print™ sample analysis
DESCRIPTION
TRANSCRIPT
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PRINT™ Social Media
Performance AnalysisNovember 2011
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PRINT™ is the new, multi-channel social media performance measurement system from Sociagility.
The PRINT™ methodology measures five key attributes of social media performance across multiple social platforms and channels.
The result provides direct competitor analysis and delivers specific, actionable insights into areas for improvement.
PRINT™ Reports can be one-off snapshots or continuous tracking studies. Each assessment is bespoke and provides comparative PRINT™ Index scores for a specific set of competitors. As well as a summary scorecard, detailed comparative scores and re-usable graphics are included for attribute and channel combinations.
Here is just a sample of the actionable insights that PRINT™ offers. To receive a full example report please visit www.sociagility.com/print.
About PRINT™
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ScorecardThe scorecard provides an “at a glance” overview of all scores for all brands.
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Scorecard
The comparative PRINT™ Index scores for each
brand in the group
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Scorecard
Brand scores are broken out for
each of the five attributes,
showing leaders and laggards
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Scorecard
Brand scores are also broken out
for each channel, again showing
leaders and laggards
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Brand assessmentA summary of the key challenges and opportunities affecting the brand in
comparison to group
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A series of insight charts show the detailed PRINT™ performance for each brand
Here is just one of a number of charts that breaks down
comparative performance for each brand by attribute
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And here is an example showing the contribution of each channel towards each
brand’s attribute score
A series of insight charts show the detailed PRINT™ performance for each brand
EXAMPLE DATA ONLYSize of circle = PRINT™ Index score
Another series of insight charts map the attributes against each other
The ‘cross-hairs’ show the average score for the group and the size of the bubbles
indicate each brand’s PRINT™ Index score
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About PRINT™
Each PRINT™ Comparative Analysis includes a benchmarking report plus detailed channel and attribute investigation for up to eight selected brands and costs under £1,000 (€1,200 or $1,600).
After an initial analysis, follow-up reports can be produced on a monthly, quarterly, six-monthly or yearly schedule for significantly less.
Bespoke versions can be created for organisations with more detailed requirements (e.g. multiple brand/country profiles to analyse).
For more information, and to get a more detailed sample report, go to www.sociagility.com/print.
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www.sociagility.com/print
@sociagility
+44 (0)20 7193 6793