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Change The way you Travel

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the Magazine

suiTCase is the world’s first multi-media travel and fashion magazine targeting readers with a global mindset. one step ahead of a tour guide, suiTCase aims to inspire people, to help them discover different destinations; in essence, suiTCase exists to change the way people travel.

Through a quarterly print magazine, iPad and iPhone apps, daily updated website, weekly newsletter and events, the magazine acts as a bridge between cultures around the world.

About us

‘Travel Bible’Topshop

‘Travel experts’

Grazia

‘Travel guru’Harpers Bazaar

‘Move over Condé Nast, IPC, Hearst and the rest - there are new young publishing tycoons in town’

Evening Standard

‘[Serena Guen is] the Mark Zuckerberg of publishing’Bloomberg

“Young people today are so energetic and excited to do work. They’re more entrepreneurial now than they were when I was graduating from school. I just met with a girl today who is 22 years old, and she and her friends started a really interesting magazine called Suitcase and they’re

trying to figure out how to grow it online. Right now, there’s only six of them. They’ve hardly ever been in the same room. They’re in different cities and countries. They don’t see what is standing

in their way. They see what’s possible.” Anne Fulenwider, Editor-in-chief Marie Claire.Mic

Shortlisted for Best Travel Inspired BlogA Hotel Life nomination

As seen in:

the FOunder

Serena Guen is the youngest owner of a global magazine in the world. Serena launched SUITCASE whilst simultaneously pursuing two degrees at NYU. Today her success has taken her from being a speaker at London Fashion Weekend to being elected as the Co-Chair of UNICEF’s Next Generation team. She has been nominated for various awards including the Evening Standard’s 25 under 25 most influential Londoners and has been asked to front several campaigns for 2014/15.

3suitcase magazine

CIrCULATIoN36,000

rEAdErShIp180,000

FrEqUENCYQuarterly

CovEr prICE£5

often referred to as a ‘coffee-table book’, SUITCASE prints its ipad sized magazine quarterly with the only EMEA registered printer in the country.

distributed globally in newsstands, Wh Smith’s, specialist retail outlets (Selfridges, harrods, Barnes & Noble and palais du Tokyo), select hotels and airports.

SUITCASE Magazine is distributed in the most important creative and forward-thinking areas in the cities of 30 countries.

For a full list of stockists click here: suitcasemag.com/stockists

UK

Africa

South America

Australia

Asia

Rest of Europe

USA and Canada

MEdIAN hhI £80K

AGE 24-39

GlobAl CirCulAtionWhere?our reAders

Print MAgAzine

FEMALE 70%

MALE 30%

4suitcase magazine

regulAr FeAturesprint

City guidesUsually four-five per issue. Length and format depends on place.

editOrial shOOtsUsually three on location and one in London relating to theme of the issue.

100MlA still life shoot of the best beauty products to take on the plane (dpS)

#livinginMysuitCasepersonal photographs of a personality on holiday (dpS). Previously included: Chelsea Leyland, Goldierocks, Tracey Sedino etc.

in Flight entertainMentThe best products to bring on a plane (SpS)

bOOKs, aPPs and snaCKsThe best products to bring on a plane (SpS)

ToTAL pAGE CoUNT 164

20 21S U I T C A S E M A G A Z I N E S U I T C A S E M A G A Z I N ES U I T C A S E M A G A Z I N E

Scarlett’sScarlett Johansson reveals the things that keep her grounded when travelling from

continent to continent

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Words by CAMILLA DAVIES

At 29 years old, A-list actress Scarlett Johansson has been lucky enough to have already enjoyed a prolific career in

film. And when your craft involves circumnavigating the globe, a passion for travel certainly helps.

Shooting on locations as culturally diverse as Barcelona, the Highlands and Taipei, Johansson has become adept at packing the perfect suitcase. A regular on film sets since childhood, she’s familiar with globetrotting for business, while her much-documented yachting escapades demonstrate that, like the rest of us, she can’t resist the lure of a luxury holiday.

The American actress may have a well-stamped passport, but she’s adamant that her upbringing has kept her, in one sense of the word, grounded.

‘I never moved to LA,’ she explains. ‘It was just a step too far for me and that’s why I’ve always stayed in New York – it’s nice to have consistency, to have my friends around me, and to know the place so well.

‘It’s also a great gateway to travel, particularly when heading to Europe for whatever reason, and that’s always been really important to me.’

Born to an architect father, and a mother from the Bronx, Johansson identifies with the urban sprawl of the Big Apple. ‘I know that city better than the back of my hand,’ she declares.

‘New York doesn’t give a sh*t basically, so it feels like we are all crammed together in this one crazy city, these different socio-economic backgrounds, different races, different cultures. It’s a melting pot; that’s its real attraction.’

And it’s just as well that Johansson is such a fan of life Stateside, given that she may find herself marooned there for a few months this year following the birth of her first child – due later this year with advertising executive fiancé Romain Dauriac.

Much of the past year has been spent on the road, however. And despite the actress’s love of cultural diversity, she recently swapped the American metropolis for the rugged contours of

rural Scotland to shoot Under the Skin, which brought about a number of challenges.

‘Well the Highlands were a new travel experience for me. The weather was harsh and it was like Scotland was trying to expel us from the land! But that certainly added to the atmosphere – it’s so much easier to get into a role or into a character when all around you there is so much that’s not normal. There were some fantastically bleak shoots in absolute wilderness and I loved that. I also loved the busy, slightly raw thrill of being in Glasgow, so it was like two very different experiences within the same film.’

Rural highlands and urban high-rises may not have much in common, but both environments afford Johansson one luxury.

‘In New York I can walk everywhere and no one ever bothers me. People in New York… when they see a celebrity, they look, shrug their shoulders, and continue on.’

Playing an alien traipsing the Earth in search of human prey in Glasgow, Scarlett’s role included luring real-life Glaswegians into her van – after filming, the unsuspecting men were asked to sign a contractual agreement. The lack of recognition was refreshing for the actress.

‘I think the film’s intentions replicated the intentions of any traveller – you really want to immerse yourself in the real people behind a place, whether that’s in Glasgow or London or Madrid or wherever. You need to get away from the tour guides and the typical tourist traps, and that’s what we achieved. I loved that.’

While professional paparazzi, in New York at least, are easy to deal with, Johansson reveals that what she calls ‘citizen paparazzi’ are quite a different matter. Laughing, she recounts a tale of being spotted at the airport by a middle-aged woman.

‘She asked me, “Oh, my daughter is your biggest fan and she loves your work so much. Are you Taylor Swift?”’

Perhaps the country pop star can become a useful alias. After all, next time the actress is spotted in the waiting lounge it may be harder to devise a quick escape; a baby in tow makes for a heck of a lot more luggage!

What tO PaCKA still life shoot of the best clothes and products to take to the main destinations per issue (3-4 per issue dpS)

the Wheel thingFour of our favourite suitcases of the season (SpS)

suitCase MeetsAn interview with a personality (1-2x per issue 4-6 pages). Previously included: Scarlett Johanssen, david Attenborough etc.

in My suitCase (last page of magazine) Inside the suitcase of a celebrity (SpS) Previously included: Ella Eyre, Chloe howl, olivia palermo etc.

PhOtOgraPher’s diaryA breathtaking series taken by a photographer on his or her travels. (6 pages)

suitcase Magazine

destination on salePrint closeadvertising close

13th November 201430th october(included but not limited to): tokyoseoulhong Kongedinburgh

4th december

celebration

Food and drink

13th May 201530th April 2015

12th Febuary 201529th Janurary 2014

4th June 2015

5th March 2015

Water

22nd July 20158th July 2015 3rd September 2015sustainable

extreme 11th November 201528th october 2015 3rd december 2015

theme

5

Key DAtes

(included but not limited to): indiaMexico

tbC

tbC

(included but not limited to): north Polesouth Poleatacama desert and a jungle tbC

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27,000+15 million impressions per month

on Twitter alone

40,000 Impressions per month

27,000+

5,500+

suitcAseMAg.coM

MEdIAN hhI £80K

AGE 24-39

our reAders the stAts

FEMALE 55%

MALE 45%

travel guides WeeklyLength and format depends on place

What tO PaCK WeeklyLinked to the travel guide of the week

suitCase OF the WeeKWeeklyFeatured on the homepage

PhOtOgraPher’s diary WeeklyA selection of high-quality photos from a photographer’s travels

bOOK OF the WeeK Weekly

neWsletterWeeklyAn email to subscribers with our best content

regulAr FeAturessuitcasemag.com

editOrial shOOts Bi-monthly

100Ml Bi-monthlyClick through to buy the best beauty products to bring on the plane

travel diaryAn up close and personal photo and text diary of an influencer

suitCase MeetsAn interview with a local personality

in My suitCaseInside the suitcase of a celebrity

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8suitcase Digital

suitcAse DigitAl

iPAdoptimised print content

Premium interactive guidesexclusive video and photo content

integrated google Maps shoppable content

in-app browser in-app subscriptions

iPhonePremium interactive guides

exclusive video and photo contentintegrated google Maps

in-app browserin-app subscriptions

No.1in the app store

in France

ToP 50in the app store

in the usa

ToP 10in the app store

in the uK

WhaT’s hoTFeatured in the

what’s hot section worldwide

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POsitiOn standard PriCe 6 MOnths 9 MOnths 12 MOnths

inside Front Cover DPs £8,000 £13,600 £19,200 £24,000

inside Back Cover £5,500 £9,350 £13,200 £16,500

outside Back Cover £7,000 £11,900 £16,800 £21,000

1st DPs £6,000 £10,200 £14,400 £18,000

1st left hand Page £4,100 £6,970 £9,840 £12,300

1st right hand Page £4,100 £6,970 £9,840 £12,300

run oF PaPer raTes

DPs £4,500 £7,650 £10,800 £13,500

sPs £3,000 £5,100 £7,200 £9,000

hPs £1,500 £2,550 £3,600 £4,500

QPs £1,000 £1,700 £2,400 £3,000

All material to be supplied digitally as high resolution JpG/TIFF

Full PageBleed size 194 x 251mmTrim size 189 x 246mmText Area 179 x 236mmhalF Pagehorizontal 169 x 108mmhalf page vertical 80 x 226mm

artWOrK delivery:wetransfer, yousendit or dropbox to advertising@suticasemag.com

SUITCASE Magazine, 54 poland St., London W1F 7NJ

sPeCifiCAtions

AdVertoriAl

ADvertisingprint

Tailor-made to suit each client’s specific needs, a SUITCASE collaboration is an innovative way to communicate a unique message to a media-savvy audience. directed by the magazine’s creative founders and editorial directors, SUITCASE promotions offer diverse and engaging multi- media and interactive solutions, including but not limited to advertorials, films, contract publishing and events.Poa

DKny

172 1 7 3S U I T C A S E M A G A Z I N E S U I T C A S E M A G A Z I N E

Every story has a touch of magic, and the Smatt’s Story is just that. Ashley John Smatt, know to many as 'Black Jack Smatt' for his Swash-buckling style of business, grew up in the small fishing village of Port Antonio, Jamaica, where his family has resided for gener-ations. After leaving the family boat company, he moved to UK and started a small outdoor advertising business in East London by placing plywood on derelict building walls, which today has grown to become one of UK's premier billboard companies.

Sharing stories over a drink with a friend one evening in London, he talked of his Jamaican heritage and a dream of one day returning to his homeland. He fantasised about building a rum distillery on the family sugar farm, which was sitting almost derelict, due to the decline of the Jamaican sugar industry years before. A few rums later, they concluded that a drink with a real taste of Jamaica, the very home of rum, was something the world needed.

That night planted the seed and a week later he decided to rediscover his Jamaican heritage by returning to the island after almost a decade away. After flying to Kingston and spending sometime exploring the Blue Mountains, he drove to the family farm on the north coast near Port Maria. After a chance meeting with an old friend and local farmer, he discovered an almost-forgotten 200 year old rum distillery, perhaps one of the oldest in the world, still producing exquisite Jamaican rums and one of the island’s best-kept secrets.

After peeking in at the beautiful, crumbling distillery and realising that this could be the start of something great, he spread word of his interest locally and a meeting was arranged with one of Jamaica's most experienced caribbean master blenders. They spoke at length, discovering a mutual pride for the land they loved, and desire to put Jamaica back on top of world rum industry. Within a few short hours it was set and nine months later, Smatt’s Rum was born.

Smatt's comes from a deep desire to bring Jamaica and its way of life to the world through drink. Today, that distillery fuels the 'Smatt’s Spirit', which encapsulat-ing what this extraordinary island and its people are all about. The Rum and its story epitomise the freedom, belief and pride that has enabled this small island to roar like a lion on the global stage in so many ways, not least through its music, athletics and culture. In its Gold and Silver expressions, the rum is a true taste of the island; sexy, soulful, fun and like the country, steeped of history. Every good story begins with a Smatt's, drink up, be merry and make your own 'History in the Drinking'.

Smatt’s Rum donates a percentage of profits to charities in Jamaica. This year a donation was made to the School of Hope in Port Antonio Jamaica, which is an underfunded school for disabled children on the outskirts of Ashley Smatt’s hometown.

smatts.comfacebook.com/smattsjamaicanrum @smattsrum

smatt’s Jamaican rumabu Dhabi - anantara resorts

60 6 1S U I T C A S E M A G A Z I N E

Ones tO watch

SUITCASE X LARSSON & JENNINGS

PhotograPhy: Kia Lefwander hair and make-uP: jenny guerrero

Watches: Larsson & jennings

During STHLM Fashion Week 2013, SUITCASE Magazine teamed up with luxury watchmakers Larsson & Jennings to showcase the best Swedish talent emerging from the capital. Introducing Elsa Ekman, a fashion and street style blogger, Simian Ghost, whose haunting music is the soundtrack to Stockholm and Emily McWilliam from Here is Your Temple, a band that are making waves in the Europe and beyond. On a sunny day in the city, these powerhouses of Swedish talent got together to celebrate all that young fashion, music and culture has to offer.

Elsa Ekman, a regular FROWER at Stockholm Fashion Week, is one of the most photographed bloggers in Stockholm for her preppy, simple style and ever-growing array of Fedora hats. Simian Ghost are a three-piece affair hailing from Sandviken, Sweden, fronted by Sebastian Arnström, the self-confessed pessimist of the trio. Described only this year as “a band that can rob you of your breath”, their music combines pop and electronica with melodic grace, to create something truly

spine-tingling. Also from Sweden, Here is Your Temple, a five-piece band fronted by the wacky, wonderful Emily McWilliam, a former model and all-round showman, have their roots in performance art. Their sound is the product of rich layering of bass, acoustic guitar and raw vocals – the kind of music that you find yourself singing all day long. As Emily puts it: “Stockholm is the most inspiring of all cities, because you are constantly surrounded by beautiful, crumbling architecture, that speaks of the past as well as the future”.

Together they represent some of the best that Sweden has to offer; a city that is itself becoming known for so much more than its palatial beauty and cobbled streets, but for its urban culture. You can learn more about the featured acts, and watch behind-the-scenes footage at suitcasemag.com.

@LarssonJennings

larssonandjennings.com

larsson & Jennings

All files should be checked before sending to SUITCASE Magazine to ensure file and colour integrity. This includes: Acrobat compatibility, image resolution 300 dpi for colour and greyscale/1200 dpi for monochrome bitmap images, all fonts embedded, colour CYMK. We require 100% colour digital cormalin proof, if final version proof is not supplied with the digital pages, then no responsibility can be accepted by SUITCASE Magazine for incorrect imaging. dpS must be supplied as two single pages.

Please nOteSUITCASE Magazine cannot be held responsible for the misprinting of an advertisement or for any costs incurred in press as a result of advertising files which are supplied incorrectly.

10suitcase Digital

iPAdonline

ADvertisingdigital

Tailor-made to suit each client’s specific needs, a SUITCASE collaboration is an innovative way to communicate a unique message to a media-savvy audience. directed by the magazine’s creative founders and editorial directors, SUITCASE promotions offer diverse and engaging multi- media and interactive solutions, including but not limited to advertorials, films, contract publishing and events.

SUITCASE works closely with clients to create find the most effective way to market their brands through a range of digital options. Whether it’s a simple but effective banner ad or a multi-media push, we ensure that our clients get the most out of their campaign. please see a rough estimate of costs below:

banners£100 - £500Depending on size and placement.Max width - 690px

sPOnsOred POsts£100 - £300 Depending on word count and placement.

Formats: Jpg/Gif or Video mp4 - URL redirect - Supplied as html embed code

Full Page£1,500

in POst advertOrial£800

PrOduCt PlaCeMentpoA

Features:- Image Tagging - In-App purchase

- Back links- In-App subscription

- video- Affiliate links

aFFiliate and CPMprogrammes also available. soCiAl MediA

brOnze£804x per month Choice of social media platform

silver£1408x per month Across two social media platforms

gOld£21012x per month Across all social media platforms

Format: Static / Video - Retina 2048px x 1536px - Non Retina 1024px X 768px

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ADvertisingmulti-media packagesSUITCASE is aware of the changing media landscape and therefore understand the value of a multi-platform, multi-media campaign. We work invidividually with each client to ensure maximum potential is achieved through: the magazine, the website, social media streams and the ipad and iphone app.

Pricing is done on an individual basis but please see below for some examples.

Package 1 £9,325- print ad on Inside Front Cover dpS - Sponsored post online with a strong social media post - Banner ad on SUITCASEmag.com - A product in a What To pack section- A product/advertorial in the newsletter- A competition for a product that could be either email or social media based

Package 2 £6,925- print ad on first left-hand page - Sponsored post online with a strong social media post - Banner ad on SUITCASEmag.com- A product in a What To pack section- A product/advertorial in the newsletter- A competition for a product that could be either email or social media based

Package 3 £4,325- Single page ad- Banner ad on SUITCASEmag.com- A product in a What To pack section- A competition for a product that could be either email or social media based

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sPeciAl ProjectsCase studySUITCASE x Guy Gerber Winter 2013 Edition Launch

lOCatiOnArt Basel, Miami

desCriPtiOnAlec Monopoly’s Man overboard exhibition on the world’s largest floating urban gallery, hosted by SUITCASE, with a performance from Guy Gerber.

nOtable guestsTyson Beckford, Chloe Norgaard, Amanda hearst, robert Cavalli, Tracy Sedino.

Case studySummer SUITCASE pop-Up Boutique

lOCatiOnWalton Street, London, England

desCriPtiOnSUITCASE teamed up with Taylor Morris Eyewear and the Modern Society – a company that specialises in pop-ups – to create the ultimate summer essentials boutique on Walton Street. Featuring a selection of unique brands from across the globe, customers could step inside the zen space to buy everything from bikinis and swimming trunks to sunglasses and espadrilles.

Case studyLFW party Juicebox + SUITCASE present Tessa Edwards

lOCatiOnBasement, London Edition hotel, London, England

desCriPtiOnAfter a week of the biggest names in the industry holding court, EIC of SUITCASE, Serena Guen, and Juicebox, Becky Tong, decided to throw a London Fashion Week event in celebration of young British talent, including designer Tessa Edwards. Bringing together a harmonious mixture of fashion, music and society names with delicious Smatt’s cocktails, the event showcased some of the hottest new musical names.

nOtable guestsMumford and Sons, Laura Jackson, Charles Costa, Chelsea Leyland, Jetta, Ekkah, hugo Taylor, Joel Compass, Whilk and Misky, roxie Nafousi, rosie Fortescue, Antonia Marsh, K-Stewart, Kate Foley

uPCoMinG eVentsdeCeMber 2014 holiday essential pop-up collaboration with Taylor Morris and The Modern Society

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generalinfo@SUITCASEmag.com

Presspress@SUITCASEmag.com

Creative direCtiOn Sebastian Bland sebastian@SUITCASEmag.com

FashiOn and PrOduCtiOnTona Stell tona@SUITCASEmag.com

WebsiteMaria Alafouzou maria@SUITCASEmag.com

sOCial MediaUnsah Malik unsah@SUITCASEmag.com

FeaturesKate hamilton kate@SUITCASEmag.com

sPeCial PrOjeCtsEmily Ames emily@SUITCASEmag.com

advertisingAlex Moussaieffalexander@SUITCASEmag.com

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