print is not our legacy, it’s our bank
DESCRIPTION
Qua betaalde oplage is het ‘t grootste tijdschrift van Nederland. Maar ook aan Veronica Magazine gaat de dalende trend niet voorbij. Omdat consumenten steeds meer gratis alternatieven krijgen om programmagegevens in te zien. Veronica Uitgeverij verandert daarom de redactionele formule, de propositie richting abonnees (print en digitaal) en de (kosten)structuur van de uitgeverij. David Vink vertelt hoe deze trajecten tegelijkertijd gemanaged worden en hoe en waarom er nog steeds fors geïnvesteerd wordt in print.TRANSCRIPT
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A good hockey player
plays where the puck
is, a great hockey
player plays were the
puck is going to be.
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EEN PAAR CIJFERS
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OPLAGE-ONTWIKKELING TV-GIDSEN
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0
50
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2007
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2009
2010
2011
2012
356
348
259266
258
234
22.5
19.7
15.7
13.9
13.4
12.2
Netto advertentiebestedingen ontwikkeling
Publiekstijdschriften
Veronica Magazine
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UITMELKEN?
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Veronica Uitgeverij migreert van
printuitgever in het traditionele TV-gids
segment naar een navigator in het
nieuwe digitale televisie eco-systeem.
Onze rol blijft guiding: in een mix van
print en digitale producten.
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POSITIONERING VERONICA 2013-2014
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MAXIMALISEREN
KORTE TERMIJN
RESULTAAT
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BLIJVEN INVESTEREN
IN OPLAGE!
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BEHOUD:
VERASSEND
VERONICA
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ADVERTENTIEMARKT
ACTIE / CONVERSIE
SPECIALISTEN
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CONSUMER CONCEPTS
& PARTNERSHIPS
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SLIM ONDERNEMEN:Tablet als premium: 33.000
Tablet als abonnee-aanbieding: 26.000
Totaal: 59.000 tablets!
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• TVGiDS.nl
• nu.nl/tvgids
• Veronica tv-gids
PARTNERSHIP
TVGIDS.NL & NU.NL
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EN NATUURLIJK OOK
KOSTENEFFICIENCY
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ABONNEMENTSPRIJS
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STARTRAX
FILM
TV
UIT & THUIS
MUSIC
LIFESTYLE
Logische opbouw rubrieken /
pijlersVERONICA MAGAZINE
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VERONICA MAGAZINE LEZERSONDERZOEK
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VERONICA MAGAZINE ADVERTEERDERSONDERZOEK
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GUIDING 2.0
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BUNDLING
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POSITIONERING VERONICA 2013-2014
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TV IS AAN HET VERANDEREN
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Lineair + VOD bronnen
VERONICA MAGAZINE GIDS
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DATA = DE BASIS
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WRAP UP
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DANK U