print media analysis – june 2016
TRANSCRIPT
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Print MediaMonthly Report June 2016
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Analysis: Mediatrack Pakistan
About the Report: This report doesn’t includes classified ads, Job opportunities, Tender, Condolence, and Notices. Mediatrack monitor the data from all major Publications of Karachi, Lahore, Islamabad Hyderabad & Multan regions.
For Magazines and Digest all type of advertisement monitored. 30+ Weekly, Monthly Bio Monthly Magazines and Digest monitor for this study.
Analysis are based on Publications and Magazines spending combine. Sunday Magazines of Publications are merged with Publications.
About Mediatrack:Mediatrack is Brand of the year awarded ISO 9001 certified company imaged in TV, FM, Print and Out of home media monitoring for Pakistan and Afghanistan.
About the Report
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TOP 20 CATEGORIES % Share of Spent
14%
10%10%
9%
7% 6%6%
5%
1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1%
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TOP 20 ADVERTISERS % Share of Spent
13% 13%
3%2% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1%
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TOP 20 BRANDS % Share of Spent
6%
2%2%
2% 2%1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1%
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TOP 10 URDU PUBLICATIONS% Share of spend
41%
13% 12%
9%7%
5%3%
2% 1% 1%
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TOP 10 ENGLISH PUBLICATIONS% Share of spent
33%
25%
13%
9% 8%
5%3%
1%0.1% 0.1%
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PAGE AD TYPE ANALYSIS% Share of spent
Back Page 22%
Front Page24%
Back inside4%
Front inside13%
Panel1%
Inside36%
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REGION WISE ANALYSIS % Share of spent
Islamabad23%
Multan4%
Quetta 3%
Peshawar 2%
Hyderabad2%
Karachi 36%
Lahore 30%
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ENGLISH VS URDU PUBLICATION% Share of spent
ENGLISH43%
URDU57%
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For query on DATA, please contact:
Mediatrack House, E-107, Gulshan-e-Jamal, Rashid Minhas Road, off
Main Sharah-e-Faisal, Karachi, Pakistan.
For other queries, please contact PAS at:
Mr. Arshad Bhatti
Phone: +9221-34289818-9
THE END