Post Event Report | 2

Contents Introduction ............................................................................................................................................ 3

Highlights Print Pak 2017: ....................................................................................................................... 3

Key Facts ................................................................................................................................................. 4

Post Event analysis .................................................................................................................................. 3

Exhibitors by Business ......................................................................................................................... 4

Pre Event Activities ................................................................................................................................. 5

Soft Launch images to be added ......................................................................................................... 5

Exhibition images to be added ................................................................................................................ 6

Inauguration Ceremony of Print Pak 2017 images to be added ......................................................... 6

Dinner & Award Ceremony images to be added ................................................................................ 6

Guests of Honor images to be added ................................................................................................. 7

Exhibition Facilities images to be added ............................................................................................. 9

Participants ............................................................................................................................................. 9

Sponsors images name ..................................................................................................................... 10

Exhibitors images name .................................................................................................................... 10

Event Promotion Campaigns................................................................................................................. 12

Promotional Mix ............................................................................................................................... 12

Feedback ............................................................................................................................................... 13

Exhibitor’s Feedback ......................................................................................................................... 13

Feedback Summary* ............................................................................................................................. 14

Conclusion ............................................................................................................................................. 15

Post Event Report | 3

Introduction Printing industry in Pakistan is one of the most dynamic industries in terms of business and employment

generation. Being the 2nd largest contributor of employment after agriculture the printing and graphic

arts industry stands over five billion Rupee in terms of v. Print Pak is referred to as an incredible printing

and graphic industry show in Pakistan, which is an ideal platform to showcase the latest process,

technology products and services. It serves the industry with innovative ideas and solutions in the field

of printing, graphic arts and allied disciplines.

Pakistan Association of Printing & Graphic Arts Industry (PAPGAI) is making continuous efforts in

promoting awareness about the industry and the valuable services that are provided by the industry to

its clients and its contribution to the economy of the country. This contribution to the economy is in

the form of taxes, provision of employment opportunities, to both skilled and unskilled, and skill

development of people associated with the industry. This is done in collaboration with institutes of high

standards and repute.

Highlights Print Pak 2017:

• 130 National & International principals/exhibitors represented from more than 15 Engineering sectors

• Leading sectors participated: Printing, Graphic Arts, Industrial Automation, Paper, Ink, Packaging Technical Education Sectors

• Trade visitors 11,300 General Visitors 14,700 at Expo Centre

• 14 main Sponsors supported the event

• High profile dignitaries including Commercial Attachés, Council Generals, Government Officials, CEOs, Consultants and other top decision makers from the industry visited as a Guest of Honor.

Key Facts

Exhibiting Space

1,944 sqm

Local & International Delegation

58

Trade & General Visitors

7,500

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Post Event analysis

Exhibitors by Business • Offset Printing • Inks, Coatings, and Chemicals • Printing Machinery • Digital Imaging • Digital Printing • Flexo Printing • Packaging Machinery

• Paper Manufacturer and Supplier • Plates & Platemaking equipment • Binding Equipment • Graphic Arts Process equipment • Graphic Arts material • Screen Printing & equipment

Digital Imaging5% Digital Printing

10%

Flexo Printing4%

Graphic Arts material5%

Graphic Arts Process equipment

13%

Inks, Coatings, and Chemicals

10%

Offset Printing24%

Packaging Machinery5%

Paper Manufacturer and Supplier

9%

Plates & Platemaking equipment

4%

Binding Equipment6%

Printing Machinery

8%

Screen Printing & equipment12%

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Pre Event Activities The Print Pak kick-off was initiated several activities including networking sessions with PAPGAI’s

regional offices in Lahore & Islamabad. In order to support sales efforts Soft Launch and Eid Milan

events were held in local hotel in Karachi where the members of local printing industry were invited to

brief on the Print Pak event, space booking and sponsorship opportunities.

Soft Launch

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Exhibition

Inauguration Ceremony of Print Pak 2017

Post Event Report | 7

Dinner & Award Ceremony

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Guests of Honor

Philippe KoreskaExport Manager

Humaira ShaziaMD DIC Pakistan Ltd

Asif SiddiquiChairman IEEEP

Irfan SharfuddinCEO Print Line Packages

WillayCEO UP Group

Saeed Press WalaA.B Saeed (PVT) LTD

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Exhibition Facilities

Reception Digital Environment Registration Desk

Corridor Walk Through Gates Atrium

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Participants

Sponsors

Post Event Report | 11

Exhibitors Company Saima Packaging

Secur Print PrinTech

J.K. Trading GIZ

Printing Knowledge Time Press

Wity Machinery Print2pack

Hi-Tech Machinery Aman Foundation

Kodak Industrial Resourse

M.A Engineering MTI

Arto tech Time Publishers

Spring Ink Sameda

SA- Knitwear Picture Gallery of Pakistan

Rajput Brothers Books

Mijokum Rajab Spare Parts

Al- Ameen Trading

Ehtesham Packages

Ammanco

Sal Im

Al- Abbas Printers

Thal Ltd. Pakistan

Cangzhou Huading

DWP-XEROX

SWS Pvt. Ltd.

Konica Manolta

Roland

DIC

Unique Graphics

Dawn Paper

PPECL (Hiedelburg)

Vintage Graphics

Hashmi Traders

Quick Process

Khurshid Impex

Ideal Carton

Top Link Packagaes

Century Paper Mill

Paradise Press

CPP

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Event Promotion Campaigns

Promotional Mix

Outdoor o Street Banners & Billboards o Posters Placement in Printing Press, Paper & Allied Markets

Print o Newspaper Ads o Supplements o Special Reports (PAGE & The News)

Electronic o Specialized Talk Show on Business Plus o TV Ads on Geo o Cable Ads & Tickers o FM Radio Promo

Digital o Web site updates o Email Marketing o SMS Marketing

NOTE: The above mentioned promotional mix is based over financial spending only.

Print 26%

Electronic14%

Out of Home54%

Digital3%

PR Activities

3%

Print Electronic Out of Home Digital PR Activities

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Feedback

Exhibitor’s Feedback

73%

31%

Days of the week should be

Weekends Weekdays

70%

27%

7%

0% 50% 100%

Karachi

Lahore

Islamabad

Alternate city/location for this trade show?

0% 20% 40%

9

18

36

If yes, how much space would you need?

Sqm

48%

50%

11%

What are your thoughts regarding permitting non-

buyers (e.g. students or general Public, etc.)?

Should be Allowed

Should not be Allowed

No Comments

90%

91%

17%

9%

0% 50% 100%

Would youconsider

exhibiting atnext year's

show?

Do you feelthere wasadequate

showpromotion

toexhibitors?

No Yes

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Feedback Summary* • 90% of the respondents / exhibitors were satisfied with the ambience of the show

• 80% were satisfied with overall environment and facilities provided at the venue

• 70% exhibitors received quality information

• 59% exhibitors had relevant visitors

• 77% respondents were satisfied with the overall value earned for their companies

• 90% people found the timings satisfactory

• In terms of ease of access, 84% exhibitors were satisfied with the organization of the show

*%age feedback on the basis of cumulative responses of ‘Good’ and ‘Excellent’

20%

28%

13%

10%

15%

51%

17%

30%

62%

60%

63%

49%

58%

50%

61%

66%

13%

0%

21%

34%

25%

25%

15%

9%

6%

12%

3%

7%

1%

7%

7%

1%

0% 10% 20% 30% 40% 50% 60% 70%

Overall organization of this show (e.g.registration process, ease of access…

Official show hours 10:00 am - 7:00 pm (e.g.were they too long, too short?)

Overall value of the show to yourorganization in terms of the time and…

Quality of show visitors (e.g. were thepeople you spoke with were relevant?)

Number of show attendees (e.g. did youspeak with a good number of people?)

Quality of information that you received asan exhibitor

Overall environment of the trade show (e.g.air temperature/quality, food/rest area,…

Overall design / ambiance of the show

Unsatisfactory Average Good Excellent

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Testimonials

Great event and very good participation from the Industry. Entry of children under 16 should be

restricted. We got a chance to deal a number of Customers & people related to the industry.

Humaira Shazia

DIC Pakistan Lahore

I am short of word to see such diversity and creative idea in the event. Keep it up!

Amir Amin

CFO, NIT

Very well organized show. I attended the fair first time in Pakistan and I find it very interesting for

making business here.

Philippe Koreska

Barcelona, Spain

The exhibition provides excellent way of propagation of event evaluation in the field. It has been

very well managed by Badar Expo Solutions as well.

Asif Siddiqui

IEEEP Chairman

We are very glad to have shown for our machines and technology with CPP company. Our Partners

Are in Pakistan. We are very confident to move good business and services to Pakistan’s Printing &

Packaging Industry. We would do our best to promote our Products in here, let more and more

people know HP Grow with CPP Mr. Ismail together.

Huangues

4P Group, China

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Conclusion

The event generated huge interest in the sectors of Printing and Graphic arts process, products and services

development. It concluded with various B2B potential future ties and inspired vast audience to participate in the

industrial growth considering enormous opportunities and growth potential.

The event ended with the commitment of a bigger and better event next year in praise of this sector by all those

who attended. The conduct of Print Pak was successful in highlighting the potential of this industry at the

government and trade levels.

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