print online event social media - weka …...2 usa - west huson international media ralph lockwood...

2020Online

geprüft

Media GUide

Print onl ine eVentS

2

USa - West Huson International Media Ralph Lockwood 1900 Camden Avenue, Suite 203-3 San Jose California 95124 Phone: +1 408 879 6666 Fax: +1 408 879 6669 [email protected]

For all other territories please contact:

Contact

USa east Huson International Media Kristen Riley The Yard 106 West 32nd Street, Suite 124 New York, NY 10001 Phone: +1 -212 268 33 44 Fax: +1 -212 268 33 55 [email protected]

Frank RiemenschneiderDipl.-Ing.Editor-in-Chief Elektronik, Elektro-nik automotive & Elektronik neomicroelectronics, special projects Phone +49 89 [email protected]

Gerhard StelzerDipl.-Ing. Editor-at-Large, microelectronics, AI, 5G, Smart Mobility, Elektronik readers testPhone +49 89 [email protected]

Markus KienDipl.-Ing. CvDPhone +49 89 [email protected]

Selina DoulahB.Sc.Elektronik neo, passive compo-nents, electromechanicsPhone +49 89 [email protected]

Tobias SchlichtmeierB.Eng.embedded systems, industry 4.0., IoT, system design, software engineeringPhone +49 89 [email protected]

Stefanie EckardtExecutive editor autonomous driving, connected car, E-Vehicles, mobility-services, car electronicsPhone +49 89 [email protected]

Markus Haller Dipl.-Phys.embedded vision, displays, HMIs, measurement&test, Sensor technologyPhone +49 89 [email protected]

Ute HäußlerDipl.-Kffr. (FH)power supply, energy storage, smart mobilityPhone +49 89 [email protected]

Matthäus HoseHead of publishing house Phone +49 89 25556 [email protected]

Andrea SeidelAssistant editorPhone +49 89 25556-1332Fax +49 89 [email protected]

Silvia LangfordAssistant editorPhone +49 89 25556-1331Fax +49 89 [email protected]

Harry Schubert Dipl.-Ing.microelectronics, wireless, connectivity, cloud-computingPhone +49 89 [email protected]

Irina HübnerDipl.-Phys.smart mobilityPhone +49 89 [email protected]

Konrad Nadler Phone: +49 89 25556 - 1382 Fax: +49 89 25556 - 1670 [email protected]

WeKa FaCHMedien GmbH · richard-reitzner-allee 2 · 85540 Haar · Phone +49 89 25556-1382 · Fax +49 89 25556-1670 · [email protected]

Editorial office

Publishing house

Robin BeilickeMarketing Phone +49 89 25556 [email protected]

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The Media Brand

PRINT ONLINE EVENT SOCIAL MEDIA

Why the new Elektronik?

Manufacturers and distributors are becoming system suppliers in the value chain.

The new Elektronik follows this trend:

Instead of isolated topics, we design the individual issues to cover the spectrum of top technologies and markets.

The new Elektronik thus offers readers a holistic source of information and advertisers a market-analogue advertising environment in all relevant communication channels:

4

1

Technical journal portrait

Technical journal portrait

1 title: Elektronik 2 Characteristics: The professional journal Elektronik - world of solutions provides cross-

media information about solutions and components of professional electronics, analogous to the business models of manufacturers and distributors, with technology, trade fair and market editions. With the illustration of value chains along the „hot“ topics, the brand Elektronik offers a unique selling point in the B2B communication market. From research to technology implementation and rounded off by the relevant business and trend topics, Elektronik - world of solutions - is the perfect source of information for electronics developers, technical purchasing/sales/business development and support engineers at distributors and manufacturers.

3 target group: Elektronik - world of solutions is the media brand for developers of professional electronic products, technical purchasing/sales/business development and technical support organisations at distributors and manufacturers. Elektronik reaches 96,000 elektronics decision-makers per issue* - most-read bi-weekly electronics trade journal in Germany (*source LA ELFA 12/13)

4 Publication frequency: 26 technology issues fortnightly, 8 business issues, 4 issues neo, 12 Elektronik automotive issues and „THE OFFICIAL DAILY“ at embedded world 5 Format: A4 6 Volume: 69th volume 2020 7 Subscription rates: Domestic subscription: 179,00 €

Overseas subscription: 186,00 € Single copy rate: 8,00 €

8 organ: GMM VDE/VDI-GESELLSCHAFT MIKROELEKTRONIK, MIKROSYSTEM – UND FEINWERKTECHNIK

9 Membership: LA ELFA (readership analysis of electronics trade media) IVW (certified audit of circulation) not for special issues 10 Publishing house: WEKA FACHMEDIEN GmbH

Richard-Reitzner-Allee 2, D-85540 Haar Phone +49 89 25556-1383 www.elektroniknet.de, www.weka-fachmedien.de

11 Publisher: WEKA FACHMEDIEN GmbH12 advertising: Sonja Winkler, Sales Director

e-mail: [email protected]

13 editorial office: Frank Riemenschneider, editor-in-chief, email: [email protected] Andrea Seidel, editorial assistant, email: [email protected], phone +49 89 25556-1332 Silvia Langford, editorial assistant, email: [email protected], phone +49 89 25556-1331

14 editorial to advertising ratio 2018 = 52 issues total pages: 3,032 pages = 100.00%

editorial content 2,362 pages = 77.90% advertising content 670 pages = 22.50%15 editorial content analysis 2018 = 2,362 pages

professional articles/specials 1,464 pages = 62.00% products 143 pages = 6.00% impulses 531 pages = 22.50% others (title, editorial, content, FAQ, imprint, advertiser index) 224 pages = 9.50% editorial content 2,362 pages = 100.00% total 3,032 pages = 100.00%

5

2Technical journal Circulation breakdown

Nielsen 1

8.8 % = 2,624 copies

Nielsen 2

13.6 % = 4,064 copies Nielsen 7

6.1 % = 1,820 copies.

Nielsen 5+6

5.0 % = 1,467 copies

Nielsen 3a

10.7 % = 3,204 copies

Nielsen 3b

25.3 % = 7,559 copies

Nielsen 4

30.5 % = 9,113 copies

1 Circulation audit:

2 Circulation breakdown: copies per issue/annual average (July 1st 2018 to June 30th 2019)

print run: 31,032

total circulation: 30,633 abroad: 782

sold circulation: 11,185 abroad: 626

subscritions: 9,986 member copies: 7,602

retail sales: –

other sales: 1,199

controlled circulation: 19,448

remainder, archive and voucher copies:

399

3 Geographic circulation breakdown:

economic region share of total circulation

percent copies

Germany 97.4 29,851

Switzerland 1.1 352

Austria 1.0 313

Abroad others 0.4 117

total circulation 100.0 30,633

3.1 Structure of the domestic market circulation by nielsen-areas:

Summary of the survey methodology

1. Methodology: circulation breakdown by file analysis – census2. universe (domestic total circulation) 29,851 = 100%3. Sample: survey is based on total database4. Target person of survey: omitted5. Period of analysis: July 20196. Conduction of analysis: publisher

Bremen

Munster

Koblenz Frankfurt

Stuttgart

Freiburg Munich

Nuremberg

Erfurt

Dresden

Berlin

Rostock

Cologne

Kiel

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Advertising rates 2018

Journal Advertising rates No. 55, valid from 01.01.2020

Prices excl. VAT / tc: 30.633 copies

1 advertising formats and rates (Prices in euro):

Format basic pricesb/w

prices2c

prices 3c

prices 4c

1/1 page 6.730,- 7.970,- 8.960,- 9.950,-

A5 page (junior page) 4.160,- 4.970,- 5.590,- 6.230,-

1/2 page vertical 1/2 page horizontal

3.550,- 4.260,- 4.780,- 5.300,-


2.370,- 2.820,- 3.170,- 3.520,-

1/4 page 2-columns 1/4 page vertical 1/4 page horizontal

1.770,- 2.160,- 2.400,- 2.730,-


1.190,- 1.400,- 1.590,- 1.770,-

1/8 page 2-columns 1/8 page vertical 1/8 page horizontal

900,- 1.030,- 1.180,- 1.370,-

Pinboard / Seminar planer 295,- 320,- 340,- 360,-

Cover page 10.900,- (no discount)

Inside cover special 6.900,-

2nd/3rd cover page 10.300,-

4th cover page 10.900,-

mm-price, 1-column 6,60 7,80 8,80 9,80

3 discounts:(within a 12 month period, starting from the publication date of first ad) Frequency discount Volume discount 3 or more insertions 3% 3 or more pages 5% 6 or more insertions 5% 6 or more pages 10% 9 or more insertions 10% 9 or more pages 15% 12 or more insertions 15% 12 or more pages 20% 18 or more insertions 20% 15 or more pages 25% 24 or more insertions 25%

4 Classified advertisements:employer Branding: 1/1 page 4c € 4.900 1/2 page 4c € 2.600 Double insertion: When booking the same ad in another issue, we grant 25% discount on the rate card price. Business portraits: 1/4 page € 1,070.- (available only in special issues, 1/2 page € 2,110.- no discounts) 1/1 page € 4,200.-

Pinboard: 1/9 page b/w € 295.- 1/9 page 4c 360.- €

Seminar planer: 1/9 page b/w € 295.- 1/9 page 4c 360.- €

Discount for high volume booking upon request.

5 Special ads: Prices see page 8 to 10

6 Contact:Consulting & booking: Sonja Winkler, Sales Director phone +49 89 25556-1383, [email protected]

Digital file delivery: [email protected]

7 terms of payment: HypoVereinsbank, München IBAN: DE37 7002 0270 0035 7049 81, SWIFT (BIC): HYVEDEMMXXX Tax ID number: DE 811 190 6162 % discount for payment within 8 days after date of invoice or net payment within 21 days of invoicing.

2 additional charges:placement We charge 10% of the basic price for requested and confirmed placements (at least € 160.-) colours Prices apply for Euroskala Charges for special colours on request

format No additional charges for bleed and crossover print

Advertising rates 2020

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2/1 pages spread across gutterwidth x height 420 x 297 mm ¿ 394 x 260 mm

1/2 page vertical width x height 102 x 297 mm ¿ 90 x 260 mm

1/3 page horizontal width x height 210 x 110 mm ¿ 185 x 90 mm


1/3 page verticalwidth x height 72 x 297 mm ¿ 60 x 260 mm

1/4 pagewidth x height 102 x 143 mm ¿ 90 x 128 mm



1/6 page horizontalwidth x height 210 x 63 mm ¿ 185 x 43 mm

1/8 page width x height 102 x 82 mm ¿ 90 x 62 mm



1/8 page horizontalwidth x height 210 x 51 mm ¿ 185 x 31 mm

2 x 1/2 across gutter width x height 420 x 143 mm ¿ 394 x 128 mm

1/1 pagewidth x height 210 x 297 mm ¿ 185 x 260 mm

Junior Pagewidth x height 135 x 190 mm

trim size width x height 147 x 210 mm ¿

Pinboard Seminar planer1/9 pagewidth x height 60 x 80 mm

Formats

¿trim size: add 5 mm per trimmed edge for bleed size

island ad 1 column minimum 50 mm height maximum 80 mm heightcolumn width 51 mm

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Special ads

Media-Information 2020

Special ads

Belly wrap

plus double page

format: 624 x 100 mm

with 5 mm trim size: 634 x 110 mm

€ 37,500.-

Belly wrap

format: 624 x 100 mm

with 5 mm trim size: 634 x 110 mm

€ 18.300,- (incl. printing)

Cover

Cover creative + cover story

€ 10,900.- (no discount)

inside Cover

product guide or main focus

inside cover special € 6,900.- (no discount)

island display / contentbasic price b/w island display per mm € 28.-

basic price 4c island display per mm € 39.-

1 column minimum 50 mm height maximum 80 mm height column width 51 mm

other forms of advertising on request(gate folder, flap, altar fold)

advertising material to be stuck on on request (Only in combination with 1/1 ad)

2 Elektronik 16/2018 elektronik.de

SPONSORED CONTENT

VPX-System fürs Weltall:

In 90 Minuten um die WeltWie sieht Technik aus, mit der man eine permanente Verbindung zwischen der Internationalen Raumstation mit der Erde stricken kann? Zusammen mit der russischen Firma Sait Ltd. hat der

Pforzheimer Systembauer Elma Electronic darauf eine Antwort entwickelt.

Der Countdown läuft: Voraussicht-lich im September dieses Jahres macht sich eine Soyuz-Rakete

mit einem Paket aus Pforzheim auf den Weg zur Internationalen Raumstation ISS. Mit der Versorgungsmission erhält die Besatzung um den Deutschen Ale-xander Gerst ein Air Transport Rack mit OpenVPX-Technologie. Elma Electronic entwickelte das System für die Firma Sait Ltd., die mit der russischen Welt-

raumorganisation Roskosmos zusam-menarbeitet. Das Air Transport Rack wird als Teil des so bezeichneten „Broad-band Communication System User Terminal“ im russischen ISS-Servicemo-dul „Zvezda“ installiert.

Wenn das System an seinem Einsatz-ort im Weltall in Betrieb geht, ermög-licht es eine „nahezu-permanente“ Verbindung der ISS mit der Bodenkon-trolle. „Eine solche Verbindung ist nicht

selbstverständlich“, erklärt Vitali Siris, der bei Elma Electronic das Projekt be-gleitet. „Die ISS benötigt für eine Erd-umrundung nur etwa 90 Minuten. So-bald sich die Raumstation über einem Gebiet der Erde befindet, das nicht von Empfangsanlagen am Boden abgedeckt ist, würde die Verbindung jedesmal abbrechen.“ Abhilfe schaffen hier Kom-munikationssatelliten, in diesem Fall über das Geo-Satellitennetz „Lutsch“,

Elektronik 16/2018 3elektronik.de

SPONSORED CONTENT

die als Relays genutzt werden. Aufgrund der hohen Geschwindigkeit bei zugleich stetig wachsenden Datenmengen der ISS muss die Verbindung aber quasi permanent umgeroutet werden – je nachdem, welche Satelliten zum jewei-ligen Zeitpunkt die beste Übertragungs-route bieten.

Kräfte bis zu 40 g

Das Elma-System übernimmt diese Aufgabe und ermöglicht dabei Daten-durchsätze mit einer Uplinkgeschwin-digkeit von bis zu 100 Mbps und einer Downloadgeschwindigkeit von 6 bis 8 Mbps. Das System stellt hierbei den Hardwareteil einer Multiplexor-Demul-tiplexor-Modem-Unit (MDM) dar. MDM ist zuständig für die Aufnahme, die Speicherung und für die Übertragung der Ergebnisse von an Bord durchge-führten Experimenten. Die Einheit be-inhaltet hierfür unter anderem ein Modem, DVB-S2 (für Satellitensignale), PAL (Phase-Alternating-Line, also ein analoges Videosignal) sowie HD-Video-Ein- bzw. -Ausgänge. Die seriellen Schnittstellenkarten erfüllen Vorgaben für Schock und Vibration nach MIL-STD-810F und garantieren damit die Wider-standskraft des Systems. „Widerstands-kraft, die auch notwendig ist“, so Siris weiter. „Während die Technik im Inneren der ISS selbst konstante Klimabedingun-gen von 20 bis 22 °C und ähnlich kons-tanter Luftfeuchtigkeit erwartet, muss sie beim Start der Rakete Kräfte vom bis zu Vierzigfachen der Erdbeschleuni-gung aushalten.“

Mit dem Air Transport Rack (ATR) ist hierfür ein seit vielen Jahren bewährter Formfaktor für Rechnersysteme in der Luft- und Raumfahrt erste Wahl (Bild).

In der Luft- und Raumfahrt entstehen durch die Manöver der Fluggeräte enorme Kräfte, die ein „einfaches“ Com-putergehäuse nicht unbeschadet über-stehen würde. Ein ATR verfügt über besondere Festigkeit gegen Stöße und Vibrationen, verbiegt sich also nicht so stark und kann auch einen stärkeren Stoß wie z. B. bei einer besonders harten Landung überstehen. Dieses Air Trans-port Rack bildet das Computergehäuse. Im Inneren steckt eine Rechnereinheit mit OpenVPX-Technologie.

Externer Lüfter

Das Thema Kühlung sei bei solchen Systemen immer ein besonders heikler Punkt, merkt Projektbetreuer Vitali Siris weiter an. „Das System für die ISS wird nach dem ‚Forced-Conduction-Cooled‘-Verfahren gekühlt.“ Bei diesem Verfah-ren werden alle Karten wie z.B. die Prozessorkarte, die Grafikkarte oder die Speicherkarte über eine spezielle Me-chanik mit der Seitenwand verbunden. Die Seitenwände des ATRs sind mit Finnen bestückt, die nach außen zeigen und durch die Luft gesogen wird. So werden die robusten Karten zwar aktiv gekühlt (eine passive Kühlung wäre z. B. eine Kühlung ohne Lüfter), die Lüfter arbeiten aber eben außerhalb des Ge-häuses. „Das ist eine praktische Lösung, die das Systeminnere überdies vor Staub schützt und eine mögliche Quelle für Schäden während des Transports elimi-niert. Zugleich wurde mit der Kühlungs-variante Platz gespart, ohne dabei die Multi-Funktionalität des Systems preis-zugeben.“

Technisch interessant ist auch die Wahl der SSD-Festplatte mit einer Ka-pazität von einem Terabyte. Hierfür

Elma Electronicist ein weltweit tätiger Hersteller von Electronic Packaging Produkten für den Embedded-Systems-Markt. Das Unterneh-men hat Tochtergesellschaften in neun Ländern auf drei Kontinenten und ist an der Schweizer Börse notiert. Das Angebot reicht von Komponenten, Speicher, Back-planes und Chassis-Plattformen bis hin zu

voll integrierten Systemen.Darüber hinaus entwickelt Elma zahlreiche Gehäuse, von Kleingehäusen bis zu vertikalen Schrän-ken, sowie Präzisionsteile wie zum Beispiel Drehschalter/Encoder, Frontplatten und LEDs. Das Unternehmen verfügt über ein breites Angebot von bewährten Standard-produkten, die auf einzelne Anwendun-

gen zugeschnitten werden können: vom ersten Konzept bis zur Serienproduktion. Elmas zuverlässige Lösungen, Flexibilität und Entwicklungskompetenz sind die wesentlichen Argumente, weshalb welt-weit führende Elektronikunternehmen immer wieder Elma wählen. www.elma.com

mussten durch den Raumfahrtzulieferer Sait einige Tests durchgeführt werden, da die SSD-Festplatten durch die feinen Strukturen im 10-15-Nanometer-Bereich den freien Protonen im All deutlich stärker ausgesetzt sind als auf der Erde. Durch diesen Dauerbeschuss kann es dazu kommen, dass Teile der SSD (z.B. der Flashspeicher) beschädigt werden. Ein weiteres OpenVPX-System der glei-chen Bauart ist für das neue Wissen-schafts- und Energiemodul NEM-1 ge-plant, das 2019 der bestehenden Station hinzugefügt werden soll. Der Geschäfts-führer der Elma Electronic GmbH, Pao-lo Putzolu, zeigte sich stolz auf den Pforzheimer Beitrag: „Die ISS ist wohl die komplizierteste Maschine, die die Menschheit je gebaut hat. Dass unsere Produkte ein Teil davon sind, ist ein großartiger Nachweis für die Leistungs-fähigkeit unseres Hauses.“

Helge Marek, Elmajk

Das Air Transport Rack (ATR) ist ein standar-disierter Formfaktor für Rechnersysteme in der Luft- und Raumfahrt. (Bild Elma Electronic)

advertorial:

Present your technical contribution incl. company presentation in high-quality and appealing design within the scope of the category ‚sponsored content‘.Secure the publication of your PR text in an edition of your choice with an advertorial*

double page format: € 9,900.-

1/1 page format: € 6,900.-

Additional publication in a newsletter of elektronik.de: € 1,590.-

Specifications on request, different designs possible

Are you interested? Talk to us!

*limited offer

neu

9

Customized Publishing

Whether print, online or event - with creativity and competence we bring your requirements and ideas into the right format: from booklet to advertorial pages to customer magazines.

example Customized Publishing:

• concept (in coordination with client)

• editorial elaboration/support

• layout (in Elektronik or Elektronik automotive design or

according to customer´s CI)

• print/processing

• loose or bound insert/tip-on in Elektronik, Elektronik automotive or

the daily newspaper „THE OFFICIAL DAILY“

Individual offers on request

loose inserts

up to 25g (incl. postage) € 7,850.-

split-run by zip-codes/ Nielsen area € 260.- per thousand

split-run by qualified addresses € 450.- per thousand

minimum order amount € 650.-

loose inserts over 25g price on request

print run: 31,000 copies

Bound inserts

4-pages € 9,290.-8-pages € 11,900.- 12-pages € 15,900.-

more on request

print run: 31,000 copies

delivery contact for inserts:

L.N. Schaffrath DruckMedien GmbH & Co. KG, Marktweg 42-50, 47608 Geldern Delivery note: loose/bound insert CUSTOMER,

for Elektronik issue xy/2020

Technical details see page 20

Snipe ad on front cover

format: 50mm, round

€ 7,200.-

NEU

2020Distributor des Jahres

2020Produkte des Jahres


hall plan embedded world 2020

loose insert in Elektronik and DESIGN&ELEKTRONIK logo placement € 890,-

total circulation: more than 50,000 copies

Special ads Markt research

The readership election „Elektronik distributor of the year 2020“. Call in Elektronik issue 11/2020, publication of the results in Elektronik issue 19/2020

Special Newsletter: Winner Distributor of the Year on September 15, 2020

Winners of these readership elections are allowed to use the official winner logos for their market communication.

The readership election „ Elektronik product of the year 2020“. Call in Elektronik issue 26/2019 and Elektronik automotive issue 12/2019, publication of the results in Elektronik 7/2020.

Special Newsletter: Winner Products of the Year on March 31, 2020

The readership election „ Elektronik product of the year 2021“. Call in Elektronik issue 26/2020 and Elektronik automotive issue 12/2020, publication of the results in Elektronik March 2021. Special Newsletter readership election on December 14, 2020

Profit from the high awareness of elektronik readership elections!

10

Elektronik readers test

Have your product tested by an independent Elektronik-expert readership. In addition to high media attention, you will re-ceive the credible Elektronik READER‘S Proofed Products test seal after the reader test.

the 5-Star-Plus-Package for your product

Product presentation (print, online, social media)

independent reader test

Interim report (print, online, social media)

Final report (print, online, social media)

credible test seal for your market communication

+ special print (1.000 copies)

price € 19.900,-

11

Copytest – Control your ads impact!

For all media experts who want to know what design engineers and technical managers think about their ads, products and image, Elektronik offers exclusive copytests. Elektronik‘s copytests are not limited to content and design of advertisments. As a copytest-participant you will receive a concise image analysis ´on top´, because the advertising presence must always be viewed in its overall context.

Elektronik copytests answer important questions such as “Do customers pay attention to my ad?“, “What information about my company is retained by the reader?“ and “Does this ad help to get new customers interested in my products and company?“

exemplary results (Source: Copytest issue 18/2018, conducted by IFAK-Institut Taunusstein)

Ad assessment - customer xy -

2,9

3,3

3,2

2,9

2,6

2,5

2,8

2,0

1,8

1,9

2,1

1,9

1,8

1,9

3,3

3,3

3,2

3,7

3,2

2,6

3,6

1,5 2,0 2,5 3,0 3,5 4,0 ... 6 1 ...

overall assessment

( spontaneously )

clearly structured

informative/ understandable

arouses curiosity / interest

appealing / likeable

reliable / serious

easy to remember

better worse

Best value

Mean value

Worst value

Your ad in total

Mean value

Respond on a scale of 1 = “very important” to 6 = “totally irrelevant”.

Further information on the service tools is available at www.elektroniknet.de/media or directly from your Elektronik media consultant at +49 89 25556-1383.

Editorial calendar2020

12

issue Publication date themed worlds trade fairs and congresses

elektronik technologie 1

Pub: Jan 14, 2020 Ad: Dez 16, 2019 PM: Dez 20, 2019

Trends & experTsWhat moves the embedded industry in 2020? Opinions, expert interviews and statistics provide answers


Pub: Jan 23, 2020 Ad: Dez 30, 2019 PM: Jan 08, 2020

digiTalisaTionartificial intelligence, machine learning, virtual reality, industry 4.0, rapid prototyping, connectivity, microelectronics, big data

iedM 2019 San Francisco 8.-11.12.2019

automotive 1Pub: Jan 28, 2020 Ad: Jan 07, 2020 PM: Jan 13, 2020

Trends & experTsautonomous driving, ADAS, the interconnected car, shared mobility, services, e-mobility, Alternative drive concepts: What moves the automotive industry in 2020?

automotive ethernet Congress 12.-13.02.


Pub: Feb 04, 2020 Ad: Jan 14, 2020 PM: Jan 20, 2020

embedded Technology smarT & secureMCU/MPU/SoC and their power supplies, tools, development & maker boards, intellectual property, programmable logic, safey & security, connectivity, cloud, artificial intelligence, system design, sensors, embedded software engineering+ job exchange

Smart Building Conference amsterdam 10.02.embedded World 25.-27.02.

Business& Märkte 1

Pub:Feb 11,2020 Ad: Jan 21, 2020 PM: Jan 27, 2020

elekTronik inTernaTionalsecurity, MCU/MPU/SoC, power electronics, analog/mixed signal, sensors, measurement & test, artificial intelligence, machine learning, passive components, electromechanics, cloud computing applied to smart IoT applications, connectors, heat/cooling management, fans, coolers, housings, filters, inductors, transformers, relais

Mobile World Congress Barcelona 24.-27.02.embedded World 25.-27.02.

neo 1

Pub:Feb 13,2020 Ad: Jan 23, 2020 PM: Jan 29, 2020

Technology, knowledge, Visions, careerThe magazine for students & young professionals

embedded World 25.-27.02.


Pub: Feb 18, 2020 Ad: Jan 28, 2020 PM: Feb 03, 2020

embedded sysTem Technologiespower supply, measurement, embedded computers, displays, development environments, RTOS, embedded hardware & software, connectors, heat/cooling management, fans, coolers, enclosu-res, filters, inductors, transformers, relays, embedded hardware & software, transformers+ job exchange

Smart Factory expo tokio 15.-17.01.

Mobile World Congress Barcelona 24.-27.02.embedded World 25.-27.02.

Subject to change

Pub = Publication date / Ad = Ad closing date / PM = Deadline for print material

*THE OFFICAL DAILY embedded world 2020: see price rates on page 21

For up-to-date news to each issue simply register for the info newsletter by e-mail to [email protected]

13

automotive 2Pub: Feb 20, 2020 Ad: Jan 30, 2020 PM: Feb 05, 2020

auTonomous driVing & connecTed carmicroelectronic components, power supply, development tools, embedded hardware & software, measurement technology, system design, software engineering, test & ins-pection systems, infotainment systems, clusters, Car-to-Car-/Car-to-X communication, 3G/LTE/5G infrastructure, sensors, ethernet, TSN/A, GPS+ job exchange

automotive World tokio 15.-17.01.Mobile World Congress Barcelona 24.-27.02.embedded World 25.-27.02.

tHe oFFiCial dailY

Pub: 25/26/27.02.20Ad: 07.02.20PM: 11.02.20

The official dailyembedded world 2020

embedded World 25.-27.02.


Pub: Mar 03, 2020 Ad: Feb 11, 2020 PM: Feb 17, 2020

analog & powerpower electronics, batteries, rechargeable batteries, analog/mixed-signal ICs, DC/DC converters, power management, energy harvesting, passive components and electromechanics in power elect-ronics

energy Storage 10.-12.03.


Pub: Mar 17, 2020 Ad: Feb 25, 2020 PM: Mar 02, 2020

processing & inTellecTual properTymicrocontrollers, processors, intellectual property, power supply, memory, artificial intelligence, machine learning, safety & security, chip manufacturing, SoCs, programmable logic, open source hardware

iSSCC San Francisco 16.-20.02.

automotive 3Pub: Mar 24, 2020 Ad: Mar 03, 2020 PM: Mar 09, 2020

e-Vehicles & connecTed carmicroelectronics, power supply, embedded hardware & software, measurement technology, system design, software engineering, test & inspection systems, hybrid vehicles, charging infrastructures, intelligent parking & traffic control, E-bikes, E-scooters, Car-to-Car-/Car-to-X, 3G/LTE/5G, sensors, ethernet, TSN/A, GPS

ame - automotive meets electronics 10.-11.03.eMobility World 18.-22.03.loPeC 24.-26.03.Mobilitec 25.-27.03.


Pub: Mar 31, 2020 Ad: Mar 10, 2020 PM: Mar 16, 2020

sysTemdesign & sofTware engineeringsystem design & verification tools, analyzers, control systems, signal processing & wireless commu-nication, code generation, image processing & machine vision, development environments, RTOS & embedded software, EMV


Topics matrix2020

14


Business& Märkte 2

Pub: Apr 08, 2020 Ad: Mar 18, 2020 PM: Mar 24, 2020

smarT mobiliTymicroelectronic components, power supply, power electronics, development tools, embedded hard-ware & software for commercial & rail vehicles, agricultural machinery, industrial trucks, aerospace, LEDs, passive components, electromechanics

Hannover Messe 20.-24.04. Mobilitec Hannover 23.-27.04.


Pub: Apr 14, 2020 Ad: Mar 20, 2020 PM: Mar 26, 2020

indUStrial tranSForMationindustrial internet, industry 4.0, controls & IPCs, sensors, actuators, field communication, systems for manufacturing automation, connectivity, intelligent manufacturing

MobiliteC Hannover 23.-27.04.Smart Systems integration Grenoble 01.-02.04.Hannover Messe 20.-24.04.MobiliteC Hannover 23.-27.04.

automotive 4Pub: Apr 16, 2020 Ad: Mar 24, 2020 PM: Mar 30, 2020

e-VeHiCleS & auTonomous driVingmicroelectronics, power supply, embedded hardware & software, measurement technology, system design, software engineering, test & inspection systems, hybrid vehicles, charging infrastructures, in-telligent parking & traffic control, E-bikes, E-scooters, driver assistance systems, infotainment systems, clusters

Hannover Messe 20.-24.04.MobiliteC Hannover 23.-27.04.

Business& Märkte 3

Pub: Apr 20, 2020 Ad: Mar 26, 2020 PM: Apr 01, 2020

SMart CitieS & enerGYmicroelectronics, power supply, power electronics, embedded hardware & software for smart me-tering, passive components, electromechanics, smart grid, energy storage, power conversion, tele-com & networks, wireless infrastructure, solar/wind energy, power supplies, smart grid protection and control, renewable energy generation

Hannover Messe 20.-24.04.PCiM europe 05.-07.05.


Pub: Apr 28, 2020 Ad: Apr 03, 2020 PM: Apr 09, 2020

PoWer eleCtroniCS & enerGY ManaGeMentpower electronics, batteries, rechargeable batteries, DC/DC converters, power management, energy harvesting, power supply, passive components and electromechanics in power electronics

PCiM europe 05.-07.05.SMt Connect 05.-07.05.

automotive 5Pub: May 05, 2020 Ad: Apr 09, 2020 PM: Apr 17, 2020

SerViCeS, SHared MoBilitY, ConneCted Carembedded hardware & software components, connectivity, measurement & test systems, apps for carsharing, smart parking, 3G/LTE/5G, sensors, microelectronics, power supply, system design, soft-ware engineering, Car-to-Car-/Car-to-X, 3G/LTE/5G infrastructure, ethernet, TSN/A, GPS

PCiM europe 05.-07.05.SMt Connect 05.-07.05.Control Stuttgart 05.-08.05.Forum Künstliche intelligenz 14.05.

neo 2Pub: May 07, 2020 Ad: Apr 15, 2020 PM: Apr 21, 2020


PCiM europe 05.-07.05.SMt Connect 05.-07.05.Forum Künstliche intelligenz 14.05.

Subject to change



15


Pub: May 12, 2020 Ad: Apr 20, 2020 PM: Apr 24, 2020

embedded Technology smarT & secureMCU/MPU/SoC and their power supply, tools, development & maker boards, intellectual property, programmable logic, safety & security, connectivity, cloud, artificial intelligence, system design, sensor technology, embedded software engineering

Forum Künstliche intelligenz 14.05.nvidia GtC San Jose, 22.03.-26.03.

Business& Märkte 4

Pub: May 19, 2020 Ad: Apr 27, 2020 PM: May 04, 2020

indUStrial & eMBedded ViSionmicroelectronic components, power supply, development tools, embedded hardware & software for industry 4.0, passive devices, electromechanics, industrial internet of things (IIoT), neural net-works, augmented reality, medical imaging, robotics, predictive maintenance, cloud service/cloud computing, big data, system integration, displays

Forum Safety & Security 22.-24.06.


Pub: May 26, 2020 Ad: May 04, 2020 PM: May 08, 2020

diStriBUtion - PartnerinG in innoVationThe distributor as an innovative solution provider who creates an intelligent connection between customers and suppliers. Microelectronics, development boards, analog/mixed-signal components, power electronics, passive components, electromechanics, sensor technology, connectivity, em-bedded hardware & software for smart applications in industry, in the office, at home, in the me-dical & energy industry, obsolescence management.

automotive 6Pub: Jun 04, 2020 Ad: May 12, 2020 PM: May 18, 2020

auTonomous driVingsafety & security, standardization, standards, ASIL, microelectronic components, power supply, development tools, embedded hardware & software, measurement technology, system design, software engineering, test & inspection systems for driver assistance systems, infotainment sys-tems, clusters

Sae World Congress detroit 21.-23.04.automotive testing expo 16.-18.06.Forum Safety & Security 22.-24.06.Sensor + test 23.-25.06.anwenderforum Passive Bauelemente 01.-02.07.


Pub: Jun 09, 2020 Ad: May 15, 2020 PM: May 22, 2020

SenSinG & MeaSUreMent+teStoscilloscopes, spectrum analyzers, multimeters, network analyzers, signal generators, PC measurement technology, data loggers, recording, saving and evaluating measurement data (big data, IoT), test benches, component testing, test laboratories, sensors, etc.

Forum Safety & Security 22.-24.06.Sensor + test 23.-25.06.

FORUMSAFETY & SECURITY




16



Pub: Jun 23, 2020 Ad: May 29, 2020 PM: Jun 05, 2020

PaSSiVe CoMPonentS & eleCtroMeCHaniCSrelays, housings, surface-mounted systems, switch cabinets, shielding, cables & cable assemblies, connectors, contacts, switches, buttons, keyboards, input systems, fans, heat sinks, thermally conductive materials, materials, coatings

iMeC FutureSummits antwerpen 19.05.ni Week austin, 18.-21.5.anwenderforum Passive Bauelemente 01.-02.07.

automotive 7Pub: Jun 30, 2020 Ad: Jun 08, 2020 PM: Jun 15, 2020

alternatiVe driVeSmicroelectronic components, power supply, development tools, embedded hardware & software, measurement technology, system design, software engineering, test & inspection systems for electric cars, hybrid Vehicles, charging infrastructures, intelligent parking & traffic control, E-bikes, E-scooters, batteries, battery cells, in-vehicle charging technology, fuel cells, E-fuels, battery ma-nagement


Pub: Jul 07, 2020 Ad: Jun 16, 2020 PM: Jun 22, 2020

embedded Technology smarT & secureMCU/MPU/SoC and their power supplies, tools, development & maker boards, intellectuals property, programmable logic, safey & security, connectivity, cloud, artificial intelligence, system design, sensor technology, embedded software engineering, system design

VlSi Symposium Hawaii 10.-12.06.Computex taipeh, 02.-06.06.nXP Connects Santa Clara, Juni 2020


Pub: Jul 21, 2020 Ad: Jun 30, 2020 PM: Jul 06, 2020

processing & inTellecTual properTymicrocontrollers, processors, intellectual property, power supply, memory, artificial intelligence, machine learning, safety & security, chip manufacturing, SoCs, programmable logic, open source hardware

automotive 8Pub: Jul 28, 2020 Ad: Jul 07, 2020 PM: Jul 13, 2020

auTonomous driVing & connecTed carmicroelectronic components, power supply, development tools, embedded hardware & software, measurement technology, system design, software engineering, test & inspection systems, infotainment systems, clusters, Car-to-Car/Car-to-X communication, 3G/LTE/5G infrastructure, sensors, ethernet, TSN/A, GPS

VlSi Symposium Hawaii 10.-12.06.nXP Connects Santa Clara, Juni 2020

elektronik technologie 16 - 17

Pub: Aug 18, 2020 Ad: Jul 28, 2020 PM: Aug 03, 2020

sysTemdesign & sofTware engineering, diGitiZationsystem design & verification - tools, analyzers, control & regulatory systems, signal processing, wireless communication, code generation, image processing & machine vision, development environments, RTOS & embedded software, artificial intelligence, industry 4.0, microelectronics+ Photo gallery reader test Products of the year 2020

Topics matrix2020


Subject to change



17


Pub: Sep 01, 2020 Ad: Aug 11, 2020 PM: Aug 17, 2020

embedded Technology smarT & secureMCU/MPU/SoC and their power supply, tools, development & maker boards, intellectual property, programmable logic, safety & security, connectivity, cloud, artificial intelligence, system design, sensor technology, embedded software engineering

neo 3Pub: Sep 03, 2020 Ad: Aug 13, 2020 PM: Aug 19, 2020


automotive 9Pub: Sep 08, 2020 Ad: Aug 18, 2020 PM: Aug 24, 2020

e-VeHiCleS & SerViCeS, SHared MoBilitYmicroelectronics, power supply, embedded hardware & software, measurement technology, system design, software engineering, test & inspection systems, hybrid vehicles, charging infrastructures, E-bikes, E-scooters, connectivity, apps for car sharing, smart parking, 3G/LTE/5G, GPS, sensors, Car-to-X communication

automechanika 08.-12.09.Bordnetz Kongress 22.09.

Business& Märkte 5


SMart MoBilitYMicroelectronic components, power supply, power electronics, passive components, electrome-chanics, development tools, embedded hardware & software for commercial & rail vehicles, agricultural machinery, industrial trucks, aerospace, LEDs

innotrans 22.-25.09.



diStriBUtion - PartnerinG in innoVationThe distributor as an innovative solution provider who creates an intelligent connection between customers and suppliers. Microelectronics, development boards, analog/mixed-signal compo-nents, power electronics, passive components, electromechanics, sensor technology, connectivity, embedded hardware & software for smart applications in industry, the office, at home, in medicine & energy industry, obsolescence management

innotrans 22.-25.09.


Pub: Sep 29, 2020 Ad: Sep 08, 2020 PM: Sep 14, 2020

SenSinG, MeaSUreMent+teStoscilloscopes, spectrum analyzers, multimeters, network analyzers, signal generators, PC measu-rement technology, data loggers, recording, storing and evaluating measurement data (big data, IoT), test benches, component testing, test laboratories, sensor technology

HotChips Stanford 16.-18.08.


18

Topics matrix 2020


automotive 10Pub: Oct 06, 2020 Ad: Sep 15, 2020 PM: Sep 21, 2020

e-VeHiCleS & auTonomous driVingmicroelectronics, power supply, embedded hardware & software, measurement technology, system design, software engineering, test & inspection systems, hybrid vehicles, charging infrastructures, In-telligent parking & traffic control, E-bikes, E-scooters, driver assistance systems, Infotainment systems, Clusters

iZB 06.-08.10. tSn/a Conference 07.-08.10. eliV 13.-14.10.eMove 360 20.-22.10.HotChips Stanford 16.-18.08.


Pub: Oct 13, 2020 Ad: Sep 22, 2020 PM: Sep 28, 2020

analog & powerpower electronics, batteries, rechargeable batteries, analog/mixed-signal ICs, DC/DC converters, power management, energy harvesting, passive components and electromechanics in power electronics

iot - vom Sensor bis zur Cloud 20.-21.10.anwenderforum leistungshalbleiter 28.-29.10.

Business& Märkte 6

Pub: Oct 15, 2020 Ad: Sep 24, 2020 PM: Sep 30, 2020

SMart CitieS & enerGYmicroelectronics, power supply, power electronics, embedded hardware & software for smart metering, passive components, electromechanics, smart grid, energy storage, power conversion, telecom & networks, wireless infrastructure, solar/wind energy, power supplies, smart grid protection & control, renewable energy generation

iot - vom Sensor bis zur Cloud 20.-21.10.anwenderforum leistungshalbleiter 28.-29.10.


Pub: Oct 27, 2020 Ad: Oct 06, 2020 PM: Oct 12, 2020

tHe entire World oF eleCtroniCSsemiconductors, passive devices, electromechanics, metrology, testing, system design, verification, power electronics, analog/mixed signal, power supply, connectors, power supply, heat/cooling ma-nagement, fans, coolers, housings, filters, inductors, transformers+ job exchange

electronica 10.-13.11. Wireless Congress 11.-12.11.Xilinx developer Forum San Jose Oktober 2020

Business& Märkte 7

Pub: Oct 29, 2020 Ad: Oct 08, 2020 PM: Oct 14, 2020

elekTronik inTernaTionalsecurity, MCU/MPU/SoC, power electronics, analog/mixed signal, sensors, measurement & test, artificial intelligence, machine learning, passive components, electromechanics, cloud computing applied to smart IoT applications, connectors, heat/cooling management, fans, coolers, housings, filters, inductors, transformers

electronica 10.-13.11.Wireless Congress 11.-12.11.automotive World tokio Januar 2021

automotive 11Pub: Nov 03, 2020 Ad: Oct 13, 2020 PM: Oct 19, 2020

e-Vehicles & connecTed carmicroelectronics, power supply, embedded hardware & software, measurement technology, system design, software engineering, test & inspection systems, hybrid vehicles, charging infrastructures, intelligent parking & traffic control, E-bikes, E-scooters, Car-to-Car/Car-to-X, 3G/LTE/5G, sensors, ethernet, TSN/A, GPS+ job exchange

electronica 10.-13.11. Wireless Congress 11.-12.11.Xilinx developer Forum San Jose Oktober 2020

neo 4Pub: Nov 05, 2020 Ad: Oct 15, 2020 PM: Oct 21, 2020

Technology, knowledge, Visions, careerThe magazine for students & young professionals+ job exchange

electronica 10.-13.11. Wireless Congress 11.-12.11.

19



Pub: Nov 10, 2020 Ad: Oct 20, 2020 PM: Oct 26, 2020

tHe entire World oF eleCtroniCSMCUs/MPUs/SoCs, programmable logic, processors, intellectual property, embedded PCs, tools, operating systems, connectivity, internet of things (IoT), maker & development boards, safey & security, connectivity, cloud, artificial intelligence, system design, sensor technology, embedded software engineering, medical electronics+ job exchange

electronica 10.-13.11. Wireless Congress 11.-12.11.arm techCon San Jose 12.-16.10.Compamed 16.-19.11.eMeC 12.11.

Business& Märkte 8

Pub: Nov 16, 2020 Ad: Oct 26, 2020 PM: Oct 30, 2020

indUStrial & eMBedded ViSionmicroelectronic components, power supply, development tools, embedded hardware & software for industry 4.0, industrial internet of things (IIoT), neural networks, artificial intelligence, augmen-ted reality, medical imaging, robotics, predictive maintenance, cloud service/cloud computing, big data, system integration, displays, passive devices, electromechanics

automation 4.0 Summit 24.-25.11.SPS 24.-26.11.


Pub: Nov 20, 2020 Ad: Oct 30, 2020 PM: Nov 05, 2020

SMart ProdUCtion SolUtionSdrive technology, power electronics, industrial networking, sensors, security & safety, MCU/MPU/SoC and their power supply, industry 4.0, passive components, electromechanics

automation 4.0 Summit 24.-25.11.SPS 24.-26.11.


Pub: Dez 04, 2020 Ad: Nov 13, 2020 PM: Nov 19, 2020

SYSteMdeSiGn & SoFtWare enGineerinGsystem design & verification - tools, analyzers, control systems, signal processing, wireless communication, code generation, image processing, machine vision, development environments, RTOS & embedded software

automotive 12Pub: Dez 08, 2020 Ad: Nov 17, 2020 PM: Nov 23, 2020

ConneCted Carautomotive ethernet, microelectronic components, power supply, development tools, embedded hardware & software, measurement technology, system design, software engineering, test & ins-pection systems for in-vehicle networks (IVN), Car-to-Car communication, Car-to-X communication, 3G/LTE/5G infrastructure, sensor technology, TSN/A, GPS

arm techCon San Jose 12.-16.10.


Pub: Dez 15, 2020 Ad: Nov 24, 2020 PM: Nov 30, 2020

Great eleKtroniK readerSHiP eleCtion: ProdUCtS oF tHe Year 2021 PreSentation oF noMinated ProdUCtS



For up-to-date news to each issue simply register for the info newsletter by e-mail to [email protected] to change


20

Technical data/Reader structure

Coverage analysis

technical data

Printing technique / processingCover: sheet-fed offsetContents: web-fed offsetPaper: improved newsprintProcessing: wire stitchingFormat: trimmed format 210 mm x 297 mm add 5 mm per trimmed edge for bleed size type area: 185 mm x 260 mm

Please position all image elements 5 mm from the outer edges. We prefer non-separatet single-page PDFs in the format V1.3 or V1.4.

For detailed specifications please ask your contact person:

Hildegund Roessler, Disposition, Phone +49 89 25556-1473 Jeanette Blaukat, Disposition, Phone +49 89 25556-1014 [email protected]

File names should be given as in the example:

Customer_ek_issue (for example: Mustermann_ek_1_20)

ProofContents: Content proofs must be delivered in 4c based on the standard ”PSO_INP_Paper_eci.icc”

for offset printing.

Cover: Cover proofs must be delivered in 4c based on the standard ”ISOcoated_v2_eci.icc” for offset printing. The appropriate profiles may be downloaded at www.eci.org.

Small tone value variations may occur (tolerance range due to the web offset printing process.

In multi-colour print black full tone areas should have a 40% cyan to give a rich black.

FtP access: on request

loose inserts / bound inserts / tip-on ads / Cds

loose inserts: Minimum format: 105 mm width x 148 mm height Maximum format: 10 mm smaller than the magazine in width and height Minimum weight: 150 gsm for single leaf Maximum weight: on request Positioning: best possible

loose inserts must be delivered cut and folded and as a finished product and be adapted for mechanical processing placement possibilities: print run, part of circulation by zip-codes or by qualified addresses

Bound inserts: Volume: 4 pages (more pages on request) Minimum format: 105 mm width x 148 mm height Maximum format: Format of the magazine trimmed pages should have an additional 5 mm on each border to be cut off Minimum weight: for 4-pages products 100 gsmBound inserts must be folded and delivered in uncut format and be adapted for mechanical processing

tip-on ads:folded products must be close to the gutter and be adapted for mechanical processingpositioning and formats on request placement possibilities: print run and part of circulation of the tip-on inserts by zip codes or Nielsen

Cd:Positioning on request.

delivery date and address for bound inserts, loose inserts and tip-on ads:For dates and terms please ask your contact person.

L.N. Schaffrath DruckMedien GmbH & Co. KG, Marktweg 42-50, D-47608 GeldernDelivery note: please mark clearly: “loose/bound insert CUSTOMER, for Elektronik – issue xy/2020

21

technical data

Printing technique / processingCover: sheet-fed offsetContents: web-fed offsetPaper: improved newsprint PEFC certifiedProcessing: adhesive bindingFormat: trimmed format 210 mm x 297 mm add 5 mm per trimmed edge for bleed size type area: 172 mm x 246 mm

Please position all image elements 5 mm from the outer edges. We prefer non-separatet single-page PDFs in the format V1.3 or V1.4.

For detailed specifications please ask your contact person:

Hildegund Roessler, Disposition, Phone +49 89 25556-1473 Jeanette Blaukat, Disposition, Phone +49 89 25556-1014 [email protected]

File names should be given as in the example:

Customer_ek_issue (for example: Mustermann_ek_neo_1_20)

ProofContents: Content proofs must be delivered in 4c based on the standard ”PSO_INP_Paper_eci.icc”

for offset printing.

Cover: Cover proofs must be delivered in 4c based on the standard ”ISOcoated_v2_eci.icc” for offset printing. The appropriate profiles may be downloaded at www.eci.org.

Small tone value variations may occur (tolerance range due to the web offset printing process.

In multi-colour print black full tone areas should have a 40% cyan to give a rich black.

FtP access: on request

loose inserts / bound inserts / tip-on ads / Cds

loose inserts: Minimum format: 105 mm width x 148 mm height Maximum format: 10 mm smaller than the magazine on each side Minimum weight: 150 gsm for single leaf Maximum weight: on request Positioning: best possible

loose inserts must be delivered cut and folded and as a finished product and be adapted for mechanical processing placement possibilities: print run, part of circulation by zip-codes or by qualified addresses

Bound inserts: Volume: 2 pages (more pages on request) Minimum format: 105 mm width x 148 mm height Maximum format: Format of the magazinetrimmed pages should have an additional 5 mm on each border to be cut off Minimum weight: for 4-pages products 115 gsmbound inserts must be folded and delivered in uncut format and be adapted for mechanical processing

tip-on ads:folded products must be close to the gutter and be adapted for mechanical processingpositioning and formats on request placement possibilities: print run and part of circulation of the tip-on inserts by zip codes or Nielsen

Cd:Positioning on request.

delivery date and address for bound inserts, loose inserts and tip-on ads:For dates and terms please ask your contact person.

L.N. Schaffrath DruckMedien GmbH & Co. KG, Marktweg 42-50, D-47608 GeldernDelivery note: please mark clearly: “loose/bound insert CUSTOMER, for Elektronik neo – issue xy/2020

22

Reader structure

Main industry of the company

23

*Source: elektronik 18/18 Copytest September 2018

Methodology

• Base: Readers of issue 18/18 of the trade journal Elektronik in Germany.

• Sample: 320 persons of the basic population were chosen at random of the whole recipient data set

• Date of interviews: Interviews were conducted between September 5th and 18th, 2018.

• Realization: Experienced interviewers from IFAK, a well-known German market research institute, have conducted the survey via telephone using the CATI method. Realization according to the guidelines for media analysis („ZAW-Rahmenschema für Werbeträgeranalysen“). The questionnaire was available to each interviewer electronically and binding in terms of order and wording of the questions.

*Further information on request.

24

Exciting trends from the electronics industry: artificial intelligence, cloud computing, autonomous systems, in-dustry 4.0, electro-mobility, the Internet of Things, digitization

Basic knowledge of electrical engineering

Companies and start-ups that are interesting as employers

Everything you need to know about your career: career opportunities, continuing education, job descriptions, study pro-grams and the influence of digitization on your professional life.

Events: electronics trade fairs, career-, maker- and start-up fairs, hackathons, conferences, workshops and seminars

Test reports, sweepstakes, interviews

Content

The magazine, which prepares electronics topics excitingly for the young specialized

audience

college students

graduates & career starters

start-up companies

young professionals

Target group

Distribution subscription shipment

partial shipment with Elektronik

universities

networks for young professionals

embedded world 2020 electronica 2020 sps ipc drives 2020

maker & start-up fairs

hackathons

neo-Magazin elektronik-neo.de

Selina Doulah Video specialist, AI enthusiast and feminist -keen to experiment and always in a good mood

Irina Hübner Industry expert and all-rounder – pragmatic and open for new

elektronik-neo.de

elektronik-neo.de is the modern web service for the young professional audience of the electronics industries.

For information about online advertising please see page 28-29.

25

4 issues 2020 - circulation 22,000

Nr. 1 Pub: Feb 13, 2020 Ad: Jan 23, 2020 PM: Jan 29, 2020

Nr. 2 Pub: May 7, 2020 Ad: Apr 15, 2020 PM: Apr 21, 2020

Nr. 3 Pub: Sep 3, 2020 Ad: Aug 13, 2020 PM: Aug 19, 2020

Nr. 4 Pub: Nov 5, 2020 Ad: Oct 15, 2020 PM: Oct 21, 2020

Special offer:

Employer Branding 1/1 page: € 4,000,- 1/2 page: € 2,000,- 1/4 page: € 1,000,-

Now 20% discount* on annual booking

For advertising rates please see page 6.

*on rate card price

Newsletter dates

21.01.2020 26.05.2020 22.09.2020

18.02.2020 23.06.2020 20.10.2020

24.03.2020 21.07.2020 17.11.2020

21.04.2020 18.08.2020 15.12.2020

THE OFFICIAL DAILY embedded world 2020

tHe oFFiCial dailY - the only official daily at embedded world 2020!5 editorial teams, 3 up-to-date issues to target trade fair visitors even better.

Publication dates:Feb 25, 2020 Feb 26, 2020 Feb 27, 2020

ad closing date: Feb 02, 2020 (for all 3 issues)

deadline for print material: Feb 11, 2020 (for all 3 issues)

Distribution:21,000 copies

Due to technical reasons, ads have to be booked for all 3 issues (except loose inserts).

Special advertising formats

Island ad front cover 8,050 €

Flap 19,000 €

1 day 2 days 3 days

Loose insert up to 25 g

2,450 € 4,300€ 6,150 €

Centre bound-insert 4 pages

9,790 €

mm price 5 € 6 € 6.50 € 7 €

Island ad mm price

46 € 51 € 55 € 60 €

Price rates for all 3 issues.

Advertising rates and formats (package rate for all 3 days)

Tabloid format bw 2c 3c 4c Type area in mm

Bleed format in mm

Tab 1/1 8,400 € 10,180 € 10,900 € 11,730 € 260 x 337 280 x 380

Tab 9/16 (junior) 6,310 € 7,540 € 8,180 € 8,820 € 202 x 273 212 x 291

Tab 1/2 vertical5,430 € 6,530 € 7,060 € 7,560 €

130 x 337 140 x 380

Tab 1/2 horizontal 260 x 175 280 x 193

Tab 1/3 vertical3,670 € 4,380 € 4,820 € 5,140 €

97 x 337 107 x 380


Tab 1/4 vertical

2,890 € 3,450 € 3,700 € 4,020 €

65 x 337 75 x 380


Tab 1/4 2 columns 130 x 175 140 x 185

Tab 1/5 vertical 2,410 € 2,910 € 3,160 € 3,390 € 48 x 350 58 x 380

Tab 1/8 horizontal1,300 € 1,590 € 1,710 € 1,800 € 130 x 87 280 x 53

Tab 1/8 2 columns

IFC/OBC 12,900 €

26

Contact: Konrad nadler, international account manager Phone: +49 89 25556-1382, [email protected]

7 good reasons for your advertisement:the only official newspaper of the embedded worldPublished by the editorial teams of WEKA FACHMEDIEN, the official media partner of the trade fair organizer NürnbergMesse.

21,000 copies – exclusively distributedOnly tHe oFFiCial dailY will be distributed exclusively to the show visitors and exhibitors at the entrance and exhibition area. Additional distribution in hotels, train stations and airport secures circulation at its best with 21,000 copies hot-off-the press.

Concentrated expert know howThe editorial departments of the renowned professional journals Elektronik, Markt&Technik, DESIGN&ELEKTRONIK and Computer&AUTOMATION offer top-class content with concentrated competence – the perfect source of information for the trade fair visitors.

Up-to-date news coverageWith separate issues on all 3 exhibition days, tHe oFFiCial dailY covers the latest news directly from the fair.

international visitor approachWith regard to the international visitors, tHe oFFiCial dailY reports from the fair in German and English.

Big formatThe extensive tabloid format with its high level of awareness stages your ad and the promoted products in a perfect way.

inclusive recruitmenttHe oFFiCial dailY is the perfect platform for looking for qualified professionals – focused and without waste coverage on the world´s greatest trade fair of the embedded community.

tHe oFFiCial dailY is published daily on each of the three days!

27

28

Media-Informationen 2020

Vom Webdienst zum Business-netzwerk: elektroniknet.de spiegelt starke Marken wider

elektroniknet.de, der führende IVW-geprüfte Webdienst für die Elektronikindustrie, wurde zum Busi ness-Netzwerk ausgebaut, das nicht nur die führenden Print-Marken „Markt&Technik“, „Elektronik“, „Elektronik Automotive“ und „Design&Elektronik“ im Web widerspiegelt, sondern auch deren unter-schiedlichen Stärken. Für das Business-Netzwerk arbeiten mit 24 Redakteuren die größte Elektronik- Fachredaktion der Welt. Dementsprechend beeindruckend sind die Leistungsdaten: 12,49 Mio. Seitenzu griffe in den letzten zwölf Monaten (*IVW-Online 08/2017 – 07/2018), über 60.000 News, Produkt- und Fachartikel sowie rund 12.000 Firmen im umfassenden Anbieterverzeichnis.

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• Hinweis auf Ihren Premiumeintrag auch in unserem Newsletter und auf der Webseite

• Erhöhte Sichtbarkeit bei der Produktsuche im Anbieterkompass durch Logo-Einblendungen

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Nur als Premiumanbieter haben Sie die Möglichkeit Keywords zu buchen (z.B. Steckverbinder, Mikrocontroller, Displays, etc.). Wird dieses Keyword in einem redaktionellen Artikel erwähnt, platzieren wir in der Infobox rechts einen Hinweis auf Ihren Premiumeintrag nebst Firmenlogo.

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Maximal 36.000 Einblendungen pro Buchungszeitraum (max. 12 Monate).

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SoCial Media plus

• Verbreitung: Medienmarke und Rubrik im Businessnetzwerk elektroniknet.de nach Wahl, Newsletter (Medienmarke und Termin nach Absprache), Twitter, XING, LinkedIn (optional), facebook (optional)

• Veröffentlichung auf den Social Media Kanälen innerhalb von 24 Stunden nach Artikelveröffentlichung auf elektroniknet.de

• Schrift, Bild und Formatgrößen wie elektroniknet.de, Kennzeichnung des Artikels mit „Anzeige“ auf Webseite und im Newsletter, Logo oder Bild

• Storytelling: Zeichen: max. 2.000 inkl. Leerzeichen, Bild: max. 628 x 353 Pixel, Verhältnis 16:9

• Vorlauf: 5 Tage € 2.990,- (nicht rabattfähig) Optional Verbreitung über Newsletter und Website International plus € 1.590,-

SoCial Media plus – CHineSe

• Verbreitung: elektroniknet.de/chinese, Medienmarke und Rubrik im Businessnetzwerk elektroniknet.de nach Wahl, Newsletter (Medienmarke und Termin nach Absprache), Social Media Plattformen in China: BaiDu, ByteDance, sina.com, Sohu.com, Tencent, WeChat

• Veröffentlichung auf den Social Media Kanälen nach Artikelveröffentlichung auf elektroniknet.de/chinese

• Schrift, Bild und Formatgrößen wie elektroniknet.de/chinese, Übersetzung des Textes auf chinesisch ist in den Leistungen enthalten

• Storytelling: Zeichen: max. 2.000 inkl. Leerzeichen, Bild: max. 628 x 353 Pixel, Verhältnis 16:9

• Vorlauf: 5 Tage € 4.990,- (nicht rabattfähig)

29

Detailed information to advertising opportunities at www.elektroniknet.de and technical specifications you can find in the elektroniknet.de media guide 2017 – also available online at http://www.weka-fachmedien.de/media/mediadaten-englisch.Or visit the showroom at www.elektroniknet.de/media/showroom.

Banner advertising

Flashbar € 470.-

Native Ad € 380.-

Customized newsletter

Profitieren Sie vom hochwertigen newsletter-adresspool von elektroniknet.de!

Versenden Sie individuelle Informationen exklusiv an einen von Ihnen definierten Nutzerkreis.

Preise: Grundpreis: € 1.590,- (nicht rabattfähig) Je Tausend Empfänger: € 280,- (nicht rabattfähig)

Mobile Banner

Jetzt gewünschte empfänger ihres Customized newsletters selektieren und unverbindliches angebot einholen: www.elektroniknet.de/media/customized-newsletter

Präsentieren Sie ihre Produkte und dienstleistungen über unsere mobilen angebote und errreichen Sie ihre Zielgruppe auf deren Smartphones!

Smartphone Mediumrectangle 320 x 250€ 380,- / 1.000 Ad Impressions (320 x 250 Pixel, max. 200 KB)

Smartphone WideBanner 320 x 50€ 125,- / 1.000 Ad Impressions (320 x 50 Pixel, max. 50 KB)

Smartphone Static WideBanner 320 x 50€ 380,- / 1.000 Ad Impressions (320 x 50 Pixel, max. 50 KB)

Showroom with our online advertising formats at www.elektroniknet.de/media/showroom

30

Newsletterschedule

newsletter schedule 2017 Media-Informationen 2019

JANuAr07.01.2019 Trends der Elektronik-Industrie

14.01.2019 Messen+Testen

21.01.2019 Leistungselektronik

28.01.2019 Halbleiter FEBruAr

04.02.2019 IPC / embedded

11.02.2019 IoT / Wireless

15.02.2019 embedded world Vorberichte

18.02.2019 Embedded & Displays

22.02.2019 embedded world Vorberichte

25.02.2019 Safety & Security

26.02.2019 embedded world Berichte

27.02.2019 embedded world Berichte

28.02.2019 embedded world BerichteMärz

04.03.2019 Young Professionals (neo)

11.03.2019 IPC / Computermodule

18.03.2019 Verbindungstechnik


29.03.2019 Hannover Messe VorberichteAPrIL

01.04.2019 Halbleiter08.04.2019 Stromversorgung + Power-

Management15.04.2019 E-Mechanik / Passive Bauelemente

26.04.2019 SMTconnect Vorberichte

29.04.2019 LEDs/LED-Treiber

MAI03.05.2019 PCIM Vorberichte

06.05.2019 Mikrocontroller / Tools



27.05.2019 Künstliche IntelligenzJuNI

03.06.2019 Sensorik

14.06.2019 SENSOR + TEST Vorberichte

17.06.2019 Internet of Things

24.06.2019 LeistungselektronikJuLI

01.07.2019 Stromversorgung

08.07.2019 Obsolescence

15.07.2019 Safety & Security

22.07.2019 LEDs/LED-Treiber

29.07.2019 Mikrocontroller / ToolsAuguST

05.08.2019 Maker-Boards

12.08.2019 Wärme-/Kühlmanagement

19.08.2019 Halbleiter

26.08.2019 Kommunikation / WirelessSEPTEMBEr


09.09.2019 Verbindungstechnik

16.09.2019 Stromversorgung

23.09.2019 Optoelektronik

30.09.2019 Messen&Testen

OkTOBEr07.10.2019 IPC / Computermodule

14.10.2019 Stromversorgung + Power- Management

21.10.2019 Halbleiter

25.10.2019 productronica Vorberichte

28.10.2019 E-Mechanik / Passive BauelementeNOvEMBEr

04.11.2019 Young Professionals (neo)08.11.2019 productronica Vorberichte11.11.2019 Medizinelektronik12.11.2019 productronica Berichte13.11.2019 productronica Berichte14.11.2019 productronica Berichte15.11.2019 productronica Berichte18.11.2019 Industrie 4.022.11.2019 sps ipc drives Vorberichte25.11.2019 Verbindungstechnik26.11.2019 sps ipc drives Berichte27.11.2019 sps ipc drives Berichte28.11.2019 sps ipc drives Berichte

DEzEMBEr02.12.2019 Sensorik

09.12.2019 Basics - Grundlagenwissen

16.12.2019 E-Mechanik / Passive Bauelemente

Weitere Informationen und Werbemöglichkeiten sowie detaillierte technische Spezifikationen entnehmen Sie bitte den Mediadaten von elektroniknet.de. Auch online erhältlich auf www.weka-fachmedien.de/media/mediadaten-deutsch/ und im Showroom: www.elektroniknet.de/media/showroom

hellblau: elektroniknet-Messenewsletter

newsletter-Werbung

Jeden Freitag international newsletter von elektroniknet.de

neU!

Termineintrag€ 490,-

31

WEKA FACHMEDIEN‘s new services offer you added value in terms of content and creativity, as well as a crossmedia marketing portfolio across all industries.

Customized Services

PR services / content creationWhether you want to arouse curiosity, convince or inform - we support and medite the creation of neutral, independent and customized tailored content. Convince with high-quality texts that are interesting for your target group, for example success stories, interviews, advertorials, professional articles, product presentations.

Lead generationGenerate valuable contact data from potential customers, for example with:Web-Seminars, white paper, sweepstakes.

Cross-industry media planningBenefi t from our numerous media brands in the form of a cross-target group and cross-industry media planning within WEKA FACHMEDIEN.Print, online, social media, events.

TranslationsProfessional translations are becoming more and more important with increasinginternationalization. Let our service providers translate your documents, such as marketing materials, white papers, operating instructions or data sheets, for spe-cific target groups and technical fi elds, using the correct specialist terminology.

Event managementBenefi t from our professional all-round package for your events. Whether in-house exhibitions, roundtables, partner events or press conferences - we organi-ze your tailor-made event. Our event services include among others: conception, location selection, speaker placement, invitation management, catering.

Social media conceptsWith a cross-brand concept, you can also reach your customers via our social media channels and network productively with your target group.

Video and audio productionsOur own video team, which produces over 300 films a year is at your disposal for film and audio productions of all types as well as postproduction and editing.Examples: company presentation, trade fair films, interviews, product clips.

Market researchWould you like to measure the success of a campaign? Or do you want to test the launch of a new product? Our individual market research tools, such as a copy test tailored to your needs or a targeted online survey, are available to you for this purpose.

Contact:Marc Adelberg – Customer Brand Managerphone: +49 89 25556-1572 - email: [email protected]

EventsCustomized Services

32

training for ProfessionalsSeminars & Workshops

12.-13.02.2020, Munich

14.05.2020, Stuttgart

22.-24.06.2020, Stuttgart

22.09.2020, Landshut

07.-08.10.2020, Frankfurt

11.-12.11.2020, Munich

24. - 25.11.2020, Nuremberg

Your event PartnersYou want to meet your target group personally? Then you have come to the right place at the Elektronik events.

expert meets expert is the mottoVisionary keynotes, technically in-depth lectures, lively networking and perfect catering and ambience form the framework of the Elektronik events.

In what form can you participate?

As a speaker with an interesting lecture

As an exhibitor with your portfolio and advice on site

As a sponsor in a variety of possibilities for your tailor-made marketing appearance

We also offer Customized Events - the exclusive package includes:

program design Selection of speakers from a top-class network

Organisation and execution of the exclusive event Cross-media marketing of the event

Contact us and become part of the community!Contact:Corina Prell, Sales Manager Events, phone: +49 89 25556-1393, email: [email protected]

33

1. An „order“ in the sense of the general terms and conditions that follow is a contract relating to the publication of one or more advertisements of an advertiser or other advertising space buyer in the magazines of the publisher for the purpose of distribution, and to the placement of online advertising on the web sites of the publisher. These terms and conditions will also apply to an order for third-party inserts in the magazines brought out by the publisher. Online advertising will cover banners, pop-ups, special interest and keyword placements.

2. Differing, conflicting or supplemental general terms and conditions of advertising clients will not be recognized as an integral part of the contract, that is unless the publisher expressly agrees to them.

3. The publisher may alter these terms and conditions at any time. They will inform their clients in good time of any alteration, at the latest one month in advance. The publisher is authorized in particular in the event of the inoperativeness of a term or condition, to add to or replace the latter with effect for existing contracts, and upon the alteration of a legal provision or supreme court decision if said alteration affects one or more terms and conditions of the contractual relationship, to adapt the affected terms and conditions to suit the purpose of the altered legal situation.

4. The order will be concluded with the acceptance of the client‘s order by the publisher. Such acceptance may be in writing or by e-mail.5. Should an advertising agency commission advertising orders on behalf of third parties, the contract will be concluded strictly with the adver-

tising agency and not with its ordering party. If the ordering party of the advertising agency is to be the contractual partner, it will be named by the advertising agency as the ordering party and the issue of an order to the advertising agency verified in writing.

6. Advertising brokers and advertising agencies are duty bound to abide by the price list of the publisher in their proposals, contracts and billing with advertising parties. The commission granted by the publisher may not be passed on to the client, either wholly or in part.

7. The client is not entitled to the inclusion of advertisements in certain numbers, certain editions or at certain places of magazines. The publisher is free to insert an advertisement at a suitable spot, that is unless insertion was agreed for a certain number, in a certain edition or for a certain place of the particular magazine. The requirement for this is punctual availability of the ready to print copy. If the order cannot be performed in the particular number, the particular edition or at the particular place of the magazine, the publisher is authorized to insert in another number at a suitable spot. Categorized ads will be printed in the particular column without the need for an express agreement.

8. Placement of online advertising will be made as reasonably seen fit with the greatest possible consideration of the client‘s interests. The client is not entitled to placement of online advertising at a certain position of the particular web site. The publisher reserves the right to change the date of appearance of online advertising for technical or other comprehensible reasons.

9. The client may cancel orders for online advertising after conclusion of the contract. Cancellation must be in writing. The publisher will termi-nate insertion of the online advertising immediately after receipt of the cancellation.

10. Cancellation fee online: Cancellation until two weeks before the commencement of insertion is free of cost. In the event of cancellation within a shorter term the publisher is entitled to bill the following costs:

- 30% of the net value of the order for cancellation less than two weeks before the commencement of insertion; - 50% of the net value of the order for cancellation within one week of the commencement of insertion; - for cancellation after the commencement of insertion 50% of the net value of the order that is still due at the time of terminating insertion

of online advertising. The price of online advertising already inserted will also be billed. Cancellation terms print: Cancellation is possible free of charge until the ad closing date.11. Different to the above provisions, cost-free cancellation of scheduled postings is only possible until two weeks before the date of insertion at

the latest.12. The publisher reserves the right to decline advertisement orders, also single insertions, advertisement texts and supplement orders because of

the content, origin or technical form according to uniform, factually justified principles of the publisher if their content violates laws or official stipulations, or their publication is unacceptable for the publisher. Supplement orders are not binding for the publisher until the presentation of a specimen of the supplement or their approval. Supplements that create the impression with the reader, through their format or layout, of being a constituent part of the magazine or that contain third-party advertisements will not be accepted. Refusal of an order will be communicated to the client immediately. Advertisements that are not recognizable as advertisements because of their editorial composition may be identified by the publisher by the word „Anzeige“ [Advertisement]. In as much as online advertising is not obviously advertising, the publisher may also identify it as such, in particular by the word „Anzeige“ [Advertisement], and/or set it off from the editorial content to make its advertising nature plain.

13. The client is responsible for punctual delivery of proper ready to print copy or supplements or for punctual delivery of materials required for online advertising. In the case of digital ready to print copy the client undertakes to deliver proper copy, complying in particular with the format or the technical specifications of the publisher, punctually for the print copy deadline.

14. All services rendered by the publisher are subject to punctual fulfillment and execution of obligations and assistance on the part of the client. In the case of audio and/or video linked advertising (e.g. banners that cause a pop-up window to open when clicked on, in which audio and/or video content is reproduced) the client is responsible for concluding the necessary agreements with GEMA [society for musical performing and mechanical reproduction rights in Germany] or other copyright associations and/or owners.

15. In cases where a number of related files are sent, the client will ensure that these data are sent and/or saved in a common directory (folder).16. Digitally transmitted artwork for color advertisements can only be reliably processed with a color proof supplied on paper. Differences in color

are unavoidable without a color proof, but are no entitlement to a price reduction. In every case a printout is to be sent by fax to the print shop to be able to check factual correctness. The client must expressly request a faxed correction. Only correct color adjustment ensures correct color implementation within the usual tolerances.

17. Before a digital transmission of artwork the client is responsible for ensuring that the transmitted files are free of any computer viruses. Should the publisher discover computer viruses in a file transmitted by e-mail, said file will be deleted immediately without the possibility of the client making any related claims. The publisher also reserves the right to claim for damages of the client should the publisher suffer damages as a result of such computer viruses being infiltrated by the client.

18. If artwork is transmitted to the publisher digitally by a data medium, it will only be returned on special request to the client.19. Discernibly unsuitable or damaged ready to print copy and/or advertising material will be replaced by the client immediately when requested to

do so by the publisher. The cost of producing ordered ready to print copy and/or of producing ordered advertising material and of substantial alterations to originally agreed versions that are wished by the client and for which the latter is responsible because of the technical quality of the supplied ready to print copy and/or advertising material will be borne by the client. Should any deficiencies in the ready to print copy and/or advertising material not be immediately discernible but only become so in the printing operation and/or upon insertion, the client is not entitled to raise any claims for an inadequate impression and/or poor insertion.

20. The client avouches that they are the unconditional owner of all rights of use to the advertising material necessary for publication and distri-bution. In this respect they indemnify the publisher from all claims by third parties, and grant the publisher the rights of usage necessary for publication of the advertising material.

21. The client avouches that they are entitled to set the hyperlinks connected to the online advertising. The client furthermore affirms that they will abide by the applicable data privacy legislation – in particular of the Federal and Teleservices Data Protection Act – and also impose such a responsibility on their employees. Should the client use special techniques such as cookies or tracking pixels to obtain or collect data from the insertion of advertising material in the online offering of the publisher, the client also affirms that they will abide by the precepts of the German Telemedia Act (TMG) and/or of the Interstate Broadcasting Treaty (RfStV) as well as the Federal Data Protection Act (BDSG) in the collection, processing and use of personal data.

22. In the event of wholly or partly illegible, incorrect or incomplete impression of an advertisement, the client may claim impression of a faultless substitute advertisement, but only to the extent to which the purpose of the advertisement was adversely affected. Should the publisher allow a reasonable term set them for this purpose to pass by, or if the substitute advertisement is again not free of faults, the client may claim a reduction of payment (abatement) or cancellation of the order (redhibitory action).

23. In the event of insufficiencies in online advertising the publisher will initially of their own choice offer rectification or replacement. Should subsequent fulfillment fail, the client may of their own choice demand a reduction of payment (abatement) or cancellation of the order (red-hibitory action).

24. The client must report evident insufficiencies of online advertising in writing within three workdays after said online advertising goes live; otherwise a warranty claim may no longer be enforced.

25. In other respects the publisher is only liable in as much as they, their auxiliary persons and/or legal representatives are accused of deliberate or grossly negligent behavior. This does not apply in as much as the publisher violates principal obligations of the contract.

26. In cases of petty negligence the publisher and/or their auxiliary persons and legal representatives cannot be held liable for financial losses especially in terms of consequential damages, unpredictable or atypical damages and loss of profit. Otherwise in the event of financial losses in cases of petty negligence the liability of the publisher is limited to the payment to be made by the client. For claims under the Product Liability Act and for injury to life, body or health the publisher is liable according to statutory provisions.

27. All claims by the client of the publisher resulting from malperformance or insufficiencies of online advertising expire one year after the origi-nation of such claims, that is unless they are founded on claims of deliberate negligence.

28. Proofs will only be supplied if expressly wished. The client bears responsibility for the correctness of the sent proofs. The publisher will include all error corrections of which they are informed by the print copy deadline or within a term agreed upon by the two parties.

29. If no particular sizes are specified, pricing will be based on the actual impression height that is usual for the type of advertisement.30. If the client does not pay in advance, the invoice will be sent immediately or within 14 days of publication of the advertisement. Prices for

advertising material are taken from the valid price list. Price reductions resulting from changed terms and conditions apply immediately to ongoing orders, price increases one month after announcement of the terms and conditions. If payment for online advertising is billed on a CPM basis, the publisher will inform the client on request of the number of ad impressions, the ad clicks and the ad click rate (ratio of ad clicks to ad impressions) of the web sites where the online advertising of the client is placed or, if payment is billed on a pay-per-click basis, of the number of actual clicks.

31. Payment is due within the term shown on the price list, that is unless from case to case a different term of payment or advance payment is agreed in writing. Any discounts for early payment are granted according to the price list. Agreed or allowed discounts for the insertion of a number of advertising means or upon the conclusion of blanket orders are only valid if the particular quantity and the time frame are adhered to. Upon non-adherence to the agreed quantity or time frame, the publisher is entitled to recalculate the discount proportionally to the difference between the discount granted and that corresponding to the actual quantity.

32. Upon default of payment or granting of a respite, interest of 8% above the prime lending rate will be billed or, if the client is a consumer in the sense of para. 13 of the German Civil Code, of 5% above the prime lending rate. Upon default of payment the publisher may put further execution of the current order on hold until payment, and demand advance payment for remaining advertisements. If there are well-founded doubts about the solvency of the client, the publisher is entitled even during the running time of agreed advertisements to demand advance payment of the amount due when the advertisements are completed and payment of any outstanding invoices, regardless of any originally agreed time for payment, before publishing any further advertisements.

33. On request the publisher will supply an advertisement proof. Depending on the nature and scope of the advertising order, advertisement cutouts, proof pages or complete proof numbers will be supplied. If a proof can no longer be obtained, it is replaced by legally binding certification by the publisher of the publication and distribution of the advertisement.

34. In the case of box number advertisements the publisher applies due diligence in safekeeping and forwarding the offers. Registered letters and express letters in response to box number advertisements are only forwarded by regular mail. Receipts from box number advertisements are kept for four weeks. Letters that are not collected during this time are destroyed.

35. If a joint discount is claimed for affiliated enterprises, written evidence of the affiliation status of the client is necessary. Affiliated enterprises in the sense of this condition are enterprises between which there is a capital share of at least 50%. Evidence must be produced before clai-ming such a joint discount. Joint discounts for affiliated enterprises are subject in every case to express written confirmation by the publisher. Termination of the affiliation of an enterprise is to be reported immediately; termination of the affiliation of an enterprise also terminates any joint discount.

36. The publisher is not responsible for delays in performance resulting from force majeure (strike, lockout, disruption of operations, etc). After removal of the obstruction the publisher can immediately publish advertisements in the next possible issue of the publication and online advertising, or wholly or partly withdraw from the contract. The client has no right to claims for compensation.

37. Alterations or additions to these general terms and conditions must be communicated in writing, by telefax or by e-mail. That also applies to alterations to this clause.

38. Any inoperativeness of a term or condition of these terms and conditions shall not affect the operativeness of the remaining terms and condi-tions. An inoperative term and condition is to be replaced by a term and condition that comes closest to the intended business import of the term and condition now considered inoperative.

39. The place of jurisdiction is that of the registered office of the publisher if the client is a merchant in the sense of the code of commercial law, a legal person governed by public law or a special fund under public law. The same shall apply in as much as the client, upon filing an action, possesses an office or a habitual residence in the Federal Republic of Germany.

40. The legal code of the Federal Republic of Germany shall be applicable under exclusion of the United Nations Convention on Contracts for the International Sale of Goods.

General terms and Conditions for advertisements and advertising of WeKa FaCHMedien GmbH (august 2019)

www.weka-fachmedien.de/events

training for ProfessionalsSeminare & Workshops

Media consultingRichard-Reitzner-Allee 285540 HaarPhone +49 89 25556-1383Fax +49 89 25556-1670E-Mail: media@elektronik.dewww.elektronik.dewww.elektroniknet.dewww.weka-fachmedien.de

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