both iOS and Android, 2 out of 24 coun-tries experienced more in-month downloads of iOS apps versus Android apps in November2013. In terms of iOS versus Android downloads for November 2013, China showed the largestdisparity while Canada showed the smallest disparity.

• In terms of iOS in-month downloads, China was the leader among the countries in our database,with a 30.0% share of November 2013 downloads. The next largest country, the United States,had a share of 23.5%.

• Entertainment was the leader among the native categories, with 129,336,252 downloads inNovember 2013, followed by ActionGames andAdventureGames, with 124,880,679 and 113,240,258downloads, respectively.

• The fastest growing category was Trivia Games, with a 109.7% growth in month-over-monthdownloads in November 2013.

• We compare the number of apps to the number of downloads as a proxy for market saturationat the category level. Other Games apps have the highest app-to-download ratio at 11.63 appsper thousand downloads. Role Playing Games apps have the lowest app-to-download ratio, at0.06 apps per thousand downloads.

..

EXECUTIVE SUMMARY (CONTINUED)

• In November 2013 the News category had the highest proportion of free-to-paid apps. Amongfree apps, the Role Playing Games category was the most likely to contain in-app purchase whileamong the paid apps the Role Playing Games category had the highest proportion of apps within-app purchase.

• Among the pay-per-download apps, Medical apps tend to be the most expensive, with a me-dian price of $3.01, while apps belonging to the Arcade Games category tend to be the leastexpensive, with a median price of $0.99.

• Among the pay-per-download apps, the highest grossing category in November 2013 was Pro-ductivity, with in-month revenues of $35,369,324 (excluding revenues from in-app purchases).The lowest grossing category was Dice Games.

• At the app level, the Role Playing Games category tends to have the highest in-month revenuesfrom paid downloads, with category median revenues of $2,661 (excluding revenues from in-apppurchases). Conversely, the Word Games category tends to have the lowest in-month revenuesfor pay-per-download apps, with category median revenues of only $867.

• Puzzle Games app users tend to be the most satisfied while Navigation app users tend to be theleast satisfied, with average iOS app store ratings of 4.1 stars and 3.5 stars, respectively.

• Among free apps released within the last three months, Alex CHEN's Girl Escape tops the list,with 18,224,000 downloads in November 2013 and an average app store rating of 4.7 stars,followed by NaturalMotion's Clumsy Ninja and iPeakSoft Inc.'s . Apps onthis list are ranked based on their in-month downloads.

• Among paid apps released within the last three months, Rayark Inc.'s Deemo tops the list, gar-nering the highest number of in-month downloads among its peers with 803,000 downloads inNovember 2013 and an average app store rating of 4.9 stars. FDG Entertainment's Oceanhorn� and Ubisoft's Rayman Fiesta Run take second and third place, respectively.

• When we consider all free apps regardless of release date ranked in terms of in-month down-loads, Alex CHEN's Girl Escape tops the list with 18,224,000 downloads in November 2013 andan average app store rating of 4.7. NaturalMotion's Clumsy Ninja and Supercell's Clash of Clanstake second and third place in terms of their in-month download numbers, respectively.

..

EXECUTIVE SUMMARY (CONTINUED)

• When we consider all paid apps regardless of release date ranked in terms of in-month down-loads, Rayark Inc.'s Deemo tops the list with 803,000 downloads in November 2013 and anaverage app store rating of 4.9. Mojang's Minecraft � Pocket Edition and Alex Krasnov's PixelGun 3D - Block World Pocket Survival Shooter with Skins Maker for minecraft (PC edition) Mul-tiplayer take second and third place in terms of their in-month download numbers, respectively.

• When we consider all free apps regardless of release date ranked in terms of all-time downloads,Facebook Inc.'s Facebook tops list with 207,403,000 all-time downloads and an average appstore rating of 3.7, while Instagram Inc.'s Instagram and Supercell's Clash of Clans have thesecond and third highest all-time download numbers, respectively.

• When we consider all paid apps regardless of release date ranked in terms of all-time downloads,Chillingo Ltd's Cut the Rope garnered the most all-time downloads among the paid apps, with44,773,000 all-time downloads as of November 2013, followed by Halfbrick Studios's Fruit Ninjaand Lima Sky's Doodle Jump.

..

THEBIGPICTUREThe following pages provide a high-level overview of the globalmobile apps market. We look at key market statistics and ex-amine how they vary across countries and platforms.

www.prioridata.com

..

Global Snapshot 7/ 39

How large is the iOS market for mobile apps?

The figures below provide a general picture of the global iOS mobile apps market, including key statis-tics and recent changes in market size. All statistics are given at the global level. Note that globalmonetization information is based on a given app's price in the country store where it is most popular,i.e., where it has achieved the most downloads in a given month.

Global iOS Mobile Apps - Basic Market Composition

Apps

Statistic November 2013 October 2013 Change % Change

Number of Free Apps 655,695 631,611 + 24,084 + 3.8%

Number of Paid Apps 383,952 383,916 + 36 + 0.0%

Total (Free + Paid) Number of Apps 1,039,647 1,015,527 + 24,120 + 2.4%

Of Which Are New 11.5% 10.7% + 80 bps

Of Which Are Games 17.6% 17.2% + 40 bps

Of Which Have In-App Purchase 11.4% 11.2% + 20 bps

Number of Apps Deleted In Month 3,682 4,435 - 753 - 17.0%

Publishers


Number of App Publishers 269,545 264,781 + 4,764 + 1.8%

Of Which Publish Games 17.6% 17.4% + 20 bps

Average Apps Per Publisher 3.9 3.8 + 0.1 + 2.6%

Average In-Month Downloads Per Publisher 6,639 6,992 - 353 - 5.0%

Downloads


Estimated Free Downloads 1,681,152,277 1,739,354,358 - 58,202,081 - 3.3%

Estimated Paid Downloads 108,256,613 111,907,834 - 3,651,221 - 3.3%

Total (Free + Paid) Estimated Downloads 1,789,408,890 1,851,262,192 - 61,853,302 - 3.3%

Of New Apps 24.4% 21.0% + 340 bps

Of Gaming Apps 55.9% 55.7% + 20 bps

Of Apps with In-App Purchase 61.3% 62.3% - 100 bps

Average In-Month Downloads Per App 1,721 1,823 - 102 - 5.6%

Revenue


Estimated In-Month Revenue from Paid Downloads $385,389,633 $395,836,622 - $10,446,989 - 2.6%

Note: Estimated revenue from downloads of paid apps excludes in-app purchase revenue.

..

Comparative Country Information 8/ 39

How is the global mobile appsmarket comprised by coun-try?

As Apple maintains individual country app stores, Priori estimates individual country downloads, allow-ing us to compare cross-country performance.

In November 2013, the top ranked country in terms of downloads was China which also held this posi-tion in the previous month.

Downloads By Country - iOS% of In-Month Downloads

Country Rank(November

2013)

Country Rank(October2013)

Country Download Share(November 2013)

Download Share(October 2013)

1 1 China 30.0% 28.0%

2 2 United States 23.5% 24.6%

3 3 Japan 11.5% 12.0%

4 4 United Kingdom 4.5% 4.5%

5 5 Russia 4.3% 4.2%

6 7 South Korea 2.9% 3.0%

7 6 France 2.9% 3.0%

8 8 Germany 2.8% 2.9%

9 10 Italy 2.5% 2.4%

10 9 Canada 2.4% 2.4%

11 11 Australia 1.9% 2.1%

12 12 Brazil 1.8% 1.8%

13 13 Spain 1.5% 1.5%

14 14 Netherlands 1.3% 1.5%

15 15 India 1.0% 1.0%

16 16 Sweden 0.9% 0.9%

17 17 Switzerland 0.9% 0.8%

18 18 Denmark 0.7% 0.7%

19 20 Austria 0.5% 0.5%

20 19 United Arab Emirates 0.5% 0.5%

..

Comparative Country Information 9/ 39

How is the global mobile apps market comprised by coun-try? (continued)

Mobile App Market Size By Country - iOS (continued)% of In-Month Downloads

Country Rank(November

2013)

Country Rank(October2013)

Country Download Share(November 2013)

Download Share(October 2013)

21 21 Norway 0.5% 0.5%

22 24 Portugal 0.3% 0.3%

23 22 Poland 0.3% 0.3%

24 23 Finland 0.3% 0.3%

25 25 Czech Republic 0.2% 0.2%

26 26 Hungary 0.2% 0.2%

..

Country Growth Comparison 10/ 39

How are the individual countries growing?

The following graph displays the growth of the mobile apps market in countries across the globe, interms of app downloads. For each country, the percentage growth over the last month is shown.

As shown below, 20 out of 26 countries we track experienced a decline in in-month downloads inNovember 2013. At the global level, in-month downloads decreased by 3.3%.

Growth of iOS Mobile Apps Market in Countries Across the GlobeGrowth in In-Month Downloads from Previous Month

−3.3%

−11.4%

−10.7%

−8.9%

−8.6%

−7.7%

−7.7%

−7.3%

−7.3%

−7.3%

−6.8%

−5.9%

−5.8%

−5.5%

−5.3%

−5.0%

−3.8%

−3.7%

−3.5%

−2.9%

−2.5%

1.4%

2.5%

3.5%

4.0%

5.8%

8.8%

GLOBAL

United Arab Emirates

Netherlands

Australia

Finland

Denmark

United States

India

Japan

Germany

Norway

France

Spain

Poland

Sweden

South Korea

Canada

Hungary

United Kingdom

Brazil

Russia

Switzerland

Italy

China

Czech Republic

Austria

Portugal

−10% 0% 10% 20%

..

Platform Comparison by Country 11/ 39

How does the size of the global mobile apps market varyby platform?

The following table shows how the size of the mobile app market varies by platform in countries acrossthe globe. Market size in a given country is measured using total in-month app downloads across allapp categories. Two platforms are considered -- Android and iOS.

While the dynamics of the iOS and Androidmarkets are quite different globally, we do think it is valuableto illustrate a basic comparison between the two. 2 out of 24 countries experienced more in-monthdownloads of iOS apps versus Android apps in November 2013. China was the country with the highestnumber of iOS downloads.

9 out of 23 countries experienced higher month-over-month download growth on the iOS platformversus on Android. Portugal was the fastest growing on the iOS platform while China showed thelargest disparity in November 2013 iOS versus Android downloads.

iOS vs. Android in Terms of App DownloadsOctober 2013 and November 2013 Downloads by Country

Country AndroidDownloads(November

2013)

AndroidDownloads

(October 2013)

Change inAndroid

Downloads (%)

iOS Downloads(November

2013)

iOS Downloads(October 2013)

Change in iOSDownloads (%)

China 46,017,323 52,925,827 -13.1% 536,899,899 518,522,740 3.5%

United States 1,060,173,515 1,544,164,888 -31.3% 420,108,508 455,167,173 -7.7%

Japan 161,083,410 193,712,064 -16.8% 206,460,477 222,754,030 -7.3%

United Kingdom 251,656,272 350,779,874 -28.3% 79,858,833 82,779,091 -3.5%

Russia 366,869,063 371,821,859 -1.3% 76,211,938 78,162,195 -2.5%

South Korea 285,438,856 395,590,054 -27.8% 52,113,764 54,850,927 -5.0%

France 205,676,524 130,752,401 57.3% 51,682,714 54,933,941 -5.9%

Germany 147,851,775 214,875,568 -31.2% 49,654,868 53,573,088 -7.3%

Italy 131,177,360 135,781,120 -3.4% 44,689,806 43,588,624 2.5%

Canada 51,124,048 45,820,215 11.6% 43,103,828 44,813,943 -3.8%

Australia 68,876,901 68,094,850 1.1% 34,840,626 38,260,553 -8.9%

Brazil 183,741,361 233,793,804 -21.4% 32,378,377 33,360,881 -2.9%

Spain 291,158,303 327,296,506 -11.0% 26,803,388 28,439,655 -5.8%

Netherlands 120,184,046 54,649,824 119.9% 24,096,889 26,982,052 -10.7%

Sweden 48,330,226 29,631,744 63.1% 16,494,943 17,414,153 -5.3%

Switzerland 47,583,660 15,183,176 213.4% 15,586,045 15,372,615 1.4%

Denmark 22,762,371 15,350,037 48.3% 12,266,172 13,290,392 -7.7%

Austria 34,710,544 31,805,915 9.1% 9,710,081 9,180,807 5.8%

Norway 40,049,303 9,218,156 334.5% 8,481,247 9,098,722 -6.8%

Portugal 112,667,077 33,014,255 241.3% 5,510,599 5,065,430 8.8%

Poland 84,268,265 65,367,916 28.9% 5,276,539 5,581,331 -5.5%

Finland 28,987,572 14,278,938 103.0% 4,859,226 5,319,171 -8.6%

Hungary 29,792,524 30,107,156 -1.0% 2,949,480 3,062,676 -3.7%

..

THEIN-DEPTHLOOKThe following pages break down the global app market into itscomponent categories to provide a closer look at what drivesactivity.

www.prioridata.com

..

App Market Composition by Category 13/ 39

Which categories comprise the global app market?

The table below displays the categories comprising the global app market, ranked in terms of currentmonth downloads.

The largest category is Entertainment, with 129,336,252 downloads in November 2013. This demon-strates the increased importance of the Entertainment category, which held the 2nd place position inthe prior month. The fastest growing category is Trivia Games, with a 109.7% growth in month-over-month downloads. Other Games experienced the largest month-over-month decline, at -29.5%.

Global App Market Composition - iOSCategory Information

Category Rank(November

2013)

Category Rank(October 2013)

Category Apps Change inApps

Publishers Change inPublishers

Downloads Change inDownloads

1 2 Entertainment 85,356 0.9% 35,119 0.9% 129,336,252 -1.3%

2 1 Action Games 19,321 2.9% 10,267 2.1% 124,880,679 -20.5%

3 8 Adventure Games 10,977 3.6% 5,101 3.6% 113,240,258 30.1%

4 3 Arcade Games 18,228 3.3% 9,918 2.3% 103,281,775 -17.5%

5 4 Simulation Games 6,625 5.7% 3,471 4.1% 97,394,301 -11.6%

6 9 Strategy Games 9,665 3.9% 5,471 3.1% 91,135,732 17.8%

7 6 Puzzle Games 24,258 3.4% 12,597 2.7% 87,678,887 -9.7%

8 5 Role Playing Games 4,724 4.7% 2,418 4.1% 80,224,730 -18.8%

9 7 Lifestyle 87,748 2.8% 41,851 1.5% 78,398,872 -10.6%

10 11 Social Networking 19,528 1.8% 13,972 1.6% 76,248,965 5.9%

11 10 Utilities 58,058 1.1% 32,402 1.3% 66,189,834 -10.0%

12 12 Family Games 15,816 6.2% 7,629 3.3% 63,575,135 -4.4%

13 13 Photography 26,845 3.6% 12,766 1.9% 55,484,203 -6.7%

14 17 Books 57,871 -0.9% 11,450 0.4% 49,029,481 27.7%

15 14 Education 108,309 1.1% 33,374 0.9% 48,616,518 -5.3%

16 15 Music 35,614 2.4% 14,892 1.0% 47,466,406 -5.3%

17 16 Productivity 29,027 2.2% 17,627 2.4% 45,251,778 -6.8%

18 30 Trivia Games 6,409 4.5% 2,920 3.5% 39,483,855 109.7%

19 22 Card Games 5,338 5.6% 3,020 4.1% 37,875,615 53.1%

20 20 Racing Games 4,931 6.4% 2,206 3.8% 34,858,410 28.8%

21 19 Healthcare and Fitness 28,882 2.7% 15,164 2.3% 25,777,911 -11.3%

22 18 News 26,887 1.9% 12,593 1.9% 25,698,678 -12.6%

23 24 Sports Games 6,021 12.4% 3,237 6.3% 25,171,782 11.8%

24 21 Board Games 8,743 3.3% 4,902 2.5% 23,708,560 -6.2%

25 23 Finance 25,882 2.6% 15,710 2.2% 20,434,276 -12.7%

26 25 Travel 52,764 1.5% 18,037 1.3% 19,832,152 -6.8%

27 27 Business 83,143 4.8% 40,491 2.5% 19,659,562 -1.5%

28 26 Word Games 5,487 3.0% 3,031 2.1% 18,669,337 -8.2%

29 29 Reference 29,567 0.6% 11,849 0.6% 18,144,055 -4.4%

30 31 Casino Games 4,419 6.4% 1,985 4.3% 17,031,429 -6.6%

..

App Market Composition by Category 14/ 39

Which categories comprise the global app market? (con-tinued)

Global App Market Composition - iOS (continued)Category Information

Category Rank(November

2013)

Category Rank(October 2013)

Category Apps Change inApps

Publishers Change inPublishers

Downloads Change inDownloads

31 33 Navigation 14,493 1.7% 7,116 2.1% 16,995,625 6.4%

32 32 Sports 29,750 1.3% 13,388 1.0% 14,655,845 -9.7%

33 28 Educational Games 13,601 8.7% 6,640 5.0% 13,890,153 -29.2%

34 34 Kids Games 13,151 -2.5% 6,466 -1.4% 11,775,380 -22.4%

35 35 Weather 4,182 1.0% 2,356 1.9% 11,475,749 -22.5%

36 36 Music Games 2,807 6.4% 1,479 4.0% 9,971,983 -19.3%

37 37 Food and Drink 22,109 5.6% 11,107 2.9% 9,832,908 2.5%

38 38 Dice Games 2,155 12.0% 1,232 6.9% 7,314,016 -11.9%

39 39 Medical 24,245 2.6% 10,859 2.0% 5,196,790 -5.2%

40 40 Catalogs 6,698 4.5% 3,990 4.6% 4,519,895 32.3%

41 41 Other Games 13 0.0% 10 0.0% 1,118 -29.5%

..

App Market Saturation by Category 15/ 39

What is the level of market saturation by category?

In the figure below, we use the ratio of apps-per-thousand downloads as a proxy for the level of satu-ration in each of the categories comprising the global app market.

The category with the highest app-to-download ratio is Other Games. The category with the lowestapp-to-download ratio is Role Playing Games.

Global App Market Composition - iOSApps Per Thousand Downloads

0.06

0.07

0.10

0.11

0.14

0.14

0.15

0.16

0.18

0.24

0.25

0.26

0.26

0.28

0.28

0.29

0.29

0.36

0.37

0.48

0.64

0.66

0.75

0.85

0.88

0.98

1.05

1.12

1.12

1.12

1.18

1.27

1.48

1.63

2.03

2.23

2.25

2.66

4.23

4.67

11.63

Role Playing Games

Simulation Games

Adventure Games

Strategy Games

Card Games

Racing Games

Action Games

Trivia Games

Arcade Games

Sports Games

Family Games

Social Networking

Casino Games

Puzzle Games

Music Games

Word Games

Dice Games

Weather

Board Games

Photography

Productivity

Entertainment

Music

Navigation

Utilities

Educational Games

News

Kids Games

Lifestyle

Healthcare and Fitness

Books

Finance

Catalogs

Reference

Sports

Education

Food and Drink

Travel

Business

Medical

Other Games

0 5 10

..

Category Monetization 16/ 39

How do the different categories monetize?

The following figures show how different monetization methods are utilized by the various categories.Global monetization information is based on a given app's price in the country store where it is mostpopular, i.e., where it has achieved the most downloads in a given month. Figures in parenthesesdenote the prior month values. Note that the apps counted below only include apps which have beendownloaded in the past month and that were not removed from app store.

The category with the highest proportion of free versus paid apps is News. Among free apps, thecategory most likely to contain in-app purchase is Role Playing Games. Among paid apps, the categorymost likely to contain in-app purchase is Role Playing Games.

App Category Monetization - iOS% of Apps Using the Following Monetization Methods

Category Name Apps Free Free w/ In-AppPurchase

Paid Paid w/ In-AppPurchase

Entertainment 14,108 64% (64%) 17% (17%) 18% (18%) 1% (1%)

Education 14,108 52% (50%) 18% (17%) 28% (31%) 2% (2%)

Lifestyle 12,379 73% (73%) 13% (12%) 13% (13%) 1% (1%)

Utilities 10,013 59% (59%) 10% (9%) 29% (30%) 2% (2%)

Business 6,580 75% (75%) 7% (7%) 16% (16%) 2% (2%)

Music 6,183 58% (57%) 14% (14%) 26% (26%) 3% (3%)

Productivity 5,996 48% (47%) 14% (13%) 35% (36%) 3% (3%)

Photography 5,859 49% (49%) 18% (18%) 30% (30%) 4% (4%)

Books 5,435 50% (50%) 18% (19%) 30% (29%) 2% (2%)

Travel 5,371 69% (68%) 8% (8%) 22% (22%) 1% (1%)

News 5,069 78% (78%) 17% (17%) 4% (4%) 0% (0%)

Puzzle Games 5,019 50% (50%) 28% (28%) 18% (18%) 4% (4%)

Healthcare and Fitness 4,749 55% (54%) 13% (13%) 29% (30%) 3% (3%)

Finance 4,723 77% (78%) 7% (6%) 14% (15%) 1% (1%)

Action Games 4,587 48% (48%) 26% (25%) 20% (21%) 6% (6%)

Sports 4,156 63% (63%) 15% (15%) 20% (20%) 2% (2%)

Reference 4,115 49% (48%) 13% (12%) 34% (36%) 4% (4%)

Arcade Games 4,085 51% (50%) 26% (26%) 17% (18%) 6% (6%)

Social Networking 3,973 69% (70%) 16% (15%) 13% (13%) 2% (2%)

Family Games 3,928 52% (52%) 28% (29%) 16% (16%) 3% (3%)

Adventure Games 3,122 46% (46%) 29% (28%) 20% (22%) 5% (5%)

Strategy Games 2,752 45% (44%) 29% (29%) 21% (20%) 6% (6%)

Medical 2,650 59% (58%) 10% (10%) 29% (30%) 2% (2%)

Food and Drink 2,625 70% (70%) 10% (10%) 18% (18%) 2% (1%)

Simulation Games 2,474 49% (48%) 31% (31%) 16% (16%) 5% (4%)

..

Category Monetization 17/ 39

How do the different categories monetize? (continued)

App Category Monetization - iOS (continued)% of Apps Using the Following Monetization Methods

Category Name Apps Free Free w/ In-AppPurchase

Paid Paid w/ In-AppPurchase

Navigation 2,473 53% (53%) 14% (13%) 26% (27%) 7% (7%)

Kids Games 2,332 55% (55%) 30% (30%) 13% (13%) 2% (2%)

Board Games 2,162 53% (53%) 28% (27%) 17% (16%) 3% (3%)

Educational Games 2,022 51% (55%) 26% (29%) 21% (14%) 2% (1%)

Role Playing Games 1,945 45% (45%) 34% (34%) 15% (15%) 6% (6%)

Sports Games 1,590 52% (51%) 25% (25%) 18% (19%) 5% (6%)

Card Games 1,538 52% (52%) 32% (31%) 14% (15%) 2% (3%)

Racing Games 1,479 52% (51%) 30% (30%) 13% (14%) 5% (5%)

Trivia Games 1,463 53% (51%) 32% (32%) 12% (13%) 4% (4%)

Word Games 1,303 50% (50%) 35% (34%) 12% (12%) 4% (4%)

Casino Games 1,269 51% (50%) 36% (36%) 11% (12%) 2% (2%)

Weather 1,086 57% (59%) 12% (11%) 28% (28%) 3% (3%)

Catalogs 864 77% (78%) 10% (9%) 12% (11%) 1% (2%)

Music Games 757 55% (52%) 33% (32%) 10% (13%) 3% (3%)

Dice Games 551 54% (52%) 31% (31%) 13% (14%) 2% (3%)

Note: Percentages have been rounded and may not sum up to 100%.

..

Paid App Price Distribution 18/ 39

What is the price distribution of pay-per-download appsacross categories?

The price distribution of pay-per-download apps is given in the table below. Again, only apps whichhave been downloaded in the past month and that were not removed from app store are counted.Note that global app price is taken from the country store where a given app is most popular, i.e.,where it has achieved the most downloads in a given month. Figures in parentheses denote the priormonth values.

The Medical category tends to have the most expensive pay-per-download apps, with a category me-dian price of $3.01. Conversely, the Arcade Games category tends to have the least expensive pay-per-download apps, with a category median price of only $0.99. For the bulk of categories, the medianprice of pay-per-download apps did not change relative to last month.

Global Paid Apps - iOSPaid App Price Distribution

Category Name Paid Apps Min Max Median Average

Education 4,969 $0.82 ($0.86) $299.99 ($299.99) $2.45 ($2.45) $4.50 ($4.43)

Utilities 3,312 $0.82 ($0.86) $249.99 ($349.99) $1.86 ($1.72) $2.98 ($3.04)

Entertainment 3,030 $0.82 ($0.86) $100.04 ($216.23) $1.13 ($1.22) $2.13 ($2.28)

Productivity 2,541 $0.90 ($0.86) $299.99 ($299.99) $2.45 ($2.45) $4.53 ($4.43)

Photography 2,229 $0.82 ($0.86) $79.99 ($49.99) $1.93 ($1.99) $2.43 ($2.36)

Books 2,028 $0.82 ($0.86) $69.99 ($102.44) $2.45 ($2.87) $3.78 ($3.96)

Music 1,917 $0.82 ($0.86) $999.99 ($218.56) $1.99 ($2.38) $5.03 ($4.61)

Lifestyle 1,843 $0.82 ($0.86) $101.31 ($102.61) $1.93 ($1.99) $2.82 ($2.92)

Reference 1,682 $0.90 ($0.89) $114.06 ($109.38) $2.45 ($2.49) $6.52 ($6.35)

Healthcare and Fitness 1,629 $0.82 ($0.86) $39.99 ($109.27) $1.99 ($1.99) $3.07 ($3.14)

Action Games 1,357 $0.90 ($0.86) $19.99 ($19.99) $1.00 ($1.02) $2.08 ($2.08)

Puzzle Games 1,303 $0.90 ($0.86) $19.99 ($52.28) $1.93 ($1.61) $2.18 ($2.18)

Travel 1,284 $0.90 ($0.86) $84.99 ($84.99) $2.45 ($2.99) $3.45 ($3.49)

Business 1,145 $0.82 ($0.86) $1229.48 ($999.99) $2.99 ($3.67) $9.59 ($8.87)

Arcade Games 1,009 $0.90 ($0.86) $14.50 ($17.22) $0.99 ($1.00) $1.73 ($1.74)

Sports 989 $0.90 ($0.89) $177.58 ($491.78) $2.45 ($2.45) $4.64 ($5.54)

Adventure Games 946 $0.90 ($0.86) $29.00 ($30.38) $1.99 ($1.99) $2.80 ($2.78)

Family Games 938 $0.90 ($0.86) $179.99 ($11.72) $1.22 ($1.22) $2.39 ($1.96)

Medical 873 $0.90 ($0.94) $799.99 ($834.90) $3.01 ($3.67) $11.23 ($11.85)

Strategy Games 868 $0.82 ($0.86) $349.99 ($19.99) $1.99 ($1.99) $2.95 ($2.53)

..

Paid App Price Distribution 19/ 39

What is the price distribution of pay-per-download appsacross categories? (continued)

Global Paid Apps - iOS (continued)Paid App Price Distribution


Navigation 809 $0.90 ($0.94) $949.87 ($1000.20) $2.99 ($2.99) $14.39 ($12.50)

Finance 735 $0.82 ($0.86) $179.99 ($179.99) $1.99 ($1.99) $4.50 ($4.67)

Social Networking 610 $0.82 ($0.86) $100.04 ($18.99) $1.22 ($1.22) $2.26 ($2.08)

Simulation Games 608 $0.90 ($0.94) $376.73 ($381.57) $1.99 ($1.99) $3.77 ($4.24)

Educational Games 595 $0.82 ($0.89) $19.99 ($15.19) $1.99 ($1.99) $2.19 ($2.32)

Food and Drink 540 $0.90 ($0.94) $79.99 ($49.99) $2.01 ($2.33) $3.47 ($3.31)

Board Games 515 $0.90 ($0.86) $12.79 ($12.95) $1.97 ($1.22) $2.36 ($2.19)

Role Playing Games 473 $0.90 ($0.96) $36.73 ($38.48) $1.99 ($1.99) $3.69 ($3.73)

Kids Games 448 $0.90 ($0.94) $9.99 ($9.99) $1.13 ($1.12) $1.82 ($1.79)

Sports Games 403 $0.90 ($0.94) $199.99 ($19.53) $1.22 ($1.22) $2.78 ($2.17)

Weather 358 $0.82 ($0.86) $40.97 ($40.97) $1.99 ($1.99) $2.55 ($2.52)

Card Games 326 $0.90 ($0.94) $34.99 ($19.99) $1.99 ($1.99) $2.45 ($2.29)

Racing Games 304 $0.90 ($0.99) $39.99 ($19.99) $1.13 ($1.06) $2.11 ($1.98)

Trivia Games 272 $0.82 ($0.86) $6.99 ($6.99) $1.22 ($1.22) $1.81 ($1.83)

News 266 $0.82 ($0.86) $24.99 ($24.99) $1.99 ($1.99) $2.52 ($2.62)

Word Games 256 $0.90 ($0.94) $11.40 ($11.39) $1.22 ($1.22) $2.10 ($1.98)

Casino Games 228 $0.97 ($0.99) $19.33 ($20.26) $1.99 ($1.99) $3.49 ($3.61)

Catalogs 114 $0.90 ($0.94) $49.99 ($12.99) $1.22 ($1.00) $3.20 ($2.42)

Music Games 113 $0.97 ($0.99) $52.20 ($54.69) $1.99 ($1.99) $4.04 ($3.80)

Dice Games 105 $0.92 ($0.94) $5.99 ($7.50) $1.35 ($1.99) $2.08 ($2.21)

Note: All currencies have been converted to US dollars.

..

Paid App Revenue By Category 20/ 39

How large are the in-month revenues for pay-per-downloadapps across categories?

The following table shows the current and prior month revenues for pay-per-download apps at thecategory level. All revenue numbers have been rounded to the nearest dollar. App level revenue iscalculated as the pay-per-download price in a given country store multiplied by estimated in-monthdownloads in that same country store. The revenues presented below are aggregated over all countrystores. Note that this excludes in-app purchase revenues.

The highest grossing category in November 2013 was Productivity, with pay-per-download revenues of$35,369,324. The revenues for this category decreased relative to the prior month. The lowest grossingcategory in November 2013 was Dice Games.

Global Paid Apps - iOSIn-Month Paid App Revenue By Category

Rank(November

2013)

Rank(October2013)

Category Name Total Revenue(November

2013)

Total Revenue(October 2013)

Change inRevenue (%)

1 1 Productivity $35,369,324 $41,057,072 -14%

2 3 Adventure Games $32,131,363 $24,975,285 29%

3 2 Action Games $27,299,880 $27,479,593 -1%

4 4 Education $22,614,964 $24,076,585 -6%

5 6 Music $18,502,347 $20,105,218 -8%

6 5 Utilities $18,493,453 $20,964,379 -12%

7 7 Simulation Games $17,035,065 $19,892,531 -14%

8 10 Photography $15,242,206 $14,608,032 4%

9 9 Business $14,342,896 $16,488,924 -13%

10 8 Navigation $13,907,067 $16,802,325 -17%

11 11 Entertainment $13,553,892 $14,089,558 -4%

12 15 Role Playing Games $12,480,160 $10,726,282 16%

13 13 Reference $12,412,345 $12,086,492 3%

14 14 Strategy Games $12,332,080 $11,857,470 4%

15 12 Healthcare and Fitness $12,237,859 $13,424,216 -9%

16 16 Puzzle Games $10,696,210 $10,675,416 0%

17 17 Arcade Games $10,114,150 $10,393,502 -3%

18 18 Medical $ 9,216,081 $ 9,827,337 -6%

19 19 Books $ 9,206,127 $ 9,314,073 -1%

20 21 Family Games $ 7,970,022 $ 7,766,171 3%

21 20 Lifestyle $ 7,040,836 $ 8,079,513 -13%

22 25 Sports Games $ 6,421,494 $ 5,044,742 27%

23 26 Finance $ 4,973,129 $ 4,928,200 1%

..

Paid App Revenue By Category 21/ 39

How large are the in-month revenues for pay-per-downloadapps across categories? (continued)

Global Paid Apps - iOS (continued)In-Month Paid App Revenue By Category

Rank(November

2013)

Rank(October2013)

Category Name Total Revenue(November

2013)

Total Revenue(October 2013)

Change inRevenue (%)

24 24 Travel $ 4,930,958 $ 5,131,001 -4%

25 29 Board Games $ 4,428,197 $ 4,406,375 0%

26 23 Sports $ 4,029,041 $ 5,186,300 -22%

27 28 Social Networking $ 3,832,855 $ 4,691,857 -18%

28 27 Word Games $ 3,671,669 $ 4,800,373 -24%

29 30 Racing Games $ 3,596,416 $ 4,143,707 -13%

30 22 Weather $ 3,434,225 $ 5,682,906 -40%

31 31 Food and Drink $ 3,066,145 $ 2,547,276 20%

32 33 Casino Games $ 1,904,616 $ 1,936,395 -2%

33 32 Card Games $ 1,834,832 $ 2,445,608 -25%

34 35 Educational Games $ 1,647,567 $ 1,341,844 23%

35 37 Kids Games $ 1,327,946 $ 1,201,353 11%

36 34 News $ 1,318,411 $ 1,496,051 -12%

37 36 Music Games $ 1,066,676 $ 1,276,079 -16%

38 40 Catalogs $ 701,257 $ 488,301 44%

39 38 Trivia Games $ 620,600 $ 604,008 3%

40 39 Dice Games $ 385,275 $ 572,803 -33%

..

Paid App Revenue Distribution 22/ 39

What is the distribution of in-month revenues for pay-per-download apps across categories?

The distribution of in-month revenues for pay-per-download apps is given in the table below. Figuresin parentheses denote the prior month values. All revenue numbers have been rounded to the nearestdollar. App level revenue is calculated as the pay-per-download price in a given country store multi-plied by estimated in-month downloads in that same country store. The revenues presented below areaggregated over all country stores. Note that this excludes in-app purchase revenues.

The Role Playing Games category tends to have the highest in-month revenues for pay-per-downloadapps, with category median revenues of $2,661. Conversely, the Word Games category tends to havethe lowest in-month revenues for pay-per-download apps, with category median revenues of only $867.

Global Paid Apps - iOSIn-Month Paid App Revenue Distribution


Education 5,323 $ 2 ($ 2) $ 334,612 ($ 480,483) $1,582 ($1,434) $ 4,249 ($ 4,003)

Utilities 3,593 $ 2 ($ 3) $ 551,705 ($1,268,502) $ 990 ($ 936) $ 5,147 ($ 5,498)

Entertainment 3,465 $ 12 ($ 7) $ 389,343 ($ 590,596) $ 928 ($ 861) $ 3,912 ($ 3,864)

Productivity 2,651 $ 12 ($ 5) $2,183,259 ($3,036,774) $1,823 ($1,663) $13,342 ($14,279)

Books 2,388 $ 25 ($ 24) $ 186,340 ($ 159,386) $1,628 ($1,582) $ 3,855 ($ 3,836)

Photography 2,373 $ 19 ($ 11) $ 574,565 ($ 836,069) $1,123 ($1,148) $ 6,423 ($ 5,822)

Lifestyle 2,009 $ 2 ($ 5) $ 488,453 ($ 340,777) $ 990 ($ 902) $ 3,505 ($ 3,684)

Music 1,997 $ 30 ($ 18) $ 728,613 ($1,021,051) $1,589 ($1,512) $ 9,265 ($ 9,568)

Reference 1,763 $ 35 ($ 32) $ 676,018 ($ 396,127) $1,584 ($1,593) $ 7,040 ($ 6,147)

Healthcare and Fitness 1,711 $ 43 ($ 38) $1,441,869 ($2,109,635) $1,366 ($1,288) $ 7,152 ($ 7,320)

Action Games 1,510 $ 5 ($ 3) $2,501,682 ($3,967,736) $1,265 ($1,136) $18,079 ($17,132)

Puzzle Games 1,398 $ 44 ($ 7) $1,301,868 ($1,523,382) $1,195 ($1,095) $ 7,651 ($ 7,284)

Travel 1,347 $ 74 ($ 83) $ 192,176 ($ 165,428) $1,258 ($1,180) $ 3,661 ($ 3,370)

Business 1,203 $ 0 ($ 0) $1,010,668 ($ 921,079) $2,408 ($2,161) $11,923 ($12,217)

Arcade Games 1,126 $ 9 ($ 9) $ 606,241 ($ 367,640) $ 990 ($ 902) $ 8,982 ($ 8,445)

Sports 1,067 $ 70 ($ 64) $ 156,374 ($ 409,495) $1,399 ($1,157) $ 3,776 ($ 4,336)

Adventure Games 1,060 $ 1 ($ 2) $4,560,295 ($3,551,850) $1,797 ($1,534) $30,313 ($21,596)

Family Games 1,005 $ 1 ($ 1) $ 503,603 ($ 689,362) $1,152 ($1,005) $ 7,930 ($ 8,020)

Medical 943 $ 48 ($ 12) $ 773,396 ($ 704,521) $2,055 ($1,824) $ 9,773 ($ 9,500)

Strategy Games 916 $ 3 ($ 27) $ 653,391 ($ 728,745) $1,577 ($1,807) $13,463 ($13,508)

..

Paid App Revenue Distribution 23/ 39

What is the distribution of in-month revenues for pay-per-download apps across categories? (continued)

Global Paid Apps - iOS (continued)In-Month Paid App Revenue Distribution


Navigation 859 $ 50 ($ 45) $ 752,892 ($1,376,143) $2,002 ($1,752) $16,190 ($17,593)

Finance 791 $107 ($ 96) $ 453,365 ($ 334,442) $1,409 ($1,432) $ 6,287 ($ 5,938)

Social Networking 669 $ 32 ($167) $ 393,120 ($1,042,777) $ 990 ($ 951) $ 5,729 ($ 6,804)

Simulation Games 643 $119 ($ 15) $5,622,635 ($6,253,122) $2,105 ($1,980) $26,493 ($30,135)

Educational Games 643 $ 9 ($ 7) $ 108,151 ($ 49,127) $ 990 ($ 996) $ 2,562 ($ 2,214)

Food and Drink 556 $ 7 ($ 25) $ 399,371 ($ 317,913) $1,169 ($1,148) $ 5,515 ($ 4,417)

Board Games 553 $ 13 ($150) $ 942,322 ($ 693,801) $1,256 ($1,320) $ 8,008 ($ 7,891)

Kids Games 527 $ 14 ($ 13) $ 224,572 ($ 174,751) $ 983 ($ 891) $ 2,520 ($ 2,076)

Role Playing Games 501 $ 32 ($ 30) $2,057,256 ($ 843,075) $2,661 ($2,181) $24,910 ($20,557)

Sports Games 434 $175 ($157) $1,519,073 ($ 743,773) $1,200 ($1,250) $14,796 ($11,298)

Weather 370 $163 ($149) $ 759,342 ($2,307,638) $1,188 ($1,194) $ 9,282 ($15,142)

Card Games 347 $233 ($ 3) $ 273,476 ($ 609,134) $1,092 ($ 996) $ 5,288 ($ 6,278)

Racing Games 336 $ 65 ($ 60) $ 597,921 ($ 940,270) $1,344 ($1,258) $10,704 ($12,018)

Trivia Games 304 $ 44 ($ 40) $ 44,800 ($ 35,366) $ 947 ($ 833) $ 2,041 ($ 1,979)

News 293 $ 36 ($ 32) $ 180,158 ($ 170,075) $1,258 ($1,140) $ 4,500 ($ 4,596)

Word Games 283 $ 72 ($135) $ 841,560 ($ 958,701) $ 867 ($ 851) $12,974 ($16,677)

Casino Games 252 $ 13 ($ 11) $ 284,748 ($ 319,560) $1,778 ($1,725) $ 7,558 ($ 7,130)

Catalogs 122 $233 ($211) $ 347,251 ($ 102,548) $1,250 ($ 803) $ 5,748 ($ 3,935)

Music Games 120 $323 ($211) $ 161,012 ($ 173,448) $1,678 ($1,169) $ 8,889 ($ 8,477)

Dice Games 113 $182 ($164) $ 42,856 ($ 126,559) $ 990 ($ 996) $ 3,410 ($ 4,813)

Note: All currencies have been converted to US dollars.

..

App Store Rating Distribution 24/ 39

What is the distribution of app store ratings across cate-gories?

The distribution of average iOS app store ratings is given below at the category level. Note that globalapp app store rating is taken from the country store where a given app is most popular, i.e., where ithas achieved the most downloads in a given month. Figures in parentheses denote the prior monthvalues. Ratings are given on a scale of one to five stars, and partial stars are not awarded.

As shown in the table below, Puzzle Games apps receive the highest app store ratings on average,while Navigation apps receive the lowest.

Average App Store Ratings - iOSApp Store Rating Distribution

Category Name Average Rating(No. of Stars)

1-StarRatings (%)

2-StarRatings (%)

3-StarRatings (%)

4-StarRatings (%)

5-StarRatings (%)

Puzzle Games 4.1 (4.0) 0% (0%) 3% (3%) 14% (15%) 59% (58%) 24% (24%)

Word Games 4.0 (4.0) 0% (0%) 2% (2%) 14% (17%) 60% (59%) 23% (22%)

Trivia Games 4.0 (4.0) 1% (0%) 3% (4%) 14% (14%) 59% (59%) 23% (23%)

Strategy Games 4.0 (4.0) 0% (0%) 3% (3%) 17% (17%) 54% (54%) 25% (25%)

Arcade Games 4.0 (4.0) 0% (0%) 3% (3%) 15% (17%) 60% (59%) 22% (22%)

Role Playing Games 4.0 (4.0) 0% (0%) 3% (2%) 17% (18%) 54% (54%) 25% (25%)

Card Games 4.0 (4.0) 0% (0%) 3% (4%) 16% (16%) 60% (59%) 21% (21%)

Action Games 4.0 (4.0) 0% (0%) 3% (3%) 17% (18%) 60% (59%) 20% (20%)

Dice Games 4.0 (4.0) 0% (1%) 4% (4%) 15% (16%) 59% (57%) 21% (23%)

Music Games 4.0 (3.9) 0% (0%) 2% (3%) 20% (21%) 57% (56%) 20% (19%)

Adventure Games 4.0 (3.9) 0% (0%) 3% (3%) 19% (20%) 57% (57%) 21% (20%)

Books 3.9 (3.9) 0% (1%) 5% (6%) 20% (21%) 47% (46%) 27% (26%)

Family Games 3.9 (3.9) 0% (0%) 3% (3%) 17% (17%) 62% (63%) 18% (17%)

Board Games 3.9 (3.9) 0% (0%) 3% (3%) 18% (19%) 61% (61%) 18% (17%)

Education 3.9 (3.9) 1% (1%) 4% (5%) 19% (20%) 54% (52%) 22% (23%)

Educational Games 3.9 (3.9) 0% (0%) 2% (2%) 18% (17%) 65% (68%) 15% (12%)

Casino Games 3.9 (3.9) 0% (0%) 5% (5%) 16% (19%) 60% (59%) 18% (17%)

Reference 3.9 (3.8) 1% (1%) 7% (7%) 22% (23%) 44% (44%) 26% (25%)

Simulation Games 3.8 (3.8) 0% (1%) 6% (5%) 21% (22%) 55% (56%) 17% (16%)

Music 3.8 (3.8) 1% (1%) 6% (7%) 24% (25%) 46% (46%) 23% (22%)

Kids Games 3.8 (3.8) 0% (0%) 3% (3%) 20% (20%) 67% (67%) 10% (10%)

Food and Drink 3.8 (3.8) 1% (1%) 9% (8%) 24% (24%) 42% (43%) 24% (24%)

Catalogs 3.8 (3.8) 1% (1%) 10% (8%) 22% (23%) 45% (45%) 22% (22%)

Healthcare and Fitness 3.8 (3.8) 1% (1%) 9% (9%) 22% (22%) 43% (43%) 25% (25%)

Medical 3.8 (3.7) 2% (2%) 8% (8%) 24% (24%) 43% (45%) 23% (20%)

..

App Store Rating Distribution 25/ 39

What is the distribution of app store ratings across cate-gories? (continued)

Average App Store Ratings - iOS (continued)App Store Rating Distribution

Category Name Average Rating(No. of Stars)

1-StarRatings (%)

2-StarRatings (%)

3-StarRatings (%)

4-StarRatings (%)

5-StarRatings (%)

Sports Games 3.8 (3.8) 1% (1%) 5% (6%) 26% (25%) 56% (56%) 13% (12%)

Racing Games 3.7 (3.7) 0% (0%) 5% (5%) 26% (28%) 57% (56%) 12% (11%)

Sports 3.7 (3.7) 1% (1%) 9% (9%) 26% (27%) 42% (42%) 22% (21%)

Social Networking 3.7 (3.7) 1% (1%) 10% (10%) 26% (27%) 40% (40%) 24% (21%)

Lifestyle 3.7 (3.7) 1% (1%) 10% (10%) 26% (27%) 39% (39%) 24% (23%)

Weather 3.7 (3.7) 1% (1%) 7% (8%) 27% (25%) 47% (48%) 18% (18%)

Photography 3.7 (3.7) 2% (2%) 9% (9%) 26% (26%) 46% (46%) 18% (18%)

Travel 3.7 (3.7) 2% (2%) 12% (11%) 25% (27%) 40% (41%) 22% (19%)

Productivity 3.7 (3.7) 1% (1%) 9% (9%) 27% (28%) 47% (47%) 15% (15%)

Finance 3.6 (3.6) 1% (1%) 11% (12%) 30% (30%) 39% (38%) 19% (19%)

Business 3.6 (3.6) 2% (2%) 12% (12%) 28% (28%) 41% (40%) 17% (18%)

Entertainment 3.6 (3.6) 2% (2%) 13% (13%) 30% (30%) 40% (41%) 15% (15%)

News 3.5 (3.5) 1% (1%) 13% (14%) 34% (35%) 37% (36%) 15% (14%)

Utilities 3.5 (3.5) 3% (2%) 14% (14%) 28% (28%) 39% (39%) 16% (16%)

Navigation 3.5 (3.5) 2% (3%) 11% (11%) 33% (34%) 42% (40%) 11% (11%)

Note: Percentages have been rounded and may not sum up to 100%.

..

KEYTITLES&PUBLISHERSThe following pages identify the key players in the global appmarket, from up-and-coming new entrants to established appmarket veterans.

www.prioridata.com

..

Top NEW Free App Titles 27/ 39

What are the top NEW free titles?

The following table provides insight into which free app titles are up-and-coming in the global appmarket. All app titles shown below have been in the iOS app store for three months or less.

As is evident in the table below, the most popular new free app is Alex CHEN's Girl Escape, with18,224,000 downloads in November 2013. This app held the #215 position in the prior month.

Free New Entrants - iOSTop 30 New Free Apps

Rank(Novem-ber2013)

Rank(Oc-tober2013)

App Title Publisher NativeCategory

Priori Sub-Category

Platform Has In-AppPurchase

AverageRating

FreeDown-loads

(In-Month)

Growth inDown-loads(%)

1 215 Girl Escape Alex CHEN Trivia Games Fairy Tales and Magic all iOS native N 4.7 18,224,000 8302.9%

2 - Clumsy Ninja NaturalMotion Adventure Games Classic Arcade all iOS native Y 4.8 16,932,000 -

3 - iPeakSoft Inc. Adventure Games Brain Teasers and Trainers all iOS native Y 4.7 14,039,000 -

4 - Card Games RPG and Fantasy all iOS native Y 4.9 9,237,000 -

5 - My Talking Tom Out Fit 7 Ltd. Family Games Virtual Pets and Families all iOS native Y 4.7 7,538,000 -

6 - Tencent Technology (Shanghai) Co. Ltd Strategy Games Tower Defense all iOS native Y 4.8 6,488,000 -

7 - NBA Strategy Games Sport Ball Games all iOS native Y 4.8 6,169,000 -

8 26 MINGZHU LI Books eBooks and eReader iPhone native N 4.9 5,819,000 175.7%

9 42 Crazy Me qiong zhu Strategy Games Puzzles and Logic Games all iOS native Y 4.8 5,613,000 301.7%

10 69 SPEX INC. Card Games all iOS native Y 4.6 4,901,000 542.8%

11 7997 DCG LABORATORY Entertainment Customer Loyalty Programs iPhone native N 3.4 4,547,000 205636.8%

12 4 HD Song Yang Role Playing Games War Games iPad native Y 4.8 4,409,000 -36.6%

13 2 GungHo Online Entertainment Inc. Role Playing Games RPG and Fantasy all iOS native Y 4.4 4,281,000 -62.5%

14 277 Star Wars: Tiny Death Star LucasArts Simulation Games Build and Manage Sims all iOS native Y 4.4 3,940,000 2270.3%

15 519 GT Racing 2: The Real Car Experience Gameloft Racing Games Racing Games all iOS native Y 4.5 3,832,000 5230.0%

16 - for Kakao Com2uS Corp. Arcade Games all iOS native Y 4.6 3,760,000 -

17 - Zombie Killer Squad Section Studios Inc. Racing Games Zombie Games all iOS native Y 4.7 3,541,000 -

18 - Flick Kick Football Legends PikPok Sports Games Sport Ball Games all iOS native Y 4.4 3,488,000 -

19 10 I WEN HAN Family Games Brain Teasers and Trainers iPhone native Y 4.3 3,086,000 -35.5%

20 13 Cookie Clickers Massimo Guareschi Strategy Games Cooking Games all iOS native N 4.5 2,927,000 -20.2%

21 47 2 CatCap Studio Family Games Quiz and Trivia all iOS native Y 4.9 2,617,000 122.2%

22 33 DEAD TRIGGER 2 MADFINGER Games a.s. Arcade Games Zombie Games all iOS native Y 4.4 2,570,000 58.2%

23 - Beijing Kai Luo Tian Xia Technology Co. Ltd. Strategy Games Tower Defense all iOS native Y 4.6 2,368,000 -

24 201 PopStar 3: Free Addictive Star Crush Puzzle Game Simply Game Puzzle Games Bubble Shooters all iOS native Y 4.6 2,211,000 859.5%

25 3872 QuizUp: The Biggest Trivia Game In The World! Plain Vanilla Corp Trivia Games Quiz and Trivia iPhone native Y 4.7 2,054,000 35610.0%

26 - jin hu Action Games Card Games all iOS native Y 4.9 1,998,000 -

27 11 PT. VOYAGE INDONESIA TECHNOLOGY Social Networking Customer Loyalty Programs iPhone native N 4.1 1,941,000 -49.5%

28 12 CSR Classics NaturalMotion Arcade Games Racing Games all iOS native Y 4.4 1,930,000 -48.1%

29 - LINE NAVER JAPAN Adventure Games Fish and Fishing Games all iOS native Y 4.4 1,859,000 -

30 1883 Adventure Town Supersolid Ltd Role Playing Games Build and Manage Sims all iOS native Y 4.7 1,782,000 12392.6%

Note: In cases where an app's prior month rank is missing, the app was released within the past month.

What is a Sub-Category? - Our technology dynamically structures the app universe into more than 550app and 120 game sub-categories, resulting in the most advanced taxonomy in the industry. This sys-tem allows our customers to truly measure app economy developments at a level of detail that is prac-tical for their business analysis. A full overview can be found on our website www.prioridata.com.

..

Top NEW Paid App Titles 28/ 39

What are the top NEW paid titles?

The following table provides insight into which paid app titles are up and coming in the global appmarket. All app titles shown below have been in the iOS app store for three months or less.

As shown in the table below, the most popular new paid app is Deemo, published by Rayark Inc.. Thisapp rose to the top of the rankings in under a month's time.

Paid New Entrants - iOSTop 30 New Paid Apps

Rank(Novem-ber2013)

Rank(Oc-tober2013)


Priori Sub-Category

Platform Price AverageRating

PaidDown-loads

(In-Month)


1 - Deemo Rayark Inc. Adventure Games Instrument and Singing Lessons all iOS native 200.00 JPY 4.9 803,000 -

2 - Oceanhorn ™ FDG Entertainment Adventure Games Quest and Mystery all iOS native 8.99 USD 4.5 462,000 -

3 139 Rayman Fiesta Run Ubisoft Action Games Jump and Run all iOS native 2.99 USD 4.5 447,000 2057.6%

4 2 Infinity Blade III Chair Entertainment Group LLC Adventure Games RPG and Fantasy all iOS native 6.99 USD 4.0 419,000 -14.1%

5 - Hunter Island NTT Resonant Inc. Strategy Games RPG and Fantasy all iOS native 100.00 JPY 4.8 308,000 -

6 4 Angry Birds Star Wars II Rovio Entertainment Ltd Arcade Games Classic Arcade all iOS native 0.99 USD 4.5 279,000 -18.5%

7 319 LEGO® The Lord of the Rings™ Warner Bros. Adventure Games RPG and Fantasy all iOS native 4.99 USD 4.3 195,000 2574.7%

8 - Hatch Impending Family Games Virtual Pets and Families iPhone native 1.99 USD 4.2 164,000 -

9 1499 Optical Inquisitor 17+ Crescent Moon Games Strategy Games Shoot'em Up Games all iOS native 33.00 RUB 4.7 152,000 12869.9%

10 - Duck Dynasty®: Battle of the Beards A&E Television Networks Mobile Family Games Hunting Games iPhone native 0.99 USD 4.8 144,000 -

11 - Football Manager Handheld™ 2014 SEGA Sports Games Sport Ball Games all iOS native 6.99 GBP 4.2 134,000 -

12 - Touchgrind Skate 2 Illusion Labs Sports Games Stunts and Tricks all iOS native 4.99 USD 4.0 132,000 -

13 12 Calendars 5 Readdle Productivity Calendars all iOS native 6.99 USD 4.4 127,000 5.0%

14 5 Tweetbot 3 for Twitter (iPhone & iPod touch) Tapbots Social Networking Twitter Related iPhone native 2.99 USD 4.2 125,000 -62.1%

15 - Tilt to Live 2: Redonkulous One Man Left Action Games all iOS native 2.99 USD 4.1 118,000 -

16 - King's League: Odyssey Gamenauts Strategy Games War Games all iOS native 1.99 USD 4.3 118,000 -

17 8 Construction Simulator 2014 astragon Software GmbH Simulation Games Build and Manage Sims all iOS native 2.69 EUR 3.7 117,000 -46.8%

18 44 instaliked - Get more instagram likes! Steinbacher Design Social Networking Cameras iPhone native 0.99 USD 4.5 110,000 110.4%

19 - Farming Simulator 14 GIANTS Software GmbH Simulation Games Build and Manage Sims all iOS native 2.99 USD 3.6 105,000 -

20 - Cops N Robbers (Jail Break) JoyDo Entertainment Simulation Games Escape Games all iOS native 0.99 USD 4.1 105,000 -

21 - EPOCH.2 Uppercut Games Pty Ltd Role Playing Games War Games all iOS native 5.99 USD 4.3 99,000 -

22 - Duck Dynasty®: Battle of the Beards HD A&E Television Networks Mobile Family Games Hunting Games iPad native 0.99 USD 4.7 97,000 -

23 - System Explorer for iOS 7 Jasper Fikse Utilities Battery Monitors iPhone native 100.00 JPY 2.6 95,000 -

24 - Battery Doctor© Ruperto Albaron Productivity Battery Monitors all iOS native 33.00 RUB 2.8 93,000 -

25 452 Blocky Roads Dogbyte Games Kft. Racing Games Racing Games all iOS native 1.99 USD 4.6 87,000 1767.6%

26 423 Shanghai Soco Software Co.Ltd Family Games Fruit Games all iOS native 6.00 CNY 4.8 86,000 1616.7%

27 28 Knock (to unlock) Knock Software Inc Utilities Data Privacy iPhone native 3.99 USD 3.3 85,000 10.1%

28 123 iBodybuilding Pro Tony Blake Healthcare and Fitness Workout iPhone native 66.00 RUB 4.6 83,000 260.0%

29 - Professional Camera Effects™ Dexter Hermansson Photography Photo Effects all iOS native 0.89 EUR 4.8 81,000 -

30 - Lyrics for Rdio Pinpoint Accuracy Lifestyle Music and Lyrics all iOS native 0.99 USD 4.6 80,000 -


..

Top Publishers of NEW Free & Paid Apps 29/ 39

Who are the top publishers of NEW free and paid apps?

The following tables provide insight into which free and paid app publishers have been successful withrecent app releases.

New Entrants - iOSTop 15 Publishers of New Free Apps

Rank Publisher New FreeApps

Published

All FreeApps

Published

New Free AppDownloads(In-Month)

All Free AppDownloads(In-Month)

New Free AppDownloads(All-Time)

All Free AppDownloads(All-Time)

1 Alex CHEN 8 8 18,891,000 18,891,000 19,130,000 19,130,000

2 NaturalMotion 2 5 18,862,000 19,515,000 22,706,000 74,249,000

3 iPeakSoft Inc. 5 12 14,132,000 14,221,000 14,147,000 14,757,000

4 1 1 9,237,000 9,237,000 9,237,000 9,237,000

5 Out Fit 7 Ltd. 1 39 7,538,000 15,351,000 7,538,000 153,826,000

6 Tencent Technology (Shanghai) Co. Ltd 3 32 6,492,000 7,895,000 6,497,000 42,143,000

7 1 4 6,169,000 6,202,000 6,169,000 8,184,000

8 MINGZHU LI 1 1 5,819,000 5,819,000 7,986,000 7,986,000

9 qiong zhu 3 10 5,616,000 5,633,000 7,061,000 7,214,000

10 Gameloft 3 62 5,366,000 42,841,000 7,136,000 556,400,000

11 SPEX INC. 1 1 4,901,000 4,901,000 5,816,000 5,816,000

12 DCG LABORATORY 1 1 4,547,000 4,547,000 4,549,000 4,549,000

13 Song Yang 2 3 4,411,000 15,684,000 12,261,000 56,470,000

14 GungHo Online Entertainment Inc. 3 15 4,309,000 10,670,000 16,053,000 127,381,000

15 LucasArts 1 7 3,940,000 3,952,000 4,111,000 10,974,000

Top 15 Publishers of New Paid Apps

Rank Publisher New PaidApps

Published

All PaidApps

Published

New Paid AppDownloads(In-Month)

All Paid AppDownloads(In-Month)

New Paid AppDownloads(All-Time)

All Paid AppDownloads(All-Time)

1 Rayark Inc. 1 2 803,000 1,110,000 803,000 2,424,000

2 Ubisoft 2 20 482,000 829,000 589,000 6,835,000

3 FDG Entertainment 1 28 462,000 1,606,000 462,000 48,447,000

4 Chair Entertainment Group LLC 1 4 419,000 964,000 1,948,000 28,363,000

5 NTT Resonant Inc. 1 10 308,000 359,000 308,000 2,338,000

6 Alex Lesley 6 6 301,000 301,000 395,000 395,000

7 Rovio Entertainment Ltd 1 13 279,000 1,094,000 1,115,000 50,209,000

8 Jasper Fikse 5 5 257,000 257,000 285,000 285,000

9 Sin Lee 13 13 250,000 250,000 263,000 263,000

10 A&E Television Networks Mobile 2 4 240,000 242,000 240,000 346,000

11 Hugo Sheeran 4 4 218,000 218,000 319,000 319,000

12 JETT FINN 3 3 215,000 215,000 234,000 234,000

13 Fill Bogachev 4 4 212,000 212,000 212,000 212,000

14 Ruperto Albaron 5 5 205,000 205,000 240,000 240,000

15 Warner Bros. 2 19 197,000 593,000 225,000 8,822,000

..

Top Free App Titles - IN-MONTH 30/ 39

What are the top free titles in terms of IN-MONTH down-loads?

The following table provides insight into which free app titles are currently ranked at the top of all appsin terms of in-month downloads. All app titles (regardless of publishing date) currently in the iOS appstore are considered.

As can be seen below, the top free app in terms of in-month downloads is Girl Escape, with 18,224,000November 2013 downloads. This app held the #1155 position in the prior month.

Top Free Apps - iOSTop 30 Free Apps - IN-MONTH

Rank(Novem-ber2013)

Rank(Oc-tober2013)


Priori Sub-Category


AverageRating

FreeDown-loads

(In-Month)


1 1155 Girl Escape Alex CHEN Trivia Games Fairy Tales and Magic all iOS native N 4.7 18,224,000 8302.9%

2 - Clumsy Ninja NaturalMotion Adventure Games Classic Arcade all iOS native Y 4.8 16,932,000 -

3 2 Clash of Clans Supercell Strategy Games War Games all iOS native Y 4.6 15,064,000 4.2%

4 - iPeakSoft Inc. Adventure Games Brain Teasers and Trainers all iOS native Y 4.7 14,039,000 -

5 1 Song Yang Action Games Collecting Games iPhone native Y 4.8 11,272,000 -29.9%

6 3 Despicable Me: Minion Rush Gameloft Action Games Superheroes and Superpowers all iOS native Y 4.7 10,327,000 -19.6%

7 20 Asphalt 8: Airborne Gameloft Racing Games Racing Games all iOS native Y 4.7 9,614,000 99.4%

8 8 Hay Day Supercell Simulation Games Farm and Animal Games all iOS native Y 4.5 9,365,000 1.8%

9 - Card Games RPG and Fantasy all iOS native Y 4.9 9,237,000 -

10 - My Talking Tom Out Fit 7 Ltd. Family Games Virtual Pets and Families all iOS native Y 4.7 7,538,000 -

11 5 Deer Hunter 2014 Glu Games Inc. Simulation Games Hunting Games all iOS native Y 4.4 7,195,000 -36.4%

12 - Tencent Technology (Shanghai) Co. Ltd Strategy Games Tower Defense all iOS native Y 4.8 6,488,000 -

13 - NBA Strategy Games Sport Ball Games all iOS native Y 4.8 6,169,000 -

14 73 MINGZHU LI Books eBooks and eReader iPhone native N 4.9 5,819,000 175.7%

15 135 Crazy Me qiong zhu Strategy Games Puzzles and Logic Games all iOS native Y 4.8 5,613,000 301.7%

16 846 ShenZhen Thunder Networking Technologies Ltd. Entertainment Cloud Storage all iOS native N 4.8 5,606,000 1719.4%

17 14 Head Soccer D&D Dream Corp. Arcade Games Sport Ball Games all iOS native Y 4.8 5,408,000 -7.0%

18 15 Subway Surfers Kiloo Arcade Games Jump and Run all iOS native Y 4.5 4,935,000 -13.5%

19 308 SPEX INC. Card Games all iOS native Y 4.6 4,901,000 542.8%

20 19 Candy Crush Saga King.com Limited Arcade Games Puzzles and Logic Games all iOS native Y 4.1 4,583,000 -12.7%

21 18 Injustice: Gods Among Us Warner Bros. Action Games Superheroes and Superpowers all iOS native Y 4.7 4,550,000 -15.3%

22 43844 DCG LABORATORY Entertainment Customer Loyalty Programs iPhone native N 3.4 4,547,000 205636.8%

23 224 LINE PongPongPong NAVER JAPAN Puzzle Games Cats, Mice and Dogs Games iPhone native Y 4.4 4,505,000 372.2%

24 10 HD Song Yang Role Playing Games War Games iPad native Y 4.8 4,409,000 -36.6%

25 11 Iron Force Chillingo Ltd Arcade Games War Games all iOS native Y 4.8 4,307,000 -35.6%

26 4 GungHo Online Entertainment Inc. Role Playing Games RPG and Fantasy all iOS native Y 4.4 4,281,000 -62.5%

27 1485 LINE PLAY NAVER JAPAN Social Networking Instant Messaging iPhone native Y 4.4 4,167,000 2396.9%

28 1491 Star Wars: Tiny Death Star LucasArts Simulation Games Build and Manage Sims all iOS native Y 4.4 3,940,000 2270.3%

29 16 Instagram Instagram Inc. Photography Photo Sharing iPhone native N 4.6 3,911,000 -29.0%

30 3188 GT Racing 2: The Real Car Experience Gameloft Racing Games Racing Games all iOS native Y 4.5 3,832,000 5230.0%


..

Top Paid App Titles - IN-MONTH 31/ 39

What are the top paid titles in terms of IN-MONTH down-loads?

The following table provides insight into which paid app titles are currently ranked highest in terms ofin-month downloads. All app titles (regardless of publishing date) currently in the iOS app store areconsidered.

The most popular paid app in terms of in-month downloads is Rayark Inc.'s Deemo. This app rose tothe top of the rankings in under a month's time.

Top Paid Apps - iOSTop 30 Paid Apps - IN-MONTH

Rank(Novem-ber2013)

Rank(Oc-tober2013)


Priori Sub-Category


AverageRating

PaidDown-loads

(In-Month)


1 - Deemo Rayark Inc. Adventure Games Instrument and Singing Lessons all iOS native 200.00 JPY 4.9 803,000 -

2 1 Minecraft – Pocket Edition Mojang Simulation Games Various Block Games all iOS native 6.99 USD 4.4 774,000 -10.2%

3 6 Pixel Gun 3D Alex Krasnov Simulation Games Shoot'em Up Games all iOS native 0.99 USD 4.5 648,000 53.8%

4 - Oceanhorn FDG Entertainment Adventure Games Quest and Mystery all iOS native 8.99 USD 4.5 462,000 -

5 7 Plague Inc. Ndemic Creations Simulation Games Virus and Disease Games all iOS native 0.99 USD 4.7 452,000 12.0%

6 779 Rayman Fiesta Run Ubisoft Action Games Jump and Run all iOS native 2.99 USD 4.5 447,000 2057.6%

7 2 Cover Orange 2 FDG Entertainment Family Games Fruit Games all iOS native 6.00 CNY 4.7 419,000 -36.9%

8 5 Infinity Blade III Chair Entertainment Group LLC Adventure Games RPG and Fantasy all iOS native 6.99 USD 4.0 419,000 -14.1%

9 15 Clear Vision (17+) FDG Entertainment Arcade Games Shoot'em Up Games all iOS native 0.99 USD 4.7 389,000 18.7%

10 8 Free Music Download Pro - Mp3 Downloader ASPS Apps Music Download Managers all iOS native 1.99 USD 4.5 341,000 -11.9%

11 43 Infinity Blade Chair Entertainment Group LLC Action Games RPG and Fantasy all iOS native 5.99 USD 4.7 333,000 101.1%

12 16 Terraria 505 Games (US) Inc. Adventure Games Jump and Run all iOS native 4.99 USD 4.3 318,000 0.2%

13 - Hunter Island NTT Resonant Inc. Strategy Games RPG and Fantasy all iOS native 100.00 JPY 4.8 308,000 -

14 49 Cytus Rayark Inc. Arcade Games Music Games all iOS native 200.00 JPY 4.8 307,000 93.9%

15 20 BADLAND Frogmind Adventure Games Classic Arcade all iOS native 3.99 USD 4.7 298,000 16.2%

16 834 Boost 2 Jonathan Lanis Racing Games Jump and Run all iOS native 1.99 USD 4.6 285,000 1370.3%

17 95 Order & Chaos© Online Gameloft Role Playing Games RPG and Fantasy all iOS native 6.99 USD 4.4 280,000 169.2%

18 12 Angry Birds Star Wars II Rovio Entertainment Ltd Arcade Games Classic Arcade all iOS native 0.99 USD 4.5 279,000 -18.5%

19 17 LIMBO Game Playdead Puzzle Games Monster Games all iOS native 4.99 USD 4.3 246,000 -14.8%

20 13 Fruit Ninja Halfbrick Studios Action Games Classic Arcade iPhone native 0.99 USD 4.6 244,000 -26.8%

21 11 Runtastic PRO GPS Running Walking & Fitness Tracker runtastic Healthcare and Fitness Outdoor Sports iPhone native 4.99 EUR 4.6 243,000 -31.9%

22 35 Free Music Download Pro - Downloader and Player Alfadevs Music Download Managers all iOS native 2.99 USD 4.5 226,000 25.4%

23 122 Backflip Madness Gamesoul Studio Sports Games Stunts and Tricks all iOS native 0.99 USD 4.4 219,000 147.4%

24 82 TuneIn Radio Pro TuneIn Music Internet Radio all iOS native 0.99 USD 4.6 215,000 91.0%

25 - Cops N Robbers (FPS) - Mine Mini Game JoyDo Entertainment Action Games Shoot'em Up Games all iOS native 0.99 USD 4.6 214,000 -

26 25 Bloons TD 5 Ninja Kiwi Strategy Games Tower Defense iPhone native 2.99 USD 4.7 212,000 -10.1%

27 24 Infinity Blade II Chair Entertainment Group LLC Action Games RPG and Fantasy all iOS native 6.99 USD 4.7 209,000 -13.1%

28 22 Gangstar Vegas Gameloft Action Games Racing Games all iOS native 2.99 USD 3.9 202,000 -18.9%

29 19 Pages Apple Productivity Document Processing all iOS native 9.99 USD 3.7 200,000 -28.9%

30 - Moves ProtoGeo Healthcare and Fitness Weight Watchers iPhone native 2.99 USD 4.0 199,000 -


..

Top Publishers of Free & Paid Apps - IN-MONTH 32/ 39

Who are the publishers of top free and paid apps in termsof IN-MONTH downloads?

The following tables provide insight into which publishers of free and paid apps are currently ranked atthe top of the global app market in terms of all-time downloads.

Top Publishers - iOSTop 15 Publishers of Free Apps - IN-MONTH

Rank Publisher Free AppsPublished

Total AppsPublished

Free AppDownloads(In-Month)

Total AppDownloads(In-Month)

Free AppDownloads(All-Time)

Total AppDownloads(All-Time)

1 Gameloft 62 149 43,049,000 44,394,000 557,525,000 621,297,000

2 Supercell 3 3 24,584,000 24,584,000 198,421,000 198,421,000

3 NAVER JAPAN 67 67 22,227,000 22,227,000 267,353,000 267,353,000

4 NaturalMotion 5 11 19,515,000 19,538,000 74,253,000 78,794,000

5 Alex CHEN 8 8 18,891,000 18,891,000 19,130,000 19,130,000

6 Electronic Arts 84 219 17,460,000 18,231,000 246,515,000 281,790,000

7 Glu Games Inc. 72 82 15,999,000 16,016,000 409,041,000 414,562,000

8 Song Yang 3 3 15,684,000 15,684,000 56,470,000 56,471,000

9 Out Fit 7 Ltd. 39 56 15,351,000 15,432,000 154,538,000 162,120,000

10 iPeakSoft Inc. 12 12 14,221,000 14,221,000 14,757,000 14,757,000

11 GungHo Online Entertainment Inc. 15 15 10,670,000 10,670,000 127,381,000 127,381,000

12 Beijing Baidu Netcom Science & Technology Co.Ltd 42 42 9,692,000 9,692,000 95,058,000 95,078,000

13 TeamLava 23 23 9,598,000 9,598,000 195,569,000 195,569,000

14 1 1 9,237,000 9,237,000 9,237,000 9,237,000

15 Chillingo Ltd 73 188 8,404,000 9,205,000 169,020,000 238,523,000

Top 15 Publishers of Paid Apps - IN-MONTH

Rank Publisher Paid AppsPublished

Total AppsPublished

Paid AppDownloads(In-Month)


Paid AppDownloads(All-Time)


1 FDG Entertainment 28 31 1,606,000 5,158,000 49,714,000 144,720,000

2 Gameloft 87 149 1,345,000 44,394,000 63,771,000 621,297,000

3 Rayark Inc. 2 3 1,110,000 2,175,000 2,424,000 8,466,000

4 Rovio Entertainment Ltd 13 32 1,094,000 3,839,000 50,320,000 231,780,000

5 Chair Entertainment Group LLC 4 4 964,000 2,342,000 28,363,000 32,167,000

6 runtastic 15 31 846,000 2,590,000 9,310,000 26,398,000

7 Ubisoft 20 43 829,000 2,097,000 8,200,000 24,207,000

8 Chillingo Ltd 115 188 801,000 9,205,000 69,503,000 238,523,000

9 Disney 77 178 799,000 6,349,000 18,041,000 140,513,000

10 Mojang 1 1 774,000 774,000 10,050,000 10,050,000

11 Electronic Arts 135 219 771,000 18,231,000 35,275,000 281,790,000

12 Alex Krasnov 1 1 648,000 648,000 1,579,000 1,579,000

13 Warner Bros. 19 61 593,000 7,099,000 8,822,000 91,536,000

14 Apple 5 21 563,000 5,077,000 9,088,000 104,847,000

15 SQUARE ENIX INC 49 86 504,000 3,154,000 7,457,000 24,852,000

..

Top Free App Titles - ALL-TIME 33/ 39

What are the top free titles in terms of ALL-TIME down-loads?

The following table provides insight into which free app titles are currently ranked at the top of all appsin terms of all-time downloads. All app titles (regardless of publishing date) currently in the iOS appstore are considered.

As can be seen below, the top free app on this list is Facebook, with 207,403,000 all-time downloads(as of November 2013). This app also held the first place position last month.

Free Apps - iOSTop 30 Free Apps - ALL-TIME

Rank(Novem-ber2013)

Rank(Oc-tober2013)


Priori Sub-Category


AverageRating

FreeDown-loads

(All-Time)


1 1 Facebook Facebook Inc. Social Networking Social Networking all iOS native N 3.7 207,403,000 2.2%

2 2 Instagram Instagram Inc. Photography Photo Sharing iPhone native N 4.6 164,215,000 0.0%

3 3 Clash of Clans Supercell Strategy Games War Games all iOS native Y 4.6 119,628,000 10.2%

4 4 Smurfs' Village Beeline Interactive Inc. Adventure Games Build and Manage Sims all iOS native Y 4.6 99,081,000 1.2%

5 5 Temple Run Imangi Studios LLC Action Games Jump and Run all iOS native Y 4.6 94,672,000 0.2%

6 6 Subway Surfers Kiloo Arcade Games Jump and Run all iOS native Y 4.5 87,000,000 3.2%

7 7 Head Soccer D&D Dream Corp. Arcade Games Sport Ball Games all iOS native Y 4.8 78,974,000 3.9%

8 10 Hay Day Supercell Simulation Games Farm and Animal Games all iOS native Y 4.5 78,637,000 9.8%

9 8 Candy Crush Saga King.com Limited Arcade Games Puzzles and Logic Games all iOS native Y 4.1 77,903,000 2.7%

10 9 Words With Friends Free Zynga Inc. Word Games Word Games iPhone native Y 4.3 76,136,000 0.9%

11 11 Despicable Me: Minion Rush Gameloft Action Games Superheroes and Superpowers all iOS native Y 4.7 72,367,000 11.8%

12 12 LINE WIND runner NAVER JAPAN Adventure Games Jump and Run iPhone native Y 4.1 64,406,000 1.6%

13 13 Pinterest Pinterest Inc. Social Networking Social Networking all iOS native N 4.6 64,135,000 3.7%

14 14 Solitaire MobilityWare Card Games Solitaire all iOS native N 4.2 62,596,000 1.9%

15 15 Ice Age Village Gameloft Action Games Build and Manage Sims all iOS native Y 4.6 61,191,000 1.3%

16 16 Diamond Dash wooga Arcade Games Jewel Puzzles all iOS native Y 4.4 58,896,000 1.0%

17 18 Fruit Ninja Free Halfbrick Studios Action Games Classic Arcade iPhone native Y 4.4 57,117,000 0.9%

18 21 Injustice: Gods Among Us Warner Bros. Action Games Superheroes and Superpowers all iOS native Y 4.7 56,759,000 4.5%

19 17 Find Something - where is my goal! Funship Entertainment Puzzle Games Hidden Object Games all iOS native Y 4.7 55,841,000 -1.5%

20 19 Bible LifeChurch.tv Reference Bible Study all iOS native N 4.6 55,487,000 0.1%

21 20 PAC-MAN Lite NAMCO BANDAI Games Arcade Games Catching Games iPhone native Y 3.0 55,152,000 1.0%

22 22 PPS ShangHai ZhongYuan Network Technology Co.Ltd Entertainment Media Players and Organizers all iOS native N 4.4 54,894,000 1.5%

23 24 DragonVale Backflip Studios Family Games Virtual Pets and Families all iOS native Y 4.6 54,503,000 1.6%

24 23 Touch Hockey: FS5 (FREE) FlipSide5 Inc. Sports Games Hockey Games iPhone native Y 3.0 54,242,000 1.0%

25 25 Skype for iPhone Skype Communications S.a.r.l Social Networking Internet Phones iPhone native Y 3.4 53,035,000 1.0%

26 27 Shazam Shazam Entertainment Ltd. Music Music and Lyrics all iOS native Y 3.7 52,540,000 1.5%

27 26 Google Earth Google Inc. Travel Space Exploration all iOS native N 3.6 52,476,000 1.0%

28 29 Battery Doctor - Master of Battery Maintenance Beijing Kingsoft Internet Security software Co.Ltd Utilities Battery Monitors iPhone native N 4.7 52,455,000 2.6%

29 28 MetalStorm: Online Z2Live Inc Action Games Flight Games all iOS native Y 4.5 51,919,000 1.0%

30 31 Google Search Google Inc. Reference Latest News all iOS native N 3.6 51,682,000 1.4%


..

Top Paid App Titles - ALL-TIME 34/ 39

What are the top paid titles in terms of ALL-TIME down-loads?

The following table provides insight into which paid app titles are currently ranked at the top in termsof all-time downloads. All app titles (regardless of publishing date) currently in the iOS app store areconsidered.

The most popular paid app on the iOS platform in terms of all-time downloads is Chillingo Ltd's Cutthe Rope. This app also held the first place position last month.

Paid Apps - iOSTop 30 Paid Apps - ALL-TIME

Rank(Novem-ber2013)

Rank(Oc-tober2013)


Priori Sub-Category


AverageRating

PaidDown-loads

(All-Time)


1 1 Cut the Rope Chillingo Ltd Puzzle Games Classic Arcade iPhone native 0.99 USD 4.8 44,773,000 0.9%

2 2 Fruit Ninja Halfbrick Studios Action Games Classic Arcade iPhone native 0.99 USD 4.6 23,780,000 1.9%

3 3 Doodle Jump Lima Sky Action Games Jump and Run iPhone native 0.99 USD 4.5 22,069,000 0.1%

4 5 Angry Birds Rovio Entertainment Ltd Action Games Classic Arcade iPhone native 0.99 USD 4.6 21,990,000 3.0%

5 4 Ski On Neon Esoteric Development Action Games Stunts and Tricks iPhone native 0.99 USD 4.1 21,440,000 0.2%

6 6 Cover Orange FDG Entertainment Family Games Fruit Games iPhone native 0.99 USD 4.7 19,801,000 -0.4%

7 7 Infinity Blade Chair Entertainment Group LLC Action Games RPG and Fantasy all iOS native 5.99 USD 4.7 16,622,000 4.1%

8 8 Clear Vision (17+) FDG Entertainment Arcade Games Shoot'em Up Games all iOS native 0.99 USD 4.7 15,955,000 3.2%

9 9 The Moron Test DistinctDev Inc. Entertainment Self Testing iPhone native 0.99 USD 3.9 14,569,000 0.0%

10 10 Plants vs. Zombies PopCap Strategy Games Zombie Games iPhone native 0.99 USD 4.8 13,399,000 2.5%

11 11 Air Penguin GAMEVIL USA Inc. Arcade Games Fun with Ice all iOS native 0.99 USD 4.7 10,500,000 0.3%

12 14 Quell Reflect+ Fallen Tree Games Ltd Family Games Puzzles and Logic Games all iOS native 1.99 USD 4.8 10,316,000 1.5%

13 15 Minecraft � Pocket Edition Mojang Simulation Games Various Block Games all iOS native 6.99 USD 4.4 10,050,000 4.1%

14 12 Infinity Blade II Chair Entertainment Group LLC Action Games RPG and Fantasy all iOS native 6.99 USD 4.7 9,539,000 -8.6%

15 16 Words With Friends Zynga Inc. Word Games Word Games iPhone native 4.99 USD 4.5 8,860,000 2.4%

16 18 Angry Birds Seasons Rovio Entertainment Ltd Action Games Classic Arcade iPhone native 0.99 USD 4.4 8,289,000 3.7%

17 17 Where's My Water? Disney Puzzle Games Water and Fire Games all iOS native 1.99 USD 4.6 7,820,000 -5.1%

18 20 Asphalt 7: Heat Gameloft Arcade Games Racing Games all iOS native 6.00 CNY 4.7 7,584,000 0.7%

19 21 The Room Fireproof Games Adventure Games Quest and Mystery iPad native 1.99 USD 4.8 7,553,000 0.9%

20 - Asphalt 6: Adrenaline Gameloft Racing Games Racing Games iPhone native 30.00 CNY 4.9 7,513,000 -

21 19 Tiny Wings Andreas Illiger Action Games Classic Arcade iPhone native 0.99 USD 4.7 7,468,000 -3.0%

22 22 Rat On The Run Donut Games Action Games Classic Arcade all iOS native 0.99 USD 3.1 7,449,000 0.0%

23 23 Traffic Rush Donut Games Strategy Games Racing Games all iOS native 0.99 USD 3.3 7,321,000 2.7%

24 24 Siege Hero Armor Games Inc Action Games Jump and Run iPhone native 0.99 USD 4.8 7,297,000 2.5%

25 25 Plants vs. Zombies HD PopCap Strategy Games Zombie Games iPad native 0.99 USD 4.7 7,222,000 2.4%

26 26 Fruit Ninja HD Halfbrick Studios Action Games Classic Arcade iPad native 2.99 USD 4.6 6,202,000 1.7%

27 28 Zombie Highway Auxbrain Inc. Racing Games Zombie Games all iOS native 0.99 USD 4.7 5,395,000 6.1%

28 29 Plague Inc. Ndemic Creations Simulation Games Virus and Disease Games all iOS native 0.99 USD 4.7 5,356,000 5.5%

29 30 Pocket God Bolt Creative Entertainment Fun Animals iPhone native 0.99 USD 4.0 5,054,000 2.3%

30 32 Bejeweled PopCap Family Games Jewel Puzzles iPhone native 0.99 USD 4.8 4,921,000 2.9%


..

Top Publishers of Free & Paid Apps - ALL-TIME 35/ 39

Who are the publishers of top free and paid apps in termsof ALL-TIME downloads?

The following tables provide insight into which publishers of free and paid apps are currently ranked atthe top of the global app market in terms of all-time downloads.

Top Publishers - iOSTop 15 Publishers of Free Apps - ALL-TIME

Rank Publisher Free AppsPublished

Total AppsPublished

Free AppDownloads(In-Month)


Free AppDownloads(All-Time)


1 Gameloft 62 149 43,049,000 44,394,000 557,525,000 621,297,000

2 Glu Games Inc. 72 82 15,999,000 16,016,000 409,041,000 414,562,000

3 Big Fish Games Inc 532 717 7,595,000 7,879,000 276,390,000 288,309,000

4 NAVER JAPAN 67 67 22,227,000 22,227,000 267,353,000 267,353,000

5 Facebook Inc. 5 5 7,581,000 7,581,000 250,884,000 250,884,000

6 Electronic Arts 84 219 17,460,000 18,231,000 246,515,000 281,790,000

7 Zynga Inc. 35 52 5,517,000 5,776,000 229,057,000 246,519,000

8 Google Inc. 27 27 7,397,000 7,397,000 215,695,000 215,695,000

9 Supercell 3 3 24,584,000 24,584,000 198,421,000 198,421,000

10 TeamLava 23 23 9,598,000 9,598,000 195,569,000 195,569,000

11 GAMEVIL USA Inc. 68 81 3,348,000 3,372,000 193,166,000 209,083,000

12 Backflip Studios 41 49 3,968,000 4,014,000 185,781,000 188,561,000


14 Com2uS USA Inc. 48 64 6,767,000 7,013,000 176,326,000 191,912,000

15 Chillingo Ltd 73 188 8,404,000 9,205,000 169,020,000 238,523,000

Top 15 Publishers of Paid Apps - ALL-TIME

Rank Publisher Paid AppsPublished

Total AppsPublished

Paid AppDownloads(In-Month)


Paid AppDownloads(All-Time)


1 Chillingo Ltd 115 188 801,000 9,205,000 69,503,000 238,523,000

2 Gameloft 87 149 1,345,000 44,394,000 63,771,000 621,297,000


4 FDG Entertainment 28 31 1,606,000 5,158,000 49,714,000 144,720,000

5 Donut Games 30 32 191,000 407,000 45,120,000 49,485,000

6 Electronic Arts 135 219 771,000 18,231,000 35,275,000 281,790,000

7 Halfbrick Studios 6 14 492,000 2,422,000 34,714,000 178,460,000

8 PopCap 15 20 495,000 4,576,000 33,335,000 113,756,000

9 Chair Entertainment Group LLC 4 4 964,000 2,342,000 28,363,000 32,167,000

10 Triniti Interactive Limited 8 100 30,000 2,509,000 25,121,000 91,907,000

11 Lima Sky 9 15 40,000 215,000 23,548,000 33,099,000

12 Esoteric Development 4 5 20,000 28,000 21,510,000 22,505,000

13 Disney 77 178 799,000 6,349,000 18,041,000 140,513,000

14 Zynga Inc. 17 52 259,000 5,776,000 17,462,000 246,519,000

15 Miniclip.com 18 47 85,000 3,715,000 16,571,000 76,280,000

..

APPENDIX

www.prioridata.com

..

Glossary 37/ 39

Glossary

Active AppsOur Active Apps definition excludes apps that have not been downloaded in the monthreported on.

Average Rating Average app rating as assigned by the users directly in the app store. Ratings areassigned on a scale from 1 to 5 stars, where 1 is the lowest, and 5 is the highest. A rating of 0 (zero)means that app has not been rated yet. iOS and Windows ratings are country-specific, meaning an appcan have a different rating in each country. Android app ratings are not localized - Google assigns aglobal rating only, so an Android app's rating is the same across countries.

Basis Points (bps) A basis point is a unit equal to one hundredth of a percentage point.

Change in Downloads The month-over-month growth in estimated period downloads.

Estimated Active Users Active Users measures the cumulative number of individual users who haveactively used an app in the last month. It excludes multiple usage sessions by a single user. We deriveour Active Users estimates by multiplying our download estimates by app interest specific retentionrates that we get from a data partner. The calculation is made over a 90 day period.

Estimated Downloads (In-Month) Number of downloads generated by an app in the current ordesignated month.

Estimated Downloads (Prior Month)Number of downloads generated by an app during the priormonth.

Estimated Downloads (All-Time) Number of downloads generated by an app since its inceptionin the app store.

Free Apps Number of free-to-download apps counted in the app store at a given point in time.

In-App Purchase Virtual goods or features that can be purchased from within an app.

Native Category The category as designated by the developers when submitting their apps to theapp store.

NewAppsNumber of apps currently in the app store that were published within the last threemonths.

Paid App Download Price Price of a pay-to-download app as listed in the app store at the endof a given month. All prices are converted to Euros using exchange rates published by the EuropeanCentral Bank.

Paid Apps Number of pay-to-download apps counted in the app store at a given point in time.

Platform The mobile operating system supporting a particular app. “Android” platform apps referto apps in the Google Play marketplace. “Windows” platform apps refer to apps in the WindowsMarketplace for Mobile. “iOS” platform apps refer to apps in the Apple app store, which includes bothiPhone and iPad apps.

Publisher Name of the developer or official entity (i.e. company) publishing the app.

Sub-Category Priori’s designator for detailed app category. Sub-Categories denote the functionalcategories to which an app belongs. Sub-Categories are constructed using Priori’s proprietary AppAr-chitecture classification system.

..

Methodology 38/ 39

Methodology

Every month, we collect app data from the Apple App Store, Google Play Store, and Windows PhoneMarketplace. This effort covers 30 countries and processes information on more than 2,000,000 appsand 500,000 developers. Our collection process runs on the 8th of each month, and our reports containinformation from the preceding 30 days. A report titled “June 2013” contains information collectedbetween June 9th and July 8th.

Our collection process gives us detailed metadata on apps and developers, including descriptions,versioning, size, monetization, user ratings and commentary. This information is collected directly fromthe stores and presented un-altered in our reports.

We have also generated a series of additional data metrics which add value and context to public data.These metrics, developed using proprietary technologies, enable us to better understand the scale,growth, and composition of the markets we cover. Two of these metrics are contained in this report:

First, Priori generates download estimates for each app in the store. Our methodology utilizes publiclyavailable information given by the app stores, hard data which is published in company filings and pressreleases, and other quantitative indicators which serve as inputs to our regression models. In somecases, developers give us direct access to their app store accounts, allowing us to calibrate our modelsagainst actual values. Proprietary download information is never displayed in our reports, therefore it isnatural to expect a margin of error in our estimates. We hear that for 80% of apps in our database (nowmore than 1.6mm) our estimates for in-month downloads are within a margin of +- 20%. The error islargest for small apps, particularly those who have just entered a store. As we aggregate the numbersup to the publisher, sub-category, category, country, and platform levels, our margin of error decreasesto about 5%.

Second, Priori maintains a proprietary app classification system which we call AppArchitecture, whichassigns a sub-category designator to each app in the store. This allows us, for example, to classifyan app not just as a “Medical” app, but rather a “diabetes” app, a “first aid” app, or a “heart ratemonitor” app. This system allows our customers to better target a specific area of interest in the appstores, either for competitive intelligence, investment, or ecosystem review purposes.

..

License Type & Disclaimer 39/ 39

License Type & Disclaimer

License Type . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . …The data in this report is provided to you (the Client) by Priori Data GmbH with a Single User License.A Single User License is for the sole use of the client. The material shall not be posted on a corporateintranet or network, or reproduced. The licenses prohibit entering the material into any electronicdatabase either in part or in whole without the written consent of Priori Data GmbH. Dissemination inwhole or in part is strictly forbidden. Please contact us at [email protected] with licensing questions.

Disclaimer . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .…

All opinions and estimates contained in this report constitute Priori Data GmbH judgment as of the dateof this report, are subject to change without notice and are provided in good faith but without legalresponsibility. Nothing in this report constitutes business, marketing or other advice, nor other individ-ually tailored business strategic or investment advice. If any hypotheses, observations and perspectiveson any of the items covered in this report were to be used for ventures, investments or corporate ac-tions, the effect and consequences of these will make Priori Data GmbH exempt from any direct orindirect involvement in them. Choosing to use this information for any purpose other than being in-formed remains and will remain the responsibility of the reader and recipient of this report.

This material is prepared for general circulation and has been prepared without regard to the individualcircumstances and objectives of persons who receive it. To the full extent permitted by law neitherPriori Data GmbH nor any of its affiliates, nor any other person, accepts any liability whatsoever for anydirect or consequential loss arising from any use of this report or the information contained herein. Oursalespeople, analysts, and other professionals may provide oral or written statements about the mobileindustry and the general market that reflect opinions that are contrary to the opinions expressed in ourresearch.

No matter contained in this document and no part of this material may be (i) copied, photocopied orduplicated in any form by any means or (ii) redistributed without the prior written consent of Priori DataGmbH.

Validation, Limits & Accuracy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . …

We continuously validate our data with independent third-party data sources. The Priori methodologyemploys a multitude of techniques to ensure that our estimates achieve a high degree of accuracy.